Month: October 2018

Are you looking forward to create your own clothing line? Have you decided which kind of labels do you want for your brand? Well, there are many kinds of labels available in the market. You have to choose the one that suits your needs and requirements. After finalizing the type of label, you need to decide on the type of method to be used for labeling like iron on or sew in the labels on the clothes. If you choose the latter, be sure of selecting the right sewing thread for sewing clothes labels. Sewing thread is very crucial which ensures the durability and the longevity of the labels on the clothes. I’m sure you’ll not compromise on the quality of the thread that will be used in labeling. As we all know that labeling is one of the most important elements of marketing, so, no stones should be left unturned to certify exclusive labels for your brand.

Sewing threads are present in the industry in various sizes which are represented in the form of numbers or alphabets. Technically, higher the number, finer the thread for sewing labels will be. For instance, thread A will be lighter and finer than thread D. While mercerized threads are smoother for its special finishes. Generally, size 50 threads are used for cotton, silk, nylon, polyester materials. On the other hand, size 40 threads are considered for heavy vinyl, coating or upholstery fabrics.

Here are some tips to choose the right kind of sewing thread for sewing labels. Keep reading below:

• Knowing the strength of the thread is very important for the purpose it’s going to cater.
• Generally, polyester threads work best for most fabrics where labels are sewed on the clothes.
• Considering the compatibility of the fabric with the thread is very crucial. This will ensure smooth sewing of the labels.
• Always match the color of the fabric with the thread used for sewing the labels. Sometimes, the same color is not available in the market. So, in that case, you can use threads of one or two shades darker for the labels. But, never opt for lighter shades as these will be easily visible.
• A cotton thread is essential for fabrics having little or no stretch. While the polyester thread is used for synthetic or stretchy fabrics.
• Fine cotton or silk thread is suitable for delicately woven fabrics like lingerie or sheer garments,
• Ensure that the thread you choose is appropriate for machine sewing.

If you follow the above-mentioned tips, you’ll be able to choose the right kind and size of thread for various kinds of fabrics. So, choose wisely and make the process of sewing woven labels easier.

When you buy a product, isn’t it the brand name that strikes you first? You recognize the brand with its label and the unique logo. 

Creating the right logo aligned with the objective of your brand is quite challenging that involves a lot of brainstorming sessions. There’s nothing called a perfect logo but you can definitely work on ways to create a lasting impression on your potential customers. These are the things you should avoid when planning to create your brand logo.

Mistake #1: Non-professional design  

In the business world, every area calls for professional dexterity to compete with the big brands. Many entrepreneurs fail to understand this and try to design the logo themselves. It’s the job of professional logo designers who need to put in their thinking cap for making a creative and compelling logo design. So it’s better you brief your objective them and leave the rest in their hands. 

Mistake #2: Not thinking from the customer perspective

Your taste and preferences might be completely different from your target customers and for this, you should be aware of the latest trends. To get a clear picture of this you should check the age group and other relevant details of people who might be interested in your products and based on that you can conduct a survey or poll.

Mistake #3: Not picking the right color  

Once you’re aware of the demands of your potential leads you should focus on the right color. A lot of employers are in a fix when it comes to picking the right color for their brand. Choose a color that will represent the intent of your brand objective and have an immediate connecting factor with the consumers.

Mistake #4: Not picking the right font

It’s time you do away with out-of-the-ark fonts and pick the right font which will be in sync with the brand identity and has a great visual appeal.

Mistake #5: Copy and paste 

This is probably the worst mistake any business can make. Copying exactly the same brand logo or creating a design very similar to another brand. Doing extensive research and seeking inspiration might be helpful but never COPY.

Mistake #4: Ignore the competitors

The thumb rule of business is to keep your friends close but your competitors closer. It is very important to make a list of your competitors who are faring pretty well in their business and follow their marketing techniques. This will not only help to create your logo design better but also form a better marketing strategy.

Mistake #7: Too cluttered

Don’t cram the logo and label with too many details. Keep it simple and crisp and of course, make sure it’s easy to understand.

Create your Custom Woven Labels or printed labels with this design tool online.

