In today’s socio-economic framework, brand identity is taken very seriously as over time; people have been conditioned to associate certain products only with their brand names. The fact that photocopiers are popularly known as Xerox machines is a classic example of this very phenomenon. With cases such as these forming a frame of reference, most marketers today put in their best efforts to ensure that their brands stand out and have a competitive edge. In the garments industry, along with the quality and make of the apparels, the labels attached to them also play a significant role in creating this very brand identity.
Xpresa Labels is a renowned label manufacturer that has been creating bespoke labels of the highest quality since their establishment in 2002, helping many companies create a strong brand identity. Their commitment to quality, aesthetic sensibilities and fast turnaround times is highly valued by their customers who always come back to them for high quality woven labels as well as various kinds of printed labels. Xpresa’s woven labels are highly valued by customers because of their excellent quality and premium make. Their woven labels add that special touch to apparel and here we shall see how:
Woven labels can be the perfect medium to carry forward a brand’s message, identity and vision. Made with the highest level of precision, these labels speak volumes about the brand’s aesthetic sensibilities, commitment to quality and sustainability as well as eye for detail. The personal touch that these woven labels give to apparels creates that lasting impression on the customer’s mind. This in turn ensures brand loyalty and repeat purchases.
High quality woven labels made with premium fabric are not only soft on the skin; they also look very elegant and sophisticated. Moreover, since the designs woven on these labels are usually tailored with the best quality yarns, they add a touch of elegance to the apparel and also ensure that the brand’s identity is firmly established in the customer’s mind.
Irrespective of the base material that they are made on, woven labels are considered to be of the highest quality. The yarns used in making these labels are soft to touch and do not tear off even after repeated washing. Also, they do not leak color which not only helps in keeping their quality intact, also ensures that other clothes washed together are not destroyed because of the leaking color. Additionally, unlike other materials the woven labels do not become hard on washing and drying and remain soft to touch throughout.
A good label is one that lasts long and does not tear off easily on washing and drying. A label that does not come off easily not only depicts the brand’s commitment to quality also highlights their eye for detail. Additionally, a label that does not come off continues to carry the brand name along, thus reiterating the brand’s presence in the customer’s mind.
When it comes to woven labels, customers today have a huge choice as nowadays reputed companies like Xpresa Labels are making recycled woven labels, Damask woven labels, satin as well as taffeta woven labels. Carefully chosen woven labels of good quality make a huge difference to a brand and add that special touch to every garment.