Tag: clothing hang tags

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Beyond Pricing: How Xpresa Labels Transforms Clothing with Custom Hang Tags

clothing hang tags

In the competitive markets of fashion retail, brand differentiation is paramount. Xpresa Labels understands that hang tags serve not just as price carriers but as essential tools for branding, which can dramatically transform the perception of clothing lines. These tags, though small, carry significant weight in branding, conveying not just cost but craftsmanship, quality, and the unique story of your brand. This blog explores how Xpresa Labels uses custom hang tags to elevate clothing brands beyond ordinary pricing strategies.

The Role of Hang Tags in Fashion Branding

At first glance, clothing hang tags might seem like simple pieces of cardboard or fabric attached to new clothing. However, they are a potent branding force. They create the first impression and can sway purchasing decisions. Quality hang tags reflect the quality of the product, and thoughtful design communicates a brand’s attention to detail. Xpresa Labels transforms these tags into key brand ambassadors, ensuring they represent the brand’s ethos and aesthetic effectively.

Customization for Brand Identity with Xpresa Labels

Xpresa Labels understands that customization is key in fashion branding, where each label and hang tag serves as a mini ambassador for the brand. They offer comprehensive customization options to ensure that every detail of the hang tag reflects your brand’s unique identity and ethos.

Shape and Size

Choosing the right shape and size for your hang tags is crucial as it directly affects how customers perceive your products. Xpresa offers a variety of shapes including standard rectangles, elegant ovals, sleek circles, or any custom shape you can envision. This versatility ensures that whether you’re aiming for a traditional look or something more avant-garde, your hang tags will capture attention and make a memorable first impression.

Material Choices

The tactile experience of a hang tag can subconsciously influence how consumers perceive the quality of the clothing item. Xpresa offers a selection of materials to suit different brand aesthetics and practical needs:

  • Satin: Smooth and glossy, ideal for a luxurious feel.
  • Damask: Known for its luster and density, perfect for capturing intricate details in high-end fashion.
  • Taffeta: Durable and slightly stiffer, suitable for items that need to withstand the elements, such as outerwear.

Each material is chosen not only for its texture and appearance but also for its ability to convey the brand’s quality and attention to detail.

Color and Design

Color coordination and design are pivotal in creating an effective hang tag. Xpresa provides a wide array of options in both background and text colors, allowing brands to align their tags perfectly with their overall visual identity. Advanced printing techniques ensure that every hue is vibrant and that designs maintain high fidelity for lasting impact. Brands can incorporate logos, choose custom fonts, and even add unique graphic images that tell their story at a glance.

Functional Details

Xpresa also focuses on the functionality of hang tags by offering customizable options like:

  • Hole Punches: Essential for attaching tags to garments, available in various sizes and styles.
  • Grommets and Safety Pins: Add a touch of sophistication and durability.
  • Strings and Ribbons: Available in multiple colors to match the brand palette, enhancing the unboxing experience.

These functional details serve practical purposes and enhance the hang tags’ aesthetic and tactile quality, making them stand out in a crowded market.

Enhancing Consumer Engagement Through Hang Tags

Xpresa’s clothing hang tags are designed to do more than simply display prices—they’re crafted to engage customers and enhance their shopping experience.

Information Sharing

Hang tags serve as an excellent medium for conveying essential product information. Xpresa encourages brands to use this space creatively to share:

  • Fabric Content: Inform customers about the materials used, which can be a deciding factor for those with preferences or allergies.
  • Care Instructions: Clear guidelines help ensure the longevity of the garment, increasing customer satisfaction.
  • Origin: Highlighting local manufacture or ethical sourcing can appeal to eco-conscious consumers.
  • Storytelling: Share the inspiration behind a collection, designer notes, or brand history, which can create a deeper emotional connection with the customer.

Marketing Tool

  • Social Media Engagement: Including social media handles encourages customers to follow and engage with the brand online.
  • Promotions: Alert customers to upcoming sales or events, driving both online and in-store traffic.
  • QR Codes: A quick scan can direct customers to your online platform, where they can explore more products, sign up for newsletters, or register for loyalty programs.

