Just like every other product, even sports equipment and gear need proper branding and labeling. Proper representation of the company making the item is not only essential for strengthening the brand identity; it also helps in increasing the company’s revenue prospects. Sports labels need to be aesthetically appealing as well as highly durable and only companies like Xpresa labels can be trusted for such premium quality products.
Xpresa Labels has been in the business of making bespoke labels since 2002. They have created a niche for themselves in the industry with their quality products, premium designs, adherence to deadlines and excellent customer service. On Xpresa’s website customers can upload their own designs for the bespoke labels they want made in bulk and get the product made and delivered to their doorstep in a timely manner. Sports equipment manufacturers heavily rely on Xpresa labels for their requirements.
Labeling sports equipment is a little different from labeling garments or other such products as here the product carrying the label usually goes through a lot of abrasion. So here’s all you need to know about labeling sports equipment.
When labeling sports equipment you have to first ensure that the label is made of a durable material so it does not tear off easily. Also, the label must be waterproof and the color should not fade on coming in touch with rough or wet surfaces. Materials like vinyl are mostly used on products like balls and bats. Woven sports labels on the other hand are ideal for swim gear and other sports equipment that remain in contact with water.
For the label to sit perfectly on the product and not peel off due to abrasion, you will have to put in the effort to identify the right area. Firstly, that particular area should be in a comparatively better no abrasion zone so that your label is distinctly visible and also does not come off easily due to abrasion. Secondly, you also have to ensure that the size of the label is such that it does not interfere with the product’s performance.
A good quality sports label should carry your brand prominently. You should as such ensure that the label being used is brightly colored and positioned in a prominent spot. Also, a bespoke design for the label can make it stand out and create a lasting impression in the minds of the customers. A good label manufacturer with reputed in-house designers can always be consulted for such products.
The Printing Quality:
Good quality printed sports labels must have a clear and attractive print. The color palette used should be attractive and catchy so the label stands out even when viewed from far. If it is a woven label then quality of the yarn and the detailing in the weaving should be very precise and clear so that the label stands out.
The mode of attachment:
Before ordering any kind of sports label, you must also look into its mode of attachment. While self-adhesive labels are perfect for some sports equipment, on others you have to sew the label. As such, while placing an order you must remember to carefully look into how the label is supposed to attach to the product so that it does not come off easily when the product is in use.
Just like any other product, sports gear and equipment too need the right kind of labels to ensure that the brand name stands out and reaches out to the maximum number of target customers.