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5 Benefits of using Promotional Labels for your Brand

All set with your marketing drive to launch your own clothing line business but don’t know where to start from? In the age of responsiveness, the consumers are always flooded with a variety of choices on the go. The challenge is to reach out to the maximum target audience to add to your competitive advantage and develop a distinctive brand identity.

Promotional labels or logo labels are trending and not going to lose its popularity anytime soon. Here are some of the main reasons how your business can benefit from promotional labels.

  1. Attract the millennials

Now your brand must have a logo and if you can promote the logo in a quirky way, then it is bound to catch the fancy of the new age consumers. People are easily influenced by the color and logo design and a promotional label will serve the purpose.

  1. Easily distributed

Even if the digital landscape is going strong with the brand promotions, word-of-mouth marketing is not going to be out of the ark anytime soon. Make your brand visible to as many people as possible by participating in business fairs or promotional events and distribute the promotional labels for free. Make sure the content has catchy phrases or exclusive offers they can’t refuse.

  1. Brand awareness

Create a promotional label with interesting designs that can be used for a lot of reasons. It can be affixed as a decal to vehicles, walls, laptops, furniture or any other items. This is a great way to drive brand awareness and make your brand logo easily recognizable.

  1. Add more information

It is not always possible to say everything you want to convey to your potential customers in the brand label or tags. Promotional labels provide you that space to add more unique features or utility attributes of the products which might easily engage the customers and make your brand stand in a good stead.

  1. Cost-effective

The most important reasons why promotional labels are so popular with the small and mid-sized enterprises is their ability to create a long-lasting impact without any cost overruns. Most of the promotional labels are of peel and stick with good quality adhesive and material that can be promoted for an extended period of time.

Also read: How to create and design a custom label for your Clothing Brand

How to get high-quality promotional labels

You can order promotional labels for products like shirts, hats, patches, Display, Cup Covers, or any other items with your custom designs and pattern online in formats like .jpg, TPC/TPX. All you need to do is insert your preferred design and dimension requirements.  

View samples here

To order product labels, promotional labels or hang tags for clothing online at low-cost click here. 

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4 Types of Woven Labels for Capturing Buyer’s Attention

Whether you’re in apparel or furniture business, it is important to lend a striking element to your products to capture the attention of your potential buyers. Choosing the right type of label underpinned with distinctive content is one of the most crucial factors to get a competitive edge in your industry.

Woven labels can be a great option to accentuate the quality of your products and influence the buying decision of your target customers. These labels are woven with premium quality thread to make your labels attractive and highly-durable. These are the four types of woven labels that you can customize according to your business needs.

  1. High Definition Woven Labels

Most of the high-end luxury brands prefer high definition woven labels. These are woven in lustrous and imperial fabrics like silk, polyester, linen, and other types of premium fabrics. It gives a sophisticated finish with fine detailing of the logo and design of the label. These are ideal to fit in complex logo design and care content and are very safe and smooth to use.

Read more: High Definition Labels for your Premium Clothing Brand

  1. Damask Woven Labels

These are considered to be the most common type of woven labels used by a wide spectrum of big brands across the world. These labels are quite akin to high definition woven labels. It is an upscale woven label sewn in a very thin thread and is used to highlight the intricate details. It is mostly used in clothing products as it is not only pleasing to the eyes but also very soft for the skin. Although it is advisable not to use it for kids wear or people with extremely sensitive skin.

Also read: Why Woven Damask Labels for Effective Clothes Branding?  

  1. Satin Woven Labels

These are usually sewn in high-quality polyester threads and are mostly recommended for fashionable products, vintage items or kid’s wear. The label content is designed meticulously on the satin fabric to provide a classy and shiny look. Like most of the woven labels, satin woven labels too are scratch proof and can withstand frequent wear and tear.

Also read: Color Theory to Design Satin Woven Labels

  1. Taffeta Woven Labels

Taffeta woven labels are considered to be a popular choice because it costs much lower than any other type of woven label. These labels are polyester based and lend a slender and sleek look. However, it is not recommendable for innerwear requirements and is mostly used for external uses or accessories.

Are you considering custom woven labels for your clothing brand? Order woven fabric labels online in your preferred design, cuts and folds with the help of our design tool. View the samples and click for a free quote here.  

