Posted on

How Best to Take Advantage of Personalized Clothing Labels

How do custom labels benefit small clothing brands?

For small clothing businesses, custom clothing labels are an absolute must have. Creating a cohesive and fully thought out brand message and tone are key in the world of clothing. Clothing can be something very personal to customers. For many consumers, they want to know that the brand they are supporting holds values similar to their own.

In addition to cohesive and original designs for clothing, the clothing label is a great outlet for showing consumers an image of the brand as a whole. It is also a key opportunity to show consumers the extent of your company’s attention to detail and the level of quality, even in smaller elements like the clothing label. Having clothing labels personalized is a great way to show another element of your clothing company’s style and tone, and this opportunity should not be overlooked. The clothing label is truly just as important as any other element of a piece of clothing. Without a well made, well designed clothing label, every other well done element might be forgotten and overlooked. A perfectly cut and designed shirt could be made to look cheap and low quality if it is labeled poorly.

On top of all that, custom labels allow your brand to stand out from the rest of the competition.

How can one take advantage of custom labels for personal use?

When it comes to personal use, creating gifts for friends and family or a simple hobby to pass time, personalized clothing labels are an incredibly fun touch to add to any piece. These work for every item, whether it’s a nice cozy winter sweater, a scarf knitted for the holidays or simply a fun t-shirt created for an event. Personalized clothing labels can be a great way to show your loved ones just how much thought and effort you put into your gift, and it can even carry a specific message of its own. Personalize the item specifically for the person receiving the gift or personalize even further with a message specific to the event or occasion. Even if your creations aren’t going to be sold, the added touch of a personalized clothing tag can make a clothing piece look more complete and professionally created.

What else does Xpresa have to offer?

Whatever the need may be, when it comes to customized clothing labels, Xpresa has exactly what you need with the greatest convenience. Whether you want a simple and sleek looking label, you are seeking the greatest level of comfort, or you are looking for the greatest level of detail on a small scale, Xpresa has many different types of labels that can be suited to a great number of needs. Always keep Xpresa in mind for whatever clothing projects you might have in mind. The right label can make all of the difference for your next fun clothing project or for your business.

Posted on

Hem Tags: The Latest Concept for Garment Tags

It’s easy to underestimate the importance of clothing label. With just a little bit of material and some small print, it’s easy to overlook. But in reality, this one small item makes a big difference. Today, manufacturers are placing the labels in a whole new place, ensuring that they get a little extra attention.

Placement of Labels

It might be a little over the top to place a label right in the middle of a shirt. Instead, these smaller labels, often only an inch in length and width, are placed on the hem of different items. They are exposed on the outside but don’t take away from the garment. This is ideal for both the manufacturer and the person wearing the garment. Instead of asking who made a certain clothing item, others can easily see the branding on the outside.

Some of the time the label will still be located on the neckline. But instead of being tucked inside, it will be placed on the outside of the collar. It’s still small but it’s sure to get some additional attention. The hem label can also be located on the bottom hem of a shirt or the on the sleeve, the waistline of a pair of pants or shorts, and even be placed along the side pocket of a pair of shorts.

Attention for Custom Labels

When it comes to clothing labels custom designs, manufacturers put a lot of time, thought, and energy into the process. From the colors selected to the type of logo, the goal is to make something that is aesthetically pleasing. But in the past, the label has been tucked away inside of clothing, not really being noticed by anyone with the exception of the wearer.

Today, with the new placement, custom labels designs can be viewed by everyone easily. A wider range of people is able to appreciate all of the effort that went into making those custom labels. It allows for subtle marketing that people don’t mind participating in. For some, the pride of wearing a certain brand may even have them looking for labels located on the outside of their garments.

Gone are the days of labels tucked away inside of clothing items. One of the latest trends is to place that label on the outside, ensuring that it is viewed by a wide range of people. From the hem of a sleeve to the back of a collar, the branding is going to be more exposed. Why put a lot of work into designing a custom label only to tuck it away for very few to see?

