..

Tag: damask label clothing

Posted on by

5 Ways to Successfully Launch a Menswear Brand

guide-page-care-banner-3 (2)

Owing to technological advances, it’s become fairly easier to reach out to people and present our thoughts and ideas. And for the same reason, it’s become very convenient for people to launch new products and market them successfully.

The fashion industry is making the most of these opportunities and many people are coming up with their new clothing lines. Xpresa Labels has partnered with many such start-ups and has been a part of their success story. The bespoke damask labels for clothing brands that Xpresa Labels designs and manufactures have become a staple with many such clothing lines that started small but made it big in the fashion industry.

And based on the experience that the experts at Xpresa have had with new brands, here’s more on how to successfully launch a menswear brand – a guide on how to kick-start your business.

1. Identify the need and the niche

When you are newly launching a product, you have to have a focused approach to create something that solves a problem or fills a gap. You should, thus, study and analyze the niche very closely and create your product based on market trends.

In the case of menswear, you should try to find out whether your vision of the product fits in with the demand for casual, work wear, or active wear. Based on this analysis you can start your fashion line and establish your brand in a certain domain. You should also highlight and market the USP of your product based on this study.

2. Create a robust plan for manufacturing

Simply launching a brand or conceptualizing a product is not enough, its production and the complete supply chain management also need to be taken into account.

People planning to launch a fashion brand should have a robust manufacturing unit or a partner whom they can always trust for uninterrupted production. In fact, not just for the products, it is important to have a reliable manufacturing partner or vendor even for the labels and other clothing accessories which form an important role to give the products the desired finesse. Xpresa Labels is one such trusted label manufacturer that continues to partner with many successful brands to supply woven damask labels for clothing.

3. Keep a tab on the costs

Along with creativity and passion for your products, you also need strong business acumen to make your menswear brand successful, finance-wise.

The first thing that you must remember while launching a product is profitability. You should thus be able to analyze the costs and optimize every aspect of production in order to generate maximum revenue. You must know how to determine the sale price of a product after factoring in all the aspects like taxes, logistics, packaging, and more.

4. Be quick to adapt

Even though you may want to launch your menswear brand with a certain vision in mind, you have to be ready for the fact that your vision may not be in alignment with the customer’s expectations. You should, therefore, always be ready to make quick changes and adapt as per the customer’s needs while keeping the essence of your brand intact if you want to make your menswear brand popular.

5. Execute meticulously

After having created your product line you must start promoting it well. You should have a proper strategy in place for branding and marketing. At this stage, you could always use the expertise of experienced label makers like Xpresa Labels to help with the product labels and tags so they can contribute to the marketing and branding efforts.

You should also use suitable offline & online marketing techniques to reach out to the maximum number of your target customers.

Having said that, we wish you the best of luck with your upcoming venture.

Posted on by

4 common mistakes to avoid while ordering custom clothing labels

Labels play a very important role in establishing a brand’s identity and enhancing its image. It is as such extremely important to carefully select the labels so they are compatible with the brand and are in sync with the product’s identity.

Xpresa Labels has been in the business of label making since 2002 and have catered to a host of clientele with varied requirements. Right from woven labels to printed labels and damask label clothing, they have expertise in printing all kinds of labels and creating all kinds of complex designs. Having worked with so many different kinds of clients, they have seen the different kinds of mistakes that people make while ordering custom clothing labels and how these mistakes result in loss of revenue. Here’s more on some of the common mistakes to avoid while making custom clothing labels.

Carelessness while designing the label:

Many a times, while designing the labels on their own or uploading one on a website that makes custom labels, people tend to make mistakes with the color, font, pattern and even the spellings. When such carelessly done labels are printed, they not only hamper the brand’s image also create a very negative impression about the owners in the minds of the customers. People should thus be extremely careful while ordering custom clothing labels online.

Reluctance to check the art proof:

Checking the digital art rendering and sew out sample is another crucial step that many people tend to bypass in the label making process. This is however one mistake that people must avoid at all costs as this gives the correct picture of the size, the color, font etc. By rechecking the art rendering, people can always avoid mistakes if there is any. It is a good practice to sew out sample before ordering the final batch. This step is not only crucial for the individual ordering the label but the label manufacturer too as it eliminates all the double work.

Not adding enough sewing allowance:

For a logo or brand name to stand out prominently, the label must be sewn onto the seam with great care. People often forget to look into this and evaluate the amount of space that may be required to properly sew the label onto the clothing. For labels that must be sewn into the seam it would be enough to leave a space of .25”and for those that must be sewn on all four sides, leaving a space of .125” should be enough. The space left should be such that when sewn, the logo is centrally positioned.

Not ordering well in advance:

Not ordering the labels on time and trying to rush the production team to get a batch ready in the shortest possible time is another big mistake that people often make with custom label orders. Right from the damask label for clothing to the printed satin labels, getting the labels ready to ship requires a certain amount of time and rushing only makes the whole process very difficult for the manufacturers. It is as such advisable to order well in advance so there is ample time to check the proofs, rectify errors and then process the final order.

In order to avoid getting a whole batch of poorly made labels it is always good to look into all the aspects of the product, evaluate it carefully and then place the final order. Customers should also do their bit to understand the market sentiments and competition before ordering custom labels.