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Role of a Clothing Label Maker In Brand Promotion

A clothing label maker can either create or destroy any brand promotion. This is the reason, it is important to find one that guides you on the right path. Before you proceed there are many you must note about clothing and branding labels.

Brand Labels

Usually a small piece of fabric, marking a company’s details, a brand label is found in garment labels. The details mostly include simple features like the company logo or some wordings or may be more information like website tagline, its details and washing instructions etc.

Labels express a unique identity, thus, helping a product or a merchandise stand out in the crowd. Of course, brand labels should be there for companies if they are looking forward to express and articulate their brand identity.

Usually the standard label sizes vary from 20mm-70mm and then based on the customers’ requirements the sizes may get adjusted. Always remember that the more complex and intricate your design is, there will be a requirement of a outsized label that will increase the entire production cost.

If you find you are unsure about the size or the entire process, talk to our experts at Xpresa Labels and they will come up with the right advices and suggestions.

Why Xpresa is considered the Leading Online Clothing Label Maker?

 Being one of the leading US Supplier of clothing labels, Xpresa produces quality printed tags to custom woven tags. Xpresa is the most respected and the first producer of labels used for garments, apparels and clothing. Our labels are also used for different industries which includes fashion, decor and most importantly brand identification.

We, the best clothing label maker in the online market, are also known for offering a range of textile labels that includes satin, damask and taffeta. Any business can come to us to get their logos designed and crafted. As a market leader, we focus to create fresh designs and distribute top quality printed and woven labels. With several years of practice and understanding in sharing professional advice and manufacturing quality products with customers, Xpresa Labels has taken its dealing to the next level. We take pride in our knowledgeable staff members and highly trained experts. Our USP lies in the unparalleled customer support and quick turnaround time.

We offer:

  • Personalized woven labels
  • Clothing labels
  • Printed Labels
  • Home Accessories Labels
  • Furniture Labels
  • Sports Woven Labels

How important it is to showcase your brand name?

Showcasing your company information or brand name through clothing label plays a very significant role in brand promotion. Of course, there is no secret that a good clothing label maker online can make or break any brand. Along with a good creator, marketing should be good enough to handle the branding as; these two things can strengthen your business’s presence across the retail world.

Did you know that using woven labels can help in increasing your company’s branding? After your logo is designed, soon the next step would be about getting your company brand a right placement in the market. Now, this will be done with the help of right clothing labelling that will communicate the material details. This is where a good professional clothing label maker online like Xpresa Labels will do its part.

So, when are you getting in touch with us?

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Premium Woven Labels – the Ultimate Choice For the present Apparel Industry

You need to add a widget, row, or prebuilt layout before you’ll see anything here. 🙂

After reading so many articles on the internet, you must be agreeing with the fact that clothing labels especially premium labels speak for your company. Just as we spend time in creating professional clothing, similarly it is important to spend quality time in making professional clothing labels. The labels show brand name to your customers, therefore, acting as the best form of advertisement for your company’s clothing lines.

As a designer, you know your choice when it comes to choosing the right clothing labels. Whether you belong to a multinational corporation or have a small boutique, it is your clothing label that matters. It is the label that represent your brand name rather your business after they leave your warehouse.

Of course, as soon as you are ready with the creation of top quality garment, it is only the clothing label that tops it off. To be precise, clothing labels are the best way to keep your business in customers’ mind for their next purchases. Now, which type of label to choose is the second question? Just like the 3 Ps (Promotion, Pricing & Packaging), labelling has a very important role in positioning your brand.   

Today, there are different kinds of labels for brand advertisement. But, premium woven labels take the centre stage. You will be surprised to find its immense popularity amongst the garment and clothing businesses.

Know what a Woven Label is and why they are called ‘Premium’?

 They are known for their smooth, soft and durable features which help in several ways. The best part is, the premium woven labels do not fade even after countless machine wash.

Did you know that the premium ones are woven into a piece of cloth? There are many woven labels manufacturers that produce woven labels using cotton, silk, polyester and satin. All these materials offer a luxurious and smooth feel whenever in contact with human skin. Those manufacturers producing premium woven labels always keep sustainable factors in their mind. Their main focus is to reduce carbon, so they try using recycled polyester yarn made from plastic bottles.  

Why the demand for premium woven labels is increasing?

The preference for woven labels is rising with time because of the recycled materials. If you take a look at the market, you will find that the marketing managers and brand managers from the apparel industry are mostly in need of the premium woven labels. They want this category of labels based on their target market, brand promotion budgets and last but not the least brand identity.