If you’re looking to create labels for garments, it might be time get rid of the more traditional approach to labeling your items. Instead, consider making those labels more prominent, even placing them front and center on everything from shirts to pants. You’ll appreciate the fact that more people are going to take notice of your items and you’ll benefit from the free marketing.

Posted on

Guide to Choose Apparel Labels that Go With Your Brand

Author:
Posted on: Jan 13, 2016

The world of business is getting more competitive with each passing day. Brands dealing in similar kind of products and services are trying to create a distinct identity for themselves. And for all these reasons and more, business owners can no longer stay restricted to selling quality products but also focus equally on building the brand. Branding is an important activity carried out both offline and in the digital space. Minute details are taken care of considering the fact that the present day consumers have a lot of options to choose from and therefore, think much before making certain purchase decisions. So, if you have a clothing business or if you are planning to start one soon, you might be wondering as to what can be your way of branding. Well, as an apparel brand, it is important that you pay attention to the apparel labels that accompany each of your products. An apparel label might seem rather small but it certainly plays a very significant role when it comes to the overall brand identity establishment of your business.

While there are some reputed service providers online willing to help you with your garment labels requirement, it is you who have to communicate the specifications well. So, what should be the ideal look of the tags? Should they have the brand colors? Let’s find out in details.

The Material

Apparel Labels are usually of two types, woven and printed. In the printed labels, the name or the pattern is printed with ink and in the woven labels; colourful threads are used to put together the entire label. Both have a charm of their own but the woven labels look more sophisticated and can create a greater impact than their counterpart.

The Message

The idea of a label is to attach a unique and consistent identity to the apparels. The clothes will, of course, vary in terms of colour, fabric, design and so on but the tag will act in a similar way as a logo. Remember instances when you could identify what brand the other person was wearing just by recognizing the logo or tag that is attached to the pocket and so on. So, a tag should ideally contain the logo and communicate the message of your brand while staying simple at the same time.

The Colour

Choosing the colour of an apparel label is a little tricky. Since the colours of the dresses will vary widely, the colours of the tags need to be a contrasting one. If you go for colours like black or white, the labels will go completely unnoticed on similar coloured clothes. The best thing to do would be to go for naturally bold colours like yellow or charcoal grey. Such colours will stay visible no matter what colours they are made to combine with.

Keeping these little tricks and tactics in mind helps you come up with impactful labels that make your brand stand out in the competitive market.

Posted on

Garment Labels Are More Important Than You Realize

Every one among us has seen those small labels at the backside of the garment. They can be attached to different places depending upon the garment design and the type of garment. What we seldom realize is that small piece of label has massive importance. Believe it or not, that garment label can actually decide whether a brand of clothing will succeed in the market or not. Read on to find out more.

Creating brand awareness and recognition

Anyone into business knows how important it is to build brand recognition and have a loyal customer base. Now consider having the brand logo on the garment. Every time a person is going to wear it, the logo will be viewed and it will enhance brand recognition without you even trying. This is a psychological effect that will automatically bring the person back to your brand’s garments. However, it is important that you ensure that the quality of the garment is really great for the positive effect to happen.

The garment label is extremely important in creating such brand awareness. It is not always a feasible solution to have the brand logo stitched or printed on any part of the garment. The label serves this purpose and is well hidden so that it does not reduce the elegance and beauty of the garment in any way whatsoever.

Providing garment care information

Not every fabric is the same and each one needs to be taken care of in a different manner. While some fabrics can be washed using washing machine, there are those garments that will need to be hand washed and dried in shade. These are valuable garment care information that needs to be provided by the garment manufacturer. The garment label is the best place to mention these information since it will stay with the garment and no matter how old the garment gets, the user will not have any trouble checking these points before washing.

Information related to size

Believe it or not, there are a lot of shoppers who will actually check out the size of the clothes they are wearing at that particular moment before finding new ones at a shopping mall. Having proper size information mentioned on the label will help shoppers know the right size. It has dual benefit since the shopper is more likely to opt for a new garment from your brand during the process.

