Labels play a very important role in establishing a brand’s identity and enhancing its image. It is as such extremely important to carefully select the labels so they are compatible with the brand and are in sync with the product’s identity.
Xpresa Labels has been in the business of label making since 2002 and have catered to a host of clientele with varied requirements. Right from woven labels to printed labels and damask label clothing, they have expertise in printing all kinds of labels and creating all kinds of complex designs. Having worked with so many different kinds of clients, they have seen the different kinds of mistakes that people make while ordering custom clothing labels and how these mistakes result in loss of revenue. Here’s more on some of the common mistakes to avoid while making custom clothing labels.
Carelessness while designing the label:
Many a times, while designing the labels on their own or uploading one on a website that makes custom labels, people tend to make mistakes with the color, font, pattern and even the spellings. When such carelessly done labels are printed, they not only hamper the brand’s image also create a very negative impression about the owners in the minds of the customers. People should thus be extremely careful while ordering custom clothing labels online.
Reluctance to check the art proof:
Checking the digital art rendering and sew out sample is another crucial step that many people tend to bypass in the label making process. This is however one mistake that people must avoid at all costs as this gives the correct picture of the size, the color, font etc. By rechecking the art rendering, people can always avoid mistakes if there is any. It is a good practice to sew out sample before ordering the final batch. This step is not only crucial for the individual ordering the label but the label manufacturer too as it eliminates all the double work.
Not adding enough sewing allowance:
For a logo or brand name to stand out prominently, the label must be sewn onto the seam with great care. People often forget to look into this and evaluate the amount of space that may be required to properly sew the label onto the clothing. For labels that must be sewn into the seam it would be enough to leave a space of .25”and for those that must be sewn on all four sides, leaving a space of .125” should be enough. The space left should be such that when sewn, the logo is centrally positioned.
Not ordering well in advance:
Not ordering the labels on time and trying to rush the production team to get a batch ready in the shortest possible time is another big mistake that people often make with custom label orders. Right from the damask label for clothing to the printed satin labels, getting the labels ready to ship requires a certain amount of time and rushing only makes the whole process very difficult for the manufacturers. It is as such advisable to order well in advance so there is ample time to check the proofs, rectify errors and then process the final order.
In order to avoid getting a whole batch of poorly made labels it is always good to look into all the aspects of the product, evaluate it carefully and then place the final order. Customers should also do their bit to understand the market sentiments and competition before ordering custom labels.