The fashion world is constantly replacing old trends with new ones. Before the advent of color printers, fashion industry professionals used black and white thermal printers. In that era, monochrome clothing labels were quite popular, complementing clothing line themes. In recent years, designers and fashion enthusiasts have introduced new innovations with clothing labels that use contrast in colors instead of repetitive themes to stand out from the crowd.
Adding contrast to your satin printed or custom woven labels can be advantageous for your brand — even if the overall color scheme differs from your labels.
Listed below are the reasons.
● High-level impact
Do you remember a neon pink logo on a white shirt more than a beige logo on a brown one? Generally, it’s better to opt for the first option because contrasting colors are highly impactful. It’s a good way to distinguish one object from another.
● The brand recognition
In addition to the above, color has been highly associated with brand recognition. Are you aware that the average end-user reaches a definite conclusion about a product within the first 90 seconds of its interaction? In almost every case, the conclusion depends on the color of the product.
Color differentiation has been proven to be an effective method of positioning and differentiating products. By using contrasting heat transfer labels or printed tags on your clothes, you can increase brand recognition. Moreover, even if people don’t recognize your brand name, we can still easily recognize it from a distance, due to the vivid colors and high contrasts on the labels.
● Promoting brand values
Clothing labels and tags are considered the best tools for communicating with your target audience and showcasing your brand. There are hundreds of colors out there, and each carries a different symbolism.
● Promoting messages to the target audience
Different colors convey different messages, and there are plenty of creative ways to include them in your clothing line. Blue color, for instance, is associated with many things and conveys powerful messages, such as peace, reliability, trust, and professionalism. You can promote the same message and attract your target audience by using blue woven or printed cotton labels on your clothing line.
● Attract prospective end-users
Nowadays, many clothing brands include neon-colored tags on their garments. Recent trends focus on adding a dash of color to your clothing, no matter what you’re wearing. It is simple to attract potential clients and customers by updating your clothing tags. Neon tags that contrast with black tags are sure to attract potential buyers.
Being a part of the fashion industry, you always have to stay updated on the latest trends and fashions. Nowadays, custom woven labels are becoming increasingly popular. In order to succeed, you must take calculated risks and step outside your comfort zone. There is no doubt that you will stand out from the crowd and provide your customers with a memorable experience!