Stepping into the world of entrepreneurship with your clothing line is a big deal. As a budding designer, you must be too engrossed to focus on the cut, color, material or shapes of the outfits forgetting about a small but crucial factor – apparel labels.
Apparel labels are not usually on the priority list of the designers and they are added after production. They communicate important information about the product that might influence buying decision. Scratchy labels on the back of the neck or inside the bottom of the shirt can be really annoying for the consumers. They often cut them off completely to get rid of them. In today’s multi-channel retail environment, each apparel label and tag will have a unique and important function.
Labels carry very much importance to establish brand identity. Apparel labels show information about the material so that consumers can determine whether they are paying a fair price for something. Certain fabrics like polyester can cause allergies for some people. Fabrics like lycra are stretchy and tend to cling to the body. So, people who want to avoid these kinds of situations can get informed through the label. Washing instructions on the apparel labels too are equally important. Some fabrics react adversely to heat. If the proper temperature of water, air, and iron are not applied, they can shrink or burn. Overall, it is understandable that apparel labels are as important as your marketing strategies or the products themselves.
As a budding fashion designer, you must ask these 3 questions to get your garments labelled correctly.
RN stands for registration number which is a unique number required by law to be placed on your apparel labels. Any US business that deals with selling, manufacturing, or distributing products falling under textile, wool and fur require this unique number. If your customer has any complaints – for example, any allergic reaction due to the fabric of your apparel, they can find you. Fashion designers must have their RN number written somewhere in their products. Usually, it is there on the label and you can find a tiny RN number written somewhere on the garment you are wearing at the moment.
When you are building your brand, you should definitely intend to put the right information on the apparel label. Primarily, your customers must know how to take care of their garments with washing instructions and symbols and content of all fabric. Ask your fabric vendor to provide you with the fabric content with exact percentages. Additionally, you may have to mention your RN number, the country where the garment was manufactured. Make sure you purchase the labels from a reliable supplier. At Xpresa Labels, we utilize high-end computerized looms so that the outcome is stunning.
Though it depends on how you are selling your product, investing in hang tags is always a good idea. If you are selling your products online, hang tags aren’t necessary though it creates a good impression. Hang tags are absolutely necessary when you are selling from a local boutique or your own physical store. Good quality hang tags can make a customer choose your brand over others. A simple and attractive hang tags can be an excellent surface for any additional information you want to share with your customers.