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8 Reasons Hang Tags are Important for your Clothing Brand

A Hang tag is a reflection of your brand identity, and it can speak volumes about your brand identity. However, a lot of clothing brands are yet to acknowledge the importance of hang tags. Outlined below are some of the major factors why you need to incorporate hang tags in your clothing brand.

What is a hang tag?

Hang tags are labels affixed to the products with relevant information aligned to the brand. They are usually thicker and stronger than other clothing labels.  

  • Voice of your brand

There can be a lot of ways to express how cool and awesome your brand is. Affixing a hang tag with relevant content can be a great way to show it. Make sure the hang tag has a compelling look and feel that voices the USPs of your brand in the shortest possible way.

  • Connects with your customers

An attractive hang tag easily sets an impression and plays positively with the psyche of your customers. For instance, some brands create the hang tag in such a way that it is used as a showpiece or even as a bookmark.

  • Increase sales

Marketing for a clothing brand involves an array of activities. Hang tags can be used as a marketing tool where you can provide promotional codes so that the customers buy more of your products.

  • Custom options

You should choose a label and hangtag maker that gives you the flexibility to customize your printed or woven hangtags per your requirements. They will offer you various sizes and cuts so that you can personalize the hang tag using appropriate color and content.

Read more: How You Can Use Die Cut Clothing Hang Tags for Different Types of Apparels?

  • Care instructions

A customer will always look out for care instructions. Hang tags are a great way to instruct your customers to take care of the products. You should keep the text brief and to the point and may use visual content that represents your brand. You should preferably use printed hang tags so that the instructions can be clearly read.

  • Important information

The customers are always curious about the quality of the fabric. You can include the percentage of clothing materials used to create the product.  

  • Marketing potential

A company may have different ways to express their brand potential. Some may use hang tags to convey the background or fun facts relevant to the brand. This is a great way to express that the customers have invested in the right brand.  

  • Accentuates the uniqueness of your brand

Create an attractive logo with the aid of professional clothing logo makers and make your brand stand out from the crowd. Hang tags are again a great way to showcase the logo and uniqueness of your brand.  

You can also learn: Top Three Tips to Choose Hang Tags for Clothing Wisely

Thinking of creating custom hang tags for your clothing brand? Get quality hangtags printed on cardstock with options of matte, glossy or semi-glossy, and much more. View samples and request for a free quote today!

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Woven Labels: Features and Uses

Author: Maggie Smith
Posted on: October 26, 2016

Nowadays, the urge to be at the top has become prominent for all the companies in the industry. And labeling is one of the unique and signature ways to establish an identity in the market. Now, labeling has become indispensable to a brand’s presence and also makes a place for the company to stand out in the competition. We all know that there are many brands in the market but, how do they differ from each other? Well, labeling forms the basis which helps a brand to get recognition in the industry. A label is a piece of cloth that contains the brand name, the size of the attire, the manufacturing place and other important information. So, it is indeed a significant factor for the companies in the industry.

And now, the labeling has become so essential for any company irrespective of its potential that from the international to national and local brands have their labels. So, needless to say, that labeling is vital for a brand’s name and also helps one to stand at par with the other competitors in the industry. Now, there are different types of labels ranging from printed, embroidered to woven labels and much more. Out of which woven label is the most popular one for its unique features and usage. So, to know about its uniqueness, keep reading below:

  • Longevity – This is one of the most important factors that steal the show for all the labels. Now, when you’re looking for labeling, you’ll, of course, look for something that will stay for long as that will be the signature of your company. And woven label is the one that can withstand harsh handling. And this is only possible because it’s knitted on a piece of cloth and not printed or embroidered that it will wither or get spoiled with time. So, if you’re looking for something that will last for many days, then opt for the woven label.
  • Texture – Now, this is the second most vital factor for the labels. The texture used for labeling of your brand should be considered first. This is because if the texture is not of a good quality, it will soon be damaged due to daily handling, washing and rough usage. And the woven label is generally of a supreme quality that stays attached to a piece of attire for a longer period. So, in a word, you can say that the longevity depends on the texture of the label.
  • Personal touch – And last but not the least, a woven label is the perfect way to add a personal touch to the items. The woven label generally consists of the general information along with other messages if you’re interested in giving a personal flavor to the item. So, the woven label is the perfect choice for all the other information.

