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Category: Furniture labels

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Key Strategies to Market a Luxury Furniture Brand

In order to build a profitable luxury furniture brand, the manufacturers have to carefully strategize their presentation. Since there is a premium price attached to luxury furniture, the makers have to be very careful with presenting the brand in front of the right set of people who will value the products.

Every luxury furniture maker thus needs to have a good marketing strategy in order to build a profitable brand. And here are some key strategies that can be immensely helpful.

Understand the buyers:

Before marketing your luxury furniture brand you would need to understand your target audience and their taste and preferences. If you are dealing in one specific kind of furniture, you will need to understand the preferences of your target customers as well as the best price point at which most of your furniture pieces can sell. If you are dealing in all kinds of furniture, you will have to devise a marketing strategy to present only the relevant pieces to different sets of customer categories based on their preferences and purchasing power.

Work on the presentation of the product:

If you want to market your luxury furniture well, you will have to ensure that the presentation is also equally good. Every aspect of the product, right from the finishing to the furniture tags, everything must be up to the mark and complement the product.

Xpresa Labels which has years of expertise in making quality furniture labels works with many luxury furniture makers to make quality furniture tags that complement the brand and enhance its overall appeal. Right from the brand info to information related to the make, material and size of the furniture, everything is tactfully presented in these labels without making them look too cluttered. If you opt for premium furniture labels made by Xpresa Labels for your luxury furniture brand, you can rest assured about getting excellent opportunities to expand your customer base.

Work on experience management:

Buying luxury furniture involves a huge amount of investment as well as a long term association with the brand. Every luxury furniture brand must thus try to work on experience management and ensure that the customers feel valued. Also, you should have excellent pre and post sales support to ensure that the customers do not face any issues with the product. Besides, you have to constantly maintain customer engagement in order to make them feel valued and privileged to be associated with the brand. Every message you send out to the customers must be tailored as per their needs and not just be a part of any bulk messaging campaign. Besides, existing customers should be given the first privilege to review exclusive designs and new launches along with special offers on making repeat purchases. These efforts immensely help in increasing the revenue prospects of the brand.

Leverage the Power of Social Media:

Social media is perhaps the most effective marketing tool available today. You must leverage the power of social media to market your luxury furniture. You should collaborate with top rated influencers to showcase your products and highlight your brand on various social media channels. These efforts will also ensure that whenever your target customers want to buy luxury furniture, your label is always in front of their eyes.

Create a good e-commerce website:

In order to ensure that you can reach out to more of your target customers, you must create a robust e-commerce website. With a strong online and offline presence you can easily become the preferred brand for shoppers who prefer buying such products online over going to physical stores.

Therefore, in order to market your luxury furniture brand, you have to ensure that your label pops up in the minds of your target customers whenever they think of buying luxury furniture. And in order to ensure this you have to keep reinventing your marketing strategy and be flexible to adapt to the changing trends and demands.

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Overview on different kinds of Hang Tag printing methods

The popularity of a brand immensely depends on the efforts that go into establishing its presence in the market. The branding and marketing efforts compliment the product quality and design to ensure its success. Right from the stitched labels to the hang tags, all play a crucial role in enhancing a brand’s overall image and ensuring its success.

Xpresa Labels is a reputed label manufacturer that has been making different kinds of premium quality labels since 2002. They have expertise in making a variety of hang tags, furniture woven labels, printed labels and more. Customers highly appreciate the variety of labels and prints that they can get with Xpresa Labels. Today we shall take a closer look at the different types of hang tags by virtue of the printing methods that people can get from Xpresa Labels.

Gloss Lamination:

As the name suggests, these hang tags have a glossy finish owing to the gloss laminate that is applied on them. The gloss laminate makes the surface more reflective which makes the tag look shiny and helps in quickly grabbing attention.

Matte Lamination:

People nowadays are quite fond of the matte finish and often associate the same with premium products. Matte lamination of hang tags is as such gaining immense popularity as furniture woven labels as well. The content printed on the tag is simply protected with the help of matte lamination to give it a softer and muted look.

Foil Stamping:

This is another interesting way of making a swing tag stand out. In order to make these swing tags, a metallic foil is bonded to the paper with the application of heat and pressure. This method of metallic foiling gives the tag a realistic metallic gloss and also makes the tag more durable. Such tags with metallic foils are quite durable and also enhance the overall look and feel of the product.

UV spot Finish:

Spot UV helps in adding depth and contrast trough different levels of shine and texture and this technique is also used in making hang tags. In the hang tags, mostly the logo or brand name is highlighted using this technique. With the application of a special Spot UV varnish, the area highlighted with this technique gets a beautiful shine.

Metallic PMS Printing:

In this method, a special variety of ink containing real metal particles is often used. In order to get the best shine and finish using this technique, it is important to apply multiple coats of paint. This method of printing also helps in ensuring that the hang tag stands out and compliments the brand it represents.

Embossing:

Hang Tags made using this technique can be often seen with leather accessories as well as some premium men’s clothing brands. In order to get the raised texts, plates are pressed onto the paper. The text is then colored using foil or different kinds of ink. This technique works perfectly well with thick paper as that helps the raised letters stand out clearly.