 

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15 Cracking Statistics for Branding in Clothing Industry

Many companies are going an extra mile to carve a niche in the clothing industry. Some prefer focusing solely on sales while some prefer more branding for maintaining customer loyalty. The purchasing trend of the customers of the customers is changing and a lot of employers are not yet aware how to influence the buying decisions of the consumers. These statistics can help them plan a better marketing strategy and get started with the branding to reach out to maximum potential buyers.

  • Choosing the right color scheme for the brand is the keystone to make or break a brand identity. About 85% of customers refer to the color as the primary reason to buy a particular product and a signature color can build brand recognition by about 80%.
  • Most of the clothing brands prefer monochromatic logo (51%), followed by Bi-color scheme (30%) and multicolor (19%).
  • The first impression of a brand logo has the potential to influence the buyers within 10 seconds and about 7 impressions to create an impact on the psyche of the consumers.
  • In content marketing, it is important to choose the right combination of colors. The right color can improve readership by 40% by making the campaign easy to read and visually attractive.
  • Visual content is more appealing to consumers than textual content. Our brain process images 60, 000 times faster than we process words. This is the reason why many companies use a glyph or visual in their logo.
  • About 33% of the top 100 brands use the color blue in their logo.
  • Keeping the target audience in mind, it is important to choose a right brand name as about 90% of all purchasing decisions are made subconsciously.
  • Consumers in Tuscan and Arizona spend the least on apparel.
  • Social media posts with the buzzwords like “win”, “winner”, “buy”, “new” and “Giveaway” has the capability to gain 47% more interaction within the fashion industry.
  • Shoppers look for the detailed information of a clothing brand online before (87%), during (82%), and after (35%) visiting a store.
  • More than 75% of mobile users are more likely to go directly to a retailer by enlisting help from a website or app.
  • About 86% of US consumers are willing to pay up to 25% for a better customer experience.
  • It’s very important to look after the customer service as 95% of consumers share bad experiences with other people.
  • Men’s favorite colors in the US: 57% blue, red 7%, 2% brown, 1% yellow, 2% white, black 9%, grey 3%, green 14%, orange 5%)
  • Women’s favorite colors in the US: (Blue 35%, Brown 3%, Green 14%, Grey 1%, orange 5%, purple 23%, red 9%, white 1%, yellow 3%, black 6%)

Sources: Entrepreneur, The logo factory, Color matters, Brand Buddha, Treehugger, Fashion United, Business of Fashion

Click here to order T-shirt label or any other apparel labels.

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10 Must-Have Features for Labels used in Kids Products

Be it for clothing or accessories, labels for kid’s products need to have certain characteristics different from any other generic brand label. So if you own a kids product brand then you should categorically consider these features for the product labels to give it a distinct look and attract more potential customers.

  1. The Right Colors

We can’t deny how fascinated our kids (or even we) get when we come across a ‘Marvel’ or a ‘Disney’ label. Choose the color scheme wisely and let the label do all the talking for your brand.

  1. The Right Fonts

The font of the brand name also plays a very important role in accentuating the intent of your company. Use fonts that can immediately influence the purchasing decision of the parents.

To get a better picture, you can take a cue from the brand ‘Lil Grom’.

  1. The Right Design

Kids love cartoons! Period. How about incorporating one in your brand label? They will start loving your brand if you could connect with them through the label you use for your clothing or accessories brand.

Here’s how ‘Monkeybar Buddies’ does it.

  1. Waterproof

If you wish to keep your brand label intact even after several washes then you can consider woven labels over printed labels. Woven labels are highly durable and can finely contain intricate details.

  1. Scratch resistant

The toddlers are always up to fiddling with stuff. You wouldn’t want your label to lose its distinct quality with a few scratches. Use high-quality coated labels that come with the assurance of scratch resistance.

  1. Sunblock quality

If you’re considering labels for school bags, camp bags, water bottles, and other school products, then make sure the labels have the sun resistance quality.

  1. Fade resistant

As the Woven labels are intricately woven with fine detailing, it does not easily fade away. However, if you have budgetary crunch, then you can also use printed labels with high-quality ink.

  1. Soft and smooth

This is especially applicable for clothing labels. Children’s skin is very sensitive and you wouldn’t want to invite complaints about using an itchy and irritable label for your brand.

  1. Right Cuts and folds

The label makers you choose will provide you a wide array of choices in cuts and folds. Keeping all of the above features in mind, you should consider the type of cuts and fold that aligns with the look and feel of the product.

  1. Adheres to child safety norms

Having said it all, the most important priority should be creating a label that is safe to use and complies with all types of child safety standards.

