A logo is the face of a company which represents the brand identity. That’s the reason we recognize big brands like Apple, Microsoft, Puma, Reebok, etc. just by having a look at their iconic logos. Research reveals, it takes 10 seconds for a consumer to form a first impression of a brand logo and 5-7 impressions to recognize a logo. It is, therefore, an imperative to make a compelling logo aligned with the motive of the company.
If you’re thinking of creating a logo, then this blog will help you create an ideal corporate logo for your brand.
Things to keep in mind
Facts that prove the importance of a corporate logo:
Choose the right color
Picking out the right color for your brand is the most crucial part of logo creation. Blue is mostly used by most of the big brands because it is the most-common favorite and connects with a wider spectrum of audience. Feminine clothing brands can go for shades of pink, red or purple, while kids or teenage wear makers can go for bright colors like orange, yellow or combine it with the right colors. Luxury brands, on the other hand, can single out the classic combination of black and white.
Shape and font
After you decide on the color and design, you need to rack your brains to fix the shape of the logo. Do some testing if it looks good in a circular or a square design. You can also keep it simple with a horizontal or a vertical line depending on the psyche of your target audience.
As far as the font is concerned, you need to do away with the old school ones and pick out a cutting edge font that can attract the millennials of the digital generation.
Label & tags
This is important for businesses that deal with tangible products. You can create your logo, design, and label online from the best custom woven and printed labels maker.