Author: Xpresa

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15 Cracking Statistics for Branding in Clothing Industry

Many companies are going an extra mile to carve a niche in the clothing industry. Some prefer focusing solely on sales while some prefer more branding for maintaining customer loyalty. The purchasing trend of the customers of the customers is changing and a lot of employers are not yet aware how to influence the buying decisions of the consumers. These statistics can help them plan a better marketing strategy and get started with the branding to reach out to maximum potential buyers.

  • Choosing the right color scheme for the brand is the keystone to make or break a brand identity. About 85% of customers refer to the color as the primary reason to buy a particular product and a signature color can build brand recognition by about 80%.
  • Most of the clothing brands prefer monochromatic logo (51%), followed by Bi-color scheme (30%) and multicolor (19%).
  • The first impression of a brand logo has the potential to influence the buyers within 10 seconds and about 7 impressions to create an impact on the psyche of the consumers.
  • In content marketing, it is important to choose the right combination of colors. The right color can improve readership by 40% by making the campaign easy to read and visually attractive.
  • Visual content is more appealing to consumers than textual content. Our brain process images 60, 000 times faster than we process words. This is the reason why many companies use a glyph or visual in their logo.
  • About 33% of the top 100 brands use the color blue in their logo.
  • Keeping the target audience in mind, it is important to choose a right brand name as about 90% of all purchasing decisions are made subconsciously.
  • Consumers in Tuscan and Arizona spend the least on apparel.
  • Social media posts with the buzzwords like “win”, “winner”, “buy”, “new” and “Giveaway” has the capability to gain 47% more interaction within the fashion industry.
  • Shoppers look for the detailed information of a clothing brand online before (87%), during (82%), and after (35%) visiting a store.
  • More than 75% of mobile users are more likely to go directly to a retailer by enlisting help from a website or app.
  • About 86% of US consumers are willing to pay up to 25% for a better customer experience.
  • It’s very important to look after the customer service as 95% of consumers share bad experiences with other people.
  • Men’s favorite colors in the US: 57% blue, red 7%, 2% brown, 1% yellow, 2% white, black 9%, grey 3%, green 14%, orange 5%)
  • Women’s favorite colors in the US: (Blue 35%, Brown 3%, Green 14%, Grey 1%, orange 5%, purple 23%, red 9%, white 1%, yellow 3%, black 6%)

Sources: Entrepreneur, The logo factory, Color matters, Brand Buddha, Treehugger, Fashion United, Business of Fashion

Click here to order T-shirt label or any other apparel labels.

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10 Must-Have Features for Labels used in Kids Products

Be it for clothing or accessories, labels for kid’s products need to have certain characteristics different from any other generic brand label. So if you own a kids product brand then you should categorically consider these features for the product labels to give it a distinct look and attract more potential customers.

  1. The Right Colors

We can’t deny how fascinated our kids (or even we) get when we come across a ‘Marvel’ or a ‘Disney’ label. Choose the color scheme wisely and let the label do all the talking for your brand.

  1. The Right Fonts

The font of the brand name also plays a very important role in accentuating the intent of your company. Use fonts that can immediately influence the purchasing decision of the parents.

To get a better picture, you can take a cue from the brand ‘Lil Grom’.

  1. The Right Design

Kids love cartoons! Period. How about incorporating one in your brand label? They will start loving your brand if you could connect with them through the label you use for your clothing or accessories brand.

Here’s how ‘Monkeybar Buddies’ does it.

  1. Waterproof

If you wish to keep your brand label intact even after several washes then you can consider woven labels over printed labels. Woven labels are highly durable and can finely contain intricate details.

  1. Scratch resistant

The toddlers are always up to fiddling with stuff. You wouldn’t want your label to lose its distinct quality with a few scratches. Use high-quality coated labels that come with the assurance of scratch resistance.

  1. Sunblock quality

If you’re considering labels for school bags, camp bags, water bottles, and other school products, then make sure the labels have the sun resistance quality.

