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Here’s How To Make The Most Of Your Hang Tags

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In today’s competitive market, standing out and capturing the customer’s attention is essential for any brand. While many people, even new companies dismiss clothing hang tags as mere price labels, they can actually be a powerful tool for strengthening your brand’s identity and making a lasting impression on the customers.

At Xpresa Labels, we specialize in creating custom labels for brands that help them enhance their overall image and gain the trust of prospective customers. With our experience and expertise, even your clothing hang tags can become an integral part of your marketing efforts and strategy. We are going to dig down to the strategies that can help you make the most of your hang tags and maximize their potential.

Strategies To Boost The Potential of Your Clothing Hang Tags

To effectively optimize your hang tags, you can easily implement the following strategies.

Connecting with the customers

The hang tags can be a great tool to connect with the customers. Use them to share your brand’s story and involve customers in the process. You can use visual sketch notes or other graphics to present your story to the customers so they can develop that emotional connection with you. You should especially use the hang tag to highlight your story if you are sourcing the products or raw materials from some tribal communities or from underprivileged people and communities.

By sharing your story through hang tags, you not only help your brand grow but also bring attention to the efforts of these communities, fostering a sense of social consciousness.

Giving Back

The hang tags can be effectively used by organizations as coupons or discount vouchers. Not just for clothing, but even for products like furniture and sports goods, the hang tags can be used as discount vouchers or coupons. Leveraging the hang tag in this manner not only helps in enhancing the sales as you create a sense of excitement and surprise that attracts customers. This also helps increase the word-of-mouth publicity for the brand.

Dual Functionality

The hang tags can be cleverly used to give customers additional information about the product. It can be a ready reference whenever they are using the product. Bi-fold hang tags are a great way to present instructions regarding the product’s usage. While the outer leaf can carry the brand’s logo and name, the inner leaf can have all the usage guidelines. Additionally, as is mostly done by jewelers, these tags can also be used to display the price and other important product information. By giving the hang tags a dual function, brands can also save on the cost of printing additional user manuals or price tags.

Seeking Expert Assistance

If you are looking to explore innovative ways to optimize your clothing hang tags, don’t hesitate to seek professional help. Our experts at Xpresa Labels can provide you with guidance tailored to your specific needs. Make the most of your hang tags by connecting with our proficient clothing experts.

Parting Words

Ready to enhance your brand with eye-catching hang tags? Contact our team of professionals today and discuss your requirements to explore new and innovative ways to utilize your hang tags to the highest level. Best of luck with making a lasting impression with the hang tags. Stand out from the crowd with creative clothing tags.

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A comprehensive step by step guide to start your clothing line

The fashion industry is rapidly evolving today and the changes seen can be primarily attributed to the changing preferences of customers. Customers today are quite happy to try out new styles, designs and fabrics, which have given many new entrepreneurs the confidence to start their new clothing line.

Xpresa Labels, which is trusted by many apparel manufacturers for the highest quality labels and clothing hang tags has partnered with many fledgling brands and seen them grow into big names in the fashion industry. Garment manufacturers have always trusted Xpresa labels for the best quality products as well as guidance regarding establishing their brands. Here are some noteworthy points from the experts at Xpresa to take into account in order to start a clothing line.

Have a business plan and a strategy in place:

The very first thing that you need to start working on is establishing your brand identity. You must know whether you want to establish a clothing line that promotes sustainable clothing or one that uses recycled materials to make the fabric that will be used to make garments. Once you know what you want to promote, you must ensure coherence across the brand and everything, right from apparels to the clothing hang tags must be made of the same material that you may be promoting.

Know the Target Audience:

This is another aspect that you must take into consideration while establishing a clothing line. After establishing your brand identity you must also identify your target audience so you can accordingly market your brand.

Start designing and sourcing the products:

This is perhaps the most important aspect of starting a clothing line. Once the logistics are in place, you must start with the designing of the products. While you are designing the products, you can also start sourcing the products so you have everything ready for the manufacturing to start.

Get the manufacturing started:

After establishing the clothing line it is also important to start the manufacturing, either in-house or with the help of a partner company. If the manufacturing is to be done in-house, then setting up the unit too would be a major task that you will need to accomplish. However, if the manufacturing has to be outsourced you can simply check out their unit, work flow and quality, draw up a contract and get the work started.

Establish the pricing structure:

Nowadays with customers having so many options in front of them, only the products that are reasonably priced and whose prices can be justified by the product’s quality can remain in business. It is as such extremely important that while establishing a clothing line you fix the pricing structure with great care.

Marketing Plan:

Just like for any other product, for a clothing line too you would need a robust marketing plan. You may want to hire professionals to do the job as everything, right from the clothing hang tags to the promotional events, everything needs to highlight the brand’s USP and strengthen the brand’s image.

