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Uncategorized Archives - Xpresa Labels
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3 Accessories That Benefit from Nice Labels

Clothing Isn’t the Only Thing That Needs Labels

In addition to shirts and pants, accessories also need labeling that gets consumers’ attention and provides important info.

It isn’t just shirts, pants and dresses that need standout labeling. Other accessories also need to have all the critical information listed on well-designed and eye-catching garment labels. Don’t overlook these pieces and assume that their labels don’t require a little extra attention. In reality, these items are just as able to help grow a brand and put a spotlight on their designer. Scarves, hats and even gloves need labels, and designers can benefit by creating something interesting and unique for these accessories.

Scarves

Sometimes, garment labels aren’t even noticeable on scarves. They are often placed on the opposite side and only show if the scarf is turned around. However, that doesn’t mean that the label doesn’t matter. Some companies are now placing the label on the outside of the scarf, making the label part of the actual design. This ensures that the label–as well as the brand name–stands out and gets some additional attention. The size, shape and color of the label can all be coordinated with the scarf. The possibilities are endless when it comes to scarf labeling.

Hats

Hats are a lot like scarves in that the garment labels can be placed on the inside or the outside. More designers are starting to see the benefits that come with placing the label on the outside, and it isn’t just about the brand recognition. The label on the outside creates more interest in the hat and helps to make for a more unique look. This is true for baseball hats, beanies and other popular hat styles. It’s just as important to be able to find the label in a great hat as it is to find the label in a great shirt. If you’re creating hats in addition to other garments, spend a little extra time on the label design and selection.

Gloves

Most of the time, labels aren’t going to be found on the outside of gloves. It just isn’t a popular choice and doesn’t work as well as it does with other accessories. However, gloves are an interesting item. It can be tough to find a pair that fits well and does exactly what a person needs them to do. Because of this, that label becomes incredibly important. When a person has a pair of gloves that they love and someone else notices them and also loves them, that label is the best way to track down another pair.

Everyone knows that pants, shirts, tees, dresses, shorts and skirts need labels. But what about accessories for those garments? These also need labels that will provide the necessary and important information about the brand. Just like the clothing they coordinate with, accessories can have labels on the inside or the outside. They can have larger labels or smaller labels, too–it’s all about what works for the item and what will catch the consumer eye.

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Add Value to Your Products With Clothing Hang Tags

Custom hang tags give you a strong opportunity to add value to your products and increase brand recognition. Hang tags are a cardboard type label that you add to your garments usually using a safety pin. You choose the shape of the cut and the design that goes on them.
Clothing hang tags are fully customizable. Choose the thickness you require and from a gloss, semi-gloss, or matte finish. They will have a hole punched ready to add string or a pin to attach to the garment.
Add value to your products by using your hang tag as an advertisement. Add your logo, brand, and color scheme to create an eye-catching finished product that lets the customer know who you are. They offer a simple way of helping your customers to easily recognize your clothing line when they go shopping, so make sure you hang tag stands out.
Your brand standing out is a must when shoppers look through clothes. If they recognize your tag and it stands out as familiar, then they are more likely to purchase it. If you have already made the effort to create a trusted brand, then show it off professionally and catch the eye of shoppers.
Use your clothing hang tags to your advantage; it’s the first thing people look at when they are drawn to your product. What it says about you matters and it can be a great marketing opportunity. It needs to look great and be made using high quality, durable materials. You don’t want the tag to rip before they have even bought the garment, this will look messy and unprofessional.
Be clever in the design of your clothing hang tags. Make sure the color scheme and shape compliment the garment it’s attached to. For example, a hang tag on a dress could be in the shape of a dress; quirky ideas stand out.
Be tactical in the information you add. When adding your website you can also add promotional information on there for an increased chance of a future purchase, and to guide them towards checking out what else you have for sale.
Last but not least, clearly add the sizing and price. Customers can’t stand to fumble around with various clothing items trying to see the cost and size. Display this information in a clear color and font that is easy to find.
When creating your hang tag, think of it is a business card attached to the garment. It must be professional, but eye-catching. Don’t forget the hang tag goes home with your customer, so this is a great way to interact with them. Why not add your social media information, or website on to the tag too – if they love your products they will now know exactly where to find more.
Don’t just think of it as a throwaway addition to the garment. If someone has taken the time to buy your clothing they are more than likely interested in what else you have. Your hang tag should compliment your garment while increasing brand recognition and giving your customers essential information. Take the opportunity to guide your customers to your website and make the most of your tag.

