Month: November 2018

“Your brand is what other people say about you when you’re not in the room.”- Jeff Bezos, CEO & Founder of Amazon

Do you agree with the above-quoted lines said by the Founder of Amazon? Well, a brand is a sole identity of a particular company that is earned in years with loads of hard work and dedication. One of the essential elements for creating a brand is the presence of hang tags with the product. This helps to build a brand presence that works wonder for the business. Especially hang tags for clothing has brought brownie points as one of the best marketing tools for a particular brand. If you’re planning to begin your own business, start choosing hang tags for your clothing business wisely. Always remember there are a thousand competitors present with their brand name and reputation. Your effort should be to stand out in the crowd with a bent of creative mind and something catchy that will attract the potential customers.

Let’s give you three vital tips to choose hang tags smartly to make an effect in the market. Read below:

• Durability- Hang tags are prone to damage as they are really not handled properly. Most of the times, these tags are thrown away. But, that doesn’t mean it adds no value to the product. In this context, durability is significant. Choosing a fragile material or paper for tags is a complete no-no. You should always choose a better quality for the durability of the tags. Vinyl, cloth or traditional papers are just a few options that can be considered while choosing hang tags. Your priority is the creation of your brand name so choose wisely.

• Eye-catching logo & tagline- After deciding on the cloth or paper of the tag, your eyes should look for a trendy logo and a tagline that should be powerful to attract the mass. Share your ideas with a graphic designer and get the best out of him as the logo of your brand. Along with a logo, comes a tagline that hits the nail in launching a brand name. There are many companies where people relate to it via their tagline which shows the power of a tagline in building a brand. So, use your brains and think of an effective tagline.

• Shape- There’s no harm if you think out-of-the-box and not restrict yourself to the normal shapes like square, circle, and rectangle for the hang tags. Sometimes, abstract shapes of the tags catch one’s attention. An interesting logo, tagline and shape together help to create brand awareness among the mass. So, think wisely and act on it.

If you consider the above-mentioned factors while choosing a hang tag, your efforts can never go unnoticed. Once you make your mind, it’s significant to think of all the elements before executing it. As we all know the best sells in the market, I’m sure we all crave to be the best. Isn’t it? So, choose intelligently and make a mark in the industry.

Well, we all know what labeling is. Don’t we? But, still, I’ll elaborate on this subject for those who are not aware of labeling. In today’s world, making a mark in the industry has become necessary to stand at par with competitors. So, if you’re wondering how to create a face for your company? Then here is a solution for you and that is labeling. From the apparel to the furniture industry and much more adapt to the technique of labeling which is widely accepted and preferred as one of the most important elements of marketing. If you think labeling exists for only garments then you’re highly mistaken because the brand face is needed for all the industries to exist in this competitive world.

Now, let me tell you what a label is. It’s a piece of cloth or other materials cut in triangles or rectangles containing all the valuable information like brand’s name, the tagline of the company, and sometimes the size of the attire for the garment industry and much more. There are various kinds of apparel labels like printed, woven, embroidered, athletic labels and so on. Now, let’s see what materials are most labels made of. Keep reading below to know more:

• Industrial Vinyl – It is one of the popular materials used for outdoor labeling. Its uniqueness is its rating of 9-11 years for its resistance from UV rays, bad weather and other chemicals. Another plus point of this material is that it’s elastic in nature that is convenient for a company who is looking for labeling on curved surfaces. For example, this material is used for labeling of pipelines, tools, cable trays and much more.

• Metalized or Clear Polyester – Now, this particular type of material has a shiny finish that makes it look like stainless steel. But this is also available in matte finish. So, choose what you like the best for the indoors and outdoors. It’s similar to industrial vinyl and can handle extreme weather conditions. It is generally used for pipelines and air-conditioning units.

• White Polypropylene – If you want to cut down on the expense of the material used for labeling, then you can opt for polypropylene. It acts as a substitute for vinyl and has resistance power which is commendable. The most significant factor of this material is that it’s more cost-effective than polyester labels. This is available in white with glossy or matte finish. So, select the one that suits your requirement and go ahead accordingly.

The above-mentioned are some of the essential materials that are used for labeling. While there are others too like static cling vinyl, destructible vinyl, foil paper, semi-gloss paper and much more. You must be sure of your need and then pick the material for your organization’s label. All the best!

Clothing labels have an important role to play in creating a brand connect with the target audience. In fact, clothes labels are often considered the bridge that connects clients with the business. Labels increase retention span among people and give clothes an identification that they require. Identification and retention power are the major catalysts that can push sales and make the clothes business successful.

