Creating a customizable product and then marketing it well takes a lot of effort and an entrepreneur has to put in his/her best to make the brand stand out. Right from the designing to the last mile delivery, everything related to the brand has to be perfect and lead to that wow experience in order to retain that competitive edge.
On similar lines, a well-managed custom made shoe brand can do really well if it is marketed well as people are always on the lookout for such products. If your label stands out and is on top of the customer’s mind whenever they need a custom made shoe, your business is sure to become profitable in no time.
Xpresa Labels, with its years of experience in making custom woven labels has partnered with many such upcoming brands and created eye-catching labels that have given the brands a competitive edge. Experts at Xpresa Labels analyze the design and material requirements of the brand very carefully and then proceed with making the custom woven labels. This kind of attention to detail ensures that the labels complement the product very well. While experts at Xpresa Labels wonderfully take care of the manufacturing part for your labels, here’s how you can go about making one that stands out.
Design the Logo carefully:
The imagery you choose for your logo should clearly depict the central theme of your brand. For instance, if you are making slip-ons out of recycled materials that you collect from the beach and even adorning them with sea-shells and other such natural embellishments, you must have a logo that depicts the same. And since the logo is going to be on the shoes, it should not look too complicated and difficult to understand. Just remember to make it unique and the label will surely stand out.
Make strategic use of white space and space out the lettering:
For a shoe label to stand out, you have to make intelligent use of the white space. There has to be enough space between the lettering to make every piece of information clearly visible. This will enhance the readability of your label and make your label and brand stand out. The label should not look too cramped and if need be you can even add two labels and segregate the information. Besides, you may also have to put two separate labels on the shoe in order to add the required information. You can add one to the inside of the tongue which can have all the care information, batch number, manufacturer’s details etc. and one to the strobe with just the brand’s logo. If you are designing an open heel shoe then you may want to add on a separate hang tag in the shoe bag with all the care information.
Pick the material of the label carefully:
Before you place the order for manufacturing your labels in large quantities, you must carefully select the material that is to be used to make the label. Ideally, for custom made shoes you must use materials like satin or other soft fabric so they do not bruise the skin or lead to allergic reactions.
With little attention to detail and meticulous planning, you can always create a label that stands out and creates a unique value proposition for your custom shoe brand. If you partner with an experienced label maker like Xpresa Label creating a unique custom woven label that would complement your custom made shoe brand would never be an issue at all.