Tag: Garment Labels

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The Importance of Garment Labels in Fashion: A Discussion

Custom Woven Labels

Garment labels are considered to be less important and they play more than an ornamental role in the fashion business. This particular discussion dives deep into the importance of labels on garments; these include branding, information to the consumer, and care of the garment.

Branding and Identity

The garment labels also serve as silent brand ambassadors, thereby offering you another platform to effectively advertise your brand logo or name, or even a tagline. If designated properly the label gives an impression of higher quality regarding your clothing and puts down the foundation for brand equity. It is recommended that you use distinct fonts, colors, as well as materials on your labels to make either a fun or powerful statement.

For instance, while designing labels for branded clothing, a designer might incorporate refined font styles and satin or silk in the label. On the other hand, the sustainable brand could use recycled materials and biodegradable inks. These decisions promote the image of the brand and, at the same time, communicate the values that are attached to it by the buyer.

Transparency is Key

The fashion landscape of today is characterized by transparency. It is a medium to convey certain information to your customers and thus garment labels hold importance. This includes:

  • Fiber Content

This way, knowing the materials necessary for a garment would enable consumers to make the right choices depending on the material’s desirable attributes, e.g. comfort, breathability, or when they have allergies to certain materials. For example, if a person has sensitive skin, they are more likely to choose clothes made of cotton rather than synthetic fibers.

  • Sizing

Consistency and precision in sizing are critical to increasing the prospects of a favorable outcome as far as the customer interface is concerned. A garment measurement or the size chart should appear on the labels. This helps in controlling returns and exchanges, which play a role in increasing customer satisfaction.

  • Care Instructions

This not only means that garments will remain of high quality and will last for a very long time. Washing symbols or written notes on handling should be part of the labels. Policies that focus on care enable consumers to keep their garments in good shape thus cutting on wear.

  • Country of Origin

New-generation consumers show more concern about the origin of the clothes products they are using. The label may reveal information about the country of manufacture of the garment. This information can have an impact on purchasing decisions because some of the clients boast the locally manufactured goods or those that have been produced under this policy.

Garment Care: Ensuring Longevity

Appropriate washing and drying of a garment are ways through which the life of a garment is enhanced. Properly written care labels enable consumers to properly take care of their garments and help support the principles set by sustainable fashion. Education on how to wash, dry, and store clothes ensures that the consumer maintains his or her clothes in good condition for quite some time.

For example, a label may recommend hand washing only in cold water to ensure that the garment will not be ruined by washing it in the washing machine. Or it might suggest air drying in order not to cause shrinkage on the garment thus making it lose its shape.

The Future of Garment Labels: Tech-driven Innovation

The current and increasing fashion is always changing the world of garment labels. Techno-physical innovations such as integrating NFC chips in labels. It offers the consumer a tremendous amount of data as soon as they scan it with their smartphone. This could involve translations of care instructions or sustainability certificates and could also extend to suggestions in terms of washers.

Just think about how useful it would be if by just scanning a label on your phone you get care instructions for this garment; the link to the sustainability report of this clothing brand, or other products you might like. These technology-based labels can benefit the clients since they provide extra convenience and value.

Beyond the Label

A label that is affixed to garments is much more than simply a strip of material that is stitched into the clothing. They remain very important as a means of communication for brands and as a means through which consumers get information. In this way, businesses can develop the aspects of their brand that relate to garment labels, bring more value to their customers, and turn buyer attention to the problem of sustainable fashion consumption.

The addition of effective and smart labels to your garments can make a positive impact on your clothes. First and foremost, it can enrich your brand, thus making the customers happier and the fashion industry less detrimental to the environment. So, next time you design or purchase clothing, remember to look beyond the label.

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How to Attach Garment Labels for a Professional Finish

Garment labels are an essential component of product branding, providing vital information and enhancing the overall aesthetic appeal. To achieve a professional finish, it’s crucial to know how to properly attach clothing tags and labels.

In this blog post, we will explore the best tips and tricks for attaching garment labels, ensuring a seamless and polished presentation for your clothing line.

Sewing Techniques for Woven Garment Labels

Positioning and Placement

Carefully consider the placement of your garment labels. The most common location is on the inside back neck area or the side seam. Ensure that the label is visible without causing any discomfort for the wearer.

Hand Stitching

For a truly artisanal touch, hand stitching is an excellent method. Use a fine needle and thread that matches the label color. Stitch along the edges of the label, creating small, even stitches. This technique ensures a secure attachment and a clean, professional appearance.

Machine Stitching

For efficiency and consistency, machine stitching can be used. Set your sewing machine to a straight stitch or a narrow zigzag stitch. Place the garment label on the desired location, align it properly, and sew along the edges of the label. Backstitch at the beginning and end to secure the threads.

Alternatives: Heat Transfer and Adhesive Options

Heat Transfer Labels

Heat transfer labels provide a convenient and durable option. Simply apply heat with a heat press or an iron to transfer the label onto the fabric. Follow the manufacturer’s instructions for temperature and duration. This method ensures a smooth and long-lasting attachment.

Fabric Adhesives

Fabric adhesives offer an alternative option for attaching garment labels. Apply a small amount of fabric adhesive to the back of the label, ensuring even distribution. Press the label firmly onto the desired location and allow it to dry according to the adhesive’s instructions. This method is ideal for delicate fabrics or when sewing may not be feasible.

Additional Tips for Attaching Garment Labels

Test Before Application

Before attaching the labels to your entire clothing line, conduct a test on a sample fabric. This allows you to ensure proper positioning, secure attachment, and any necessary adjustments before applying the labels to the final garments.