Recycled woven label has been one of the most recent developments that grew at its peak in the apparel label industry. The only reason behind this is to produce eco-friendly and sustainable premium woven labels.

Satin woven label are usually less expensive in comparison to damask, a rich fabric. Their shiny, lustrous, soft and smooth feel makes it a richer option for apparel industry. These kinds of labels are a most favorable choice for any infant garment.

Proven Benefits of Premium Woven Labels

  • Its Personalization
  • A Silent Salesman
  • Sophistication
  • Uniformity
  • Customization Possibility
  • Durability
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3 Questions every budding designer should ask about apparel labels

Stepping into the world of entrepreneurship with your clothing line is a big deal. As a budding designer, you must be too engrossed to focus on the cut, color, material or shapes of the outfits forgetting about a small but crucial factor – apparel labels.

Apparel labels are not usually on the priority list of the designers and they are added after production. They communicate important information about the product that might influence buying decision. Scratchy labels on the back of the neck or inside the bottom of the shirt can be really annoying for the consumers. They often cut them off completely to get rid of them. In today’s multi-channel retail environment, each apparel label and tag will have a unique and important function.

Labels carry very much importance to establish brand identity. Apparel labels show information about the material so that consumers can determine whether they are paying a fair price for something. Certain fabrics like polyester can cause allergies for some people. Fabrics like lycra are stretchy and tend to cling to the body. So, people who want to avoid these kinds of situations can get informed through the label. Washing instructions on the apparel labels too are equally important. Some fabrics react adversely to heat. If the proper temperature of water, air, and iron are not applied, they can shrink or burn. Overall, it is understandable that apparel labels are as important as your marketing strategies or the products themselves.

As a budding fashion designer, you must ask these 3 questions to get your garments labelled correctly.

1.What is RN?

RN stands for registration number which is a unique number required by law to be placed on your apparel labels. Any US business that deals with selling, manufacturing, or distributing products falling under textile, wool and fur require this unique number. If your customer has any complaints – for example, any allergic reaction due to the fabric of your apparel, they can find you. Fashion designers must have their RN number written somewhere in their products. Usually, it is there on the label and you can find a tiny RN number written somewhere on the garment you are wearing at the moment.

2.What information is required on the label?

When you are building your brand, you should definitely intend to put the right information on the apparel label. Primarily, your customers must know how to take care of their garments with washing instructions and symbols and content of all fabric. Ask your fabric vendor to provide you with the fabric content with exact percentages. Additionally, you may have to mention your RN number, the country where the garment was manufactured. Make sure you purchase the labels from a reliable supplier. At Xpresa Labels, we utilize high-end computerized looms so that the outcome is stunning.

3.Should I invest in hangtags?

Though it depends on how you are selling your product, investing in hang tags is always a good idea. If you are selling your products online, hang tags aren’t necessary though it creates a good impression. Hang tags are absolutely necessary when you are selling from a local boutique or your own physical store. Good quality hang tags can make a customer choose your brand over others. A simple and attractive hang tags can be an excellent surface for any additional information you want to share with your customers.

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5 best practices for designing a woven clothing label

The role of labelling and packaging to establish the brand value of a clothing brand is acknowledged by all. A custom clothing label has the power to make your brand recognized by the customer. When you need the labels to last for a lifetime, custom woven labels are the most popular and common type of label branding. Being a fabric item, woven labels also maintain a natural continuity which makes it a part of the garment as a unified object.

 

Xpresa Labels have professional label specialists who use extremely high-quality designs and prints on labels after analysing your requirements and specifications. Woven labels can be designed online or you can make custom woven label design with specific shapes, sizes or edge folds. Here are 5 best practices to follow:

1.Choosing the right size:

 

Let the size of your product or brand design determine the size of the label you need. Plan what you want to include on your label before finalizing the size. Adding a lot of information will, of course, need a fair amount of space. But do not try to squeeze in too much information as it will look clumsy. The best thing to do is, draw the size of the label on paper, cut it and place it on your product to understand how it looks. A standard label size generally ranges from 20-70mm.

2.Using contrasting colors:

 

Determining the right color for designing your woven labels is most important to make them stand out. Contrasting colors can enhance the detailing work clearly on the labels. White on black, black on white, red on black are some of the color combinations that can work well on your label. However, keep in mind your brand’s visual image while choosing the color. Stay consistent with your overall brand color. Don’t use something strikingly different.

