Category: Woven Labels

It is time to break free from the common misconception that branding apparel labels become the logo of the clothesline. That is not the case and branding your clothes line border around the logo and the designs that the collection flaunts. Branding is extremely important because that gives your target market a sense of belonging and makes your clothes easily relatable. Customers will buy your clothes only when they find the designs and colors relatable and that can be achieved if you offer custom woven labels. This happens when you brand your apparel labels and your clothes design well so that people find a connect.

There is a branding strategy that goes behind all successful fashion lines and it is important that you build a great branding strategy that highlights your fashion line. Once that is in place, being successful becomes very satisfying and overwhelming indeed. The challenge here is to come up with a strategy that hits bull’s eye in the first instance. For assistance, you have the basic tips and guidelines mentioned below.

• Be Consistent – One of the most important pre-requisites of branding is to have consistency in its structure and concept. The lack of it leads to confusion among your potential clients. They find it difficult to understand what the clothing line is actually trying to convey. So, make sure you draft a branding strategy and stick to it to maintain consistency.

• Understand the Features that Make You Different – While you are busy brainstorming on the perfect branding strategy remember to take note of another fact. Make sure you know the attributes and features that make your fashion line different from the rest. It is important to know about those and create your branding story accordingly.

• Polarize Your Target Audience – When it comes to showcasing your line of clothes, you need to take a position and stand for what your brand believes in. This is inevitable especially when you have your custom designed apparel labels that give your clothes line its distinct identity. So, make sure you create your own market position and let your customers know about it through your quality work and effective branding. Make your branding vocal along with the line of clothes you choose.

These are some of the effective ways of branding your fashion line to make heads turn and create a striking impression in the industry. Branding gives your line of clothes a visual appeal and keeps your target audience excited.

Fashion is touted to be one of the most glamorous and dynamic job profiles where professionals face new challenges every day. If you are someone who loves what you do, then you are surely going to enjoy facing such challenges and overcome them efficiently. Always remember that in the world of fashion, the only constant is the fact that nothing is constant. Trends that are a rage today will no more rule the fashion roost tomorrow. This in itself is a huge challenge where you need to come up with new designs and styles to keep viewers enthralled.

Entrepreneurs have a tough time to keep potential clients glued to their clothes store and the best way to achieve that is by offering new styles within affordable prices. In order to grab attention of clients and customers, the branding has to be right and perfect. Exposure that your clothes store deserves can only happen once the branding is right. So make sure that you develop strategies that will give your clothes store exposure.

• Great Customer Experience – The only effective way of enjoying exposure is possible if you can give your customers a great experience when they visit your clothes store. A great customer experience is achieved not just impeccable client servicing qualities and traits. But a well decorated clothes store plays an influential role.

• Knowledge on Target Market – Business is all about having complete knowledge about the market and finding out how they can serve in a better way. A rich knowledge base and full grasp about the market is the best way to make your business shine.

• Business Message Should be Clear – All clothes store or business have a vision or belief which needs to be well informed to clients. The business message needs to be loud and clear so that clients become well aware of it. The importance of this business message is because this message has the power to connect with audience immediately.

• No Compromise on Quality – When doing business, the target is always to improve the profit margin and improve the flow of revenue. In spite of having focus on your profits, care should be taken that there is no compromise on quality. The prime focus should be to serve clients in the best way. When that takes place, the exposure automatically comes.

• Encourage Word of Mouth – Word of mouth spreads like wildfire and is the most effective way of letting more and more people know about your business. Whenever clients come to visit you, make sure that you are request them to spread the good word about your store and share the good experience they had.

As an entrepreneur, your job is to continue what you do best and that is offer great clothes. But always remember that your good work needs to reach out. Surely the right strategies will help you in achieving that. But your business also needs identification and that will come with the help of right clothes woven labels. Thus, make sure that all your clothes have labels mentioning your business.

While both the woven and printed clothing labels are considered ideal for branding, it’s essential to decide which one is best. Depending on the product and its purpose, the labels can also differ. In fact, it’s always important to figure out which type will work best with your products and brand positioning.

Before that, it’s important to know about the different styles and their intrinsic characteristics, so that determining the possible outcome of your project becomes easier.