Interestingly, the finishing look of the label speaks a lot about the clothes brand and the quality of clothes offered. Well-designed and neatly presented labels reflect the entrepreneur’s eye for detail and the extra care he has to attain for finer perfection. When talking about finer perfection and making efforts to achieve it, the choice of fabric used for making apparel labels need prime importance. Let us take a closer look at the various types of fabrics used in making apparel labels.

• Cotton – Cotton is touted to be one of the most popular and commonly used fabrics when designing clothes labels. The reasons for its wide use are primarily because the material is very soft, labels made from cotton fabric are durable and the material is versatile. The longer fibers of cotton material can be easily spun into finer yarn. The advantage of fine yarn is that it can be tightly bound making the label a lot stronger.

• Linen – Made from flax fibers, linen material is naturally smooth yet not elastic. In fact, linen is considered to be ‘go to’ fabric during summers because of the sense of comfort it offers. Interestingly all the summer trends that you spot in the fashion circuit have clothes labels made of linen material. When thinking about summer fashion, choose linen labels.

• Wool – If linen is the fabric chosen for summers, then winter is all about labels made from wool. When making labels from wool, the quality of the wool is of prime importance because good quality wool is required to design good quality labels. The best way to judge the quality of woolen labels is by checking the diameter of the wool and the individual wool fiber used to make the clothes labels.

• Denim – Denim labels are quite rare and give the rugged and edgy look to clothes. Labels made of denim are extremely fashionable. Denim labels need to be of high quality and that is completely based on the quality of the cotton used in weaving the material together.

• Leather – When talking about fabrics used in designing apparel labels, you cannot really include leather because leather is not a fabric, it is a material. The reason for still including this is primarily because leather in spite of being a material is commonly used when designing labels.

Going by recent consumer trends, labels need to have simplistic designs so that they increase visual appeal and retention power among the audience. Flashy images and loud colors are great, but they should not be added together in a particular label design. Adding all trendy elements in your label is not the best way of designing labels. The focus should be to strike the best balance between the fabric, design, color and font used in designing labels.

Garment labels are not just a piece of fabric that is attached on your clothes. It has a lot of significance in the clothes industry because it is a medium that designers use to communicate. Labels give identification to the clothes and help potential buyers know more about the clothes brand. This is considered to be an effective marketing strategy that clothes businesses use. Going by statistics, labels are instrumental in making the sale happen and increasing revenue. However, don’t be under the assumption that just by adding labels you will set the revenue bells ringing of your clothes store. It is important to design clothing labels for your garments those have a brand connect and appeals to buyers. Visually appealing labels are the best way to increase retention power among buyers and they will keep coming back to your store.

Why the Necessity of Having Labels?

Garment labels might be a small piece of cloth but it has a lot of significance and importance in the clothes industry. As has been mentioned previously, labels communicate a lot about the clothes and the store. It is this communication that is necessary and plays a key role in marketing clothes. So let us take a look at the communication aspects of the labels:

• Conveys the materials of the clothes
• Instructs about the clothes maintenance tips
• Informs about the manufacturers of the clothes
• Highlights the size of the clothes
• Communicates the customized look of the labels

The labels are diverse and varied in its look and appeal because they are an extension of the clothes brand and no two clothes brands are the same. Each fashion brand has their own set of beliefs and vision so the label design will be crafted accordingly. Customers can identify the clothes brand just by one look at the labels so make sure your labels are well designed. Since we know how important it is to have well designed labels, let us take a look at the production process which takes place on a large scale.

Production of Labels

Clothing labels can be made using a variety of fabrics those have different finishes and ways to stay attached to clothes. Both the finish and the attachment of labels on clothes is completely a decision that the manufacturer needs to take. Even the production process is a decision taken by the manufacturer keeping in mind the overall benefits of the company and the clothes business. There are two different production processes and they are producing individual label pieces or a continuous roll of labels. For the latter process, after the labels come out in one roll, the labels are cut individually and attached to the clothes.

Fabrics Used in Labels

The commonly used fabrics in garment labels are damask, satin, taffeta, semi damask and cotton. Amongst all the above mentioned fabrics, satin remains the most commonly used fabric while designing and making clothes labels. Leather labels are also a popular choice for jeans and trousers to add to the rugged look.

Clarity about the different types of labels will help you boost your business visibility.

In this world of growing industrialization, making an identity in the industry is crucial. Now, the main question is how will you achieve that? Well, one of the many ways is labeling that works tremendously and is solely responsible for building a brand. For instance, while shopping the majority of the people prefer apparels with a label compared to the local brands with no labels. So, it doesn’t only create a name in the industry but also builds a position that is hard to tamper with. Now, there are many types of labels which include woven labels, printed labels, embossed labels and much more. Out of which custom labels have gained popularity for all the right reasons. So, what are these custom labels? They are basically labels that add a personal touch to the labeling with special elements like extra information, the presentation, the picture on the label and much more. So, a person who is looking for adding an extra effect to his brand will definitely opt for custom labels.