If you read the above-mentioned features and uses, you’ll be able to gauge the versatility of woven labels out of the many. So, what is your choice?

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Why Your Brand Needs Care and Content Labels

When a customer is about to buy a product, most of them search for information on how to take care of the products. Many opt out of buying the product if they don’t find the guidelines. This is where care labels come into the picture. Care and content labels play a big role in influencing the purchasing decision of the consumers. It is also necessary to educate the customer on how to make the product more durable.

Different types of care labels

Woven care labels: This type of label has the care information woven in high quality thread in a loom. This assures durability even after frequent washes.
Printed labels: Printed care labels are more affordable and are always high in demand. Printed care labels use high quality ink and are usually available in matte, semi-glossy, and glossy finish.
Satin care labels: Satin care labels are polyester based and can be woven or printed. These care labels can be ideally used for any items that are susceptible to harsh conditions.
Adhesive care labels: Also known as pressure sensitive labels, adhesive care labels might not be recommended for garment labels but can be an excellent choice for items like furniture, Industrial products, Bottles, Glassware, Medical Products, Promotional items, and others.

Different types of Care label symbols

Washing instruction: Some brands use symbols to represent washing instruction of garment products while some brands depict step by step instruction. Symbols are used to illustrate if the product should be machine washed, normal washed, hand washed or ‘Do not wash’.
Drying instruction: Drying instruction is also necessary for the durability of the product. Generally, an enclosed circle is used to depict different types of drying instructions. ‘Tumble dry normal’, ‘tumble dry gentle’, ‘tumble dry with permanent press’, etc are some of the common drying instructions.
Bleaching instruction: Bleaching instruction can be deciphered with the help of a triangular symbol. So if a triangle has a cross (X sign), it means the product should not be used for bleaching. Other instructions include ‘Bleach when needed’, and ‘Non chlorine bleach when needed’.
Ironing instruction: A miniature iron symbol is used to depict different forms of ironing guidance. ‘Steam or Dry iron’, ‘Do not steam’, ‘Do not iron’ are general ironing instructions.
Dry cleaning: A simple circle mean ‘Dry Clean’; a circle with A means ‘Dry-clean any solvent’; a circle with F means ‘Dry clean Petroleum solvent only’; a circle with P means ‘Dry clean any solvent except Trichloroethylene’; a circle with a big X on it means ‘Do not Dry-clean’.
Temperature indicators: A single black dot means ‘Cold/low heat’; Double black dot means ‘Warm/medium heat’; Triple black dot means ‘Hot/high heat’.

Care labels also mention the material/materials used in the product, percentage of materials, country of origin, etc.

Now that you know the importance of care and content labels for your brand, you can prep up to create high-quality care and content labels with Xpresa Labels. View the samples and request for an instant quote now!

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8 Different Types of Cuts and Folds for Brand Labels

A lot of employers are in a fix when they had to decide the ideal cut and fold for their brand label. To ensure the label placement is perfectly in order, it is important to learn the different types of cuts and folds. You can enlist help from this blog for a better understanding of label cuts and folds and select the right one aligned with your business requirement.

  1. Centerfold label     

These types of printed or woven labels are tucked in the center and woven into a seam. This enables the labels to be used both ways. You can place the brand logo on the front side and provide care instructions or relevant information related to the product on the back of the label.

  1. Straight cut label

These labels have no folds and can be sewn anywhere on the product. Generally, these types of labels are attached either on all four sides or on the left/right, or even on the top of the label.

  1. End fold label

The edges of the labels are folded meticulously and are affixed to the garment. End folds accentuate the brand logo and can be ideally used for products like T-shirts, shirts, and tops for both men and women.   

  1. Mitre fold label

These are generally long and rectangular in shape with about 45-degree folds at each end of the label. These are folded upwards to make the tabs sewn into a seam. The main part of the label hangs downwards and can accommodate brands that are wide and crisp.    

  1. Manhattan fold label/tag

If you wish to drive the brand equity a notch higher, then Manhattan fold labels can do the needful. These are more like hem tags than labels as these are generally exposed in the sleeves of the garment. Make sure the logo is bold and short with not more than 2-3 colors.   

  1. Circle cut label

Circle cut is generally peel-and-stick labels for a variety of products. These can be customized with relevant information like the size, quality assurance tag, or even the brand logo. The shape of size of these labels can be personalized per the business needs.