For that, we need to go back to the basics and check out a little bit about their manufacturing style.

Woven Labels and the Manufacturing Style

Woven labels, such as Damask or Taffeta are designed from 100% polyester threads, which are woven on a loom. The weaving is done is order to create the artwork or the text, which is actually the logo of your company. The best part about woven label is that the alongside the logo design the material is also woven. These are soft, durable and can withstand machine wash. In fact, the woven labels are stylish and looks extremely gorgeous.

Printed labels and the Manufacturing Style

As the name suggests, the logo itself is printed on the materials like satin, cotton, or a poly blend such as, poly satin or poly cotton. The text and/or artwork ( the logo) are digitally printed on top of the material you choose. Though these labels are soft and stylish, these are not recommended for several wash cycles..

How to choose the right product?

Though there’s no such hard and fast rule about the right kind of label, you can definitely take some points into account. There are two more important deciding factors, but are not directly related to manufacturing or design. Instead, these are closely related to your marketing strategy and brand positioning. Here’s a look into this.

Type of Product

When you are using a label, it’s quite obvious that the product quality must be in line with the quality of material you are using in your label. For example, if you are looking for an ‘earthy look’, a then printed on cotton label is the ideal for your product. In case, you like the woven style, a woven label simulating a cotton pattern or a textured background can also work. In the same way, if you are thinking about children’s clothing, a small label that can comfortably ‘fit’ in a small piece of fabric will be better. A printed or woven label both can do for it. But, it should be soft and comfortable to the user.

The Product’s Brand

A right kind of label is no less than a credibility stamp. It’s like sending out your own approval as an authentication of the brand’s identity. Remember, the labels play a major role in building your brand’s identity to the wider audience. So, when you are marketing your brand to the wider audience, it’s imperative for the label to reflect the same professional high which is in your products. So, when it comes to a chic and captivating clothing brand, a woven damask label can best represent your high end fashion.

What kind of labels is best suited on fabrics? Different fabrics have different purposes and their need for labeling again distinguishes their utility. Clothing fabrics are different from home fabrics; therefore, their labeling styles and pattern too vary. Let’s focus on home fabrics and find out what kind of labels best go with these products such as mattresses, bedding items, pillows, curtains, upholstery, table clothes, carpets and rugs, towels and bath robes etc.

Features of fabric labels

1. The labels usually appear in rectangular and trapezoid form at the corner of the fabric. Printed labels are used for these products but the use of woven labels too is a very good option as they enhance the value of the product. Since fabrics offer larger space there are scopes of using photographs and other interesting elements within the label. If the production happens in a series then variation in labels are similar with different names and colors to indicate the features.

2. The fabric labels feature information about the product to the buyer, the logo, brand name and tagline of the product. The company address and web address and other contact details appear on the logo, the country of origin and fiber composition. Care instruction like washing directions, ironing and fire resistance instructions. Product instructions on a name, code, size feature and certificates are also mentioned on the label.

3. We will discuss some examples on how labels on certain items reveal information about them. In mattresses, for example, the labels usually appear at the corner of the product. Since this item is not subject to washing, labels used are mostly in printed forms. They feature the brand name and other important directives such as whether the mattress is orthopedics, ecological, pocketed etc. The mattress label at the side and the front with instruction are sewed at the side of the seam and appears in center fold.

4. Bedding labels that appear on duvets, blankets, sheets, quilts etc are sewed at the corner in a trapezoid at one side in a book fold. They also come in many languages and the preferred material in most cases is taffeta. All pillows whether decorative or sleeping should have labels attached in such a way that they should stay on woven when the customer starts using the product. Centre-fold labels are most popular on pillows.

5. Many home products also prefer self-adhesive logos as they offer an easy solution to display the characteristics of the product without additional sewing. The glue determines their life on the product. If they are stuck with light adhesives then it is meant that the sticker can be removed before application while strong adhesives on durable printed labels last for a long time. However, they too have a lifespan and cannot outdo woven labels. With paper hang tags which come in contrasting color on products offer information about the product in bar codes.
The instruction will help get the desired effect on the product and empower buyers.

Garment or clothing labels are something we see on a daily basis without giving them too much thought. It’s that little patch which is sewn onto your garment to tell you what brand you are wearing, and if you search a bit further, it tells you how to take care of your garment.

