Whenever we go to buy clothes, as soon as we find something that catches the eye, we instinctively try to look for the label to know more about the brand, the size and the price. And it is this label that eventually influences our purchase decision. So you see how important this insignificant looking thing is for the clothing brands. The label helps in creating that final purchase decision which eventually adds to the brand’s revenue and helps it stay in business.
At Xpresa you can get a complete variety of labels and even order them online. However, before you place an order you must always know your options. Here’s an overview on the five most popular types of labels used in the garments industry.
As you all might have seen, these labels are commonly found in designer clothes. They are made with threads of premium quality and are manufactured in computerized looms. These come in three types based on the quality of the material i.e Damask, Satin and Taffeta. The thread used in these labels are recycled and colored using vegetable dyes making them absolutely safe for the environment. Also, these labels are very skin friendly and owing to the usage of natural dyes in them, they also do not cause any allergic reactions. Moreover, these labels also score high on color fastness and do not spoil clothes due to color leaking from them. Owing to their superior quality, these labels can be seen on most designer clothes. Woven labels can also be customized as per the client’s requirements and as such are highly in demand.
These labels are used when a soft material is required. These are generally found on sportswear and such kind of clothing. Satin and Taffeta are mostly used for these labels. The best thing about these labels is that people have the freedom to select the font, label color and text color and get custom designs printed as per the need of the brand.
While some clothing brands prefer to stitch their labels onto the clothing, most of them prefer to add hang tags. These hang tags can either be made from cardboard or from a fabric that is a little coarse. Most woven hang tags are made on a fabric and are attached with the cloth with all information related to the garment’s size as well as care instructions. These labels are commonly seen in denims and even accessories like hand bags etc.
These are those tiny little size descriptions that you see in all kinds of clothing. These are usually mass produced and generally found in black background with white lettering. While many clothing brands try to include the size description with the primary hang tag or woven label, most of them prefer to have this little stock label stitched separately.
Along with all the different kinds of labels that Xpresa makes, the customized ones are most popular with customers. People can get labels made of satin with printing done as per their requirement. Xpresa also offers the option of customizing woven labels and hang tags and many brands, especially the ones that are homegrown use this service to delight their customers with special messages to leave a lasting impression.
They may seem quite insignificant but labels are extremely important for the garments industry as not only do they help in differentiating one brand from the other, they also help a customer decide whether to opt for a particular product or not.