Consistency and Alignment

Maintain consistency in label placement across your clothing line. Use measuring tools or templates to ensure precise alignment. Consistent label placement enhances brand recognition and adds a professional touch to your products.

Quality Check

After attaching the labels, perform a thorough quality check. Inspect each label for secure attachment, alignment, and overall appearance. This step ensures that your garments maintain a high standard of craftsmanship and attention to detail.

Before We Go

Whether using sewing techniques, heat transfer, or fabric adhesives, follow the ideas shared in this blog to ensure a seamless and polished presentation. By implementing these techniques, you enhance brand recognition, establish credibility, and create a cohesive and professional brand image.

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Common Mistakes to Avoid While Ordering Custom Clothing Label

Whenever an entrepreneur creates a product and starts thinking about a strategy to market the same, the first thing that comes to mind is the logo and the branding. At this stage, most entrepreneurs try to run the show single handedly but often land up making grave mistakes due to lack of experience and knowledge of this domain.

Since its inception in 2002, Xpresa Labels has partnered with many such organizations and given valuable inputs regarding branding, logo designing and label making. With the help of the experts at Xpresa Labels, many upcoming fashion brands have been able to make garment labels that stand out and give their brand a competitive edge. However, since not all entrepreneurs are proactive about seeking professional help, mistakes continue to happen. And here’s more on the common mistakes that entrepreneurs must avoid while ordering custom clothing labels.

Issues with the artwork and design:

Many entrepreneurs do not get the logo designed by a professional which often leads to issues with the branding. Hiring a professional designer to make the artwork is perhaps the first step in the whole designing and branding process. The artwork should be clear and use the right color combination. The lettering should be clear and evenly spaced out so it is clearly visible. And above all is sending a good quality and high resolution image of the logo to the label maker. Many entrepreneurs tend to make a mistake at this stage as they send screenshots or low quality pictures of the logo to the label maker which eventually leads to a lot of issues while making the label. Entrepreneurs should thus remember to send only high resolution images of the artwork to the label maker while ordering custom clothing labels. Entrepreneurs should also ensure that the artwork is copyright free so the same can be used in making garment labels without any legal hassles.

Issues with the kind of label ordered:

Before ordering a custom clothing label, every entrepreneur must keep the lifecycle and use of their product in mind. If these aspects are kept in mind, chances of going wrong with the material quality will automatically come down. The label maker must be made aware if the product that the label will be attached to will be subjected to extreme temperature conditions or rough handling. They should also be made aware if the label being made is for kid’s clothing. Label makers can give their suggestions regarding the material to be used based on these inputs. While ordering custom clothing labels, most manufacturers make the mistake of opting for the cheapest material but that is never the right approach as a material that is cheap may not be ideal for the product you are ordering for. Besides, you should also remember to take the environmental impact of the material you intend to use for the label into consideration.

Issues with selecting the right label maker:

Many a times, apparel designers and manufacturers make the mistake of ordering custom clothing labels from companies that do not have much experience in making labels. If the label maker does not have the required expertise and experience in making labels, they may not be able to execute the job with perfection. And shabby looking labels made on the wrong fabric can drastically impact the brand’s reputation and create a bad impression in the minds of the target customers.

Thus, every entrepreneur looking to make his/her brand big must pay close attention to the designing and manufacturing of the labels as they go a long way in creating a lasting impression on the minds of the customers.

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8 Types of Apparel Labels Ideal for Your Clothing Line Business

Apparel without a clothing label is like a brand without a name. If you are into apparel business, there are several factors you should consider when creating the logo and label design because the purchasing decision of your potential buyers often depends on the label you create. Here are some of the types of garment labels which you can opt for to add a distinct character to your brand.

  1. Broadloom label

This is a type of woven label produced on a highspeed wide loom and the satin base lends a much softer and glazed look than regular single needle satin loom. Broadloom labels are ideal for luxury garments for men and women.

  1. Damask label

This is one of the most popular types of labels preferred mostly by big brands across the world. Carefully seamed in a very thin thread to accentuate fine detailing, this type of label is also very soft for the skin.

  1. High-definition woven Label

Sewd in lustrous and high-quality fabrics such as silk, polyester, and linen, high-definition woven labels are again a common favorite of luxury brands. These labels grant a refined finish highlighting the fine detailing of the brand logo and design. The imperial fabric makes it ideal to wear even if the wearer has sensitive skin.

  1. Taffeta Labels

These polyester based labels are considered to be a popular choice because it is much more cost-effective. Grant clean and sleek look to your labels and use it mainly for external uses or accessories.

  1. Satin Acetate labels

These are ribbon-type printed labels made out of high-quality acetate. You can customize your brand requirements on satin ribbons and cut or fold it accordingly. These labels are mostly preferred by lingerie and innerwear brands.

  1. Printed Taffeta

Although the name resonates a taffeta variety, this label is not exactly made of taffeta. It is called so because of the matte appearance of the rolls. It’s basic and paper-like quality makes it an ideal choice for imprinting care content for the pieces.

  1. Hang Tags

A hangtag is a great way to provide additional information about your products. It is a type of printed label which can easily captivate the buyer’s attention and usually affixed on the outside of the products or any items. You can customize the hangtag with a matte, semi-gloss or glossy finish.

  1. Care label

Care labels are necessary to educate and inform your potential customer about care instructions to help them take care of the products better. These can be woven, printed, satin, and adhesive depending on your brand needs.

Which type of label looks ideal for your apparel business? Get in touch with the leading label providers and create your own custom clothing labels. Request for a free quote here.