Want to create custom labels for your child products brand? Click here.

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Woven labels – the hidden tapestry in your garment

You might never think about the label in your garment, until you feel it against your skin for some reason. Perhaps you have never considered that a lot of thought goes into the mini tapestry on your garment that shows you which way is the back.

The purpose

Labels are a way for a company to show you that they have produced an item. They put their logo on the label and place it in the garment as a subtle kind of “advertising”. Some labels are simple, but others might include contact details or other information on it.

What is the difference between woven and printed labels?

Printed labels are very often screen printed on top of a piece of fabric or ribbon with a durable ink. Generally, they are cheaper to produce, but they do not give the same air of professionalism that a woven label gives. The printing is also likely to fade over time if the quality is not very good.

Ultimately, wovens win the contest hands down. They look more elegant and are far more durable than printed labels. The only downside is that they are slightly more expensive and you generally have to order a high quantity at a time.

Different kinds of woven labels.

The thread and quality of the weave is of utmost importance considering that the label is made with durability in mind. Depending on the client’s requirements, the labels are woven in different ways.

High definition labels

To achieve a very defined visual effect, the thread count needs to be very high. That means that there is a very high amount of threads running vertically and horizontally across the weave per square inch measured. It leaves you with a very clear design and the label is likely to wear extremely well.

Woven damask

These labels are used for intricate, complex designs. The quality is unquestionable, as the weave is done with a soft thread that creates a beautiful design through the warp.

Satin labels

As you can imagine, this is a label that has a satin smooth finish. It is made from polyester and is created using a needle or broadloom. The texture is fine and has a slight sheen.

Taffeta labels

These labels tend to be more cost effective than satin or damask labels. This is because it is woven onto a polyester backing or base. These labels obviously dry very quickly, but are not suitable if the label is going to be against the skin. Besides their reasonable pricing, they are also super durable when exposed to the elements.

Choosing the best woven label

This decision will be entirely up to your budget, what you will be using the label for and the type of garment you will be adding the label to. Generally speaking, label companies such as https://www.xpresalabels.com/woven-labels/ have expert staff members on hand to answer your questions and to advise you on which label is most appropriate for your application. Make sure to find a supplier that only uses the best quality raw materials.

If you find a good supplier that focuses on quality and customer service, you are bound to be very satisfied that you have chosen a durable label to make your product look more professional.

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The Different Types Of Woven Garment Labels

Woven labels are the most common type of labels used on garments. They are made on a loom using woven thread, so are very durable and don’t fade through washing. All labels can be quickly and easily applied to various clothing, accessories, and other textile items. Custom made woven labels that are professionally made look fantastic and add a personal touch to any textile item.
Woven garment labels are available in a variety of folds, cuts, and colors. This allows you to fully customize them to your brand and style. Add your required font and logo whilst incorporating your own color scheme. You have three options when choosing woven labels and below explains the difference between the three materials;

Damask

Damask woven garment labels are a high-end choice that offers a high-quality finish. They are made with a high weave density creating a tight, durable weave. They are cut and sealed to prevent fraying. The slower weave gives you better detail and color separation. The vibrant color options give you an enhanced image for your brand or logo. They are usually used for labels that have small text such as signatures as their main benefit is the attention to detail. Damask is the ideal choice if you want a hard wearing label that gives a very good quality finish that is soft to touch.
Taffeta
Taffeta woven labels are the most economical choice in woven labels. they are polyester based and used for a more cost-effective choice. They do have a scratchy finish, so not suitable for clothing that is in contact with skin. They are very durable and weaving can be double for definition detail. Taffeta is most suitable for outerwear, or accessories that aren’t against the skin.

Satin

Satin labels are a polyester based thread that has a luxury feel and finish. The satin label can be produced using a single needle broadloom technique which produces a soft label that has a glossy finish. The soft to touch silky finish gives an upmarket feel. The colors available are more limited and quite basic background choices are available. If you a have a simple design to add, then satin labels will give you a luxury finish that is very durable.

The Process

Garment labels can easily be designed using the step by step online ordering system. Simply select from the label fold / cut options and the required size. Add your text and font followed by the color and type of woven label you have chosen. It’s simple to do and you can receive an instant quote for your chosen quantity. Once you have customized your order, you can easily select a free sample if you would like to see your finished label before you order.

