You may have enjoyed making your own custom clothing designs for a while and may have had a fair few compliment along the way, but there are certain expectations when it comes to a professional clothing business, so you must think of the next stage. When customers see your garments on the rail they expect to see clear labels displaying everything they need to know. They will automatically look for a hang tag, and will bypass your clothing on the rail if they can’t easily find the tag.
Take into account how informative and eye-catching your clothing tag is when you begin the design. It needs to stand out, but also must show information, such as clothing size, your logo, and website. Clothing hang tags are attached to the product you are selling, so offer the use of a business card too. This is your opportunity to inspire interest in your clothing brand, so take the chance to show off your logo, add a catchphrase, and your web address. The most unique labels will be memorable. If customers show interest in your products or even make a purchase, the hang tag can show them where to get more if you add your web address. A hang tag should never be just an afterthought; remember, this goes home with them.
You will need to think about the essential information you give to the label manufacturer. Decide carefully on the shape you choose. If possible think of a theme that suits your garments and is unique. The label size must be in proportion with the garment it’s being attached to. If it is too small it may get lost in the garment and if it’s too big it will look out of place. Choose your colors carefully and make sure essential information and your logo stand out against the background. Your logo should be loud and proud on the tag as the most important addition. The logo could cover a whole side with the details about the product on the flip side. Don’t go overboard as you don’t want the tag to look cluttered.
Once you have your clothing hang tags and garments ready you’re good to go. You have created your clothing brand and are ready to move forward. Gather opinions and feedback on what others think of your designs. This can be opinions of your clothing and also your hang tag. Ask people within your target audience what they think. Ironing out any small details that may not be right must be done before you go into full-scale production. Take some time on this and to reflect on any information you gather. Others may notice small things that you haven’t picked up on, or even help you towards other fantastic ideas.
Labels are created by an experienced team that specializes in ensuring the finished product is high quality. Take time to make sure your clothing label designs are up to scratch, take advantage of a free sample of your design, and make the best impression to your customers.