  1. Fade resistant

As the Woven labels are intricately woven with fine detailing, it does not easily fade away. However, if you have budgetary crunch, then you can also use printed labels with high-quality ink.

  1. Soft and smooth

This is especially applicable for clothing labels. Children’s skin is very sensitive and you wouldn’t want to invite complaints about using an itchy and irritable label for your brand.

  1. Right Cuts and folds

The label makers you choose will provide you a wide array of choices in cuts and folds. Keeping all of the above features in mind, you should consider the type of cuts and fold that aligns with the look and feel of the product.

  1. Adheres to child safety norms

Having said it all, the most important priority should be creating a label that is safe to use and complies with all types of child safety standards.

Want to create custom labels for your child products brand? Click here.

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10 Mistakes to Avoid before Launching your Clothing Line

Many aspire to start their own clothing line, but only a few can taste success. Research reveals, 53% of clothing line businesses are likely to fail by the end of the fourth year. Many clothing businesses tend to be on the line because of a lot of reasons. Here are 10 mistakes an aspiring entrepreneur should avoid before launching their business.

  1. Your designs are common

People have become very conscious of their sartorial taste, and common designs are a big turn-off. Make sure the designs are unique and have a class appeal.

  1. Lack of research

How will you know which types of designs are more appealing to the mass? How will you decide which designs are in-demand but are not readily available? Research plays a huge factor in answering these questions, and many avoid this part. Online surveys can help you with your research work.

  1. No Variety in design and sizes

Of course, your clothing line will have a niche target audience, but even they will be expecting variety in designs and sizes. Don’t restrict yourself to monotonous designs and offer variety to retain customer loyalty.

  1. Not aware of competitor’s work

In a rush to launch their products, many end up ignoring their competitor’s work. It is really important to keep a close tab on your potential competitors’ work and move forward with your marketing strategies accordingly.

  1. Not having a website      

It has now become an imperative to maintain a website keeping the lifestyle trends of the millennials in mind. Many entrepreneurs lack this and restrict a lot of potential clients to reach their products. A mobile-optimized website has, therefore, become the need of the hour.

  1. Not maintaining a social media account

It is will be considered a cardinal sin if you don’t maintain your business accounts on Facebook. Instagram, Twitter, and Pinterest. Invest a little in paid ads with images of your products with a link to your website to reach out to the maximum target group.

  1. Not paying heed to honest feedback

Clothes selection is relative and differs from person to person. Many designers can’t deal with negative feedback from their clients. Criticism will always help you make a list of things you need to incorporate in your designs to reach a broader spectrum of customers.

  1. Not making a realistic plan   

Many fail to create a well strategized promotional plan according to their budget. If your business does not match with your budget, then you should find partners who will help you with your finances.

  1. Not teaming up with e-commerce sites

The promotional plan should always include teaming up with leading E-commerce sites to reach out to maximum people and enhance online brand visibility.

  1. Not creating an attractive label and tag

A brand logo and label creates an impression in the minds of the buyers. It is really important to make an attractive logo and create custom clothing tags and labels aligned to your brand identity.

Create your custom label and tag here.

Read more: Different styles and types of Clothing label

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Add Brand Value to Your Clothing With Printed Labels

There are many benefits of adding labels to your clothing. You can complete the look of the garment and add a professional finish with the right labels. Once you have come up with a good brand and logo design that represents your clothing line, you need to make sure people see it and recognize it.

If you invest time into creating your brand and labels you can efficiently add value to your business. Printed hang tag labels are a fantastic opportunity for you to add brand value to your clothing. They are custom made with your design and come printed in full color. Hang tags support the majority of design and can accommodate the finest detail as they are made using a printed card. These are attached to your clothing using a piece of string or pin promoting your brand in the store.

A hang tag can display anything you like to from your logo to website details. It’s a good idea to add your garment size and cost on there as well as this is what customers are usually searching for on the tag. The presentation is important to add the most value to your brand. Create an eye-catching tag that shows your logo on one side and essential information on the other. Create something exciting that will stay in the mind of your customers and become easily recognizable while they shop.