3.Putting necessary information:

 

There is some common information that needs to be put on labels. Make sure you include just enough text to support your label goals without making it too clumsy. Include your brand name with a copyright or trademark symbol, website URL, ‘made-in’ information, item size and business phone number including your area or country code. Also include care instructions for delicate products that consumers need to know. This will expand the lifespan of the cloth and solidify your customer’s loyalty to your brand.

4.Choosing the right fold:

 

For woven labels, you need to consider which type of fold will be most suitable for the product. For example, folding across the center with the seam allowance can give you space for adding extra information. Flat labels lie flat on your products creating a sharp, crisp edge. End fold labels feature an extra 7mm seam allowance on both sides.

5.Look for inspiration:

 

There is no better way to create a great custom woven label than researching. For brainstorming ideas, look for inspiration wherever you can. Start from your own closet. Carefully check the labels while taking notes of their size, color patterns and designs.

Finally, find a reputed manufacturer for producing your labels and get the ball rolling!

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3 Accessories That Benefit from Nice Labels

Clothing Isn’t the Only Thing That Needs Labels

In addition to shirts and pants, accessories also need labeling that gets consumers’ attention and provides important info.

It isn’t just shirts, pants and dresses that need standout labeling. Other accessories also need to have all the critical information listed on well-designed and eye-catching garment labels. Don’t overlook these pieces and assume that their labels don’t require a little extra attention. In reality, these items are just as able to help grow a brand and put a spotlight on their designer. Scarves, hats and even gloves need labels, and designers can benefit by creating something interesting and unique for these accessories.

Scarves

Sometimes, garment labels aren’t even noticeable on scarves. They are often placed on the opposite side and only show if the scarf is turned around. However, that doesn’t mean that the label doesn’t matter. Some companies are now placing the label on the outside of the scarf, making the label part of the actual design. This ensures that the label–as well as the brand name–stands out and gets some additional attention. The size, shape and color of the label can all be coordinated with the scarf. The possibilities are endless when it comes to scarf labeling.

Hats

Hats are a lot like scarves in that the garment labels can be placed on the inside or the outside. More designers are starting to see the benefits that come with placing the label on the outside, and it isn’t just about the brand recognition. The label on the outside creates more interest in the hat and helps to make for a more unique look. This is true for baseball hats, beanies and other popular hat styles. It’s just as important to be able to find the label in a great hat as it is to find the label in a great shirt. If you’re creating hats in addition to other garments, spend a little extra time on the label design and selection.

Gloves

Most of the time, labels aren’t going to be found on the outside of gloves. It just isn’t a popular choice and doesn’t work as well as it does with other accessories. However, gloves are an interesting item. It can be tough to find a pair that fits well and does exactly what a person needs them to do. Because of this, that label becomes incredibly important. When a person has a pair of gloves that they love and someone else notices them and also loves them, that label is the best way to track down another pair.

Everyone knows that pants, shirts, tees, dresses, shorts and skirts need labels. But what about accessories for those garments? These also need labels that will provide the necessary and important information about the brand. Just like the clothing they coordinate with, accessories can have labels on the inside or the outside. They can have larger labels or smaller labels, too–it’s all about what works for the item and what will catch the consumer eye.

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3 Things to Consider When Purchasing Athletic Labels

If you’ve gone to all of the trouble of creating athletic gear, you don’t want to choose a label that isn’t going to work with your product. Instead, you need a specific type of label that will keep your customers comfortable and works for the brand. It’s important to take some extra time to create and attach labels for athletic gear. Don’t settle for the same label that you are placing on other items.

Flexible Labeling

Unlike other pieces of clothing, athletic gear is made for movement, so the labels also need to be able to stand up to the movement. Most of the time, customers choose woven labels for their sports gear. It creates a clear and readable tag and it works well with the clothing. As people move around, this type of label remains comfortable. At the same time, woven labels are an affordable option for business owners who are looking to try to save money as they try to get their products out to consumers.

Labels on the Outside

Athletic gear is one of the clothing options where a label can be placed on the outside of the item. Sometimes, consumers want to show off their team spirit. Others want to show that their items have been licensed by professional sports leagues. Either way, the label is often placed on the outside of things like shirts and jerseys. These labels need to provide the necessary information, but they also need to look great and blend in well with the clothing. Just any label won’t work for these pieces of clothing. Because the athletics labels are probably going to get some additional attention, it makes sense to invest a little extra.