What are garment labels used for

As a child most of us used the label so that we could put our clothes on the right way round. However, useful as it may be, it is not the main purpose. Name labels are used so that companies that are producing the garment can help you identify the product with their brand and at the same time they are subtly advertising themselves every time you look at the label. These labels can appear inside or outside the garment.

Care labels are generally hidden inside the garment and are used to aid you in the care of the garment. Clothing producers use the International Textile Care Labelling Code system to best advise the end user. This is based on the type of fabric and trimmings that are used to put the garment together.

Who uses these labels

Label companies supply a huge range of different types of labels to anyone that produces an item of clothing, accessories like scarves and bags, and you will even find them in homeware goods. If a label can be fixed onto the item, or sewn into a seam, a company will most likely take the opportunity to do so.

Different types of labels

The main difference in labels is whether they are printed or woven. Differences also come in the shapes, sizes and colours, how they are folded for attachment and how you attach them to the garment.

Printed satin labels

These are normally done on a stock colour ribbon. Obviously, the widths can vary and the colours will depend on what the label manufacturer keeps as stock. One or two colours are used to print text and logos. These labels can be pre-cut into loops or folded at the ends. Care labels are also generally printed. They have all the care instructions, fabric and trim composition information as well as where the garment was produced. You will often find that the label sewn into your seam is also translated into more than one language.

Woven damask, satin and taffeta

Companies such as https://www.xpresalabels.com/apparel-labels/ can offer up to eight colours when you choose to use woven labels. They are more durable than their printed counterparts and are therefore used on garments that are delicate or that undergo extreme wear. The finished look is also a lot more professional. A sensible choice for clothing garments is woven damask. These labels can be smoothly and thinly woven because of the fineness of the damask thread.

Woven labels are made to the client’s unique requirements and as with all labels, the price varies depending on the size, intricacy of the design, number of colours used and the quantity ordered. These labels are also cut according to the client’s attaching requirements.

A fair amount of thought and time is put into the garment labels of your clothing. Just bear in mind that someone chose those colours, that design and shape with that specific item in mind.

All the leading clothing lines have branding of their own. Do you know what is branding? How is it established? Well, branding is a process which creates a unique name for a particular product or service of a company in the minds of the customers through campaigns that is visible to all. One of the key elements in this process is the label. Apparel label is a miniature of the brand. And most importantly it fosters the brand name among the mass. These labels are of different types including Printed, Embroidered, Woven, Leather, Hang Tags and many more. You need to plan what you want and what will suit your garment. Once you get sorted with your requirement choosing the label for your garment becomes easy.

Let’s give you a proper picture of the different types of apparel labels that are available in the market.

• Woven labels – A woven label is a seamless piece of garment. It is durable and is generally of superior quality which is used by the majority of the companies. This gives a professional look to the products and adds value to the company. It is made of damask, semi-damask, satin and taffeta.

• Printed labels – It is a label where the information is printed directly onto the material of the label. It can be digitally or thermally printed on cotton or satin. There is also Thermoplastic Polyurethane (TPU) clothing label that is transparent and feels like soft plastic on being touched. This kind of label is used widely by the swimwear industries. Printed label is not durable as compared to a custom woven label and fades easily. So, if you’re looking for long-lasting label choose a woven one.

• Embroidered labels – This label can be called a homemade label which is generally used by our grannies to create a small patch on a piece of clothing. Professionals don’t prefer this kind of label as it’s fragile and not up-to-the standards of the industries.

• Leather Labels – This is one of the most costly labels that are used by the industry. It is attached to the outside of the garment. It is made of real or synthetic leather and the logo is embossed on the leather. Sometimes, the logo is debossed for a 3D effect. If you want to create uniqueness in your brand then zero down on this label and make a mark in the industry. It is mainly used by the jeans and jackets and also by the leather bags companies.

• Hang Tags – A hang tag is flexible and can be given a shape of your choice. It acts as the best way to brand and advertise the product. It is printed with the brand name and also complimented with additional information.

Are you planning to open a clothing line soon? If yes, know the different types of labels and choose accordingly for your brand. Labels work wonder in creating a brand name in this competitive world. You should always have an exceptional element about your brand that will set you apart. Why not try with a label? Think about it.

