Have you ever stopped to think about what compels you to buy certain brands of clothing over others? Although there may be a few defining factors, there are more than likely some things that you didn’t even consciously think about prior to pondering your brand loyalty.
How the Clothing Looks
Because the appearance of the clothing is one of the most distinctive things about it, it makes sense that the clothing’s style is something that might make people want to buy it. Maybe you have always admired the surf culture and want to have a wardrobe that reflects that passion, so you buy tee shirts with surf scenes on them. There are even brands with representatives who consider how the minor factors, like the tag or label, can fit into the overall brand. With clothing labels custom designs featuring cool images or designer fonts could help strengthen the brand by creating a more cohesive look.
The Way It Feels
Although there are some people who are willing to wear uncomfortable clothes for a short time because they are extremely stylish and the individuals want to give a certain impression, those garments aren’t as likely as more comfortable ones to really take off and gain permanent prominence in the marketplace. Things like fabric and cut can come together and make a piece of clothing extremely enjoyable to wear, or conversely, make it so people can’t wait to take the clothing off and wear something else. If an entire brand becomes known for making clothes that are hard to move freely in or something similar, that could make it so individuals look elsewhere for the clothes they typically wear.
Amount of Selection
Generally, if a clothing brand has a decent selection, it has a higher likelihood of succeeding in the marketplace because it will theoretically appeal to a greater amount of people. Keep in mind, that doesn’t mean a brand has to necessarily have many types of apparel within its inventory, but it is usually a good thing if whatever they sell is manufactured and marketed to appeal to the masses. However, there are some exceptions. If the brand has an association for being linked with people who are extremely wealthy or have quirky tastes that are not accommodated for within larger society, it may be more appropriate to actually capitalize on those niche highlights instead of trying to branch out.
Quality of Customer Service Provided
People usually want to feel that the representatives behind a brand genuinely care about them. If the customer service quality a person receives when trying to return an article of clothing isn’t top notch, the brand might suffer as a result.
Although these are not the only things that come together and help influence the clothing brands we know and love, they are some of the most pressing factors. Be sure to keep them in mind the next time you browse for news ways to make your brand stand out.