Different Cuts

A vast majority of customers looking for labels request oness that are square or rectangular. For things like shirts, pants, and even some accessories, this shape is ideal. However, athletics labels give you a little more creative license. You can choose athletic labels that are different shapes and sizes. You can choose rounded labels, labels that are folded in half, or even those that are stitched on the inside folds. When it comes to customization, these labels are perfect for a little bit of creativity and fun.

Just like different materials work for different clothing items, different labels work for athletic gear. It isn’t a good idea to use the same labels that you’ve been placing on regular shirts, pants and accessories on your athletic products. Instead, consider designing something completely different that offers movement and flexibility. You can use the same logos and even some of the same information, but you want to make sure that the label is woven and comfortable for consumers. Remember, if the label is going to be on the outside, you want to make sure if looks great!

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Why Choose Printed Labels for Your Garments?

Printed Labels Offer Quality And Affordability

Now is the time to take a closer look at printed labels and see if this is the best way share your brand and important information about your clothing.

So you’ve come up with a beautiful piece of clothing and you want to produce more and offer it up to the public. If you want to be successful, you know you’re going to need some type of label that expresses your brand and also some important information about the piece of clothing. Printed clothing tags offer lots of benefits for new designers and those who have been in the game for a while.

Very Durable

It’s no secret you need durable labels. You want something that is not only going to attach to clothing easily, but also be able to stand up to constant wear and tear. Printed labels are perfect because they are incredibly durable. The materials are high in quality, and you can count on them to stick with your garments for an extended amount of time. Woven labels are nice, but they don’t always stand the test of time as well as a printed label. Despite the durability, you can still get the labels quickly so you can get things out to consumers in a timely manner.

Affordable

New and experienced designers alike keep an eye on expenses. From the cost of materials to the price of labels, you want to be able to make a financially smart decision. Printed labels are affordable, and when compared with other clothing tag options, they make a lot of sense. Pair the low-cost printed labels with the fact that they are going to last a long time, and you have something that is well worth investing in.

Can Be Customized

Customization can cause the clothing tags to cost a little bit more. However, when they already start at a lower price, you can definitely afford to go ahead and make the labels extra special. When you customize things, you can choose the type of font, the colors that you use, and even upload your own logo to ensure that your labels stand out from the rest. If you’re just getting started, you want to make sure that from the very beginning, your pieces stand out from the rest. Once you come up with the design – or you can always work with a professional designer – you can often get a proof of the design in about 24 hours.

While the materials that you use and the design of your garments is important, you also want to pay special attention to the labels that you are attaching to each piece. There are lots of options to choose from, but make sure that you take a closer look at the printed labels. They are durable enough to stand up to constant use, ensuring that your brand lasts. They are affordable, and they can be customized to have everything you want, including your logo.

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3 Benefits of Iron-on Clothing Labels

Iron-On Labels Are Easy to Use and Cost-Effective

There are lots of options when it comes to labels, but iron-on varieties are a popular option for new designers who are looking for a simple way to start.

Choosing the right label for your garments is an important step. You want something that you can depend on that makes sense practically and financially. For many new designers, there’s a real appeal to iron-on custom clothing labels. There are several reasons so many people are starting to take note of these labels and incorporate them into their new pieces.

Takes Less Time

Iron-on labels take less time to add to clothing and accessories. With just an iron, one person can get a large number of items taken care of in a short amount of time. You only need wait for the iron to get hot and you can get started. Sewing labels means going around the entire perimeter, especially if you want to ensure that it stays on. If you’re doing all the work on your own, you’ll want to save time every chance you get.

Attaches Well to Odd Pieces

Regular custom clothing labels are easy to attach to things like shirts and pants, but what happens when you want to put one on something like a hat or a tie? If you are sewing the label into the garment, you run the risk or ruining the part of the hat or tie that shows with stitching. On top of that, you don’t have a lot of room, so you are forced to get a smaller label, and sewing something like that can really take a lot of time. In contrast, iron-on labels are way easier to use on this type of accessory.

Lasts Longer

You certainly want your labels to last. Not only do they include information that is important for the care of a garment, but they also include information about your brand. The longer the label lasts, the better it is for you, the designer. Some labels are sewn onto an item of clothing just along the top. This means that there are multiple opportunities for the label to fall off, rip off, or even come off in the wash over time. This can be problematic. The iron-on labels are sure to last longer as the entire surface of the label is attached and therefore more difficult to come off the item.