Buying fashionable clothes is something which we all love. Even when we are out on a holiday, we tend to buy clothes from the place we visit for keeping them as a token of memory. However, most of the times, we forget to take proper care of these. We all are keen on being fashion conscious but we often fail to care for our branded and expensive garments in terms of washing, drying and ironing. Also, many of us love to collect vintage garments. These could be the ones we acquire from our grandparents or parents or the ones that we purchase from various thrift stores and online stores. Having an exquisite vintage collection is not good enough if they are not taken care of. So, no matter what kind of clothes you love to wear, it is imperative for you to take good care of them so that you can wear them for years to come.

• Read the Labels to Learn about the Cleaning Procedures

Each of the outfits you buy will have their own cleaning procedures. Some of them should be dry washed, whereas for the others, you could go for regular laundry wash. In order to know their individual washing properties, you need to check for the fabric labels on the back side of the garments. These labels are present in every branded garment. However, in order to keep the clothes new for years, stop using the harsh chemical powders. Instead, always go for the mild detergents. Also, hand washing is a much better option than putting the clothes in a washing machine with an agitator.

• Do Not Put the Clothes for Drying Directly Under the Sun

You might think that drying the clothes under the sun is an eco-friendly procedure. On the contrary, it might just ruin the color of your favorite garments! The intensity of direct sunrays will also make the clothes stiff. Hence, make sure that you hang them in a shaded area where the sunlight will enter indirectly. Also, you can go for air drying as it helps in keeping the clothes durable for the long run.

• Get Rid of Stains in a Natural Way

Your favorite piece of clothing might get stained. However, never use bleach for removing the same. You should rather try natural methods to get rid of the stains. One of such examples is to mix baking soda along with vinegar and water. Now soak the garments inside this solution for a few hours and the stains will be gone without affecting the fabric of the garments. Try it, it really works!

• Always Iron Your Clothes and Don’t Keep Them Unwashed

You should never keep your garments unwashed for a long time. Always keep them properly ironed and stack them all in a good and clean place, preferably a wardrobe. Keeping them unwashed for a longer period will make the stains settle on the fabric and more difficult to remove.

Personalizing your labels is the best way to flaunt your creativity. Just showing the magic you can weave in a small space is a unique experience that adds a lot of value to the object on which the label is being applied. Whether you are selling your product in an online marketplace or an e-commerce store, the label is the best form of communication that connects you with your customers. The label provides enough information about the product and the decision that drives them to buy it. How can you make your custom clothing labels more impactful?

Get to the point and fast

Your label should be simple and to the point. Frills and Fancies are good but what the customer is more interested in is information. So provide clear information on size and material.

Use your individuality in your descriptions

Your custom clothing labels give an opportunity to match your creativity with the clothing. Make sure that you showcase your taste while keeping the specifications of the dress in mind.

Make it easy to read

You may use any amount of embroidery and decorative elements in the label, but whatever you do it has to be legible. People have to know what you are trying to convey. Keep your woven labels as minimalistic as possible by incorporating soft, natural shades with clean lines of content in high definition into a gentle and understated design.

Durability to last the life of the garment

Woven labels carry a degree of elegance and they serve as very useful in brand promotion. They are more effective than swing tags that can be removed before the wearer uses the garment the first time. Printed labels too fade and wear off. Weaving labels are made with weaving looms and integrate, wrap and weft yarns together from a customized electronic design or pattern. Woven labels are available in a range of colored threads and quality from satin, taffeta and damask. They have quality finish and standards.

Labels can make your brand concept a reality

The customized image labeling system has the capacity to bring your concept to life. Your desire to customize your creativity with your brand is time weathered and will act as a winning combination that will place you strongly in the market.

Collaborating the label with the product

Your woven label has to match in style and color with your apparel. This includes focus on the yarn shades, weave quality and label finish. Once you have decided on the final version by ensuring exact quality standards you can set your brand identity giving your products the final point of sale.

Customized labels give enough opportunity to create the best impact on the brand. So, effectively using labels can bring encouraging results for the business.