  1. Die cut label

Die cutting involves the use of a machine to create cut-out labels of various shapes custom to requirements of the client. These labels can be conveniently prepared without the help of scissors, knives or stencils.  

  1. Label rolls

These rolls are available in the form of rolls in bulk. So if you order label rolls then you not only save a lot of money but also space for packaging.  

Click here to create custom clothing labels, care labels, or hang tags in your preferred cuts or folds at low prices.

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7 Tips for Choosing the Right Sewing Thread for Sewing Labels

Author:
Posted on: August 05, 2016

Are you looking forward to create your own clothing line? Have you decided which kind of labels do you want for your brand? Well, there are many kinds of labels available in the market. You have to choose the one that suits your needs and requirements. After finalizing the type of label, you need to decide on the type of method to be used for labeling like iron on or sew in the labels on the clothes. If you choose the latter, be sure of selecting the right sewing thread for sewing clothes labels. Sewing thread is very crucial which ensures the durability and the longevity of the labels on the clothes. I’m sure you’ll not compromise on the quality of the thread that will be used in labeling. As we all know that labeling is one of the most important elements of marketing, so, no stones should be left unturned to certify exclusive labels for your brand.

Sewing threads are present in the industry in various sizes which are represented in the form of numbers or alphabets. Technically, higher the number, finer the thread for sewing labels will be. For instance, thread A will be lighter and finer than thread D. While mercerized threads are smoother for its special finishes. Generally, size 50 threads are used for cotton, silk, nylon, polyester materials. On the other hand, size 40 threads are considered for heavy vinyl, coating or upholstery fabrics.

Here are some tips to choose the right kind of sewing thread for sewing labels. Keep reading below:

• Knowing the strength of the thread is very important for the purpose it’s going to cater.
• Generally, polyester threads work best for most fabrics where labels are sewed on the clothes.
• Considering the compatibility of the fabric with the thread is very crucial. This will ensure smooth sewing of the labels.
• Always match the color of the fabric with the thread used for sewing the labels. Sometimes, the same color is not available in the market. So, in that case, you can use threads of one or two shades darker for the labels. But, never opt for lighter shades as these will be easily visible.
• A cotton thread is essential for fabrics having little or no stretch. While the polyester thread is used for synthetic or stretchy fabrics.
• Fine cotton or silk thread is suitable for delicately woven fabrics like lingerie or sheer garments,
• Ensure that the thread you choose is appropriate for machine sewing.

If you follow the above-mentioned tips, you’ll be able to choose the right kind and size of thread for various kinds of fabrics. So, choose wisely and make the process of sewing woven labels easier.

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7 Mistakes to Avoid when Creating your Brand Logo

When you buy a product, isn’t it the brand name that strikes you first? You recognize the brand with its label and the unique logo. 

Creating the right logo aligned with the objective of your brand is quite challenging that involves a lot of brainstorming sessions. There’s nothing called a perfect logo but you can definitely work on ways to create a lasting impression on your potential customers. These are the things you should avoid when planning to create your brand logo.

Mistake #1: Non-professional design  

In the business world, every area calls for professional dexterity to compete with the big brands. Many entrepreneurs fail to understand this and try to design the logo themselves. It’s the job of professional logo designers who need to put in their thinking cap for making a creative and compelling logo design. So it’s better you brief your objective them and leave the rest in their hands. 

Mistake #2: Not thinking from the customer perspective

Your taste and preferences might be completely different from your target customers and for this, you should be aware of the latest trends. To get a clear picture of this you should check the age group and other relevant details of people who might be interested in your products and based on that you can conduct a survey or poll.

Mistake #3: Not picking the right color  

Once you’re aware of the demands of your potential leads you should focus on the right color. A lot of employers are in a fix when it comes to picking the right color for their brand. Choose a color that will represent the intent of your brand objective and have an immediate connecting factor with the consumers.

Mistake #4: Not picking the right font

It’s time you do away with out-of-the-ark fonts and pick the right font which will be in sync with the brand identity and has a great visual appeal.

Mistake #5: Copy and paste 

This is probably the worst mistake any business can make. Copying exactly the same brand logo or creating a design very similar to another brand. Doing extensive research and seeking inspiration might be helpful but never COPY.

Mistake #4: Ignore the competitors

The thumb rule of business is to keep your friends close but your competitors closer. It is very important to make a list of your competitors who are faring pretty well in their business and follow their marketing techniques. This will not only help to create your logo design better but also form a better marketing strategy.