When it comes to providing generic size information such as ‘S’ for ‘small’, ‘M’ for ‘medium’, ‘L’ for ‘large’, most brands will vary in terms of the exact measurement. This creates further confusion among shoppers. A proper garment label with perfect information about the size helps shopper choose the right product. If your garments come with the perfect size information, then it is more likely to be selected by any shopper at a shopping mall.

Even though really small and seemingly irrelevant, garment labels are important. Make sure you get a professional garment label designer to create the label for your range of garments.

Posted on

Garment Labels – Types of Fabrics Used!

The label used in a garment is much more than a mere piece of fabric. It is your company’s introductory speech. The label helps you to communicate with your clients so that you can connect with them. In short, the label describes the product. It draws the attention of the buyer towards the product. The buyer decides whether he will purchase the product or not after checking out the label.

What is The Purpose of Using Labels?

Labels play an integral role in communicating with the buyers about the material used to make the garment. They communicate how to take care of the particular garment and mention everything about the product. You will come to know about the size of the garment, the name of the manufacturer from the label. In short, it mentions in detail all the important must knows about the apparel in question.

To cash in on the advantages offered by the label, manufacturers use their own type of labels so as to create their own unique identity. Customized Garment Labels are trending. More and more manufacturers are using these labels. Attractive labels help to enhance the beauty of the garment. Labels make it easier for the customer to recognize the brand. It helps to create brand awareness.

What are the Different Types of Garment Labels?

Garment Labels can be made out of different types of fabrics in different styles and finishes. In the ultimate analysis, it depends on the manufacturer as to what type of label he will manufacture.

Manufacturers produce labels as individual pieces or as part of a continuous roll. If the production is carried out in the form of a roll, each label is cut out and then attached to the garment.

What are the Different Types of Fabrics Used in Labels?

The fabrics that are commonly used in manufacturing labels include satin, damask, semi-damask and taffeta. In some cases, as per client specifications, canvas, felt and even cotton are used to make the garment label. Satin is the most preferred material while PVC is used in case of bags and even pants.

Which Fabric is The Best?

Satin labels are soft to touch and look quite pretty but they are not the best fabric as they tend to tear easily. They are not durable and are very thin in texture.

Taffeta labels are stiffer in texture and are durable in nature. However, this fabric can irritate the skin because of its stiffness.
Damask and semi-damask are the best variety of labels. They are soft to touch, extremely durable and there is no irritation caused by these labels. Semi-damask is comparatively cheaper than damask.

Now that you have a fair idea about Garment Labels, you can use them in your clothing line. Opt for the one that best fits your requirement and budget. Labels are the best way to promote your garments in the most effective manner without spending too much. What are you waiting for? Contact the service provider today!

Posted on

Garment Label Requirements Designers Must Remember

Author:
Posted on: Apr 08, 2016

The clothes business is an extremely glamorous domain to be a part of and at the same time it is equally challenging. Challenging because the fashion trends are never constant and the only constant aspect is the fact that the trends keep changing. This implies that people part of the clothes industry need to be aware of the changing trends and adapt to it accordingly. Clothes are glamorous because they add a lot of character and spunk to an individual. So, people interested in being a part of this industry need to be aware of the challenges they need to face amidst the glitz and the glamour. However, you can only feel the glamour when you have worked hard enough to enjoy it. The biggest yardstick of hard work is when your clothes business becomes successful. Success comes to those who work hard towards it with the constant aim to improve and push the envelope further.

It is important to note that in the clothes industry garment labels play an important role. These labels are a reflection of the business and stand for all the aspects that the clothes store believes in. So, make sure that the garment labels give the right identification of your business to the target audience. Interestingly, this aspect of identification also depends on the owner because he along with the designers decide the label designs. In the entire designing process add the right text, colors, shapes and logos to make the clothes labels look appealing. There are other essential requirements that need to be added to the labels which we will be talking about now.