Are you sure about the potential of your brand label? If you’re unassertive about this then it’s high time you rethink on redesigning the logo and giving a perfect finishing touch to the label. Customization is the best way to make the label speak volumes for your brand and attract more and more potential customers. Keep these 6 things in mind before redesigning or creating a new label for your brand.

• Type of the label: Labels are generally of two types. Woven and printed. While woven labels are sewn in a vegetable dyed thread, printed labels are made of ink imprints of the brand logo and other relevant information. So if you prefer more durability then woven labels should be your pick. Printed labels might fade with frequent washing but is much more cost-effective.

           Read more: Printed or Woven label- Which One is Right for your Brand?

• Type of Cuts/folds: There are a variety of cuts and folds but the label can be cut or folded according to the product. For instance, T-shirt labels can be mitre fold, straight cut or might have a manhattan hem tag. For industrial and similar needs, label rolls are mostly preferred.

            Read more: 8 Different Types of Cuts and Folds for Brand Labels    

• Finishing touch: Some like its plain while some businesses prefer a glossy finish. Look out for label makers which give you the flexibility to give the perfect finishing touch like satin, taffeta, or damask.  
• Hang tags: This is important for apparels. Hang tags reflects your brand and bridges the gap between the company and the customer. It can carry important information like care instructions, trivia, facts, etc. Here’s a tip: Make a quirky hang tag so that it can be used as a bookmark. People might just buy your products because of an interesting hangtag.

            Read more: 8 Reasons Hang Tags are Important for your Clothing Brand

• Design of the logo: There are label makers which provide your design tools to prepare the artwork for the brand logo. So if you’re launching your business you can save a lot of funds by designing the logo and creating the custom label at the place.

            Read more: Tips to Create an Effective Company Logo

• Online submission:Consider a label maker which offers you the option to submit custom label orders online. You should be able to submit the quote the artwork in a .jpg, .pdf, .pdf or .ai file format.
• Cost: Generally labels are requested in bulk orders. Hire label producers that provide you high-quality labels at low prices without charging you additional costs like set up fees or shipping charges.

            Click here for creating custom labels and hang tags for clothing online.

We have often come across a host of memes on Facebook where a brand label has been the butt of the joke. Even the most negligible mistake can break your brand image and land you up in a random news flash for all the wrong reasons. A stumble may prevent a fall if you pay heed to professional advice and then get started with your custom clothing label. Find out what are the mistakes you should avoid to build a better brand equity.

1. Not conducting market research: Believe me, there are a lot of clothing businesses which considers market research to be a complete waste of time. On the contrary, market research is the cornerstone of building a strong customer base. Conduct it by enlisting help from the marketing professionals who would do the needful based on the demand of your potential customers.

2. Choosing the wrong colors: Color plays a key role in influencing the purchasing decision of your buyers. Don’t lose them by choosing colors that won’t have a significant effect on your potential customers. Make sure the colors helps to give a distinctive appeal to your brand through your label. Get a clearer picture by learning which color is ideal for your brand.

3. Choosing an outdated font: Yes, fonts matter when it comes to underlining your brand presence in front of the millennial consumers. You can create your brand label online with the help of a design tool that will provide an array of fonts that will work.

4. Overlooking the spell-check: This goes without saying that bad spellings can land you up in real trouble. It is a must to get your label and care content double checked to help you stand in good stead in front of your potential customers.

5. Not following your competition: There’s a reason why only a few brands always lead the pack. They abide by the ground rules of marketing aligned with the consumer demand. So don’t commit the mistake of ignoring your competitors and make sure you stay updated about their branding efforts that will help you improvise on your own business.

6. Replicating content: This is adopted by a lot of brands and later they were caught. You don’t need to invest top dollars to create unique content for your brand labels. Do anything but replicate the exact content with some other brand and write something unique and eye-catching. You can even use quirky content to connect with the young target consumers.

Also read: How to Create and Design a Custom Label for your Clothing Brand
Create high-quality printed or woven clothing and care labels at competitive prices with Xpresa Labels. View samples and request for an instant quote here.

Whether you promote your sports products in international events or on social media, you need to a silver bullet to give you an edge over your competitors. Like your sports products, the brand label should also have some special features to create an impression in the minds of your target customers. These are the top features your sports product labels must have to help you reach out to a wider spectrum of potential customers and add a striking exclusivity to your brand name.

