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6 Mistakes to Avoid when Ordering your Custom Clothing Label

We have often come across a host of memes on Facebook where a brand label has been the butt of the joke. Even the most negligible mistake can break your brand image and land you up in a random news flash for all the wrong reasons. A stumble may prevent a fall if you pay heed to professional advice and then get started with your custom clothing label. Find out what are the mistakes you should avoid to build a better brand equity.

1. Not conducting market research: Believe me, there are a lot of clothing businesses which considers market research to be a complete waste of time. On the contrary, market research is the cornerstone of building a strong customer base. Conduct it by enlisting help from the marketing professionals who would do the needful based on the demand of your potential customers.

2. Choosing the wrong colors: Color plays a key role in influencing the purchasing decision of your buyers. Don’t lose them by choosing colors that won’t have a significant effect on your potential customers. Make sure the colors helps to give a distinctive appeal to your brand through your label. Get a clearer picture by learning which color is ideal for your brand.

3. Choosing an outdated font: Yes, fonts matter when it comes to underlining your brand presence in front of the millennial consumers. You can create your brand label online with the help of a design tool that will provide an array of fonts that will work.

4. Overlooking the spell-check: This goes without saying that bad spellings can land you up in real trouble. It is a must to get your label and care content double checked to help you stand in good stead in front of your potential customers.

5. Not following your competition: There’s a reason why only a few brands always lead the pack. They abide by the ground rules of marketing aligned with the consumer demand. So don’t commit the mistake of ignoring your competitors and make sure you stay updated about their branding efforts that will help you improvise on your own business.

6. Replicating content: This is adopted by a lot of brands and later they were caught. You don’t need to invest top dollars to create unique content for your brand labels. Do anything but replicate the exact content with some other brand and write something unique and eye-catching. You can even use quirky content to connect with the young target consumers.

Also read: How to Create and Design a Custom Label for your Clothing Brand
Create high-quality printed or woven clothing and care labels at competitive prices with Xpresa Labels. View samples and request for an instant quote here.

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6 Features your Sports Product Labels Must Have

Whether you promote your sports products in international events or on social media, you need to a silver bullet to give you an edge over your competitors. Like your sports products, the brand label should also have some special features to create an impression in the minds of your target customers. These are the top features your sports product labels must have to help you reach out to a wider spectrum of potential customers and add a striking exclusivity to your brand name.

  1. Logo design

We all recognize brands like Reebok, Nike, Puma, and Adidas by identifying their logo. It is important to pay a substantial time and professional skills to create the logo of your brand. If you are not getting good sales from your sports products business then it’s high time you reconsider the logo design.

  1. Corporate Color

Like the logo design, choosing the right logo color is equally important. Enlist help from marketing professionals and use the corporate color/colors accordingly. Make sure the design and color complement each other when you create the custom labels.

  1. UV Proof

Most of the sports equipment and products like are exposed to the sun for a prolonged period of time. You should ensure the label has the quality to withstand the harmful effects of UV rays.

  1. Fade Proof

Sports product labels are often prone to discoloration. The players are expected to practice for long hours leading to wear and tear. This is more applicable for urban wear, Jerseys, Hoods, Jackets, and other accessories. Make sure the label content stay put even after several washes. You should choose woven labels to make it fade proof.

  1. Sleek finish

If you specialize in sports clothing products then it is expected you give a sleek finish with fine detailing to the t shirt label. This is important to influence the purchasing decision of any sports professional or enthusiasts who might be showing interest in your products.

  1. Cuts and Folds

Choose the label cuts and folds based on the size of the products. Make the sure the custom label makers gives you enough choice in cuts and folds. Center fold, end fold, Mitre fold, and Manhattan fold are the common types of folds. Straight cut, Circle cut, and custom Die cut are common types of label cuts.

Keeping all these features in mind you can create your custom label for sports products with the design tool online.

Get high-quality custom woven and printed label tags for all types of athletic sports products for Football, Baseball, Basketball, Boxing, Wrestling, Soccer, Badminton, Lacrosse, Tennis, Golf, Running, Jogging, Exercise, and Memorabilia requirements. View the samples and get an instant quote. Click here.         

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6 Essential Features your Hangtag should have

In the rush to stand out of the crowd in the clothing and garment business it is important to adopt the right marketing techniques for your brand. Besides the brand label, hangtags also play a vital role in influencing the purchasing decision of the consumers. Creating custom hangtags can be the stepping stone of heading towards a successful business venture. Read on to learn the top essential features a hangtag should have.