Building Customer Connection

Quality hang tags crafted by Xpresa enhance the perceived value of the products, making them seem more luxurious and worth the investment. This perceived quality can influence purchasing decisions and foster long-term loyalty among consumers. By ensuring that every hang tag reflects the care, quality, and creativity of your brand, Xpresa helps you build a lasting connection with your audience.

Why Choose Xpresa Labels?

With years of expertise since 2002, Xpresa Labels has carved a niche in the custom-label manufacturing industry. Here’s why they stand out:

  • Quality and Durability

Using only top-quality materials and state-of-the-art printing technology, Xpresa ensures that every hang tag is both visually appealing and durable.

  • Expert Advice

Xpresa’s skilled teams provide comprehensive solutions and advice, helping clients choose the best options for their branding needs.

  • Versatility

Whether it’s for beachwear or boutique couture, Xpresa’s hang tags are versatile across various clothing categories, proving their capability to enhance brand presence in any segment.

  • Customization and Professional Service

At Xpresa, customization is deeply integrated into their service, ensuring every client’s specific needs are met with precision and care.

Conclusion

In the fashion industry, where every detail counts, Xpresa Labels has mastered the art of using hang tags not just for pricing but as crucial branding tools that command attention and communicate value. By choosing Xpresa for your clothing hang tags, you’re not just adding a label; you’re adding value, personality, and a voice to your clothing line. Elevate your brand with Xpresa Labels and transform how the world sees; and buys; your fashion creations.

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The Top 5 Hang Tag Design Trends for Fashion Labels

clothing hang tags

Every small detail counts in this competitive fashion industry. The significance of hang tags is more than what you think. It goes beyond mere labels, dangling from clothes. These small pieces of fabric are much more than just displaying the prices and sizes. They help you promote your brand. Customers can understand your story and ethos through it. We are witnessing a shift with time in fashion retail. We can notice the hang tags evolving in many ways. Let it be design, texture, or purpose, clothing hang tags are in focus. In this article, we will delve into the top five hang tag design trends that make a difference in the fashion industry.

1. Sustainable Savvy

Today’s consumers are not just buying a product; they’re investing in values. Sustainability tops the list of these values. It is with an increasing number of people preferring brands that are kind to the planet. Because of this shift, fashion labels now have to use eco-friendly hang tags. Opting for materials like recycled kraft paper, and bamboo, and using soy-based inks for printing. It not only reduces environmental impact but also resonates with the eco-conscious shopper. Highlighting your brand’s sustainable practices on the tag itself reinforces your commitment to the planet. It can also influence buying decisions.

2. Minimalist Magic

Simplicity is synonymous with elegance in today’s world. There is a growing trend in minimalist hang tag designs as simplicity is the key. Your brand logo and key product information are very important. A clean, uncluttered layout with a focus on the essentials creates a sophisticated vibe. This trend, which favours a “less is more” philosophy, speaks to contemporary sensibilities. The tags won’t overshadow the product thanks to the simple design. In addition, it guarantees conformity to modern aesthetic standards while providing a classic look.

3. Tactile Textures

The sense of touch plays a crucial role in the shopping experience. Textured hang tags make the most of this. Techniques like embossing, debossing, and foil stamping add a luxurious feel to the tags. It makes them stand out. These textures invite customers to engage with the product on a tactile level. It enhances memorability and sets the stage for a lasting impression. Clothing hang tags that feel different are likely to be remembered long after the purchase. It helps the customers to keep your brand in mind.

4. Storytelling through QR Codes

QR codes have evolved from transactional tools to storytelling devices. Incorporating them into hang tags offers a unique opportunity. It is to extend the customer experience beyond the physical store. A simple scan can transport shoppers to a webpage. It highlights your brand’s story, the quality of the product’s craftsmanship, or unique content. this interactive component keeps your brand relevant while enhancing the buying experience. It helps you establish a stronger bond with your audience.

5. Personalization Power

Personalization is key to customer loyalty in today’s world. Hang tags offer a canvas for customization. With the use of variable data printing technology, brands can customize tags. It is customized for each customer through names, special messages, or unique designs. Customers feel special as they are valued and appreciated by this personalized approach. It encourages loyalty and a sense of connection. A memorable experience can be created from a simple transaction with a personalized hang tag, which promotes return business.

