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The Importance of Garment Labels in Fashion: A Discussion

Custom Woven Labels

Garment labels are considered to be less important and they play more than an ornamental role in the fashion business. This particular discussion dives deep into the importance of labels on garments; these include branding, information to the consumer, and care of the garment.

Branding and Identity

The garment labels also serve as silent brand ambassadors, thereby offering you another platform to effectively advertise your brand logo or name, or even a tagline. If designated properly the label gives an impression of higher quality regarding your clothing and puts down the foundation for brand equity. It is recommended that you use distinct fonts, colors, as well as materials on your labels to make either a fun or powerful statement.

For instance, while designing labels for branded clothing, a designer might incorporate refined font styles and satin or silk in the label. On the other hand, the sustainable brand could use recycled materials and biodegradable inks. These decisions promote the image of the brand and, at the same time, communicate the values that are attached to it by the buyer.

Transparency is Key

The fashion landscape of today is characterized by transparency. It is a medium to convey certain information to your customers and thus garment labels hold importance. This includes:

  • Fiber Content

This way, knowing the materials necessary for a garment would enable consumers to make the right choices depending on the material’s desirable attributes, e.g. comfort, breathability, or when they have allergies to certain materials. For example, if a person has sensitive skin, they are more likely to choose clothes made of cotton rather than synthetic fibers.

  • Sizing

Consistency and precision in sizing are critical to increasing the prospects of a favorable outcome as far as the customer interface is concerned. A garment measurement or the size chart should appear on the labels. This helps in controlling returns and exchanges, which play a role in increasing customer satisfaction.

  • Care Instructions

This not only means that garments will remain of high quality and will last for a very long time. Washing symbols or written notes on handling should be part of the labels. Policies that focus on care enable consumers to keep their garments in good shape thus cutting on wear.

  • Country of Origin

New-generation consumers show more concern about the origin of the clothes products they are using. The label may reveal information about the country of manufacture of the garment. This information can have an impact on purchasing decisions because some of the clients boast the locally manufactured goods or those that have been produced under this policy.

Garment Care: Ensuring Longevity

Appropriate washing and drying of a garment are ways through which the life of a garment is enhanced. Properly written care labels enable consumers to properly take care of their garments and help support the principles set by sustainable fashion. Education on how to wash, dry, and store clothes ensures that the consumer maintains his or her clothes in good condition for quite some time.

For example, a label may recommend hand washing only in cold water to ensure that the garment will not be ruined by washing it in the washing machine. Or it might suggest air drying in order not to cause shrinkage on the garment thus making it lose its shape.

The Future of Garment Labels: Tech-driven Innovation

The current and increasing fashion is always changing the world of garment labels. Techno-physical innovations such as integrating NFC chips in labels. It offers the consumer a tremendous amount of data as soon as they scan it with their smartphone. This could involve translations of care instructions or sustainability certificates and could also extend to suggestions in terms of washers.

Just think about how useful it would be if by just scanning a label on your phone you get care instructions for this garment; the link to the sustainability report of this clothing brand, or other products you might like. These technology-based labels can benefit the clients since they provide extra convenience and value.

Beyond the Label

A label that is affixed to garments is much more than simply a strip of material that is stitched into the clothing. They remain very important as a means of communication for brands and as a means through which consumers get information. In this way, businesses can develop the aspects of their brand that relate to garment labels, bring more value to their customers, and turn buyer attention to the problem of sustainable fashion consumption.

The addition of effective and smart labels to your garments can make a positive impact on your clothes. First and foremost, it can enrich your brand, thus making the customers happier and the fashion industry less detrimental to the environment. So, next time you design or purchase clothing, remember to look beyond the label.

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How to Attach Garment Labels for a Professional Finish

Garment labels are an essential component of product branding, providing vital information and enhancing the overall aesthetic appeal. To achieve a professional finish, it’s crucial to know how to properly attach clothing tags and labels.

In this blog post, we will explore the best tips and tricks for attaching garment labels, ensuring a seamless and polished presentation for your clothing line.

Sewing Techniques for Woven Garment Labels

Positioning and Placement

Carefully consider the placement of your garment labels. The most common location is on the inside back neck area or the side seam. Ensure that the label is visible without causing any discomfort for the wearer.

Hand Stitching

For a truly artisanal touch, hand stitching is an excellent method. Use a fine needle and thread that matches the label color. Stitch along the edges of the label, creating small, even stitches. This technique ensures a secure attachment and a clean, professional appearance.

Machine Stitching

For efficiency and consistency, machine stitching can be used. Set your sewing machine to a straight stitch or a narrow zigzag stitch. Place the garment label on the desired location, align it properly, and sew along the edges of the label. Backstitch at the beginning and end to secure the threads.