  1. Quirky design

Whether you sell apparel range or pet products, a quirky design in the hangtag is more likely to grab the attention of the buyers. It should represent the type of the products and convey the brand objective. You can also go an extra mile and create a hangtag that will be useful for the users. For instance, if you sell eyeglasses then you can cut out the hangtag like a quirky sunglass which can be used a bookmark.

  1. Experiment with the shape and size

Beside the design make sure the shape and size of the hangtag render the uniqueness of your brand. It should not necessarily be always made from paper. You can experiment with the other materials and convey the USPs of your product. A good label maker will always give you the option to use custom hangtag type like woven or printed. 

  1. Background of your brand

You might have several stories to share with your customers. Use an interesting background story of your company and add a personal touch with the style of direct communication with your potential customers in the hangtag.

  1. Care and pricing

Transparency is always appreciated by the consumers. Product care instructions are a very important feature which should be added to the brand label. But you can do away with too much clutter in a small brand label. You can use the care content in a hangtag in greater details for a better understanding. You can also mention the pricing details in the hangtag.    

  1. Promotional campaigns

It’s a world of social media boom and you might not want to stay out of the bandwagon. Attract the eyeballs of the millennials with promotional campaigns like coupons or exclusive deals and use your hang tag to support this.

  1. Upselling other products

Hangtag is also a great way to pitch additional information about your other products. You can use a small mugshot of the product and provide short and crisp information to influence your existing customers.

Also read: 8 Reasons Hang Tags are Important for your Clothing Brand

So now all you need to do is get started with a custom design and create your clothing hang tags online at the most competitive prices. All you need to do is click here and submit with a free quote now.

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5 Things to Keep in Mind While Designing Custom Woven Labels

Considering the importance of branding in the recent times, the role of labelling and packaging plays a major role nowadays. When it comes to labelling specifically, maybe the most important, and definitely the most recognized, part of your branding is the logo. But, if you go for a little customization with your logo, there’s a lot more you can do. You can go for personalized woven labels, which are fashionable and effortlessly amazing.

So, if you are planning to design the perfect woven clothing label, here’s how you can go about it. While every brand will have its own style, there are some features that we can point out that will help your clothing and apparel brand design a perfect label. When putting together the ideas for your clothing brand’s label, here are a few points you might want to consider.

  1. Look at Other Brand Logo Designs

Before you even get started on your own woven label design, a great place to get ideas is right inside of your own closet. Grab a bunch of clothes off the hangers and break down their logo designs. Take note of the size, colour patterns, and where on the clothing the woven label is placed. You’re not trying to reinvent the wheel with your custom label and there’s nothing wrong with finding inspiration from brands with which you already share a connection.

  1. Find a Fitting Size

Figuring out the size of your label is crucial to the design of your logo. You first have to know what you plan to include on your label before finalizing a size. If you plan on adding a lot of information, then you’ll need a fair amount of space. Be careful, though. You don’t want to squeeze in too much information on your label. It will make the design look jumbled and even messy.

  1. Use Contrasting Colours

We can’t stress enough about the importance of colour selection when designing your woven labels. You want your labels to stand out, and one sure way to do that is by using contrasting colour schemes. The thing is that you need to stay true to your overall brand. Being creative and distinct is good, but don’t do so at the cost of sacrificing your brand’s visual image.

  1. Think about the Position of the Clothing Label

The label’s position goes hand in hand with the size. Knowing the location on the garment to place the label for it to be subtle yet still have a visual impact on the consumer is something you need to take your time with. It also depends somewhat on availability of space. You don’t want the label to disrupt your overall design; you want it to fit in seamlessly.

  1. Include the Care Instructions

A clothing label not only says a lot about the brand, but it can also say a lot about the garment itself. It’s important to include labels that detail the correct care and washing instructions according to the commercial regulations and they type of fabric. If the garment is delicate and requires a certain type of care, consumers need to know. Proper care can also make all the difference in extending the lifespan of a piece of clothing and in solidifying a consumer’s loyalty to a brand.

To know more about the labelling requirements in a more streamlined manner, take a look at this.

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5 Things to Keep in Mind when Creating Printed Labels for your Brand

Printed labels are most popular due to easy accessibility and cost-effectiveness. Label purchasing volume has increased in the last couple of years and with the increasing demand for printed labels, more and more label makers are coming up with innovative techniques to design cutting-edge labels.

