There is no denying that the fashion industry is a competitive one. There are many clothing companies all over the world that are vying for people’s attention. This is why it is critical that your business stands out from the crowd, and the only way to do this is to ensure that your branding strategy is a winning one. The branding of your business is something you need to think about with every move you make, whether you are posting on your social media accounts or you are designing the window in your store. One way to boost your brand identity effectively is to choose the right clothing custom labels for your brand. Read on to find out everything you need to know.
Why are custom labels important?
Firstly, let’s take a look at the reasons why you need to go down the custom route. How do you expect your brand to stand out if you are using generic clothing labels, which are found on other pieces of clothing from other brands? Going for clothing custom labels is the only way to give your brand a unique voice. You may think that for something as small as a label it doesn’t matter – but it really does. Every time one of your customers puts on a garment they have purchased from you, they will be reminded of your business. Not only this, but how many times has someone asked you where you purchased your top? You reply ‘oh I’m not sure, check the label!’ So, you are not only continually branding to the person you have sold garments to, but anyone that likes the clothing you have sold as well.
Choosing with care is critical
Opting for clothing custom labels is one thing, but you need to make sure that the labels you choose are right for your business. You have numerous different types of labels to select from, including woven and printed labels. There is no right or wrong answer regarding your selection; it is all about determining what is right for you, your budget, and your brand. Woven labels are widely considered higher in quality, as they last longer and they give you more options with regards to design. Printed labels, on the other hand, are less expensive, but they can fade after several years of use and/or numerous washes.
Not only do you need to consider the type of label carefully, but you need to give a lot of thought to the design too. Remember, you are only going to have a tiny amount of space to make a massive impact. Ensure your design is well thought out, impactful, and memorable. It also needs to tie in with the rest of your branding. There is no point in investing in custom labels if people don’t recognise it is your brand in any case.
All in all, there is no denying that clothing custom labels provide an excellent opportunity in terms of branding your fashion business. However, you do need to choose with care if you are to achieve your goals.