Using Custom labels in NYC is the best way to be creative as well as informative. So, the companies make an impression that is difficult to ruin with the custom labels. The purpose of standing out in the crowd and making a mark in the industry will be fulfilled by these labels. Apart from making a name, these also help a company in many ways. To know them in details, keep reading below:

• Key marketing tool – Well, the custom labels are known primarily as one of the best marketing tools in the industry. For a person doing business, his goal is to market his product as much as possible for better recognition that will automatically bring him good business. And this is possible with custom labels that don’t only create an identity but also adds an extra edge to the brand.

• A sole identity creator – Now, one of the exclusive features of custom labels is that they are not similar to other types of labels. This doesn’t only boost a company’s presence but also compliments the company for the better. Nowadays, everyone strives to stand out in the market with something selective. And this can be achieved only with the custom labels.

• Facilitates long-term business – With the custom labels, comes the opportunity of doing a long-term business. While there are many other different kinds of labels available in the market, but the custom labels is one of the sole reasons that lead a path for the successful business. So, a brand that is looking to staying in the competition for a prolonged time, will definitely opt for these labels.
So, it’s needless to say, that these labels are distinctive and generate publicity in their own way. The clotheslines that are searching for ways to create a status for themselves, their first and only choice are the custom labels for all the above-mentioned advantages.

With the sweeping changes in the taste and preference of the millennials, the branding and marketing techniques also need to be maneuvered accordingly. If you’re planning to come up with your own brand label, then you might consider these top branding trends to attract the millennial consumers and maintain brand loyalty in the long run.

• Brilliant Brand label

Get started with a simple yet eye-catching brand logo. A good label and tag adds value to your brand equity and helps you establish a brand name in the highly-competitive market. Choose the right colors, text, and font and create a printed label or woven label keeping the lifestyle change and pattern of the millennials in mind. This requires research and you can enlist help from these blogs:

Which Color is Ideal for your Clothing Brand

• No high-flown promises

New age consumers have become much more conscious and it is not a good idea to beguile them with promises you can’t keep. According to a survey by Label Insight, about 94% of all consumers are more likely to be loyal to a brand with “full transparency”. So use custom content relevant to your business objectives and pitch about products which you would be able to deliver.

• Informative blogs

The internet and social media are entrenched with interesting articles and blogs which is read by millions and millions of users across the world. Reportedly, companies with blogs produce 67% more leads per month than companies who don’t have a blog. So it is not only important to create an engaging website but also maintain a dedicated blog section which people will find interesting to read and learn.

• Leverage popular e-commerce platforms

More than 80% of millennial consumers are highly influenced by the reviews of a product on popular e-commerce platforms. Also, each day there are more than 2 million negative social mentions about brands in the U.S. So it is important to make the most use of platforms like Amazon, Walmart, and eBay and make sure your products garner mostly positive reviews.

• Make most of the social media

In the age of Facebook and Instagram, you need to make the most it by publishing interesting and ‘share-worthy’ content. Promote your products underpinned by the product description and a link to your website and make sure you’re seen by most of your target customers with the help of Facebook advertising.

• Love your customers

Acknowledge the purchasing decisions of your existing customers by sending them Thank you emailers and look after the response management of your social media followers with love.

Planning to get started already? Create your custom brand labels online at cost-effective prices. Click here.

With every passing day, the competition in the industry is increasing. And this is leading its way to an existential crisis that should be dealt with mere attention. Now, in order to make your presence felt, you need to come up with interesting marketing strategies. Having said that, one of the most effective marketing tools is the hang tags for clothing. Now, we all know that hang tags are an important way in which a brand creates its identity. Hang tags are labels that remain attached to the apparels consisting the name of the brand, the tagline, the name of the manufacturing place, the size of the apparel and much more. So, basically, it’s a miniature of a company that adds value to the brand in the market. And moreover, hang tags act as a medium to fall back on for authenticity and reliability in terms of exchange or distorted garments.

Now, there is more than one element that defines clothing hang tags. So, if you’re in the clothing industry you should be aware of all the elements thoroughly that will bring you good business. To know more, keep reading below:

• Design in sync with the customer’s profile– Now, if you’re selling kids’ garments, who will be your target audience? Of course, the parents. Isn’t it? So, the hang tags have to comprise fun elements along with necessary information for guiding the parents. And on the other hand, if you’re clothing line caters to the youngsters; the tags will be catchy and attractive with trendy elements.

• Focus on the brand name and logo– The brand name and the logo are the two main elements of a brand. And in no way these two can be tampered with while designing the hang tags. So, while designing the tags, the brand name and the logo should be highlighted well to catch the attention of the customers.