Double-Duty Hang Tags

Why stop at aesthetics and information when your clothing hang tags can serve a dual purpose? Designing tags that offer additional value is a trend on the rise. Think detachable coupons, plantable seed paper, or even mini-tote bags. These beneficial elements provide you with more value for your money by improving the client experience as well as extending the hang tag’s lifespan and usefulness.

Embracing these hang tag design trends allows fashion labels to make powerful brand statements. Your hang tags are not just identifiers but an integral part of your brand’s story and values. In the competitive realm of fashion retail, where every detail counts, well-designed hang tags can be a significant factor in attracting attention, telling your story, and driving sales. Remember, in the vast sea of fashion, it’s the little details like hang tags that help your brand stand out and connect with customers on a deeper level.

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Materials Matter: Choosing the Right Material for Your Hang Tags

When it comes to branding and retail, making a lasting impression is essential. Hang tags, those small but significant labels that attach to clothing, accessories and merchandise, play an important role in highlighting brand recognition and conveying information to customers. At Xpresa Labels, we understand the importance of selecting the right materials for your hang tags, and with a wide range of options and customization possibilities, we are here to help you create the perfect hang tags that not only look great but also represent your brand effectively.

Customization for your Clothing Hang Tags

When it comes to hang tags, one size doesn’t fit all, and we offer plenty of customization options to cater to your unique needs. You can order clothing hang tags in various sizes, thicknesses and finishes, allowing you to create a look that aligns perfectly with your brand. Choose between matte and glossy finishes, and select the thickness that suits your preferences. The typical hang tag thickness is 300gsm, but we offer options ranging from 250gsm to 800gsm. Keep in mind that pricing may vary with thickness, so you can choose accordingly.

At Xpresa, our customization options also extend to the attachments. Decide whether you want your hang tags with or without strings and pins, and we also offer a wide range of different colors to complement your branding. The shape of your hang tags can make a significant difference in their visual appeal. Choose from rectangular, square or round, depending on your style and branding requirements. To add an extra touch of sophistication, consider opting for embossed or debossed hang tags. These textures not only look premium but also offer a tactile experience for your customers. With Xpresa Labels, you have the flexibility to customize the dimensions of your hang tags to fit your specific needs. Whether you want them small and discreet or large and eye-catching, we’ve got you covered.

Design and Logo Integration

We understand that your hang tags are an extension of your brand, which is why we offer seamless design integration options:

Pre-Designed Templates: Choose from a range of pre-designed templates that suit your brand’s style. Customize them by selecting your preferred colors, dimensions, type of cut/fold, and quantity, and then process your order directly.

Design from Scratch: If you have a specific vision in mind, use our design button to create your label from scratch. Experiment with colors, dimensions, types of cut/fold, and other options to bring your unique vision to life. Then, simply choose your quantity and proceed with your order or request a free quote with samples.

Upload Your Logo: Already have a logo design? No problem. Click on upload to attach your logo as a .jpg, .pdf, or .png file. Customize your label’s dimensions, type of cut/fold, and other options, and then select your desired quantity. You can either make a purchase directly or receive a free quote.

Hang tags are more than just labels; they are a vital part of your brand’s identity. At Xpresa Labels, we offer an extensive array of choices, ensuring that your hang tags are not just labels but a reflection of your brand’s uniqueness and quality.

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Hang Tags: Beyond Clothing Brands

hanged tag banner2

Welcome to the world of hang tags – the small but powerful pieces that help with branding and product identification. Though hang tags are traditionally associated with clothing brands, hang tags have found their way into various industries, bringing versatility and innovation to product packaging and labeling. Hang tag makers have also come up with creative ideas to cater to the various needs of diverse industries. This blog is going to explore the major uses of hang tags beyond the realm of clothing lines. Let’s begin.

Hang Tags on Clothing Brands

Before jumping to the broader uses of hang tags, we must acknowledge the vital role these tags play in making the name of a clothing brand. Hang tag makers help clothing brands leave a long-term impact on consumers by creating unique clothing tags and labels that enhance brand identity, distinguish products and provide extra information such as size, price, and care instructions. Without customized hang tags, creating an effective brand impression would have been impossible for clothing brands.