1. Logo design

We all recognize brands like Reebok, Nike, Puma, and Adidas by identifying their logo. It is important to pay a substantial time and professional skills to create the logo of your brand. If you are not getting good sales from your sports products business then it’s high time you reconsider the logo design.

2. Corporate Color

Like the logo design, choosing the right logo color is equally important. Enlist help from marketing professionals and use the corporate color/colors accordingly. Make sure the design and color complement each other when you create the custom labels.

3. UV Proof

Most of the sports equipment and products like are exposed to the sun for a prolonged period of time. You should ensure the label has the quality to withstand the harmful effects of UV rays.

4. Fade Proof

Sports product labels are often prone to discoloration. The players are expected to practice for long hours leading to wear and tear. This is more applicable for urban wear, Jerseys, Hoods, Jackets, and other accessories. Make sure the label content stay put even after several washes. You should choose woven labels to make it fade proof.

5. Sleek finish

If you specialize in sports clothing products then it is expected you give a sleek finish with fine detailing to the t shirt label. This is important to influence the purchasing decision of any sports professional or enthusiasts who might be showing interest in your products.

6. Cuts and Folds

Choose the label cuts and folds based on the size of the products. Make the sure the custom label makers gives you enough choice in cuts and folds. Center fold, end fold, Mitre fold, and Manhattan fold are the common types of folds. Straight cut, Circle cut, and custom Die cut are common types of label cuts.

Keeping all these features in mind you can create your custom label for sports products with the design tool online.

Get high-quality custom woven and printed label tags for all types of athletic sports products for Football, Baseball, Basketball, Boxing, Wrestling, Soccer, Badminton, Lacrosse, Tennis, Golf, Running, Jogging, Exercise, and Memorabilia requirements. View the samples and get an instant quote. Click here.         

In the rush to stand out of the crowd in the clothing and garment business it is important to adopt the right marketing techniques for your brand. Besides the brand label, hangtags also play a vital role in influencing the purchasing decision of the consumers. Creating custom hangtags can be the stepping stone of heading towards a successful business venture. Read on to learn the top essential features a hangtag should have.

1. Quirky design

Whether you sell apparel range or pet products, a quirky design in the hangtag is more likely to grab the attention of the buyers. It should represent the type of the products and convey the brand objective. You can also go an extra mile and create a hangtag that will be useful for the users. For instance, if you sell eyeglasses then you can cut out the hangtag like a quirky sunglass which can be used a bookmark.

2. Experiment with the shape and size

Beside the design make sure the shape and size of the hangtag render the uniqueness of your brand. It should not necessarily be always made from paper. You can experiment with the other materials and convey the USPs of your product. A good label maker will always give you the option to use custom hangtag type like woven or printed. 

3. Background of your brand

You might have several stories to share with your customers. Use an interesting background story of your company and add a personal touch with the style of direct communication with your potential customers in the hangtag.

4. Care and pricing

Transparency is always appreciated by the consumers. Product care instructions are a very important feature which should be added to the brand label. But you can do away with too much clutter in a small brand label. You can use the care content in a hangtag in greater details for a better understanding. You can also mention the pricing details in the hangtag.    

5. Promotional campaigns

It’s a world of social media boom and you might not want to stay out of the bandwagon. Attract the eyeballs of the millennials with promotional campaigns like coupons or exclusive deals and use your hang tag to support this.

6. Upselling other products

Hangtag is also a great way to pitch additional information about your other products. You can use a small mugshot of the product and provide short and crisp information to influence your existing customers.

Also read: 8 Reasons Hang Tags are Important for your Clothing Brand

So now all you need to do is get started with a custom design and create your clothing hang tags online at the most competitive prices. All you need to do is click here and submit with a free quote now.

Considering the importance of branding in the recent times, the role of labelling and packaging plays a major role nowadays. When it comes to labelling specifically, maybe the most important, and definitely the most recognized, part of your branding is the logo. But, if you go for a little customization with your logo, there’s a lot more you can do. You can go for personalized woven labels, which are fashionable and effortlessly amazing.