Debossing:

As you may have already guessed from the name, debossing is the exact opposite of embossing. In this technique the texts are indented into the paper, and the same is highlighted with the help of ink or even the process of foil stamping.

While these techniques are most commonly used to make hang tags for garments and accessories, for products like furniture, even woven labels can be used for the hang tags as any coarse or hard material can even damage the product.

Hang tags are available in all shapes, sizes and designs and can always be customized as per the client’s needs. Xpresa is the market leader in making bespoke labels and can provide customers the most outstanding designs in hang tags.

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Furniture labels: Is It Worth The Expense?

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When a customer goes out to buy a product, be it a fashion accessory or furniture he/she has several queries in mind. These queries are usually repeated by all customers as there are some basic facts about a product that everyone wants to know. Labels and Tags were perhaps invented to make the salesman’s life a little easier as they have more or less all vital information related to a product that a customer tends to ask for.

When we talk about labels and tags, the first thing that comes to mind is definitely those that we see in the garments. However, there is more to tags than those. There are something called furniture labels and tags which most of us do not pay much attention to but are extremely crucial as a lot of thought, designing and cost goes into making these too. In fact, the Federal law also mandates the addition of law labels to furniture pieces so the consumer can be educated and well-informed about the product.

Xpresa Labels is one company that is into manufacturing, designing and mass production of all kinds of labels required in different industries. They also take custom orders and customers can also upload their own design and text on the Xpresa website to get their custom designed labels made and delivered. Whether it is furniture woven labels, or labels for pet accessories, Xpresa has the best solutions for all.

So now that we know that there is something called furniture labels let us try to know more about them and see if they are worth the expense.

Furniture Labels and their kinds:

Furniture labels can be broadly categorized into five distinct types. They are the fire safety labels, swing tickets, branding labels and care labels. Each of these labels is important and carries vital information and as such need to be attached with furniture. Mentioned below are the primary reasons for adding these labels.

Detailed information:

When a customer wants to buy furniture, he/she would like to know all about the material that the piece is made with. As such the furniture label should have details of the material that the frame as well as upholstery are made of. The customer can make his purchase decision based on this information. Also, when the details are mentioned and the customers buy the product after going through the same, they cannot hold the company responsible for any misinformation.

Branding:

In order to grow a business and ensure its success proper branding is extremely important. The Swing Tickets for furniture like woven labels or custom printed labels can proudly carry your brand name and logo. With your brand name distinctly showcased on the furniture, whichever customer it goes to, it creates more opportunities for you to get new customers.

Care Labels:

Just like garments come with a care label, even for furniture there has to be a care label so that customers know exactly what not to do while cleaning or maintaining them. Many a times, people use harsh cleaning agents on furniture pieces which completely destroy the lacquer coating that is there on most furniture pieces. And once the damage is done, they usually complain that the seller had not specified that such products must not be used. With a detailed care label such issues can be totally taken care of and your brand name will never be tarnished with such unpleasant allegations.

Apart from these there are also those like the fire safety labels which must be included along with the furniture and are even mandated by law.

Considering the ways in which a proper label can safeguard your brand name, increase your customer base as well as help your customers connect with the brand, it definitely would not be an exaggeration to say that furniture labels are absolutely worth the expenditure.

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Labeling furniture: 3 things manufacturers must consider

Furniture labeling is a difficult task, notably for a small business. Following federal regulations, furniture is required to display law labels for consumer protection and information. The manufacturer, the place of origin, and the material content of the finished product are frequently identified on these furniture woven labels. Many of these tags give information regarding combustibility, care of the item, and how to preserve it, thereby making the buyer feel more confident and educated about their purchase.

Bedding, kid’s furnishings, and refurbished furniture all have additional labeling laws. Furthermore, national and provincial laws may require that furniture labels be modified, recommended, or interpreted in other ways.

Furniture manufacturers are required by law to include fire protection labels. Furthermore, most furniture stores would not consider stocking a product unless it comes with a swinging ticket. Certain sorts of furniture labels, while not technically essential, can make a significant difference in the long run for your organization. We at Xpresa Labels have been offering furniture manufacturers assistance for over two decades, so we know everything you need to know!

Furniture labels: Different types

Furniture labels are divided into four categories. Whereas only a fire safety label is needed by legislation, we suggest implementing all four to your furniture.

  • The fire safety label
  • The swing ticket
  • The branding label
  • The care label

Manufacturers should consider the following factors while labeling furniture:

(a) The language

When labeling furniture, it is important to choose terminology that is commonly comprehended by the targeted audience. Even if labeling were standardized in textual information from nation to nation when selling items in a global market, the terminology used in each industry would almost certainly fluctuate.

If there is essential communication stuff on the label, it should be written in a language that the client comprehends.

(b) The government rules

Marketing professionals should consider local government regulations concerning labeling when using labels. Depending on the country, different regulations may apply, including in bilingual, Canada, where proper English labeling is a legal requirement. This means that government officials can seize products that are incorrectly labeled.

(c) Information for consumers

Since customers may demand it from time to time, a decent label must include details about the product’s many aspects. The use of linguistic furniture woven labels makes sense when the product is renowned in one country and needs to interact with multiple markets with different languages and cultures.