Alternatives: Heat Transfer and Adhesive Options

Heat Transfer Labels

Heat transfer labels provide a convenient and durable option. Simply apply heat with a heat press or an iron to transfer the label onto the fabric. Follow the manufacturer’s instructions for temperature and duration. This method ensures a smooth and long-lasting attachment.

Fabric Adhesives

Fabric adhesives offer an alternative option for attaching garment labels. Apply a small amount of fabric adhesive to the back of the label, ensuring even distribution. Press the label firmly onto the desired location and allow it to dry according to the adhesive’s instructions. This method is ideal for delicate fabrics or when sewing may not be feasible.

Additional Tips for Attaching Garment Labels

Test Before Application

Before attaching the labels to your entire clothing line, conduct a test on a sample fabric. This allows you to ensure proper positioning, secure attachment, and any necessary adjustments before applying the labels to the final garments.

Consistency and Alignment

Maintain consistency in label placement across your clothing line. Use measuring tools or templates to ensure precise alignment. Consistent label placement enhances brand recognition and adds a professional touch to your products.

Quality Check

After attaching the labels, perform a thorough quality check. Inspect each label for secure attachment, alignment, and overall appearance. This step ensures that your garments maintain a high standard of craftsmanship and attention to detail.

Before We Go

Whether using sewing techniques, heat transfer, or fabric adhesives, follow the ideas shared in this blog to ensure a seamless and polished presentation. By implementing these techniques, you enhance brand recognition, establish credibility, and create a cohesive and professional brand image.

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Common Mistakes to Avoid While Ordering Custom Clothing Label

Whenever an entrepreneur creates a product and starts thinking about a strategy to market the same, the first thing that comes to mind is the logo and the branding. At this stage, most entrepreneurs try to run the show single handedly but often land up making grave mistakes due to lack of experience and knowledge of this domain.

Since its inception in 2002, Xpresa Labels has partnered with many such organizations and given valuable inputs regarding branding, logo designing and label making. With the help of the experts at Xpresa Labels, many upcoming fashion brands have been able to make garment labels that stand out and give their brand a competitive edge. However, since not all entrepreneurs are proactive about seeking professional help, mistakes continue to happen. And here’s more on the common mistakes that entrepreneurs must avoid while ordering custom clothing labels.

Issues with the artwork and design:

Many entrepreneurs do not get the logo designed by a professional which often leads to issues with the branding. Hiring a professional designer to make the artwork is perhaps the first step in the whole designing and branding process. The artwork should be clear and use the right color combination. The lettering should be clear and evenly spaced out so it is clearly visible. And above all is sending a good quality and high resolution image of the logo to the label maker. Many entrepreneurs tend to make a mistake at this stage as they send screenshots or low quality pictures of the logo to the label maker which eventually leads to a lot of issues while making the label. Entrepreneurs should thus remember to send only high resolution images of the artwork to the label maker while ordering custom clothing labels. Entrepreneurs should also ensure that the artwork is copyright free so the same can be used in making garment labels without any legal hassles.

Issues with the kind of label ordered:

Before ordering a custom clothing label, every entrepreneur must keep the lifecycle and use of their product in mind. If these aspects are kept in mind, chances of going wrong with the material quality will automatically come down. The label maker must be made aware if the product that the label will be attached to will be subjected to extreme temperature conditions or rough handling. They should also be made aware if the label being made is for kid’s clothing. Label makers can give their suggestions regarding the material to be used based on these inputs. While ordering custom clothing labels, most manufacturers make the mistake of opting for the cheapest material but that is never the right approach as a material that is cheap may not be ideal for the product you are ordering for. Besides, you should also remember to take the environmental impact of the material you intend to use for the label into consideration.

Issues with selecting the right label maker:

Many a times, apparel designers and manufacturers make the mistake of ordering custom clothing labels from companies that do not have much experience in making labels. If the label maker does not have the required expertise and experience in making labels, they may not be able to execute the job with perfection. And shabby looking labels made on the wrong fabric can drastically impact the brand’s reputation and create a bad impression in the minds of the target customers.

Thus, every entrepreneur looking to make his/her brand big must pay close attention to the designing and manufacturing of the labels as they go a long way in creating a lasting impression on the minds of the customers.

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What is the purpose of textile labels?

Since young designers tend to focus more on the shape, colour, and cut of their dresses, they might not pay much attention to textile labels applied after production. The same is true for clothing buyers, who are more concerned with the aesthetics and price of an item than with the textile labels.