So, if you are planning to design the perfect woven clothing label, here’s how you can go about it. While every brand will have its own style, there are some features that we can point out that will help your clothing and apparel brand design a perfect label. When putting together the ideas for your clothing brand’s label, here are a few points you might want to consider.

1. Look at Other Brand Logo Designs

Before you even get started on your own woven label design, a great place to get ideas is right inside of your own closet. Grab a bunch of clothes off the hangers and break down their logo designs. Take note of the size, colour patterns, and where on the clothing the woven label is placed. You’re not trying to reinvent the wheel with your custom label and there’s nothing wrong with finding inspiration from brands with which you already share a connection.

2. Find a Fitting Size

Figuring out the size of your label is crucial to the design of your logo. You first have to know what you plan to include on your label before finalizing a size. If you plan on adding a lot of information, then you’ll need a fair amount of space. Be careful, though. You don’t want to squeeze in too much information on your label. It will make the design look jumbled and even messy.

3. Use Contrasting Colours

We can’t stress enough about the importance of colour selection when designing your woven labels. You want your labels to stand out, and one sure way to do that is by using contrasting colour schemes. The thing is that you need to stay true to your overall brand. Being creative and distinct is good, but don’t do so at the cost of sacrificing your brand’s visual image.

4. Think about the Position of the Clothing Label

The label’s position goes hand in hand with the size. Knowing the location on the garment to place the label for it to be subtle yet still have a visual impact on the consumer is something you need to take your time with. It also depends somewhat on availability of space. You don’t want the label to disrupt your overall design; you want it to fit in seamlessly.

5. Include the Care Instructions

A clothing label not only says a lot about the brand, but it can also say a lot about the garment itself. It’s important to include labels that detail the correct care and washing instructions according to the commercial regulations and they type of fabric. If the garment is delicate and requires a certain type of care, consumers need to know. Proper care can also make all the difference in extending the lifespan of a piece of clothing and in solidifying a consumer’s loyalty to a brand.

To know more about the labelling requirements in a more streamlined manner, take a look at this.

Printed labels are most popular due to easy accessibility and cost-effectiveness. Label purchasing volume has increased in the last couple of years and with the increasing demand for printed labels, more and more label makers are coming up with innovative techniques to design cutting-edge labels.

Printed labels can be imprinted with high-quality ink or can also be sewn in depending on the requirements of the brand. If you’re planning to create a printed label for your brand then you should consider these attributes before you get started.

1. Material of the label

First of all, it is important to select the material of the printed label according to the products of your brand. If it is a clothing line business then satin Acetate is the most commonly used material because it guarantees smoothness and is low priced. For businesses like home accessories, furniture, industrial product, glassware, sports products, or similar products that are not exposed to frequent washing can go for adhesive or peel and stick printed labels. Different types of plastic material are also preferred depending on the usage of the products.

2. Shape of the label

Many are not sure about what sizes and cuts will be appropriate for their product label. The thickness of printed labels generally ranges between 12pt and 24pt. Choosing the ideal cut for the brand label is also equally important. Label makers mostly offer cuts like cut/end fold, straight cut, centerfold, rolls/ribbon, etc.

3. Label design

Most of the businesses nowadays prefer personalized labels for their brand. You must have a particular color scheme, logo, text, and image that speak volumes about your brand. You will be given the option to select the background color and text of the printed label. A good label maker will also give you the flexibility to create the logo and upload the image of your choice. Also, check the image type and resolution and make sure it fits the size of the label.

4. Ink

The quality of the printed label depends on the type of ink used. Based on the usage of the products you need to choose the type of ink and that also determines the price of the label. The outcome of the label depends on the type of printer and ink used to create the label. For instance, laser printers use toner whereas laser printers consume liquid ink for creating paper labels. The most commonly used type of inks can be dye based and pigment based. As opposed to dye-based, pigment based inks are much more durable and comparatively more water resistant.                    

5. Finishing touch

This is another important factor that determines the quality of a printed tag or label. Clothing line business calls for finishing touches like matte, semi-glossy, and glossy finish. Whereas, adhesive labels are simple paper labels with can also have finishing touches per the requirement of the client.