Discovering the Versatility of Hang Tags

Now, let’s break free from the confines of clothing brands and uncover the versatility of hang tags in other industries.

1. Product Packaging and Labeling

Hang tags excel at delivering essential product information. Whether you’re selling artisanal sauces, handmade candles, or unique home decor items, a well-designed hang tag can communicate product details, highlight key features, and provide care instructions.

2. Handmade and Artisanal Products

For artisans and crafters, hang tags are a powerful tool to convey authenticity, craftsmanship, and the story behind each handmade piece. With creative designs and personalized messages, hang tags elevate the perceived value of products and foster a deeper connection with customers.

3. Accessories and Jewelry

Elevate your accessories and jewelry items with custom hang tags. These small additions can add a sense of exclusivity, convey the quality of materials used, and align with your brand aesthetics. From delicate necklaces to trendy handbags, hang tags provide an opportunity to leave a lasting impression.

4. Home Decor and Furnishings

In the world of home decor, branding, and style consistency matter. Hang tags can showcase your logo, reinforce your brand message, and even highlight your commitment to sustainable and ethically produced goods. Use them on items such as cushions, furniture, and decorative pieces to make your mark in the industry.

5. Beauty and Personal Care Products

Differentiating beauty and personal care products can be challenging in a crowded market. Hang tags offer a platform to showcase unique product benefits, highlight natural or organic ingredients, and emphasize your brand’s commitment to self-care and sustainability.

How Hang Tag Makers Simplify the Design Process

Creating eye-catching hang tags doesn’t have to be daunting. Hang tag maker tools make the design process accessible and efficient. With customizable templates, various fonts, and graphics, you can easily tailor hang tags to match your brand identity and specific product requirements. Plus, they save you time and costs compared to traditional design methods. Also, you can connect with a professional hang tag maker like us who manufactures a wide range of product tags and labels to save you time and energy.

Creative Ideas for Hang Tag Design and Execution:

Now that we’ve highlighted the versatility and convenience of hang tag maker tools, let’s explore some creative ideas to elevate your hang tag design:

  • Shapes, Sizes, and Materials

Consider unique shapes like circles or triangles to add visual interest. You can think of an out-of-the-boz design for your logo which will go on the labels. Experiment with different sizes and materials, like recycled paper or textured cardstock, to create a tactile experience that aligns with your brand image.

  • Typography and Graphics

Choose fonts and graphics that resonate with your brand personality and complement your product aesthetics. Bold and playful fonts work well for youthful brands, while elegant and sophisticated fonts enhance the appeal of luxury goods.

Wrapping up

Hang tags offer endless possibilities beyond the realm of clothing brands. By exploring their diverse applications in various industries, you can unleash the full potential of these small branding powerhouses. With the availability of professional hang tag makers, you get the freedom to experiment, customize, and create memorable hang tags that captivate customers’ attention.

So, whether you’re a designer, a small business owner, or an established brand, embrace the versatility of hang tags and let them amplify your product’s story.

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Here’s How To Make The Most Of Your Hang Tags

hero-hang-tags

In today’s competitive market, standing out and capturing the customer’s attention is essential for any brand. While many people, even new companies dismiss clothing hang tags as mere price labels, they can actually be a powerful tool for strengthening your brand’s identity and making a lasting impression on the customers.

At Xpresa Labels, we specialize in creating custom labels for brands that help them enhance their overall image and gain the trust of prospective customers. With our experience and expertise, even your clothing hang tags can become an integral part of your marketing efforts and strategy. We are going to dig down to the strategies that can help you make the most of your hang tags and maximize their potential.

Strategies To Boost The Potential of Your Clothing Hang Tags

To effectively optimize your hang tags, you can easily implement the following strategies.

Connecting with the customers

The hang tags can be a great tool to connect with the customers. Use them to share your brand’s story and involve customers in the process. You can use visual sketch notes or other graphics to present your story to the customers so they can develop that emotional connection with you. You should especially use the hang tag to highlight your story if you are sourcing the products or raw materials from some tribal communities or from underprivileged people and communities.

By sharing your story through hang tags, you not only help your brand grow but also bring attention to the efforts of these communities, fostering a sense of social consciousness.

