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The fashion industry is rapidly evolving today and the changes seen can be primarily attributed to the changing preferences of customers. Customers today are quite happy to try out new styles, designs and fabrics, which have given many new entrepreneurs the confidence to start their new clothing line. Xpresa Labels, which is trusted by many […]

If you are someone who is extremely particular about the brand of clothes you are wearing, you can never ignore the importance of labels as that is perhaps the first thing you check out as soon as you like some apparel. Apparently, it is the label that transforms the apparel from just a regular dress […]

Just like every other product, even sports equipment and gear need proper branding and labeling. Proper representation of the company making the item is not only essential for strengthening the brand identity; it also helps in increasing the company’s revenue prospects. Sports labels need to be aesthetically appealing as well as highly durable and only […]

In today’s socio-economic framework, brand identity is taken very seriously as over time; people have been conditioned to associate certain products only with their brand names. The fact that photocopiers are popularly known as Xerox machines is a classic example of this very phenomenon. With cases such as these forming a frame of reference, most […]

Any product that is manufactured for public consumption needs to have appropriate branding and labeling. This not only helps the customer identify with the brand, also helps in making a repeat purchase whenever there is a need to buy the same. Labels thus have a very important role to play in a product’s lifecycle. Xpresa […]

Labels, as we all know are an integral part of any product as they carry all information related to the brand as well as the product. Labels must be chosen with great care as they not only present vital information about a product or brand but also create an impression about the brand in the […]

Labels are an extremely important part of a product. Whether it is a fashion accessory, clothing or furniture, the labels help customers identify the brand, understand the care instructions and also get all information related to the product’s make. Every brand must thus exercise great caution when selecting a label as along with the product […]

When a customer goes out to buy a product, be it a fashion accessory or furniture he/she has several queries in mind. These queries are usually repeated by all customers as there are some basic facts about a product that everyone wants to know. Labels and Tags were perhaps invented to make the salesman’s life […]

Whenever we go to buy clothes, as soon as we find something that catches the eye, we instinctively try to look for the label to know more about the brand, the size and the price. And it is this label that eventually influences our purchase decision. So you see how important this insignificant looking thing […]

Marketing refers to your company’s capability to market and sell products to customers. It can be accomplished through advertisement, campaigns, and social media activities. In so doing, you improve your brand’s reputation and credibility, ensuring that consumers are aware of your merchandise. Whereas most plans concentrate on mediums such as billboards, print, and media platforms, […]