Are you thinking of creating a printed label for your clothing line or any other business? Try the design tool of Xpresa Labels and submit a free quote request instantly.   

Now that we are at the forefront of digital explosion, making your clothing custom label has become much easier. You will get an array of options to create your own designs online and get your customized labels delivered from the best label makers. However, there are certain things you might want to reconsider while you design your label.

• Delightful Design

This is probably the cornerstone of making the perfect label for your brand. It involves hours of brainstorming sessions and research. If possible, make an online survey and try to gather feedback from different people. There are a lot of free online platforms which gives you an option to conduct polls. Single out the best design and start working on it. Or else, you can put the designs on your Facebook, Instagram or Pinterest wall and ask people to vote for the best one.

• Color play

Besides picking out the brand color as per the nature of your product, you should ensure that you don’t mix the colors. Use contrasting colors to accentuate the brand name, keeping the basic color of your brand intact. For instance, you can use blue text on green background, black text on white background, red text on yellow background etc.

• Compelling font and size

Although this part is ignored by many but nowadays people pay a lot of heed to the look and feel of a brand. A bad font and size might affect your brand identity. Talk to a few creative professionals and then decide on the most appropriate font for your product.

• Folds and cuts matter

There are various types of folds and cuts which you might consider if you want a custom clothing label for your brand. Straight cut labels are cut and stitched all around the product. Centerfold labels are folded into the half with a fold on one side and loose ends on the other end. This gives enough space to add more information or instruction. Cut end folded labels are folded inward for stitching on the inside of folds giving it a clean and glossy finish.

• Size factor

Labels and tags should mostly be small to medium size depending on the product. Small sized labels should not be cluttered with too much information. However, if your product demands more information and instructions then you can go for bigger labels. There is also a trend of using just the woven size tab (Just the size of the product is mentioned) on the product with a printed label. See which trend suits your requirements.

• Proper placement

Last but not the least; you need to decide on the positioning of the label on your product. For garment products, it could be attached to the neck, sleeves, side pockets, back of the trousers or jeans, inside or outside of the products etc. You should place the brand label in a way that it could be easily recognized by the customers.

Check out the samples of some of the best custom clothing labels here.

All set with your marketing drive to launch your own clothing line business but don’t know where to start from? In the age of responsiveness, the consumers are always flooded with a variety of choices on the go. The challenge is to reach out to the maximum target audience to add to your competitive advantage and develop a distinctive brand identity.

Promotional labels or logo labels are trending and not going to lose its popularity anytime soon. Here are some of the main reasons how your business can benefit from promotional labels.

1. Attract the millennials

Now your brand must have a logo and if you can promote the logo in a quirky way, then it is bound to catch the fancy of the new age consumers. People are easily influenced by the color and logo design and a promotional label will serve the purpose.

2. Easily distributed

Even if the digital landscape is going strong with the brand promotions, word-of-mouth marketing is not going to be out of the ark anytime soon. Make your brand visible to as many people as possible by participating in business fairs or promotional events and distribute the promotional labels for free. Make sure the content has catchy phrases or exclusive offers they can’t refuse.

3. Brand awareness

Create a promotional label with interesting designs that can be used for a lot of reasons. It can be affixed as a decal to vehicles, walls, laptops, furniture or any other items. This is a great way to drive brand awareness and make your brand logo easily recognizable.

4. Add more information

It is not always possible to say everything you want to convey to your potential customers in the brand label or tags. Promotional labels provide you that space to add more unique features or utility attributes of the products which might easily engage the customers and make your brand stand in a good stead.

5. Cost-effective

The most important reasons why promotional labels are so popular with the small and mid-sized enterprises is their ability to create a long-lasting impact without any cost overruns. Most of the promotional labels are of peel and stick with good quality adhesive and material that can be promoted for an extended period of time.

Also read: How to create and design a custom label for your Clothing Brand

How to get high-quality promotional labels

You can order promotional labels for products like shirts, hats, patches, Display, Cup Covers, or any other items with your custom designs and pattern online in formats like .jpg, TPC/TPX. All you need to do is insert your preferred design and dimension requirements.  

View samples here

To order product labels, promotional labels or hang tags for clothing online at low-cost click here.