Textile Labels: Description

Textile labels are small labels made from polyester satin, nylon, or taffeta that are stitched into the garments so that they can’t be seen from the outside. The purpose of textile labels is to provide consumers with information about a garment. It could contain information about size, product branding, instructions on how to wash, country of origin, and fabric content.

Textile labels provide information about materials

Textile labels should describe the material from which the item is made. Environmental concerns have heightened consumer awareness, and not every material is produced the same way. Textile labels manufacturers ensure that consumers have an easier time finding ethically produced clothing by using so many plastic materials (lycra, polyester, nylon, for instance).

The use of plastic-based materials is bad for the environment for quite a few reasons. Aside from the non-renewable resources and energy-intensive manufacturing processes, these materials also are not biodegradable. In addition to providing information about the materials used to make the garment, textile labels should inform consumers about the brands and models of the garment.

Textile ribbons and heat transfer

Textile labels can be made from a variety of synthetic fabrics. A textile ribbon is used for smaller to medium size ‘sew on’ labels, while heat transfer patches are used for larger labels. In textile ribbons, printing can be done on both sides or just one side, and up to six colours can be displayed on the face side.

The text and images on heat-transfer patches are usually inverted because they are silk-screened onto heat-sensitive paper, not fabric. It is the first stage. The second step involves using a specially designed printing press to transfer the images directly onto the garment using heat and pressure.

In contrast to traditional labels, this method allows for a higher amount of information and images to be included. Furthermore, a sewn-in label could obstruct or irritate the user’s senses when it comes to intimate items such as underwear, swimwear, and sports clothes.

The elastic ribbon

Textile labels sometimes use elasticized fabric ribbons. During the printing process, the substrate is tensioned before it is fed around the print run so that images and text can be printed on it during a controlled stretch. Label ribbons are fed into containers rather than the wound on reels after printing is complete, and the tension is gradually released after printing.

High-quality substrate

To ensure that labels remain intact after washing and wearing, textile labels should be produced according to a consistent standard. The printed information on textile labels should remain intact through laundering and wear and tear by adhering to a consistent standard.

Wrapping Up

Despite being overlooked, textile labels are an integral part of the apparel enterprise. In addition to providing valuable information to your end-users and protecting your brand, you are legally required to gather the information from the start. Get in touch with our expert textile labels manufacturers if you want to learn more about our textile labels.

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Does Damask Labels elevate your Brand?

In the Post-Pandemic era, we’ve grown accustomed to wearing comfortable clothes (read: Tshirts and PJs) while staying to home. Most of us now put comfort first when making the sartorial choices while stepping out. And if our clothes can reflect comfort, the same can be expected from clothing labels as well. Seriously! I’m sure none of you like sitting through an important meeting with a strong urge to scratch your neck where the label is poking your skin. However, using damask labels in the clothing items help retain the comfort factor, not just for the body but for the brand as well. Now, let’s ponder over the importance of these types of clothing labels.

1.Intricacy and precision

Damask labels are distinguished for the precision and intricacy it provides. You can print them without actually ruining the label design or quality. The brand logos that consist of small text or signatures can be straight away done on these kinds of labels.
The fine thread lets you add plenty of colors of your choice. There’s restriction on the design formation in a damask label. You have the liberty to use a myriad of designs and styles on every damask labels. Right from a comic strip for kids’ clothing to a signature of a couturier, damask labels can be used anywhere.

2.Soft and smooth on the skin

These woven clothing labels feel smooth on the skin and the malleable texture of the labels makes everything perfect to include in the everyday wear. This is one of the prime explanations behind the huge popularity of the damask labels. You will never get any complaints about skin rashes or itchiness.
The best thing is the fabric of this kind of labels is soft that is the reason the bedding brands make wonderful bed sheets from them. People with sensitive skin

3.Neat finishing

Damask labels are tightly woven. The thin thread utilized for the weave makes the label reflect light. The thinner the thread, the fancier the label comes across. Many of the designer wear brands that produce custom clothes for red carpet events often use the damask labels.
Also, the brands that design dresses for weddings or proms prefer this type of labels as well. Opting for this kind of levels, leads to the brand’s growth and popularity. The neat finishing of the labels goes well with lightweight and soft fabrics. The damask labels make both a garment and its brand stand out in a store or even in pictures from online store catalogs.

4.Exudes a sophisticated design

Damask labels gives out a sophisticated and classy look to a piece of garment. To add to it they look amazing of high quality and plush.
For instance, if you notice a chiffon costume in a clothing store, you would certainly expect it to have an attached label with the similar fashionable feel. That’s why most renowned fashion houses focus on using damask labels only. You will find them soft and shiny and pleasing to the eyes.

