Hang tags for clothing provide a great marketing opportunity and a chance to increase brand recognition. A hang tag is usually made out of card and attached to the outside of the garment using a pin or piece of string. Most people don’t realize how choosing the right hang tag can help you build your brand and market your clothing.
Clothing hang tags are printed labels designed and personalized by you. They are printed on a variety of card stocks with a choice of matte, semi-gloss, or glossy finish. There is an area for text, logo, and barcode. Hang tags have a variety of purposes and should be used to their full potential.
What’s the first thing you do when you look at an item of clothing in a store? For most people, it would be to grab the hang tag to check for the size or price. A clothing hang tag has great importance on any garment and, although it is removed before the garment is worn, a huge focus should be put into the content of the label. Think of your hang tag as a business card. Your customer takes this home, so you have a great opportunity to stay in touch. Add details such as your logo, brand, website, and business contact details. Add key product details such as the price and garment size so people can find them easily.
Think about the design of your clothing hang tag it as it is of great importance in order to be as effective as possible. When your garment is hung on a clothing rack you need your brand to stand out and become recognizable. You can increase brand exposure considerably by adding clothing hang tags that customers will notice with just a glance when scanning through clothing. A unique design will catch people’s eye and draw them towards your garments. Create a quirky design that catches the eye and represents the target audience of your clothing line.
Choose a shape that is not the standard rectangle or square. For example, if your clothing line focuses on children’s wear, you could create clothing hang tags in the shape of a teddy bear. This will stand out much more and will tie in with the theme of your brand. Be as bold and unique as you like with your hang tag; this is the key to make people remember your brand.
The tag should be made to a high-standard. You don’t want the tag to rip easily and look untidy on your clothing, or you may sacrifice important information you want to get across if the tag is easily damaged. Ensure your tag adds quality to your clothing and looks tidy and professional.
Keep you hang tag design simple, but informative. Take the opportunity to give your customers all the information they need to make future purchases with ease. Don’t think of your hang tag as throwaway item, think of the tag as a marketing opportunity that should not be missed. Create unique hang tags online and receive a free quote by following just a few simple steps.