In the rush to attract the potential customers many employers often don’t focus on keeping their existing customers close. Maintaining brand loyalty should be an important part of your marketing strategy. While you create a label for your brand there are certain things you should consider. Logo design of the brand is one of the most crucial parts and you can get started with brand loyalty campaign by customizing the design logo. Studies reveal, a logo helps to boost customer loyalty and redesigning can make or break a dedicated customer base. Let’s find out how it can help you enhance customer loyalty for your brand with relevant examples.

• Creative design that speaks volume

Besides the quality of the product, creativity is another attribute that can influence a customer. The designer should focus on a logo that is very creative and has the ability to connect instantly with the target customers. You might already know, it takes about seconds to influence the buying decision of a consumer and your logo should be able to play that influencer part.

This logo design of designer wear Daniela Corte’s is making it clear that this is meant for kidswear and the image of this playful dog connects well with the little ones.

• Effective colors Incorporating effective color to the custom logo design is another important task to connect instantly with your potential customers. According to the latest research, about 85% of customers are more likely to get attracted to the brand color and consider it as the primary reason to buy a particular product.  For instance, black and white are often associated with subtlety, class, and luxury. We can see how men’s luxury brand ‘Knottery’ uses this color scheme for their brand logo.  

• Check if the logo goes well with printed or woven label

A clothing line employer is always in a fix as to what label type will be appropriate for their brand. Once you decide on the logo make a checklist of your requirements. If you want a highly durable label that stays intact even after rigorous washing then a woven label is the right pick for you. If you wish to go for a more cost-effective way and just create an attractive label that goes well with the product, then printed label should be your choice.

Also read: Printed or Woven label- Which One is Right for your Brand?

• Make your logo future-ready

Minimalism is always recommended and today’s millennials are known to be attracted towards short and crisp visual content. Do some research on big brands and check out how they managed to create a long-lasting impression. Also, keep the latest and future trends in mind while you create the custom logo design.

• Use apt fonts

Lose the idea of archaic fonts and play with cutting-edge fonts that will enhance the look and feel of the logo design.

Did you know that clothing labels help in increasing brand identification in the target market! Going by recent trends, consumers tend to buy clothes from stores those have clothing labels they can easily identify with. This signals the fact that labels have become an integral part of branding clothes’ in stores or boutiques. In fact, fashion researchers are of the opinion that well designed clothing labels are the best way to increase the retention power amongst the target audience. They tend to remember about a particular clothes store through the power of well designed clothes labels.

As owners of clothes stores, you have the key to create a vision in front of your target audience with the help of labels. In the world of fashion, the competition is neck deep and we all know that. So it is natural for you to feel like a small fish in the ocean full of sharks. But that should not stop aspiring entrepreneurs to sail through the rough ocean. Well designed clothing labels are the best way to brand your quaint boutique and make heads turn. We tell you how:

• Design of Clothing Labels Need to Have a Thought – A lot of thought goes into the design of clothing labels. The design mainly includes the basic thought or the vision of the clothing store. Giving the vision or the thought of the clothes line an illustration is the best way to map out your dreams and aspirations bordering around the store. It is a great way to form a connect with potential customers as well.

• The Content of the Label Needs to be Quirky – Clothing labels are not just about the right design but also about the relevant information they provide. You always have the scope to add to the creativity by adding relevant information in a quirky way with a touch of humor. It is a great way to create the best impression and make customers remember you.

• Attempt to Stand Out – When planning to add clothing labels to your clothes store as a form of identification, it should stand out and make a difference. Creating this difference is important to be ahead of the curve. As has been mentioned above, even if you are a tiny fish in the ocean, which does not imply that you need to fit in. You should never conform because there is no magic potion for success. So work hard to stand out and be different.

• Come Up with a Cause – Each fashion store comes in the market because there is a gap. The cause is to fill the gap and give customers the best experience. So, make sure you know the cause because of which you have entered the market. It is equally important to let people know the cause because that is also a part of the branding that your clothes store needs.

• Don’t Play Much with Colors – Make this the thumb rule when planning to design clothing labels. Never play too much with colors, instead stick to just two or three shades because that helps in recalling brand identification. But the choice of colors needs to be well co-ordinated.

So, make sure you take the right steps and enjoy being a strong fish amidst the deadly sharks.