  • Information about the Clothes – The origin of the clothes namely the country, the name of the manufacturers and the fiber content of the clothes need to be mentioned on the labels. This information is essential for the buyers to know.
  • Label Placement on Clothes – The labels need to be placed strategically so that potential buyers can spot them easily. Placement of labels needs to be given a lot of thought and make sure that they are easy to spot.
  • Cleaning Process – The method used to clean clothes need to be categorically mentioned in the labels in order to avoid any sort of damage. The cleaning method that should be used like dry wash or hand wash or machine cleaning all need to be mentioned.
  • Water Temperature – When talking about the clothes washing approach that needs to be followed, make sure that the water temperature information is clearly mentioned. This is yet again to keep the clothes long lasting and durable.

These are certain essential information that needs to be added in the clothes labels because that helps buyers to handle the clothes well. Labels are important not just from the marketing perspective but they also play a key role in sending out the right instructions. Make sure that designers add the right information in these labels along with thinking of the right designs.

Posted on

For Clothing Business Owners: Will Going Tagless Save You Money?

Author:
Posted on: Dec 18, 2015

Some of the brands have already done it and they have been able to save quite a lot of money, as they have proclaimed. They have considered this to be a great way to reach out to more clients. Adding tags to garments have their own pros and cons. For undergarments and activewears for example, tags might be really troublesome as they come in direct contact with the skin causing irritation. To get rid of this, it is indeed advisable to avoid tags for such clothing.

On the other hand, tags may, however, look very trendy and stylish on shirts and gowns and other designer wear. Furthermore, these custom made woven fabric labels can prove to be good branding techniques that promote brand recognition. For example, when you go out for a run, wearing your sportswear, nobody would be interested to know the brand it belongs to. Therefore, in such a case you can have the liberty to avoid tags. But, in the case of a sophisticated business meet, people will actually be critical about the way you dress and sometimes they may also like to know the brand of the shirt or trouser you would wear, a tag, in this case will be responsible for your brand building.

Let’s read the advantages of going tagless.

Using the Right Kind of Label

There is a number of clothing line businesses that opt for the taffeta labels. These are cost effective but very irritating for the skin. The materials are scratchy and due to the overuse of taffeta labels, people believe that tags of any kind will be annoying to their skins. However, this is a common issue and customers often search for clothes which don’t have taffeta labels. But there are some reputed labeling firms that make use of damask or satin materials for creating the woven labels. These are of good quality and are also affordable. The satin and damask labels are smooth and also feel really comfortable.

Brand Promotion and Increased Exposure

The clothing companies who have used tags or taffeta labels have often complained about no or very less brand recognition. This is because most of the consumers cut the tags and throw them in the bins as they irritate their skins. This way, they forget the brand after just a few weeks or months and the brand promotion goes for a toss.

To avoid this, the woven labels are stamped on the fabric with superior heat-transfer technology. These labels take a lot of time to fade or get discolored. Hence, even if the garment is worn out, the branding information remains intact. In order to ensure brand retention, high-quality woven labels are the best option for the clothing line business.

So, what do you think you should do now? Should you save money by going tagless and gradually lose on your brand promotion or choose some good quality woven labels and stay in the minds of the customers for years to come? The choice is yours!

Posted on

Five Things You Must Remember While Designing Customized Furniture Label

First impression matters a lot when it comes to business.The current competitive market actually gives you not more than one single opportunity to make your brand memorable in your potential customers’ minds. And that’s it. You simply have no other options left to impress your customers later on unless you are able to make an impact on the first chance. So, it’s imperative that you use packaging specific custom labels, so that it can make an instant impact on the minds of your customers. The impression of your brand’s label will be in your customers’ mind for years and soon it will become synonymous with your company’s brand.

So, if you are trying to start off with a furniture business, following are the points that you must keep in mind while designing a label for your furniture.

Color

Color is the prime attribute of any label that you design for your business. It’s the thing, which your customers will notice at the very beginning. It should be eye-catching, but should not be garish enough to the customer’s eyes. When it comes to customized furniture labels, bright colors work great, but make sure that the color you are using can effortlessly go with the theme. The font and size of the letters used in various parts of the label should also be complementary and easy to read.

Logo

Keep in mind that the logo is what identifies your company and it is the first recognizable link between your brand and the target audience. So, when you are designing a customized label for yourproduct,make sure that the logo on custom labels appears large and can be identified easily. However, it should not overshadowthe other information on the label. Getting your logo imprinted on the labelreveals a sense of class and panache that willfurther create abrand association in customers’ minds.