Mistake #7: Too cluttered

Don’t cram the logo and label with too many details. Keep it simple and crisp and of course, make sure it’s easy to understand.

Create your Custom Woven Labels or printed labels with this design tool online.

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6 Things to Consider when Ordering Custom Labels for your Brand

Are you sure about the potential of your brand label? If you’re unassertive about this then it’s high time you rethink on redesigning the logo and giving a perfect finishing touch to the label. Customization is the best way to make the label speak volumes for your brand and attract more and more potential customers. Keep these 6 things in mind before redesigning or creating a new label for your brand.

  • Type of the label: Labels are generally of two types. Woven and printed. While woven labels are sewn in a vegetable dyed thread, printed labels are made of ink imprints of the brand logo and other relevant information. So if you prefer more durability then woven labels should be your pick. Printed labels might fade with frequent washing but is much more cost-effective.

           Read more: Printed or Woven label- Which One is Right for your Brand?

  • Type of Cuts/folds: There are a variety of cuts and folds but the label can be cut or folded according to the product. For instance, T-shirt labels can be mitre fold, straight cut or might have a manhattan hem tag. For industrial and similar needs, label rolls are mostly preferred.

            Read more: 8 Different Types of Cuts and Folds for Brand Labels    

  • Finishing touch: Some like its plain while some businesses prefer a glossy finish. Look out for label makers which give you the flexibility to give the perfect finishing touch like satin, taffeta, or damask.  
  • Hang tags: This is important for apparels. Hang tags reflects your brand and bridges the gap between the company and the customer. It can carry important information like care instructions, trivia, facts, etc. Here’s a tip: Make a quirky hang tag so that it can be used as a bookmark. People might just buy your products because of an interesting hangtag.

            Read more: 8 Reasons Hang Tags are Important for your Clothing Brand

  • Design of the logo: There are label makers which provide your design tools to prepare the artwork for the brand logo. So if you’re launching your business you can save a lot of funds by designing the logo and creating the custom label at the place.

            Read more: Tips to Create an Effective Company Logo

  • Online submission:Consider a label maker which offers you the option to submit custom label orders online. You should be able to submit the quote the artwork in a .jpg, .pdf, .pdf or .ai file format.
  • Cost: Generally labels are requested in bulk orders. Hire label producers that provide you high-quality labels at low prices without charging you additional costs like set up fees or shipping charges.

            Click here for creating custom labels and hang tags for clothing online.

 

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6 Mistakes to Avoid when Ordering your Custom Clothing Label

We have often come across a host of memes on Facebook where a brand label has been the butt of the joke. Even the most negligible mistake can break your brand image and land you up in a random news flash for all the wrong reasons. A stumble may prevent a fall if you pay heed to professional advice and then get started with your custom clothing label. Find out what are the mistakes you should avoid to build a better brand equity.

1. Not conducting market research: Believe me, there are a lot of clothing businesses which considers market research to be a complete waste of time. On the contrary, market research is the cornerstone of building a strong customer base. Conduct it by enlisting help from the marketing professionals who would do the needful based on the demand of your potential customers.

2. Choosing the wrong colors: Color plays a key role in influencing the purchasing decision of your buyers. Don’t lose them by choosing colors that won’t have a significant effect on your potential customers. Make sure the colors helps to give a distinctive appeal to your brand through your label. Get a clearer picture by learning which color is ideal for your brand.

3. Choosing an outdated font: Yes, fonts matter when it comes to underlining your brand presence in front of the millennial consumers. You can create your brand label online with the help of a design tool that will provide an array of fonts that will work.

4. Overlooking the spell-check: This goes without saying that bad spellings can land you up in real trouble. It is a must to get your label and care content double checked to help you stand in good stead in front of your potential customers.

5. Not following your competition: There’s a reason why only a few brands always lead the pack. They abide by the ground rules of marketing aligned with the consumer demand. So don’t commit the mistake of ignoring your competitors and make sure you stay updated about their branding efforts that will help you improvise on your own business.

6. Replicating content: This is adopted by a lot of brands and later they were caught. You don’t need to invest top dollars to create unique content for your brand labels. Do anything but replicate the exact content with some other brand and write something unique and eye-catching. You can even use quirky content to connect with the young target consumers.