You’ve got lots of options when it comes to custom clothing labels. You may have already tried a couple of different ones, or perhaps you are new to the game and looking to find the perfect label for your brand. Either way, you shouldn’t overlook the benefits that come from iron-on labels. They tend to be easier to work with and take less time to get on the different pieces. They work really well with uniquely-shaped items like hats and ties, and they often last longer than traditional labels.

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Clothing Labels: From Design Idea to the Finished Product

Designing Your Labels Gives You The Perfect Look

When it comes to creating the best label for the job, it’s important to be part of the process from start to finish.

Clothing labels and tags have a lot of responsibility. They showcase the brand’s name and logo, have to clearly represent the size of the garment in multiple different ways, and must have all information a consumer might need for care, cleaning, and safety.

When you order clothing labels, you aren’t just ordering a simple piece of material with a little information on it. You are completing the experience of a customer wearing your garment proudly and effectively. It all starts with a dream or desire for how you want the end result to turn out, followed by a simple online ordering process and finally being wowed by the completed clothing tags.

Your Clothing Tag Dreams

You might have big plans when you order clothing labels. After all, dreaming big can help you to have quite a successful finished product. Whether you are letting the sophisticated and sleek look of your dream clothing tag steal the show or you are just creating informational tags that are solely practical, there is always room for a custom clothing tag.

Knowing exactly what you want out of a clothing tag actually helps your product or garment. Consumers stay informed, and your company continues to stay on-brand through customized clothing tags.

Ordering Process

Once you have your dream design idea, you need to see about ordering your custom clothing tags. Ordering your clothing tags online is a great way to choose from a multitude of options without ever having to leave the house. Seeing the different materials, finishes, cuts and folds in action online can help you narrow down what is best for you.

During the ordering process, you may find that you need to share with the clothing label company specific, unique images of your brand name or logo to be printed or woven onto the clothing tag. This can be done online incredibly easily through an upload function, with suggestions on how to fit all of the essential information alongside your graphics.

The Finishing Touches

When you receive your beautiful, customized clothing tags and they are ready to be attached to the garment, it’s time for the finishing touches. Choose the location of the tags wisely, keeping in mind the consumer’s comfort and awareness of the tag.

Hopefully you put any information about care of the garment on one of the tags to ensure the garment itself – and therefore the tag – is kept in great condition throughout the washing process.

Having clothing tags that not only look attractive but feel good and share important information is what labelling any garment is all about. Sharing knowledge with the consumer in this way is practical, helpful, and with a little thought put into the design, it can even be beautiful.

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DIY Fabric Labels vs. Ordering Online

Making your own labels may not be the best choice when convenient online options are available.

When creating your own clothing line, it can be tempting to try to cut corners wherever possible. The goal is to try to get things up and running without breaking the bank, so when it comes to a fabric label, designers have a couple of things to consider. Some assume that making their own labels will be a better choice because it saves money, but there is more than just money to consider when the time comes to choose the right label for a piece of clothing. Remember that this label is an important part of the brand as well as the overall impression that consumers get about a certain product.

Money

At first glance, it might seem like making your own fabric labels is going to be a money-saving option. You have control over the number of labels made, which means that you have control over the cost. However, it’s important to realize that a label is one of the many important parts of a product. Consumers use the label to determine the size and care of a garment, but they also associate the tag with the manufacturer. In reality, a professionally designed and created label is going to stand out and give not only the item but also the brand some credibility. Investing in an online order of labels could be the first step in building a dedicated and loyal clientele. Eventually, there are ways to save a little more money on labels by ordering in larger quantities or even changing the type of fabric used to try to keep up with costs.

Time

There’s no doubt that ordering fabric labels online is going to save time. While the initial design and even checking over the label is going to be time-consuming, once a company has the general plan for the label, reordering is simple every time. This upfront investment of time is usually well worth it. Consumers will be able to tell the difference between a handmade fabric label and one that comes with a neat and professional appearance. Designers ensure that the label meets expectations and presents all of the necessary information in an effective way. This little bit of professional assistance can go a long way.

Don’t make the mistake of assuming that making your own labels is the best option because it seems like it might save a little bit of money. There’s a lot more to consider than just the upfront cost of ordering labels online. Having a professional help with the design process can make a big difference in the overall appearance. Being able to order the label over and over again in different quantities can be helpful, and being able to make simple adjustments for the next order can make life a lot easier in the long run. Take the time to price out the cost of purchasing labels online.

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