Summary

Furniture labeling is a complex process for any firm, but more so for a small one. Furniture must show law labels for consumer safety and awareness, following the federal rules. Usually, furniture woven labels list the maker, the country of origin, and the finalized item’s material composition. Manufacturers should consider the aforementioned factors when labeling furnishings.

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What are furniture labels? What are they used for?

According to federal regulations, the furniture comes with a law label to provide consumers both information and protection. On furniture labels, you will usually find the name of the manufacturer, the country of origin, and the material composition. These labels are usually sewed or ironed into the bottom of furniture, and they provide unique information about the item. In general, these tags provide instructions on how to store the product and how to determine if it is flammable so that the consumer can be confident in their purchase.

Additionally, mattresses, kid’s furniture, and second-hand furniture require unique labels. Depending on the laws or regulations of a particular state or province, furniture labels may include special instructions or translations.

What makes a furniture label unique?

It doesn’t matter what kind of label it is. However, not every wrench is suitable for every task. As a first step, let’s note that there are many places and ways you can use a label, so the type of label that will work best for your product may differ. Therefore, the right label for your upholstered chairs and couches depends on their design, materials, and price.

Custom furniture labels with woven damask patterns are among the most popular types of labels we offer, including adhesive backings for attaching them to fabrics.

What types of labels are used on custom furniture?

From small startups to large companies, damask woven labels are by far the most popular type of label. They come in a wide range of colors, and the quality and durability are excellent.

What are the different kinds of furniture labels?

There are four main types of furniture labels. There are four different types of fire safety labels, and although only the fire safety label is required by law, it is recommended that you add them all to your furniture. Here are the following types:

●The swing tickets.
●The fire safety labels.
●The branding labels.
●The care labels.

Furniture Labels: What are they used for?

In all new furniture, a label indicating the ignition resistance should be displayed at the point of sale, so that everyone can see it. Before purchasing, consumers should read these labels to ensure they are making the right choice.

Wrapping Up

Furniture labels are important because they provide information about the creator and the piece of furniture itself. These may be used for logos, content, sizes, laws, legal information, or a combination of these. These adhesive-backed custom furniture labels look like stickers and will easily catch customers’ attention. Xpresa Labels is a leading supplier of high-quality labels for several major furniture manufacturers. When compared to overseas manufacturers who take long to produce and have limited quality control, clients are often shocked both by the price and the quality. For small and large entrepreneurs in the furniture industry, our brand labels can be a big difference. Our labels, or a combination of them, can ensure that you stand out from the crowd.

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Factors To Consider While Choosing Furniture Tags

Furniture labels or tags generally identify the manufacturer, their foundation, and the material composition of the final product. In most cases, these tags or labels put into words the care instructions and flammability so that customers can rest assured and understands their purchases.

From beginning to the end, designing and detailing of furniture is nothing but an intricate form of art that very much deserves the final touch of the professionally produced custom furniture labels. This is the reason it is important to get in touch with a professional US based supplier of custom labels who will deliver not just high quality custom and woven labels but upholstery and furniture labels.

Now, let us see the factors to consider when choosing furniture labels or tags:

Look under the pillows or cushions of the upholstered furniture and there you will find the tags/levels. Understanding the note or information in the tags can save you money.

What Kind of Material is used?

Product packaging materials play a very important role in determining the correct label material. Label and sticker materials react in a different way to various product materials and their relevant surfaces. Uncoated cardboard or paper packaging is the simplest; any paper label with a lasting adhesive will certainly work fine.
On the other hand, coated paper has a waxy or smooth surface. Plastic or compressible tubing requires additional consideration; polyolefin labels are best suited for this type of packaging. For cosmetics, polypropylene laminates are recommended. The industry often innovates product packaging and materials, and must consider their use and the products sold.

The Inside

Labels can have phrases/words such as “spun polyester” or “100% “new polyurethane foam”. Such kind of tag tells what is there inside the furniture or upholstery. This has become mandatory because it has been seen that a few years ago, there used to be dishonest manufacturers who used rags, recycled mattresses and other materials that are contaminated to the upholstered furniture.

The Outside Covering of Fabric

The appearance is more worrying because this is where the stain can be seen. However, you will rarely find a label that shows the fiber content of the fabric it covers. Many fabrics are usually blended. Since furniture manufacturers choose fabrics mainly for styling rather than presentation, they do not know or are not interested in knowing the contents or description of the cover. This can cause problems for consumers who want to know the best way to care for fabrics, because each fiber is different and has its own characteristics. A cleanser that works well on Herculon sofas can cause catastrophic damage to the sofa covered with cotton rope chenille.

Cleaning Suggestion

Most of the upholstered furniture comes with labeling tag as “Cleaning Recommendations”. The label should include a description of recommended procedures for daily cleaning and maintenance. As part of this tag, you will usually find clean codes.

Please note that incorrect selection of cleaning agents or cleaning methods may result in permanent fabric damage. The cleaning advice label is designed to help you choose the correct cleaning and dyeing method to prevent bleeding, fading, shrinkage and blackening.