A specialist will analyze the specifications of your order to ensure that the finished result will be made to a high standard. Woven labels are made to a high quality, but with affordability in mind. Receive a free sample and get your custom woven label quote simply.

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Custom Woven Labels Explained

If you’re looking for a premium finish to your garment, you’re on the right path by opting for woven labels. Custom designs add a personal and professional touch towards your branding.

Why Use Custom Woven Labels Over Alternatives?

Woven labels are the most durable and economical option allowing you to grow your brand on your products while portraying a professional image. A high-quality label will gives your products greater credibility increasing the sense of a quality purchase and adding value to your finished product. Customers are much more likely to be turned off by a garment with no labels.

With the right woven label design you can add a touch of class to your finished product. You can place them on various items. Your custom colors and design will be added accurately and you can even request a free sample to make sure the finished product is suitable before you place your order.

What are the different types of woven labels?

There are a range of labels made using different materials, which will be woven or printed. Custom woven labels are made very durable and have a soft, professional finish. A woven label is fantastic for various projects such as fashion clothing, accessories, or work wear as it continues to look fantastic wash after wash.

High Definition Labels

This is a woven damask label that accommodates more complex logos as it uses the highest quality and quantity of thread count. The finished label will have the best possible image and a smooth finish.

Damask woven labels

Damask is a high-end thread that would be used on labels that need more complex detail. They are very soft to touch and pliable.

Satin woven labels

A satin label is blended from polyester and is more suitable for a design with woven text over a complicated logo. The finish is smooth and professional with exceptional end results. These have the lowest thread count, but have a shiny / elegant finish.

Taffeta woven labels

If you have a lower budget a taffeta woven label is the most cost effective. They are made using a polyester base. The finished product looks professional and is hard wearing, but isn’t as soft as the other options so would be more suitable on a garments that aren’t exposed to skin. These are used for sturdy applications.

Unsure which label is right for you?

If you need confirmation that your opting for the right label type for your requirements follow the ‘contact us’ link for various contact method options. If it’s a quote that you need, fill in the quote form online for an accurate idea of cost. Use the design tool to create your custom woven labels and request a sample.

Custom label specialists can turn the vision of your finished garment into a reality. Take advantage of the experience in woven labels, custom designs, and specifications. Why not take advantage of specialist support and create a bespoke label to finish off your garments perfectly? There are a variety of custom labels to suit your requirements. All labels are produced to a high-quality to ensure the results are exceptional everytime.

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Top 4 Furniture Label Styles with Samples

You buckle down to make sure your products are best-in-class but there are other furniture businesses that are moving ahead due to some reason or the other? Well, it’s time you look under the hood and try to figure out what can be the probable reasons. A great brand label can be one of the potential reasons that may be backing up their business a notch higher. You too can leverage the power of a furniture label by checking out these brand labels for your reference.

1. Fine custom upholstery label

This label belongs to La Habra Foam & Fabrics, a big name in the world of furniture and fabrics business.

They have used this label for giving a distinctive look to their products and have skillfully underlined their brand objective. The size is neither too big to make it look too salesy nor too small that can get away unnoticed. It includes a cool font aligned with their logo color which ideally accentuates the brand name and a small text that says, ‘custom furniture, cushions and upholstery’. The sleek edges and soft finish speaks volumes about the brand equity.

2. Woven industrial furniture labels

You can give your upholstery products a classic and uber-chic look by believing in the effect of minimalism. The substantial millennial consumers love logos and designs will minimal embellishments and maximal suave. See how ‘Deco pillows’ swears by that theme and have used less content and used just the brand logo. You too can affix the brand tag with just the name of your company and use hangtags for care instructions or any information which you wish to convey to your potential buyers.

3. Custom built furniture labels

Biggs furniture was once the leading vintage furniture producers and you can take a cue from their brand label for their interesting use of color schemes and fonts. This label contains the brand logo in the middle with a simple message that writes, ‘Custom Built by Biggs’ with their brand mascot rightfully placed on the right side.
So basically furniture labels can be a logo on a woven or a printed label with an iron-on, adhesive, or sewn in technique. It can also be a peel and stick type label depending on the type of products. For premium products, it is always a good idea to go for woven damask labels to give it sophisticated look with fine detailing.
With Xpresa Labels, you can get high-quality furniture label and tags done for products including sofa, pillows, cabinets, chairs, tables, rugs, fixtures, awnings, lamp shade, or any other items at cost-effective rates. You also design your labels online and request for a free quote here.