5.Durability is everything

These labels are recognized for their durability. It is their tight weave that makes them ideal for enduring use. The designers sometimes stitch the damask labels right on the clothing item. And sometimes, those are pasted on the clothes too. It’s done with the assistance of a heating iron machine.

Endnote

These pointers make it obvious why damask labels are a popular choice in the fashion and apparel industry. These types of woven labels exude luxury and comfort at the same time.

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3 Accessories That Benefit from Nice Labels

Clothing Isn’t the Only Thing That Needs Labels

In addition to shirts and pants, accessories also need labeling that gets consumers’ attention and provides important info.

It isn’t just shirts, pants and dresses that need standout labeling. Other accessories also need to have all the critical information listed on well-designed and eye-catching garment labels. Don’t overlook these pieces and assume that their labels don’t require a little extra attention. In reality, these items are just as able to help grow a brand and put a spotlight on their designer. Scarves, hats and even gloves need labels, and designers can benefit by creating something interesting and unique for these accessories.

Scarves

Sometimes, garment labels aren’t even noticeable on scarves. They are often placed on the opposite side and only show if the scarf is turned around. However, that doesn’t mean that the label doesn’t matter. Some companies are now placing the label on the outside of the scarf, making the label part of the actual design. This ensures that the label–as well as the brand name–stands out and gets some additional attention. The size, shape and color of the label can all be coordinated with the scarf. The possibilities are endless when it comes to scarf labeling.

Hats

Hats are a lot like scarves in that the garment labels can be placed on the inside or the outside. More designers are starting to see the benefits that come with placing the label on the outside, and it isn’t just about the brand recognition. The label on the outside creates more interest in the hat and helps to make for a more unique look. This is true for baseball hats, beanies and other popular hat styles. It’s just as important to be able to find the label in a great hat as it is to find the label in a great shirt. If you’re creating hats in addition to other garments, spend a little extra time on the label design and selection.

Gloves

Most of the time, labels aren’t going to be found on the outside of gloves. It just isn’t a popular choice and doesn’t work as well as it does with other accessories. However, gloves are an interesting item. It can be tough to find a pair that fits well and does exactly what a person needs them to do. Because of this, that label becomes incredibly important. When a person has a pair of gloves that they love and someone else notices them and also loves them, that label is the best way to track down another pair.

Everyone knows that pants, shirts, tees, dresses, shorts and skirts need labels. But what about accessories for those garments? These also need labels that will provide the necessary and important information about the brand. Just like the clothing they coordinate with, accessories can have labels on the inside or the outside. They can have larger labels or smaller labels, too–it’s all about what works for the item and what will catch the consumer eye.

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3 Benefits of Iron-on Clothing Labels

Iron-On Labels Are Easy to Use and Cost-Effective

There are lots of options when it comes to labels, but iron-on varieties are a popular option for new designers who are looking for a simple way to start.

Choosing the right label for your garments is an important step. You want something that you can depend on that makes sense practically and financially. For many new designers, there’s a real appeal to iron-on custom clothing labels. There are several reasons so many people are starting to take note of these labels and incorporate them into their new pieces.

Takes Less Time

Iron-on labels take less time to add to clothing and accessories. With just an iron, one person can get a large number of items taken care of in a short amount of time. You only need wait for the iron to get hot and you can get started. Sewing labels means going around the entire perimeter, especially if you want to ensure that it stays on. If you’re doing all the work on your own, you’ll want to save time every chance you get.

Attaches Well to Odd Pieces

Regular custom clothing labels are easy to attach to things like shirts and pants, but what happens when you want to put one on something like a hat or a tie? If you are sewing the label into the garment, you run the risk or ruining the part of the hat or tie that shows with stitching. On top of that, you don’t have a lot of room, so you are forced to get a smaller label, and sewing something like that can really take a lot of time. In contrast, iron-on labels are way easier to use on this type of accessory.

Lasts Longer

You certainly want your labels to last. Not only do they include information that is important for the care of a garment, but they also include information about your brand. The longer the label lasts, the better it is for you, the designer. Some labels are sewn onto an item of clothing just along the top. This means that there are multiple opportunities for the label to fall off, rip off, or even come off in the wash over time. This can be problematic. The iron-on labels are sure to last longer as the entire surface of the label is attached and therefore more difficult to come off the item.

You’ve got lots of options when it comes to custom clothing labels. You may have already tried a couple of different ones, or perhaps you are new to the game and looking to find the perfect label for your brand. Either way, you shouldn’t overlook the benefits that come from iron-on labels. They tend to be easier to work with and take less time to get on the different pieces. They work really well with uniquely-shaped items like hats and ties, and they often last longer than traditional labels.

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