Printed labels are also used to add brand value to your clothing. They are created using satin and are usually a stock white background. They only offer limited colors, but are a simple way to add your text and logo. Printed labels are fantastic to add the necessary care instructions onto your clothing. They are sewn into the garment and are the cheapest of choices to add care instructions to your garment. There is a variation of cuts available to suit your requirements and sizes so you can choose suitable labels to match the garment size.

Good labels make your garment and your brand more professional. A lot of consideration for presentation and planning should go into the label before you add it to your clothing. The design you choose will be to your own taste as the labels are fully customizable. It’s important to take time creating your labels and even request a free sample to make sure you’re satisfied. You can show to friend or family and ask their opinion. You need to invest time into showing others the labels and ensure the image you are hoping to portray is what others see.

If you are creating your own clothing brand, satin printed labels and hang tags are a way of finishing off your product before sale.

Without the correct labels on your clothing people won’t know who has made it, how to care for it, and even the garment cost. If people can’t clearly see your brand, how will they recognize your brand in the future? A quality label will compliment your brand and assist in establishing your clothing professionally.

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Things To Remember When Designing Your Own Custom Printed Clothing Labels

If you’re thinking about starting a clothing line, then you will know it’s a competitive market. If you want your garments to stand out you must take extra steps to entice customers and create a memorable brand. Your garments may be highly attractive to customers, but that’s not enough if they can’t easily identify the size and cost.

There are two types of printed labels and below is what you need to remember about both when creating the design of your custom printed clothing labels.

Printed Satin Acetate label

These would be sewn into the garment and are soft to touch.

  • They are a simple way of adding your brand to the garment and are sewn in.
  • Make use of a printed Satin Acetate label by adding your logo, size, or care instructions.
  • Don’t overdo it on the design; the size of this label must be suitable for the garment it is being sewn into. You don’t want the label to be too big or too small.
  • Only add necessary information, so you don’t clutter the label.

Printed hang tag labels

  • A hang tag can be used basically as a business card. This goes home with your customer so add information such as your logo and website.
  • Use the hang tag label to allow customers to differentiate your clothing line from others. Add your brand and think of something quirky that will be memorable.
  • One of the main things to remember when designing you label is it must stand out from competitors. Don’t try to ‘fit in’ as you need a label that is unique.
  • Make sure you choose a label size that matches the garment you are attaching it to.
  • Make the labels attractive to draw the attention of customers.
  • Make sure the text is easy to read and stands out against the background color.
  • If you can create an attractive label you will draw the attention of your customers and they are more likely to remember your brand.

Some people prefer printed clothing labels to be minimalist, and some like something a bit bolder. Whatever you prefer, keep in mind your target audience. The label will be more powerful if you focus its design towards those that are most likely to buy the garment. Think of the range you’re creating as well, and if the style is sophisticated, keep the label sophisticated, or if it’s party wear, then create something a bit jazzier.

The main objective of printed Satin Acetate labels is to display your brand, garment size, care instructions, or any other relevant information that you wish to be sewn in. A hang tag is attached with a piece of string or pin. The design of this is just as important as it goes home with the customer and gives you more space to add your tagline/website and brand to increase brand awareness.

Use your labels to attract your customers and stand out from competitors by creating a design that is unique and eye-catching. These small labels offer a massive opportunity to establish a brand and promote your business.

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The Importance of Garment Labels For Care Instructions

It’s necessary for you to attach care labels to your garments to ensure buyers can care for their garments as best as possible. The care label must be attached to the garment permanently and be sufficient to withstand the life of the garment.

A care label will tell your customers the quality of your garment. They will know exactly what fabric the garment is made of and that they are not just buying something that looks similar to what they want. The fabric used is usually reflected in the cost of the garment as well, so with the right garment care labels, customers can easily check they are getting value for money.

What information is it important to display on the care label?