Printed labels can be imprinted with high-quality ink or can also be sewn in depending on the requirements of the brand. If you’re planning to create a printed label for your brand then you should consider these attributes before you get started.

  1. Material of the label

First of all, it is important to select the material of the printed label according to the products of your brand. If it is a clothing line business then satin Acetate is the most commonly used material because it guarantees smoothness and is low priced. For businesses like home accessories, furniture, industrial product, glassware, sports products, or similar products that are not exposed to frequent washing can go for adhesive or peel and stick printed labels. Different types of plastic material are also preferred depending on the usage of the products.

  1. Shape of the label

Many are not sure about what sizes and cuts will be appropriate for their product label. The thickness of printed labels generally ranges between 12pt and 24pt. Choosing the ideal cut for the brand label is also equally important. Label makers mostly offer cuts like cut/end fold, straight cut, centerfold, rolls/ribbon, etc.

  1. Label design

Most of the businesses nowadays prefer personalized labels for their brand. You must have a particular color scheme, logo, text, and image that speak volumes about your brand. You will be given the option to select the background color and text of the printed label. A good label maker will also give you the flexibility to create the logo and upload the image of your choice. Also, check the image type and resolution and make sure it fits the size of the label.

  1. Ink

The quality of the printed label depends on the type of ink used. Based on the usage of the products you need to choose the type of ink and that also determines the price of the label. The outcome of the label depends on the type of printer and ink used to create the label. For instance, laser printers use toner whereas laser printers consume liquid ink for creating paper labels. The most commonly used type of inks can be dye based and pigment based. As opposed to dye-based, pigment based inks are much more durable and comparatively more water resistant.                    

  1. Finishing touch

This is another important factor that determines the quality of a printed tag or label. Clothing line business calls for finishing touches like matte, semi-glossy, and glossy finish. Whereas, adhesive labels are simple paper labels with can also have finishing touches per the requirement of the client.

Are you thinking of creating a printed label for your clothing line or any other business? Try the design tool of Xpresa Labels and submit a free quote request instantly.   


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5 nifty Tips to design clothing custom labels

Now that we are at the forefront of digital explosion, making your clothing custom label has become much easier. You will get an array of options to create your own designs online and get your customized labels delivered from the best label makers. However, there are certain things you might want to reconsider while you design your label.

Delightful Design

This is probably the cornerstone of making the perfect label for your brand. It involves hours of brainstorming sessions and research. If possible, make an online survey and try to gather feedback from different people. There are a lot of free online platforms which gives you an option to conduct polls. Single out the best design and start working on it. Or else, you can put the designs on your Facebook, Instagram or Pinterest wall and ask people to vote for the best one.

Color play

Besides picking out the brand color as per the nature of your product, you should ensure that you don’t mix the colors. Use contrasting colors to accentuate the brand name, keeping the basic color of your brand intact. For instance, you can use blue text on green background, black text on white background, red text on yellow background etc.

Compelling font and size

Although this part is ignored by many but nowadays people pay a lot of heed to the look and feel of a brand. A bad font and size might affect your brand identity. Talk to a few creative professionals and then decide on the most appropriate font for your product.

Folds and cuts matter

There are various types of folds and cuts which you might consider if you want a custom clothing label for your brand. Straight cut labels are cut and stitched all around the product. Centerfold labels are folded into the half with a fold on one side and loose ends on the other end. This gives enough space to add more information or instruction. Cut end folded labels are folded inward for stitching on the inside of folds giving it a clean and glossy finish.

Size factor

Labels and tags should mostly be small to medium size depending on the product. Small sized labels should not be cluttered with too much information. However, if your product demands more information and instructions then you can go for bigger labels. There is also a trend of using just the woven size tab (Just the size of the product is mentioned) on the product with a printed label. See which trend suits your requirements.

Proper placement

Last but not the least; you need to decide on the positioning of the label on your product. For garment products, it could be attached to the neck, sleeves, side pockets, back of the trousers or jeans, inside or outside of the products etc. You should place the brand label in a way that it could be easily recognized by the customers.

Check out the samples of some of the best custom clothing labels here.

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5 Benefits of using Promotional Labels for your Brand

All set with your marketing drive to launch your own clothing line business but don’t know where to start from? In the age of responsiveness, the consumers are always flooded with a variety of choices on the go. The challenge is to reach out to the maximum target audience to add to your competitive advantage and develop a distinctive brand identity.