• Contact details– It’s always wise to consider the contact information vital. This is because it can help you in attracting a number of potential customers to view the website of your company and bring you fair business. So, never miss out on adding the contact details to the hang tags.

• Basic instructions– Now, this is another essential element that should be included while designing the hang tags. The instructions apply to the washing methods, maintenance of the apparel and so on. Well, if you provide these instructions you’ll guide the customers which will be beneficial for your business ultimately.

So, follow the above-mentioned elements and implement them to complete the hang tags; the key tool for marketing in the industry. If you’re new in the business or looking for ways to promote an existing brand in a better way, then nothing can be more valuable than the clothing hang tags. Think about it!

So designing clothes and sewing clothes have always been your forte and you’ve been thinking of starting your own clothing line business? Before you take the plunge, you need to set some ground rules and make sure your plan is market-ready, and outcome focused. We’ve made this task a bit easier for you by outlining some nifty tips that might help you in your plan of action.

1. Set your target audience

Create your clothes keeping your target audience in mind. This needs some research work where you need to study the trending tastes and preferences of the millennials and then focus on the designs. 

2. Create clothes that people want but are not readily available

No one will be interested in buying clothes that are easily available. After you learn the lifestyle trends of your target audience, it is important you also do some research on what’s in demand and less in supply.

3. Talk to people

Talking to more and more people will also lend you some invaluable tips to create your designs. You can also enlist help from online surveys. Make a list of questions and do a quick survey to help you get a better picture about the latest sartorial sensibilities of your target audience.

4. Follow your potential competitors

It is essential to keep your friends close and your foes closer in business. Well, not foes per se but here we are talking about your potential competitors. Here again, you need to do some research and see how they are faring. Social media platforms or their websites can be great ways to find out.

5. Act per your budget

Never make a plan that will never meet your budget. Create your marketing strategy keeping your budgetary constraints in mind and if possible seek help from marketing professionals who would suggest you to get started most cost-effectively.

6. Believe in the power of partnership

If you feel you’re not confident enough to start your own clothing line, it is always a better idea to find partners who will help you achieve your goals. Find partners who would not only provide monetary support but also help you with the promotional activities.  

7. Create custom labels and tags

After you’re done with the research and designing, it is important to give the perfect finishing touch to your clothes. A great label and tag do that for your brand. Create a logo using appropriate colors aligned to your brand and then decide whether you want to affix a printed or woven label to your clothes.

Printed or Woven label- Which One is Right for your Brand?

8. Social media marketing

There’s no alternative to promoting your clothing line business on social media. People are always scrolling through their little device and good clothes keep them glued. Enlist help of paid Facebook and Instagram ads and see the number of buyers shoot up in no time.

You buckle down to make sure your products are best-in-class but there are other furniture businesses that are moving ahead due to some reason or the other? Well, it’s time you look under the hood and try to figure out what can be the probable reasons. A great brand label can be one of the potential reasons that may be backing up their business a notch higher. You too can leverage the power of a furniture label by checking out these brand labels for your reference.

1. Fine custom upholstery label

This label belongs to La Habra Foam & Fabrics, a big name in the world of furniture and fabrics business.

They have used this label for giving a distinctive look to their products and have skillfully underlined their brand objective. The size is neither too big to make it look too salesy nor too small that can get away unnoticed. It includes a cool font aligned with their logo color which ideally accentuates the brand name and a small text that says, ‘custom furniture, cushions and upholstery’. The sleek edges and soft finish speaks volumes about the brand equity.

2. Woven industrial furniture labels

You can give your upholstery products a classic and uber-chic look by believing in the effect of minimalism. The substantial millennial consumers love logos and designs will minimal embellishments and maximal suave. See how ‘Deco pillows’ swears by that theme and have used less content and used just the brand logo. You too can affix the brand tag with just the name of your company and use hangtags for care instructions or any information which you wish to convey to your potential buyers.

3. Custom built furniture labels

Biggs furniture was once the leading vintage furniture producers and you can take a cue from their brand label for their interesting use of color schemes and fonts. This label contains the brand logo in the middle with a simple message that writes, ‘Custom Built by Biggs’ with their brand mascot rightfully placed on the right side.
So basically furniture labels can be a logo on a woven or a printed label with an iron-on, adhesive, or sewn in technique. It can also be a peel and stick type label depending on the type of products. For premium products, it is always a good idea to go for woven damask labels to give it sophisticated look with fine detailing.
With Xpresa Labels, you can get high-quality furniture label and tags done for products including sofa, pillows, cabinets, chairs, tables, rugs, fixtures, awnings, lamp shade, or any other items at cost-effective rates. You also design your labels online and request for a free quote here.