    • Fibre content should be displayed, including the percentage of each fibre used in the production of the fabric.
    • You should also disclose the country of origin of the garment.
    • Garment labels should have the manufacturer’s details on them.
    • A care label should display at least one method of cleaning. If there is anything in particular to your knowledge that could damage the garment, then add this on there as well.
    • The recommended washing temperature.
    • The size of the garment.
    • Whether the garment is suitable for dry cleaning, machine washes, hand washes, and use with an iron.

It’s important for some people to know the material a garment is made from as they may be sensitive to some fibres. They may get a reaction if they buy a look-alike and would be unaware before their purchase if a care label wasn’t present. Some people may be influenced into to buying a garment if it suits their preferred care methods.

Caring for garments effectively will help them to remain looking great for longer. Without the proper care, garments can shrink, fade, discolor, and become unsightly. The provision of care labels aids the wearer in taking the sufficient steps to keep garments looking fantastic.

Garment labels for care instructions are usually printed or sewn into the inside of the garment permanently. There are different types of cut available:

    • A straight cut which is a flat piece that would be stitched all the way around.
    • Centrefold – the fabric is folded in half and the loose ends are then sewn in.
    • Cut/end fold, the label ends are stitched on the inside of the folds.

The most popular choice for care labels is a centerfold. Time and cost of the label can be reduced by opting for a centerfold cut. This allows enough room on the label to fit the required care information, garment size, and country of origin onto one label without the need of extra labels. Using a centerfold care label saves time and money as you don’t have to attach various labels to the garment.

Woven or printed labels are custom made to your design. You can receive a quick quote and a free sample to see your work before you commit to a bulk order. Get your labels right and present your garments the professional way.

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Starting A Clothing Business With Clothing Labels

Whatever it is that has given you the push to express your talent into a clothing line, you must focus on your plan. Finding your place in the market should be the starting point of your journey. It may be your own unique style of children’s clothing, menswear, womenswear, or work clothing. Once you have found your place in the market you can focus the rest of your ideas around your target audience, and building your brand, garment labels, and establishing costing.

You must already be creative to be starting a clothing business in the first place, so this part should be enjoyable. Once you have clothing designs in place you can move forward to create your brand. Creating your brand and increasing brand awareness within your target audience is as important as the clothing itself. If you want to find your niche in the market and make an impact you must stand out. Design a suitable logo to represent your brand, which you can add to your clothing line using labels.

If you’re thinking of starting a clothing business you need the right clothing labels to be able to offer your garments to customers professionally and to incorporate all the information they need. There are many different types of garment labels that you can add to your clothing line to make the clothing and brand stand out and achieve a professional finish.

    • Hang tag clothing labels are attached to the garment using a pin or string. These offer a way for customers to easily find information such as price and size. They offer you a fantastic opportunity to get creative as they are made using a printed card. Add your brand, website, cost, and garment size as well as any other relevant information.

Care labels are necessary to provide your customer with the care instructions to keep your garment looking great. They can be printed or woven, both have their benefits.

    • Printed labels are made using satin or taffeta. They are very cost effective but may fade over time. Color options are limited, but the colors are very vibrant. The finished label will be soft and have a luxury feel to it. The printed method is fantastic for small, complicated detail.
    • Woven clothing labels are more expensive, but last a very long time without fading as the pre-colored thread is woven tightly using a loom. Woven labels look more high-end for longer than printed labels as they are very durable. There is a fantastic choice of vibrant colors and small detail can be displayed clearly.

All of these labels give you the chance to transform your clothing line into a business. Choosing a label that fits the style of your clothing will complement your design and make your clothing instantly unique. Keep your labels simple, so your brand can be easily identified Tags that are out of the ordinary will be the most memorable. Choose a design that is eye-catching and use your creative side to think of unique ideas for the color schemes, shape, and style.

 

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Things You Need To Know About Clothing Hang Tags For Your Clothing Business

You may have enjoyed making your own custom clothing designs for a while and may have had a fair few compliment along the way, but there are certain expectations when it comes to a professional clothing business, so you must think of the next stage. When customers see your garments on the rail they expect to see clear labels displaying everything they need to know. They will automatically look for a hang tag, and will bypass your clothing on the rail if they can’t easily find the tag.