Contact Information

A custom furniture label is simply useless, if you don’t put the contact information in it.It helps in packaging and shipping purposes as well as gives your brand a credibility. Your company’s name, address and phone numbers should be clearly printed in such a place, where your customer and the delivery company, can clearly see it. Make sure that a similar kind of a label is available inside also.

Lamination

When it comes to furniture labels, it’s better to get them laminated. Due to shipping, the sticker labels might get perished and obviously, a product without a label is likely to lose its credibility.An ideal approach to preserve the viability of your custom labels is to get them laminated. The shiny laminated surface will be water repellent, and at the same time will make your labels stand out.

Stretchable Tape

In order to get a custom label designed within a tight budget, any brands get the custom printed packaging labels designed on a stretchable tape. This is easy to remove, if needed, without compromising the adhesive, and the package wrapping. This will help you to avoid wasting labels due to errors.

For more information on these features, visit Xpresa Labels.

Posted on

Fashion Trends We Can Learn from the Game of Thrones

Author:
Posted on: June 17, 2016

Who hasn’t heard of ‘Game of Thrones’? I guess there’s no one who has not heard about this extremely popular TV series that has swept the nation off their feet. It has gained prominence in the entertainment industry with its excellent adaptation, plot, characters, costume and so on. You may be an ardent follower of ‘Game of Thrones’ and must have watched all the seasons a million times. After a season ends you wait eagerly for the next one to come up. Well, yes that’s the impact of this fantastic fantasy drama. There are a few people who pay attention to the intricacies of the seasons. If you have a knack for fashion, then you’ll love the fashion line that the characters display. It’s a treat to the eyes. I bet even the novice in the field of fashion will notice the remarkable trends that the mega serial showcases to its fans. So, if you haven’t started watching it yet, start watching it for a drama that is filled with different styles of outfits that all the fashionistas out there are craving for.

The lead costume designer Michele Clapton and her team of dynamic talented fashion designers have worked uniquely in giving meaning to each and every character of the series. Their hard work paid off well when this show became the talk of the town. If you understand fashion you’ll be able to gauge the importance of such designs in complimenting the personality of each of the characters in the serial. Michele Clapton has been appreciated and universally acclaimed for her commendable job. She was nominated for the Primetime Emmy Award for Outstanding Costumes for all five seasons of the Game of Thrones. Out of which, she has won twice for Season 2 and Season 4 respectively.

Before I get into the detailing of the costumes for this hit show, let me tell you about the inspiration behind the costume designing for this show. The outfits in this show are inspired by many cultures like of the Japanese and Persian. As it’s a political drama, it is set against a dark background which automatically makes the costumes overpowering. The clothing line is classy, patriotic and heavily embroidered with the faces of dominating animals that illustrate the power of the authorities. The interesting fact about the clothing intricacies of the series is the use of bones and skins of animals to touch the tone of perfection by the designer. Michele has done justice to her work for which she earned accolades and recognition.

Costumes of the Characters of the Game of Thrones

The Game of Thrones portrays a charade of different kinds of characters signifying different sections of the society. On one hand there is a creamy layer of the society clad in royal heavily-designed dresses. On the other hand, there are costumes made for the prostitutes which are sleazy and focus on the economic condition of the different strata of the society. As the series deals with the political allegiances of different regions of the world from the North, the Westerlands or the Reach, the fashion is varied and shows a variety. Not only the exclusive apparels, the intricate jewelry, accessories and hairdo are the trendsetters for the mass. Clapton always believed that the design of the nobles inspires the common people irrespective of their social backgrounds.

Fashion Trends that can be followed

The Game of Thrones is a paradise for all the fashion lovers for its royal fashion trends well combined with comfort matching the status of the different societies. Every woman in the series has her own unique style reflecting the home’s climate, her social stature and of course her personality. The inspiring blood-red gowns of Cersei Lannister, the chic Bohemian style of Daenerys Targaryen or the subtle pastel coloured dresses of Sansa Stark and Margarey Tyrell are inspirational. It has taken the fashion industry by storm.

