Any product that is manufactured for public consumption needs to have appropriate branding and labeling. This not only helps the customer identify with the brand, also helps in making a repeat purchase whenever there is a need to buy the same. Labels thus have a very important role to play in a product’s lifecycle.
Xpresa Labels is one of the foremost custom label manufacturers that have been in business since 2002. Many reputed brands opt for the printed and woven labels made by Xpresa because of the excellent quality of fabric they use, the color fastness of the yarn used in the woven labels as well as their pricing and quick turnaround time. Xpresa’s printed woven and satin labels are of the finest quality but if you have to order them you must know the difference between these two varieties. So here’s more on the key differences between printed and woven labels.
Even though many refer to these as satin labels, printed labels are ideally made from materials like satin, cotton, Tyvek, or poly blends like poly cotton or poly satin. The pattern, logo or catch line that you want to showcase on the label is digitally printed. Digital printing gives you the freedom to opt for intricate designs, unique colours as well as elaborate patterns.
These labels are usually made on materials like polyester and cotton. The threads primarily used for weaving the pattern on looms are polyester. Woven labels are woven from scratch and add a touch of elegance to the product. They are usually opted for when only the brand name or logo needs to be showcased. Even these can be made on a satin base but most people only associate satin with printed labels.
While the primary difference between these labels lies in their make, there are other significant differences too that may help you make a purchase decision.
Of the two varieties, printed satin labels are always comparatively cheaper as they are much easier to mass produce and customize. Woven labels on the other hand are comparatively more expensive as a lot of effort goes into making each label on a loom. Additionally, the base material used in making them as well as the yarn used for weaving is also quite expensive.
Professional and sophisticated look:
Woven labels can be mostly seen on designer garments and other such high-end products as they are always associated with sophisticated brands. Given the efforts that go into making these labels, the materials used in making them and the overall cost, buyers always associate these labels with high-value brands.
Flexibility with Designs:
The printed labels win over the woven labels in this category. Digital printing is mostly used to print these and as such makers can always experiment with the color palette as well as design intricacies. Woven labels however offer limited options here as the pattern has to be such that it can be made on the loom. And for the color options, the designers cannot go beyond the colors of yarns available.
Woven labels, especially those made on cotton or polyester are usually more durable than satin labels. Neither do the woven labels come off easily, nor do the fade on repeated washing. This ensures that the product is carrying the brand name throughout its lifecycle and the reiteration never really stops.
Printed and woven labels have their unique features and must be chosen carefully based on the type of product as well as the target customer base.