Test the product:

Once you have a batch ready with you, you can start with the market testing cum soft launch of your brand. You can present your product in various exhibitions and fairs and keep a tab on the customer reactions so you can later work on them to improve the products.

Once all these steps are carried out in great detail, a clothing line can be successfully launched and scaled up in order to meet the demands of customers if the brand seems to be doing well.

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Key factors to consider while designing hang tags

An effective hang tag is much more than a piece of paper that lists the size and price. These are great for showcasing your brand.

Hangtags:

A hangtag is a small tag that hangs from an item and has information printed on one or both sides. These tags dangle from new clothing and include brand and price information. Generally, they are rectangular and square in shape.

Clothing Hangtags

It is mostly used for clothing. Retail brands tend to use them as calling cards since they embody much of the same information as business cards. Invest in a special finish or technique, since these get thrown away shortly after purchase.

Custom apparel hangs tagging: why do you need it?

●They attract attention

Retail settings allow shoppers to check out a variety of brands, often displayed close together with similar commodities. By differentiating your clothing, you will make your brand more recognizable.

●They provide a lot of information about their brands and products
A customer’s buying cycle is segregated into two parts: emotional decision, rational justification. With hang tags, you can address both considerations at the same time. The colour or material choice, the logo, or the tagline may all create feelings for customers, while the emphasized benefits can add the necessary validation to convince them to purchase.

●Adding perceived value
In addition to their tangible benefits, hangtags also add a lot of flair and oomph to your garments that clients notice. Clothing hang tags add value to apparel by enhancing the customer’s perception of its ability to meet a need and create a higher level of satisfaction than competing products. This is the foundation of luxury brands. The price is justified by the perceived value.

What kind of information do you need?

Need is a relative concept in this case. Custom relabeling requires that specific information be included. Hang tags, however, may vary as much as the garment itself. If you include your brand name, you probably won’t need any other information-which means you can decide how to present this information.

In order to increase your apparel sales, consider the questions that end-users might ask before making a purchase. How does the product differ from others in terms of features? Decide what strategies will enable you to sell your commodities, engage your consumers, and create repeat purchases. Listed below are a few things you want to incorporate.

●The brand name or logo.
●The tagline.
●About us (Brief).
●Point of contact.
●The product details.
●Call to action.
●The fabric compositions & care instructions.
●The UPC & price details.
●Featuring a photo or illustration.

Summary

The hangtag is a small tag that hangs from an object and has information printed on one or both sides. Clothing hang tags are often used as calling cards by retail brands since they hold similar information to business cards.

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Ideal Clothing Label for Your Brand – Woven, Printed or Adhesive?

Labels, labels all around, don’t know which one to choose? If you are planning to launch your own clothing line and this is the question that comes to your mind, you are in the right place. Our clients often ask us which type of label will ideally match their brand objectives. We have tried to ease their confusion by underlining the features of all three types of clothing labels to help you choose the best one for your business.

Woven labels

Woven labels are created by sewing high-quality thread in a loom providing high durability of the label content. Four types of woven labels mostly preferred by businesses from the clothing industry are high-definition, damask, taffeta, and satin.

Luxury clothing brands choose high-definition woven labels because these are woven in imperial fabrics such as silk, linen, and polyester lending a sophisticated appearance to the label.

Damask labels, on the other hand, are more commonly used by most of the big brands as these are woven in a very thin thread accentuating the intricate details of the label content.

Satin labels are created with polyester threads and are ideal for trendy outfits, vintage products or kid’s wear. The label content is strategically placed on a satin fabric giving it a glossy and shiny look.

Taffeta woven labels are the most popular choice because of the affordability factor. These are usually polyester based and provide a sleek touch with fine detailing.

Printed labels

Printed labels are created with high-quality ink and are available in a variety of card stocks with a matte, semi-gloss or glossy finish. These labels are mostly preferred by brands with a limited budget. One of the USPs of a printed label is its ability to accumulate a lot of content which is often not possible in case of woven labels. Assuring comfort and flexibility, the production time for printed labels is also much lesser than woven labels. However, if you wish your label content to stay put for a longer time, then you should consider woven labels over printed labels. Printed tags can be ideally used for apparel, lifestyle and home accessories.

Heat Seal or adhesive labels

These are pressure sensitive labels that can be customized according to the requirements of a variety of applications. From using it as a badge for uniforms to using it as a standalone brand label, these labels are usually cut out in the custom shape with cutters or electromagnetic machines. These are placed on the fabric with the help of ironing or simply used as ‘peel and stick’ labels. Make sure the label makers assure high-performance adhesion without affecting the quality of the product.

Create your ideal clothing hang tags and labels with our design tool tailored to your business requirements. Find out more.