Promotional labels or logo labels are trending and not going to lose its popularity anytime soon. Here are some of the main reasons how your business can benefit from promotional labels.

  1. Attract the millennials

Now your brand must have a logo and if you can promote the logo in a quirky way, then it is bound to catch the fancy of the new age consumers. People are easily influenced by the color and logo design and a promotional label will serve the purpose.

  1. Easily distributed

Even if the digital landscape is going strong with the brand promotions, word-of-mouth marketing is not going to be out of the ark anytime soon. Make your brand visible to as many people as possible by participating in business fairs or promotional events and distribute the promotional labels for free. Make sure the content has catchy phrases or exclusive offers they can’t refuse.

  1. Brand awareness

Create a promotional label with interesting designs that can be used for a lot of reasons. It can be affixed as a decal to vehicles, walls, laptops, furniture or any other items. This is a great way to drive brand awareness and make your brand logo easily recognizable.

  1. Add more information

It is not always possible to say everything you want to convey to your potential customers in the brand label or tags. Promotional labels provide you that space to add more unique features or utility attributes of the products which might easily engage the customers and make your brand stand in a good stead.

  1. Cost-effective

The most important reasons why promotional labels are so popular with the small and mid-sized enterprises is their ability to create a long-lasting impact without any cost overruns. Most of the promotional labels are of peel and stick with good quality adhesive and material that can be promoted for an extended period of time.

Also read: How to create and design a custom label for your Clothing Brand

How to get high-quality promotional labels

You can order promotional labels for products like shirts, hats, patches, Display, Cup Covers, or any other items with your custom designs and pattern online in formats like .jpg, TPC/TPX. All you need to do is insert your preferred design and dimension requirements.  

View samples here

To order product labels, promotional labels or hang tags for clothing online at low-cost click here. 

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4 Types of Woven Labels for Capturing Buyer’s Attention

Whether you’re in apparel or furniture business, it is important to lend a striking element to your products to capture the attention of your potential buyers. Choosing the right type of label underpinned with distinctive content is one of the most crucial factors to get a competitive edge in your industry.

Woven labels can be a great option to accentuate the quality of your products and influence the buying decision of your target customers. These labels are woven with premium quality thread to make your labels attractive and highly-durable. These are the four types of woven labels that you can customize according to your business needs.

  1. High Definition Woven Labels

Most of the high-end luxury brands prefer high definition woven labels. These are woven in lustrous and imperial fabrics like silk, polyester, linen, and other types of premium fabrics. It gives a sophisticated finish with fine detailing of the logo and design of the label. These are ideal to fit in complex logo design and care content and are very safe and smooth to use.

Read more: High Definition Labels for your Premium Clothing Brand

  1. Damask Woven Labels

These are considered to be the most common type of woven labels used by a wide spectrum of big brands across the world. These labels are quite akin to high definition woven labels. It is an upscale woven label sewn in a very thin thread and is used to highlight the intricate details. It is mostly used in clothing products as it is not only pleasing to the eyes but also very soft for the skin. Although it is advisable not to use it for kids wear or people with extremely sensitive skin.

Also read: Why Woven Damask Labels for Effective Clothes Branding?  

  1. Satin Woven Labels

These are usually sewn in high-quality polyester threads and are mostly recommended for fashionable products, vintage items or kid’s wear. The label content is designed meticulously on the satin fabric to provide a classy and shiny look. Like most of the woven labels, satin woven labels too are scratch proof and can withstand frequent wear and tear.

Also read: Color Theory to Design Satin Woven Labels

  1. Taffeta Woven Labels

Taffeta woven labels are considered to be a popular choice because it costs much lower than any other type of woven label. These labels are polyester based and lend a slender and sleek look. However, it is not recommendable for innerwear requirements and is mostly used for external uses or accessories.

Are you considering custom woven labels for your clothing brand? Order woven fabric labels online in your preferred design, cuts and folds with the help of our design tool. View the samples and click for a free quote here.  


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15 Cracking Statistics for Branding in Clothing Industry

Many companies are going an extra mile to carve a niche in the clothing industry. Some prefer focusing solely on sales while some prefer more branding for maintaining customer loyalty. The purchasing trend of the customers of the customers is changing and a lot of employers are not yet aware how to influence the buying decisions of the consumers. These statistics can help them plan a better marketing strategy and get started with the branding to reach out to maximum potential buyers.