Giving Back

The hang tags can be effectively used by organizations as coupons or discount vouchers. Not just for clothing, but even for products like furniture and sports goods, the hang tags can be used as discount vouchers or coupons. Leveraging the hang tag in this manner not only helps in enhancing the sales as you create a sense of excitement and surprise that attracts customers. This also helps increase the word-of-mouth publicity for the brand.

Dual Functionality

The hang tags can be cleverly used to give customers additional information about the product. It can be a ready reference whenever they are using the product. Bi-fold hang tags are a great way to present instructions regarding the product’s usage. While the outer leaf can carry the brand’s logo and name, the inner leaf can have all the usage guidelines. Additionally, as is mostly done by jewelers, these tags can also be used to display the price and other important product information. By giving the hang tags a dual function, brands can also save on the cost of printing additional user manuals or price tags.

Seeking Expert Assistance

If you are looking to explore innovative ways to optimize your clothing hang tags, don’t hesitate to seek professional help. Our experts at Xpresa Labels can provide you with guidance tailored to your specific needs. Make the most of your hang tags by connecting with our proficient clothing experts.

Parting Words

Ready to enhance your brand with eye-catching hang tags? Contact our team of professionals today and discuss your requirements to explore new and innovative ways to utilize your hang tags to the highest level. Best of luck with making a lasting impression with the hang tags. Stand out from the crowd with creative clothing tags.

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A comprehensive step by step guide to start your clothing line

The fashion industry is rapidly evolving today and the changes seen can be primarily attributed to the changing preferences of customers. Customers today are quite happy to try out new styles, designs and fabrics, which have given many new entrepreneurs the confidence to start their new clothing line.

Xpresa Labels, which is trusted by many apparel manufacturers for the highest quality labels and clothing hang tags has partnered with many fledgling brands and seen them grow into big names in the fashion industry. Garment manufacturers have always trusted Xpresa labels for the best quality products as well as guidance regarding establishing their brands. Here are some noteworthy points from the experts at Xpresa to take into account in order to start a clothing line.

Have a business plan and a strategy in place:

The very first thing that you need to start working on is establishing your brand identity. You must know whether you want to establish a clothing line that promotes sustainable clothing or one that uses recycled materials to make the fabric that will be used to make garments. Once you know what you want to promote, you must ensure coherence across the brand and everything, right from apparels to the clothing hang tags must be made of the same material that you may be promoting.

Know the Target Audience:

This is another aspect that you must take into consideration while establishing a clothing line. After establishing your brand identity you must also identify your target audience so you can accordingly market your brand.

Start designing and sourcing the products:

This is perhaps the most important aspect of starting a clothing line. Once the logistics are in place, you must start with the designing of the products. While you are designing the products, you can also start sourcing the products so you have everything ready for the manufacturing to start.

Get the manufacturing started:

After establishing the clothing line it is also important to start the manufacturing, either in-house or with the help of a partner company. If the manufacturing is to be done in-house, then setting up the unit too would be a major task that you will need to accomplish. However, if the manufacturing has to be outsourced you can simply check out their unit, work flow and quality, draw up a contract and get the work started.

Establish the pricing structure:

Nowadays with customers having so many options in front of them, only the products that are reasonably priced and whose prices can be justified by the product’s quality can remain in business. It is as such extremely important that while establishing a clothing line you fix the pricing structure with great care.

Marketing Plan:

Just like for any other product, for a clothing line too you would need a robust marketing plan. You may want to hire professionals to do the job as everything, right from the clothing hang tags to the promotional events, everything needs to highlight the brand’s USP and strengthen the brand’s image.

Test the product:

Once you have a batch ready with you, you can start with the market testing cum soft launch of your brand. You can present your product in various exhibitions and fairs and keep a tab on the customer reactions so you can later work on them to improve the products.

Once all these steps are carried out in great detail, a clothing line can be successfully launched and scaled up in order to meet the demands of customers if the brand seems to be doing well.

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Key factors to consider while designing hang tags

An effective hang tag is much more than a piece of paper that lists the size and price. These are great for showcasing your brand.

