A hang tag has a bigger purpose than just displaying the cost of the item of clothing; it can influence the customer’s decision to buy. The tag needs to compliment your brand and, done correctly, can add a touch of class whilst increasing the likeliness of a positive first impression when your products are viewed by potential customers. You must put great thought into the design of your tag, if it looks cheap and tacky it will only be of bad influence to the perception of your customer.
Use your tag to improve your brand and stand out above the competition.
You want your tag to compliment your brand and catch the eye of your target audience. If your clothing line consists of elegant attire, then the clothing hang tag should reflect this. If you specialize in children’s clothing, then go for bright / eye-catching color schemes to give a fun feel when your customers see your brand on the clothing.
Add your brand or logo
When a customer picks up your garment they need to know clearly who has made it. Add your brand or logo clearly to increase brand recognition and build a relationship with your customers. When they see your brand elsewhere they are likely to recognize it, so you can use this opportunity to build trust with your customers as they will get to know what your brand has to offer. They are more likely to purchase from your clothing line in the future if they recognize who you are. Ensure the brand or logo is prominent on the tag, they shouldn’t have to search for it: it must stand out.
Incorporate contact information, such as social media, telephone, or email. This clothing hang tag will go home on the clothing with your customer, so you have the perfect opportunity to encourage them to stay in touch. You can add your website to entice them to make further purchases. Once they are there on your website you have a million opportunities to continue your journey with them and create a loyal customer.
Any other relevant information
Of course, the price is essential; it should be prominent and not surrounded by too much distracting information. Add the garment size as this is often where a customer will look for information and get a glimpse of your brand at the same time. Special care instructions, such as ‘do not dry tumble dry’ or ‘wash separately’ can be added here if required, but you can leave that to the care label if you already have too much information to add.
Although there is a lot of information to add, don’t clutter the hang tag too much. A minimalist look is effective as opposed to overloading your customers with information, so only add in what you really need. Don’t be afraid to ask for feedback from friends and relatives. Take your time to gather as many different opinions as possible these opinions may give you inspiration. Don’t rush with your design, the more time it takes to design your tag; the more effective it will be in getting your brand recognized.