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Key factors to consider while designing hang tags

An effective hang tag is much more than a piece of paper that lists the size and price. These are great for showcasing your brand.

Hangtags:

A hangtag is a small tag that hangs from an item and has information printed on one or both sides. These tags dangle from new clothing and include brand and price information. Generally, they are rectangular and square in shape.

Clothing Hangtags

It is mostly used for clothing. Retail brands tend to use them as calling cards since they embody much of the same information as business cards. Invest in a special finish or technique, since these get thrown away shortly after purchase.

Custom apparel hangs tagging: why do you need it?

●They attract attention

Retail settings allow shoppers to check out a variety of brands, often displayed close together with similar commodities. By differentiating your clothing, you will make your brand more recognizable.

●They provide a lot of information about their brands and products
A customer’s buying cycle is segregated into two parts: emotional decision, rational justification. With hang tags, you can address both considerations at the same time. The colour or material choice, the logo, or the tagline may all create feelings for customers, while the emphasized benefits can add the necessary validation to convince them to purchase.

●Adding perceived value
In addition to their tangible benefits, hangtags also add a lot of flair and oomph to your garments that clients notice. Clothing hang tags add value to apparel by enhancing the customer’s perception of its ability to meet a need and create a higher level of satisfaction than competing products. This is the foundation of luxury brands. The price is justified by the perceived value.

What kind of information do you need?

Need is a relative concept in this case. Custom relabeling requires that specific information be included. Hang tags, however, may vary as much as the garment itself. If you include your brand name, you probably won’t need any other information-which means you can decide how to present this information.

In order to increase your apparel sales, consider the questions that end-users might ask before making a purchase. How does the product differ from others in terms of features? Decide what strategies will enable you to sell your commodities, engage your consumers, and create repeat purchases. Listed below are a few things you want to incorporate.

●The brand name or logo.
●The tagline.
●About us (Brief).
●Point of contact.
●The product details.
●Call to action.
●The fabric compositions & care instructions.
●The UPC & price details.
●Featuring a photo or illustration.

Summary

The hangtag is a small tag that hangs from an object and has information printed on one or both sides. Clothing hang tags are often used as calling cards by retail brands since they hold similar information to business cards.

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Ideal Clothing Label for Your Brand – Woven, Printed or Adhesive?

Labels, labels all around, don’t know which one to choose? If you are planning to launch your own clothing line and this is the question that comes to your mind, you are in the right place. Our clients often ask us which type of label will ideally match their brand objectives. We have tried to ease their confusion by underlining the features of all three types of clothing labels to help you choose the best one for your business.

Woven labels

Woven labels are created by sewing high-quality thread in a loom providing high durability of the label content. Four types of woven labels mostly preferred by businesses from the clothing industry are high-definition, damask, taffeta, and satin.

Luxury clothing brands choose high-definition woven labels because these are woven in imperial fabrics such as silk, linen, and polyester lending a sophisticated appearance to the label.

Damask labels, on the other hand, are more commonly used by most of the big brands as these are woven in a very thin thread accentuating the intricate details of the label content.

Satin labels are created with polyester threads and are ideal for trendy outfits, vintage products or kid’s wear. The label content is strategically placed on a satin fabric giving it a glossy and shiny look.

Taffeta woven labels are the most popular choice because of the affordability factor. These are usually polyester based and provide a sleek touch with fine detailing.

Printed labels

Printed labels are created with high-quality ink and are available in a variety of card stocks with a matte, semi-gloss or glossy finish. These labels are mostly preferred by brands with a limited budget. One of the USPs of a printed label is its ability to accumulate a lot of content which is often not possible in case of woven labels. Assuring comfort and flexibility, the production time for printed labels is also much lesser than woven labels. However, if you wish your label content to stay put for a longer time, then you should consider woven labels over printed labels. Printed tags can be ideally used for apparel, lifestyle and home accessories.

Heat Seal or adhesive labels

These are pressure sensitive labels that can be customized according to the requirements of a variety of applications. From using it as a badge for uniforms to using it as a standalone brand label, these labels are usually cut out in the custom shape with cutters or electromagnetic machines. These are placed on the fabric with the help of ironing or simply used as ‘peel and stick’ labels. Make sure the label makers assure high-performance adhesion without affecting the quality of the product.

Create your ideal clothing hang tags and labels with our design tool tailored to your business requirements. Find out more. 

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