Also read: How to Create and Design a Custom Label for your Clothing Brand
Create high-quality printed or woven clothing and care labels at competitive prices with Xpresa Labels. View samples and request for an instant quote here.

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6 Features your Sports Product Labels Must Have

Whether you promote your sports products in international events or on social media, you need to a silver bullet to give you an edge over your competitors. Like your sports products, the brand label should also have some special features to create an impression in the minds of your target customers. These are the top features your sports product labels must have to help you reach out to a wider spectrum of potential customers and add a striking exclusivity to your brand name.

  1. Logo design

We all recognize brands like Reebok, Nike, Puma, and Adidas by identifying their logo. It is important to pay a substantial time and professional skills to create the logo of your brand. If you are not getting good sales from your sports products business then it’s high time you reconsider the logo design.

  1. Corporate Color

Like the logo design, choosing the right logo color is equally important. Enlist help from marketing professionals and use the corporate color/colors accordingly. Make sure the design and color complement each other when you create the custom labels.

  1. UV Proof

Most of the sports equipment and products like are exposed to the sun for a prolonged period of time. You should ensure the label has the quality to withstand the harmful effects of UV rays.

  1. Fade Proof

Sports product labels are often prone to discoloration. The players are expected to practice for long hours leading to wear and tear. This is more applicable for urban wear, Jerseys, Hoods, Jackets, and other accessories. Make sure the label content stay put even after several washes. You should choose woven labels to make it fade proof.

  1. Sleek finish

If you specialize in sports clothing products then it is expected you give a sleek finish with fine detailing to the t shirt label. This is important to influence the purchasing decision of any sports professional or enthusiasts who might be showing interest in your products.

  1. Cuts and Folds

Choose the label cuts and folds based on the size of the products. Make the sure the custom label makers gives you enough choice in cuts and folds. Center fold, end fold, Mitre fold, and Manhattan fold are the common types of folds. Straight cut, Circle cut, and custom Die cut are common types of label cuts.

Keeping all these features in mind you can create your custom label for sports products with the design tool online.

Get high-quality custom woven and printed label tags for all types of athletic sports products for Football, Baseball, Basketball, Boxing, Wrestling, Soccer, Badminton, Lacrosse, Tennis, Golf, Running, Jogging, Exercise, and Memorabilia requirements. View the samples and get an instant quote. Click here.         

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6 Essential Features your Hangtag should have

In the rush to stand out of the crowd in the clothing and garment business it is important to adopt the right marketing techniques for your brand. Besides the brand label, hangtags also play a vital role in influencing the purchasing decision of the consumers. Creating custom hangtags can be the stepping stone of heading towards a successful business venture. Read on to learn the top essential features a hangtag should have.

  1. Quirky design

Whether you sell apparel range or pet products, a quirky design in the hangtag is more likely to grab the attention of the buyers. It should represent the type of the products and convey the brand objective. You can also go an extra mile and create a hangtag that will be useful for the users. For instance, if you sell eyeglasses then you can cut out the hangtag like a quirky sunglass which can be used a bookmark.

  1. Experiment with the shape and size

Beside the design make sure the shape and size of the hangtag render the uniqueness of your brand. It should not necessarily be always made from paper. You can experiment with the other materials and convey the USPs of your product. A good label maker will always give you the option to use custom hangtag type like woven or printed. 

  1. Background of your brand

You might have several stories to share with your customers. Use an interesting background story of your company and add a personal touch with the style of direct communication with your potential customers in the hangtag.

  1. Care and pricing

Transparency is always appreciated by the consumers. Product care instructions are a very important feature which should be added to the brand label. But you can do away with too much clutter in a small brand label. You can use the care content in a hangtag in greater details for a better understanding. You can also mention the pricing details in the hangtag.    

  1. Promotional campaigns

It’s a world of social media boom and you might not want to stay out of the bandwagon. Attract the eyeballs of the millennials with promotional campaigns like coupons or exclusive deals and use your hang tag to support this.

  1. Upselling other products

Hangtag is also a great way to pitch additional information about your other products. You can use a small mugshot of the product and provide short and crisp information to influence your existing customers.

Also read: 8 Reasons Hang Tags are Important for your Clothing Brand

So now all you need to do is get started with a custom design and create your clothing hang tags online at the most competitive prices. All you need to do is click here and submit with a free quote now.