In today’s business ecosystem, maintaining good customer relationships is the key to success and there are different ways to achieve this. Showcasing quality labels that present the brand’s vision and provide customers the necessary information required to use the product is also an effective way to building strong customer relationships.
Xpresa Labels is a trusted label manufacturer that has been making quality labels since 2002. They have partnered with several brands and created extraordinary labels that have ensured repeat purchases of the product. Xpresa Labels has expertise in making custom quality hang tags, furniture labels, high quality woven labels and more. And here’s more on how their label designs have helped in building customer relationships.
Building strong local connects:
With the help of creative labels, brands can establish an effective local connect and give their products that special dimension that can make them stand out from the rest. This strategy works very well with products like food items as well as handicrafts as these are mostly bought for their uniqueness and local flavors.
Telling a Story:
Brands can also enhance their marketing efforts by telling customers the unique story of their journey. They can use interesting graphics on labels with satin printing and create a strong imagery of the procurement and processing of the particular product. This not helps in establishing a better connection with the customer also establishes a trust that comes with knowing a brand inside out.
Establishing a niche for the products:
When brands create labels that show the local connect or the story behind the procurement and purchase of a product, they tap into a niche market. And customers who particularly like such unique products belonging to a certain niche take pride in purchasing and procuring them. This works as a very powerful tool in establishing that relationship with the customer.
Creating Event oriented CTA:
Many marketers are also experimenting with labels that help with event oriented call to action. One way of achieving this is satin printing a QR code on the label on scanning which, customers can get the link to some online event or even get the link to download the passes for some concert or exhibition.
Creating redeemable coupons to give back:
Giving back to the customers for their association with the brand is an effective way of building a strong relationship. Many companies are as such using the hang tags to print redeemable coupons which the customers can always carry with them to the store to avail discounts and surprise gifts. Along with thanking the customer, this strategy also helps in driving repeat purchases.
While all these strategies are certainly effective in making a lasting impression in the customer’s mind and driving repeat purchases, they also add great value to the product.