So, why don’t you try some of the outstanding looks styled by these characters to grab all the eyes at the party? I’m sure you’ll not be left unnoticed by a single person present at the gathering. For such attention, keep reading below:

Princess gown– If you want to steal the show at the party then pick on a princess gown without any doubt. These royal gowns are not only rich in color but also heavily embroidered which adds a sense of aristocracy to your look. So, if you’re a big fan of the Game of Thrones you’ll love to dress as the princesses of the series. Why don’t you flaunt some style of the fashionistas with your own uniqueness? Think about it!

Bohemian gown– Do you love Boho fashion? If yes, then try Bohemian fashion at the prom and enjoy those glaring eyes. The noodle strap, halter neck or the off-shoulder flowing long maxi dress looks elegant, chic and stylish. If you love floral prints, then flaunt bright floral motifs. Pastel colored Bohemian dresses look extremely classy with a different aura of elegance and sheer beauty. If you think you can pull off a Bohemian look then go for it.

DIY gown– Well, sometimes the subtle beauty overpowers all that jazz you’re looking for. Why don’t you try a simple single colored A-line gown paired with a metallic belt in the middle? Dare to look different as I’m sure you’ll be the center of attention among all. When you can beautify your dress with a little bit of innovation then why do you want to follow the herd? Try the look and enjoy the praises.

The above-mentioned fashion trends have made the characters of the series all the more famous among the girls. The show displays a saga of richness blended perfectly with the fashion taste of the regions catering to the interest of the audience. There are many celebrities like Kim Kardashian, Kate Moss and so on who have flaunted the masterpieces inspired by Michele Clapton. So, if you love fashion, then I’m sure Game of Thrones will make you want more of it. When you can do fashion, show it at its best and in a Game of Thrones way!

Posted on

Facts to Know About Custom Clothing Woven Labels

Author:
Posted on: Jan 28, 2016

Custom clothing labels are timeless fashion which implies that this form of fashion will continue to stand the test of time. They will remain priceless in spite of the latest fashion trends that keep coming. People with the finest choice of fashion understand the class and elegance that custom clothing labels command. You will notice that customized labels on clothes are available in a nice assortment in various stores. This gives scope to all fashion conscious people to make their choice from the various options available.

Custom clothing indeed is a delight but it is equally important to take utmost care of these clothes. Many people are often in two minds about the process they should apply to keep clothes in good state. This is when labels play a huge role in guiding people on the maintenance of clothes. There are certain important facts about labels that deserve your attention.

Read Instructions on Labels – The best way to keep clothes clean is by simply reading the instructions written on its labels. Designers give a lot of attention on their clothing custom labels because they know the secret to maintaining clothes well lies in their labels. Labels are not visible once you slip on your clothes but it is a great way to preserve your clothes. Interestingly, the clothes maintenance information is nicely written on labels in spite of the little space a label provides. So make sure you give as much attention to the labels as your designer gives in creating it.

Keep Labels Clean – People put in a lot of effort to keep clothes clean. In the process of cleaning, you can always put in extra effort to keep the labels clean as well. Label maintenance instructions are similar to the clothes maintenance tips. Keeping labels clean helps in adding value to the overall cleanliness of your clothes. If you have spent a bomb buying the clothes from eminent designers, might as well flaunt the brand through the label. After all, labels are the sole identity that your custom clothes have. So don’t keep the identity of your clothes dirty.

Fix Labels if Torn – Custom clothes are not just meant to be kept in the closet. It is natural that people would want to wear them. During the entire process of wearing it, stepping out and flaunting around, make sure that the labels don’t get torn. This is because keeping the label intact is important since it is the basic identity of your clothes. In case you see your labels are torn be quick in fixing them immediately.

It indeed feels like a breath of fresh air to see the young fashion brigade of today slipping into custom clothes and putting their fashion foot forward. These clothes are made of impeccably high quality material. Most of the clothes have patchwork embroidery made by skilled craftsmen which stand the test of time and ensure to grab attention.