  • Choosing the right color scheme for the brand is the keystone to make or break a brand identity. About 85% of customers refer to the color as the primary reason to buy a particular product and a signature color can build brand recognition by about 80%.
  • Most of the clothing brands prefer monochromatic logo (51%), followed by Bi-color scheme (30%) and multicolor (19%).
  • The first impression of a brand logo has the potential to influence the buyers within 10 seconds and about 7 impressions to create an impact on the psyche of the consumers.
  • In content marketing, it is important to choose the right combination of colors. The right color can improve readership by 40% by making the campaign easy to read and visually attractive.
  • Visual content is more appealing to consumers than textual content. Our brain process images 60, 000 times faster than we process words. This is the reason why many companies use a glyph or visual in their logo.
  • About 33% of the top 100 brands use the color blue in their logo.
  • Keeping the target audience in mind, it is important to choose a right brand name as about 90% of all purchasing decisions are made subconsciously.
  • Consumers in Tuscan and Arizona spend the least on apparel.
  • Social media posts with the buzzwords like “win”, “winner”, “buy”, “new” and “Giveaway” has the capability to gain 47% more interaction within the fashion industry.
  • Shoppers look for the detailed information of a clothing brand online before (87%), during (82%), and after (35%) visiting a store.
  • More than 75% of mobile users are more likely to go directly to a retailer by enlisting help from a website or app.
  • About 86% of US consumers are willing to pay up to 25% for a better customer experience.
  • It’s very important to look after the customer service as 95% of consumers share bad experiences with other people.
  • Men’s favorite colors in the US: 57% blue, red 7%, 2% brown, 1% yellow, 2% white, black 9%, grey 3%, green 14%, orange 5%)
  • Women’s favorite colors in the US: (Blue 35%, Brown 3%, Green 14%, Grey 1%, orange 5%, purple 23%, red 9%, white 1%, yellow 3%, black 6%)

Sources: Entrepreneur, The logo factory, Color matters, Brand Buddha, Treehugger, Fashion United, Business of Fashion

Click here to order T-shirt label or any other apparel labels.

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10 Must-Have Features for Labels used in Kids Products

Be it for clothing or accessories, labels for kid’s products need to have certain characteristics different from any other generic brand label. So if you own a kids product brand then you should categorically consider these features for the product labels to give it a distinct look and attract more potential customers.

  1. The Right Colors

We can’t deny how fascinated our kids (or even we) get when we come across a ‘Marvel’ or a ‘Disney’ label. Choose the color scheme wisely and let the label do all the talking for your brand.

  1. The Right Fonts

The font of the brand name also plays a very important role in accentuating the intent of your company. Use fonts that can immediately influence the purchasing decision of the parents.

To get a better picture, you can take a cue from the brand ‘Lil Grom’.

  1. The Right Design

Kids love cartoons! Period. How about incorporating one in your brand label? They will start loving your brand if you could connect with them through the label you use for your clothing or accessories brand.

Here’s how ‘Monkeybar Buddies’ does it.

  1. Waterproof

If you wish to keep your brand label intact even after several washes then you can consider woven labels over printed labels. Woven labels are highly durable and can finely contain intricate details.

  1. Scratch resistant

The toddlers are always up to fiddling with stuff. You wouldn’t want your label to lose its distinct quality with a few scratches. Use high-quality coated labels that come with the assurance of scratch resistance.

  1. Sunblock quality

If you’re considering labels for school bags, camp bags, water bottles, and other school products, then make sure the labels have the sun resistance quality.

  1. Fade resistant

As the Woven labels are intricately woven with fine detailing, it does not easily fade away. However, if you have budgetary crunch, then you can also use printed labels with high-quality ink.

  1. Soft and smooth

This is especially applicable for clothing labels. Children’s skin is very sensitive and you wouldn’t want to invite complaints about using an itchy and irritable label for your brand.

  1. Right Cuts and folds

The label makers you choose will provide you a wide array of choices in cuts and folds. Keeping all of the above features in mind, you should consider the type of cuts and fold that aligns with the look and feel of the product.

  1. Adheres to child safety norms

Having said it all, the most important priority should be creating a label that is safe to use and complies with all types of child safety standards.

Want to create custom labels for your child products brand? Click here.