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Stock Labels vs. Custom Labels: Is It Worth the Extra Cost?

Are custom labels worth the extra time and cost?

When the time comes to present your brand to the world, it makes sense to invest in custom labels that will help you stand out from the competition.

It can be scary to create something new and then get ready show it off to a large group of people. You’ve taken the time to come up with the design, chose just the right materials and ensured that every cut is perfect. So one of the last decisions to be made centers on the label that will be added to the completed pieces before they are offered for sale. After all that hard work, it isn’t time to take the easy route and select a stock label. Instead, it’s important to design custom fabric labels that put your brand front and center.

Benefits of Custom Clothing Labels

One of the biggest reasons to create custom fabric labels is the opportunity to brand the item of clothing. It’s an easy way to make sure that consumers know who made the product. But it also reminds them that if they want other pieces of a similar style and quality, they can revisit the brand and look through the other options available.

In a way, the customized labels can be seen as more than just information that consumer might want about what he or she is wearing. These labels are also a form of advertising, constantly reminding the wearer of the brand and, when the inevitable question comes up about where the shirt or dress came from, individuals are bound to check the tag and relay the information to interested friends and family members.

A Mixture of Both?

There are times when a nice mix of custom and stock labels can work. Some pieces may have two labels, with one that simply contains information about the brand. It’s always a good idea for this label to be a custom creation. However, the smaller label may just contain the size of an item or washing instructions. These can be used on a wide variety of items. 

Business owners who want a little more flexibility when it comes to their labels may opt for using both labels, allowing them to make changes and adjustments based on inventory. General labels that included things like sizes or even care instructions can be paired with a custom label, providing all of the necessary information to potential customers. 

So what should you do when the time comes to order fabric labels? Think about what kind of message you want to send to consumers. Do you want your brand information on each and every item that you create? 

Remember, custom labels are a great way to create brand recognition, and in a way, they work as advertising. Don’t underestimate the benefits that come with spending a little bit of extra money to ensure that each and every item you create is labeled with your brand name.

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Top 6 Types of Label Cuts for Custom Product Labels

Just like the brand logo, the label you choose is equally important to voice your brand value. A product label needs to have the right cuts and folds to put an accent on the brand identity. If you are considering customization of your product label then these are the types of label cuts you should be aware of.

  1. Die Cut

These labels are usually cut out with a cutter or machine to create custom cut-out labels. There is a small gap between each label and are generally square-shaped. However, you can customize the shape according to your product requirement. These can be used for a variety of products including bottles, boxes, or any other products which require attractive packaging. Many manufacturers prefer to die cut labels because of its ease of use and with technological help it has become much more cost-effective than before.

  1. Fuse Cut

These cuts are usually applicable for hot seal label types where it is cut with a knife to shut the edges. These labels often have an adhesive back that is pressed with iron. The hot pressure is used to cut into polyester based threads to prevent it from fraying. Also known as pressure sensitive labels, the fuse cuts are often quite similar to stickers. These labels are applicable to almost all types of items including industrial products, furniture, bottles, glassware, medical products, promotional items, etc.

  1. Laser Cut

These label designs are cut out accurately from a laser cutter. The fine detailing of laser cuts is much more precise than the die-cutting technique. This allows intricate artwork patterns and is usually more cost-effective than many traditional label cutting methods. It can be used for an array of uses such as invitation cards, marketing handouts, notebooks, commercial or personal art applications, cut-paper projects, office organizers, packaging or any other craft applications.

  1. Straight Cut

These printed or woven labels have no folds and are finished on all sides. It can be sewn anywhere on the product and can be used for patches or for external uses. It can be created by any type of fabric and is often considered for apparel labels as it can be seamed on all four sides to the back of the piece or anywhere you prefer.

  1. Ultrasonic Cut

These cuts are created from vibrations of a label cutting machine.  The labels are meticulously cut to lend a very smooth and soft cut edge. These cuts can be applied on only one side of the label.

  1. Circle cut

This is a type of peel-and-stick label that is probably the most low-cost label cut. You can use it for outlining the size, quality assurance tag, or even the brand logo for a variety of products.

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How Effective is Heat Seal Label for Your Brand

Time and time again, woven and printed labels have always taken precedence over any other type of labels for garments. Heat seal or adhesive labels are rarely considered for clothing labels. You can, however, build a unique brand personality by opting for adhesive labels for your products and lend your creative twist to it. If you are a startup with plans to launch your apparel creations, these are some of the features about heat seal labels you should keep in mind before you get started.

Why Heat Seal Labels?

Heat seal labels are basically pressure-sensitive labels that are placed on the product using heat. These labels can be customized as woven or printed labels depending on business needs. These labels can be made of straight cut or pre-cut rolls with either a die cut processor, electromagnetic machines or any label cutters to provide the custom shapes. It’s as simple as placing the labels on the fabric, covering it with a wax paper and pressing the iron to ensure the label stays put. They are often quite similar to ‘peel and stick’ labels or stickers and are placed on the outside of items such as bottles, furniture, industrial products, or promotional items. You can, however, use it as labels for clothing provided you work with a high-performance clothing label maker. They will ensure you get good quality adhesion that doesn’t affect the quality of the product.

So when you consider your custom label designer, ask them about the quality of heat seal film they use for adhesion. These labels are usually placed on cotton labels with the aid of a heat sealer or ironing at high heat for about 40 seconds. The intensity of heat is determined by the material of the label fabric and can be applied even on woven labels. However, the label makers might charge you additionally if you customize heat seal feature on an already printed or woven label.

How heat seal labels can be used as identifiers?

Heat seal labels can also be used to identify a specific person in the workplace. For instance, people who wear the uniform outfit at their workplace can be easily identified if they have a logo unique to their identity. A lot of companies have successfully used heat seal labels to identify their employees and it is already acknowledged to foster team spirit amongst the coworkers. Same goes for school/college students and event management volunteers.

Are you considering heat seal labels for your apparel business or any other type of products? Get in touch to customize your labels and get the best out of our artwork by specifying your requirements in details. View samples of custom clothing labels and request for a free quote today!

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