Hangtags:

A hangtag is a small tag that hangs from an item and has information printed on one or both sides. These tags dangle from new clothing and include brand and price information. Generally, they are rectangular and square in shape.

Clothing Hangtags

It is mostly used for clothing. Retail brands tend to use them as calling cards since they embody much of the same information as business cards. Invest in a special finish or technique, since these get thrown away shortly after purchase.

Custom apparel hangs tagging: why do you need it?

●They attract attention

Retail settings allow shoppers to check out a variety of brands, often displayed close together with similar commodities. By differentiating your clothing, you will make your brand more recognizable.

●They provide a lot of information about their brands and products
A customer’s buying cycle is segregated into two parts: emotional decision, rational justification. With hang tags, you can address both considerations at the same time. The colour or material choice, the logo, or the tagline may all create feelings for customers, while the emphasized benefits can add the necessary validation to convince them to purchase.

●Adding perceived value
In addition to their tangible benefits, hangtags also add a lot of flair and oomph to your garments that clients notice. Clothing hang tags add value to apparel by enhancing the customer’s perception of its ability to meet a need and create a higher level of satisfaction than competing products. This is the foundation of luxury brands. The price is justified by the perceived value.

What kind of information do you need?

Need is a relative concept in this case. Custom relabeling requires that specific information be included. Hang tags, however, may vary as much as the garment itself. If you include your brand name, you probably won’t need any other information-which means you can decide how to present this information.

In order to increase your apparel sales, consider the questions that end-users might ask before making a purchase. How does the product differ from others in terms of features? Decide what strategies will enable you to sell your commodities, engage your consumers, and create repeat purchases. Listed below are a few things you want to incorporate.

●The brand name or logo.
●The tagline.
●About us (Brief).
●Point of contact.
●The product details.
●Call to action.
●The fabric compositions & care instructions.
●The UPC & price details.
●Featuring a photo or illustration.

Summary

The hangtag is a small tag that hangs from an object and has information printed on one or both sides. Clothing hang tags are often used as calling cards by retail brands since they hold similar information to business cards.

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Ideal Clothing Label for Your Brand – Woven, Printed or Adhesive?

Labels, labels all around, don’t know which one to choose? If you are planning to launch your own clothing line and this is the question that comes to your mind, you are in the right place. Our clients often ask us which type of label will ideally match their brand objectives. We have tried to ease their confusion by underlining the features of all three types of clothing labels to help you choose the best one for your business.

Woven labels

Woven labels are created by sewing high-quality thread in a loom providing high durability of the label content. Four types of woven labels mostly preferred by businesses from the clothing industry are high-definition, damask, taffeta, and satin.

Luxury clothing brands choose high-definition woven labels because these are woven in imperial fabrics such as silk, linen, and polyester lending a sophisticated appearance to the label.

Damask labels, on the other hand, are more commonly used by most of the big brands as these are woven in a very thin thread accentuating the intricate details of the label content.

Satin labels are created with polyester threads and are ideal for trendy outfits, vintage products or kid’s wear. The label content is strategically placed on a satin fabric giving it a glossy and shiny look.

Taffeta woven labels are the most popular choice because of the affordability factor. These are usually polyester based and provide a sleek touch with fine detailing.

Printed labels

Printed labels are created with high-quality ink and are available in a variety of card stocks with a matte, semi-gloss or glossy finish. These labels are mostly preferred by brands with a limited budget. One of the USPs of a printed label is its ability to accumulate a lot of content which is often not possible in case of woven labels. Assuring comfort and flexibility, the production time for printed labels is also much lesser than woven labels. However, if you wish your label content to stay put for a longer time, then you should consider woven labels over printed labels. Printed tags can be ideally used for apparel, lifestyle and home accessories.

Heat Seal or adhesive labels

These are pressure sensitive labels that can be customized according to the requirements of a variety of applications. From using it as a badge for uniforms to using it as a standalone brand label, these labels are usually cut out in the custom shape with cutters or electromagnetic machines. These are placed on the fabric with the help of ironing or simply used as ‘peel and stick’ labels. Make sure the label makers assure high-performance adhesion without affecting the quality of the product.

Create your ideal clothing hang tags and labels with our design tool tailored to your business requirements. Find out more. 

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