Take into account how informative and eye-catching your clothing tag is when you begin the design. It needs to stand out, but also must show information, such as clothing size, your logo, and website. Clothing hang tags are attached to the product you are selling, so offer the use of a business card too. This is your opportunity to inspire interest in your clothing brand, so take the chance to show off your logo, add a catchphrase, and your web address. The most unique labels will be memorable. If customers show interest in your products or even make a purchase, the hang tag can show them where to get more if you add your web address. A hang tag should never be just an afterthought; remember, this goes home with them.

You will need to think about the essential information you give to the label manufacturer. Decide carefully on the shape you choose. If possible think of a theme that suits your garments and is unique. The label size must be in proportion with the garment it’s being attached to. If it is too small it may get lost in the garment and if it’s too big it will look out of place. Choose your colors carefully and make sure essential information and your logo stand out against the background. Your logo should be loud and proud on the tag as the most important addition. The logo could cover a whole side with the details about the product on the flip side. Don’t go overboard as you don’t want the tag to look cluttered.

Once you have your clothing hang tags and garments ready you’re good to go. You have created your clothing brand and are ready to move forward. Gather opinions and feedback on what others think of your designs. This can be opinions of your clothing and also your hang tag. Ask people within your target audience what they think. Ironing out any small details that may not be right must be done before you go into full-scale production. Take some time on this and to reflect on any information you gather. Others may notice small things that you haven’t picked up on, or even help you towards other fantastic ideas.

Labels are created by an experienced team that specializes in ensuring the finished product is high quality. Take time to make sure your clothing label designs are up to scratch, take advantage of a free sample of your design, and make the best impression to your customers.

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Add Value to Your Products With Clothing Hang Tags

Custom hang tags give you a strong opportunity to add value to your products and increase brand recognition. Hang tags are a cardboard type label that you add to your garments usually using a safety pin. You choose the shape of the cut and the design that goes on them.
Clothing hang tags are fully customizable. Choose the thickness you require and from a gloss, semi-gloss, or matte finish. They will have a hole punched ready to add string or a pin to attach to the garment.
Add value to your products by using your hang tag as an advertisement. Add your logo, brand, and color scheme to create an eye-catching finished product that lets the customer know who you are. They offer a simple way of helping your customers to easily recognize your clothing line when they go shopping, so make sure you hang tag stands out.
Your brand standing out is a must when shoppers look through clothes. If they recognize your tag and it stands out as familiar, then they are more likely to purchase it. If you have already made the effort to create a trusted brand, then show it off professionally and catch the eye of shoppers.
Use your clothing hang tags to your advantage; it’s the first thing people look at when they are drawn to your product. What it says about you matters and it can be a great marketing opportunity. It needs to look great and be made using high quality, durable materials. You don’t want the tag to rip before they have even bought the garment, this will look messy and unprofessional.
Be clever in the design of your clothing hang tags. Make sure the color scheme and shape compliment the garment it’s attached to. For example, a hang tag on a dress could be in the shape of a dress; quirky ideas stand out.
Be tactical in the information you add. When adding your website you can also add promotional information on there for an increased chance of a future purchase, and to guide them towards checking out what else you have for sale.
Last but not least, clearly add the sizing and price. Customers can’t stand to fumble around with various clothing items trying to see the cost and size. Display this information in a clear color and font that is easy to find.
When creating your hang tag, think of it is a business card attached to the garment. It must be professional, but eye-catching. Don’t forget the hang tag goes home with your customer, so this is a great way to interact with them. Why not add your social media information, or website on to the tag too – if they love your products they will now know exactly where to find more.
Don’t just think of it as a throwaway addition to the garment. If someone has taken the time to buy your clothing they are more than likely interested in what else you have. Your hang tag should compliment your garment while increasing brand recognition and giving your customers essential information. Take the opportunity to guide your customers to your website and make the most of your tag.