Owing to technological advances, it’s become fairly easier to reach out to people and present our thoughts and ideas. And for the same reason, it’s become very convenient for people to launch new products and market them successfully.
The fashion industry is making the most of these opportunities and many people are coming up with their new clothing lines. Xpresa Labels has partnered with many such start-ups and has been a part of their success story. The bespoke damask labels for clothing brands that Xpresa Labels designs and manufactures have become a staple with many such clothing lines that started small but made it big in the fashion industry.
And based on the experience that the experts at Xpresa have had with new brands, here’s more on how to successfully launch a menswear brand – a guide on how to kick-start your business.
1. Identify the need and the niche
When you are newly launching a product, you have to have a focused approach to create something that solves a problem or fills a gap. You should, thus, study and analyze the niche very closely and create your product based on market trends.
In the case of menswear, you should try to find out whether your vision of the product fits in with the demand for casual, work wear, or active wear. Based on this analysis you can start your fashion line and establish your brand in a certain domain. You should also highlight and market the USP of your product based on this study.
2. Create a robust plan for manufacturing
Simply launching a brand or conceptualizing a product is not enough, its production and the complete supply chain management also need to be taken into account.
People planning to launch a fashion brand should have a robust manufacturing unit or a partner whom they can always trust for uninterrupted production. In fact, not just for the products, it is important to have a reliable manufacturing partner or vendor even for the labels and other clothing accessories which form an important role to give the products the desired finesse. Xpresa Labels is one such trusted label manufacturer that continues to partner with many successful brands to supply woven damask labels for clothing.
3. Keep a tab on the costs
Along with creativity and passion for your products, you also need strong business acumen to make your menswear brand successful, finance-wise.
The first thing that you must remember while launching a product is profitability. You should thus be able to analyze the costs and optimize every aspect of production in order to generate maximum revenue. You must know how to determine the sale price of a product after factoring in all the aspects like taxes, logistics, packaging, and more.
4. Be quick to adapt
Even though you may want to launch your menswear brand with a certain vision in mind, you have to be ready for the fact that your vision may not be in alignment with the customer’s expectations. You should, therefore, always be ready to make quick changes and adapt as per the customer’s needs while keeping the essence of your brand intact if you want to make your menswear brand popular.
5. Execute meticulously
After having created your product line you must start promoting it well. You should have a proper strategy in place for branding and marketing. At this stage, you could always use the expertise of experienced label makers like Xpresa Labels to help with the product labels and tags so they can contribute to the marketing and branding efforts.
You should also use suitable offline & online marketing techniques to reach out to the maximum number of your target customers.
Having said that, we wish you the best of luck with your upcoming venture.