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6 Mistakes to Avoid when Ordering your Custom Clothing Label

We have often come across a host of memes on Facebook where a brand label has been the butt of the joke. Even the most negligible mistake can break your brand image and land you up in a random news flash for all the wrong reasons. A stumble may prevent a fall if you pay heed to professional advice and then get started with your custom clothing label. Find out what are the mistakes you should avoid to build a better brand equity.

1. Not conducting market research: Believe me, there are a lot of clothing businesses which considers market research to be a complete waste of time. On the contrary, market research is the cornerstone of building a strong customer base. Conduct it by enlisting help from the marketing professionals who would do the needful based on the demand of your potential customers.

2. Choosing the wrong colors: Color plays a key role in influencing the purchasing decision of your buyers. Don’t lose them by choosing colors that won’t have a significant effect on your potential customers. Make sure the colors helps to give a distinctive appeal to your brand through your label. Get a clearer picture by learning which color is ideal for your brand.

3. Choosing an outdated font: Yes, fonts matter when it comes to underlining your brand presence in front of the millennial consumers. You can create your brand label online with the help of a design tool that will provide an array of fonts that will work.

4. Overlooking the spell-check: This goes without saying that bad spellings can land you up in real trouble. It is a must to get your label and care content double checked to help you stand in good stead in front of your potential customers.

5. Not following your competition: There’s a reason why only a few brands always lead the pack. They abide by the ground rules of marketing aligned with the consumer demand. So don’t commit the mistake of ignoring your competitors and make sure you stay updated about their branding efforts that will help you improvise on your own business.

6. Replicating content: This is adopted by a lot of brands and later they were caught. You don’t need to invest top dollars to create unique content for your brand labels. Do anything but replicate the exact content with some other brand and write something unique and eye-catching. You can even use quirky content to connect with the young target consumers.

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9 Things Your Custom Label Maker Must Provide

Are you planning to launch a new clothing line or thinking of giving your clothing business a facelift? Both ways you need to consider creating a new custom clothing label and tags to get an ace up your sleeve. However, there are a few unwritten ground rules which you should consider when looking for your custom labels. Let’s find out what these are to get the best out of your label providers.

1. Choice of label type: Consider looking for the variety of label types. A good label maker must be able to provide satin, damask, or taffeta woven or printed labels.

2. Choice of cuts and folds: A great cut and fold can transform the way your label looks. So it is always advisable to check out the type of cuts and folds you are offered. Centerfold, straight cut, end fold, mitre fold, Manhattan fold, circle cut, and custom die cut are the best options.

3. Online design tool: Do away with out-of-the-ark techniques of explaining about your requirements to your label providers. Send them a quote online by designing your custom label online and request for an instant quote.

4. Designing options: Now there is a host of online design tool available online but you should be offered with a wide range of color, text type, and text font options so that you can create your label just the way you want it to be.

5. Durability of labels: Every label maker will suggest woven labels over printed labels for high-durability. However, you can also opt for high-quality printed labels by checking out the sample works of the label providers.

6. Delivery timeline: Look out for a label maker that will offer you the fastest turn-around time and provide high-quality labels as soon as they receive your quote online. Once approved, they should be able to deliver your order within a week or two.

7. Catch the catch: There should not be any catch when they offer a specific package. Make sure there’s no catch like additional shipment or set-up fees after you place your order and you pay exactly what you were asked to at the onset of your order request.

8. Read the Terms and conditions: It is always a good idea to go through the terms and conditions of the label maker you choose to make sure both the parties involved are on the same page to avoid any further hassles.

9. Check custom fees: If your country or continent doesn’t match with your preferred label maker then be doubly sure you check out their customs fees. There are a few label makers that don’t charge additional customs fees for some countries.

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