The role of labelling and packaging to establish the brand value of a clothing brand is acknowledged by all. A custom clothing label has the power to make your brand recognized by the customer. When you need the labels to last for a lifetime, custom woven labels are the most popular and common type of label branding. Being a fabric item, woven labels also maintain a natural continuity which makes it a part of the garment as a unified object.
Xpresa Labels have professional label specialists who use extremely high-quality designs and prints on labels after analysing your requirements and specifications. Woven labels can be designed online or you can make custom woven label design with specific shapes, sizes or edge folds. Here are 5 best practices to follow:
Let the size of your product or brand design determine the size of the label you need. Plan what you want to include on your label before finalizing the size. Adding a lot of information will, of course, need a fair amount of space. But do not try to squeeze in too much information as it will look clumsy. The best thing to do is, draw the size of the label on paper, cut it and place it on your product to understand how it looks. A standard label size generally ranges from 20-70mm.
Determining the right color for designing your woven labels is most important to make them stand out. Contrasting colors can enhance the detailing work clearly on the labels. White on black, black on white, red on black are some of the color combinations that can work well on your label. However, keep in mind your brand’s visual image while choosing the color. Stay consistent with your overall brand color. Don’t use something strikingly different.
There is some common information that needs to be put on labels. Make sure you include just enough text to support your label goals without making it too clumsy. Include your brand name with a copyright or trademark symbol, website URL, ‘made-in’ information, item size and business phone number including your area or country code. Also include care instructions for delicate products that consumers need to know. This will expand the lifespan of the cloth and solidify your customer’s loyalty to your brand.
For woven labels, you need to consider which type of fold will be most suitable for the product. For example, folding across the center with the seam allowance can give you space for adding extra information. Flat labels lie flat on your products creating a sharp, crisp edge. End fold labels feature an extra 7mm seam allowance on both sides.
There is no better way to create a great custom woven label than researching. For brainstorming ideas, look for inspiration wherever you can. Start from your own closet. Carefully check the labels while taking notes of their size, color patterns and designs.
Finally, find a reputed manufacturer for producing your labels and get the ball rolling!