Are custom labels worth the extra time and cost?
When the time comes to present your brand to the world, it makes sense to invest in custom labels that will help you stand out from the competition.
It can be scary to create something new and then get ready show it off to a large group of people. You’ve taken the time to come up with the design, chose just the right materials and ensured that every cut is perfect. So one of the last decisions to be made centers on the label that will be added to the completed pieces before they are offered for sale. After all that hard work, it isn’t time to take the easy route and select a stock label. Instead, it’s important to design custom fabric labels that put your brand front and center.
Benefits of Custom Clothing Labels
One of the biggest reasons to create custom fabric labels is the opportunity to brand the item of clothing. It’s an easy way to make sure that consumers know who made the product. But it also reminds them that if they want other pieces of a similar style and quality, they can revisit the brand and look through the other options available.
In a way, the customized labels can be seen as more than just information that consumer might want about what he or she is wearing. These labels are also a form of advertising, constantly reminding the wearer of the brand and, when the inevitable question comes up about where the shirt or dress came from, individuals are bound to check the tag and relay the information to interested friends and family members.
A Mixture of Both?
There are times when a nice mix of custom and stock labels can work. Some pieces may have two labels, with one that simply contains information about the brand. It’s always a good idea for this label to be a custom creation. However, the smaller label may just contain the size of an item or washing instructions. These can be used on a wide variety of items.
Business owners who want a little more flexibility when it comes to their labels may opt for using both labels, allowing them to make changes and adjustments based on inventory. General labels that included things like sizes or even care instructions can be paired with a custom label, providing all of the necessary information to potential customers.
So what should you do when the time comes to order fabric labels? Think about what kind of message you want to send to consumers. Do you want your brand information on each and every item that you create?
Remember, custom labels are a great way to create brand recognition, and in a way, they work as advertising. Don’t underestimate the benefits that come with spending a little bit of extra money to ensure that each and every item you create is labeled with your brand name.
