Category: Woven Labels

To get an edge in the world of niche marketing, you need to leverage enterprise-level techniques smartly. Apparel brands specializing in women wear is a type of niche business which involves long hauls of market research and good branding capabilities. Choosing a distinctive clothing label is one of them. Here we shall discuss how to get the right type and design for clothing label for women’s apparel brands.

Tips to create an attractive logo design

• Color plays a very important role to create an impression. Get started by selecting a color scheme and stick to it. Take a cue from popular women’s wear brands and make a list of color that inspires you. Black and white combo, shades of pink, and shades of purple have the ability to attract the fairer sex.

• Don’t just randomly select a font for your brand name. Do some market research and find out what type of font is in sync with the latest trends and style. Ensure it complements the color and design to the T.

• Make sure the label is not cluttered with too much content. For instance, you can avoid cramming the label with care instruction content and make use of hangtags instead.

• It is important to make your label future-ready so that you don’t need to rework on the logo. Seek professional help to design a sleek and ultra-chic design that will have a lasting impression with years to come.

Interesting Choice of Label types

Woven and printed labels are offered with a variety of material, cuts, folds, and finishing touch. Let’s find out the different type of labels that you can consider for your brand.

• Damask High Definition Label

If you deal with luxury women’s wear then damask high definition label should top the list. These are sewn in imperial fabrics like silk, linen, and polyester to lend a classy look to the brand label.

• Satin Label

Satin labels are also a personal favorite of many fashion designers specializing in women wear. These are created with high-quality polyester threads and are very comfortable for the skin. While satin woven labels are highly durable, printed satin labels are a more cost-effective alternative.   

• Taffeta labels

If you are not able to spend much but don’t want to compromise with the quality as well, then taffeta labels can be a saving grace. These are polyester based labels which can be customized for outerwear requirements.  

After deciding the label type and design, choose from Center Fold, Straight Cut, End Fold, Mitre Fold, Manhattan Fold, Circle Cut, and Custom Die Cut.

Learn more about the variety of cloth label type and design. View samples and receive an instant quote here.

What Makes for a Loyal Customer?

When a piece of clothing fits just right, and it expresses yourself in the exact way you’ve been looking for, a personal relationship with the brand is created. When this piece of clothing is tried on, the wearer feels that there are shared values with those who created the piece. When this feeling is reinforced in other ways, like other pieces that do the same, a loyal customer–and even a potential brand advocate–is made.

People come in all shapes and sizes, with all different attitudes and outlooks, so it can be hard to find clothing that both suits you physically and matches the outward message you want your clothing to give. When all of these different variables match up in a piece of clothing, it can be quite a big deal. For those interested in fashion, they will seek out more clothing by this brand, and as it is such a rare occasion to find this perfect fit, this brand can become a favorite. However, there are many ways for a brand to have their message confused, and in turn have their loyal customer base lost.

What Can Lose a Loyal Customer?

Every element of a brand must fit together; it must be a completely cohesive thing for those loyal customers to continue to feel that this brand understands them. It may seem inauthentic to be so concerned with cultivating a cohesive brand image, but authenticity isn’t always the problem. A much bigger issue, especially with smaller brands, is simply carelessness. Without complete attention to detail, some things can go unnoticed that ultimately lead to a customer feeling that the brand isn’t what they thought they were. This can be anything from distasteful public statements from larger labels to issues stemming from a small operation size in new clothing brands. Don’t let these issues hurt your authenticity.

It is important to stay consistent, especially in the early stages of a clothing brand while you are building your customer base. One misstep can have you losing your entire base. Everything from the trends you follow to the look of your clothing label is important. If your clothing pieces carry a certain rebellious edge, your clothing label should do the same. If there is a disconnect here, your potential customer can be left questioning the authenticity of the pieces they are trying on. Furthermore, a poorly made or designed label can have customers questioning the quality of the clothing as a whole. A cheaply made label can make even the most expensive fabrics and manufacturing look cheap. The label should reflect the message you want to convey to your customer as clearly as possible.

Every single stitch should be of the utmost importance, and your pieces should reflect an authentic feeling. Every single element should be unique to you, because that is what people notice the most. Don’t let your label be the one thing that lets your customers down.

Hang tags!? Yes, we are talking about the small piece of fabric/paper found attached to each and every piece of clothing we buy at the retail shops. You must be aware of these. Now, we all know the utility of these hang tags, don’t we? These tell us everything about the clothing we purchase. The price, size, material, color, washing instructions, etc. We all know that hang tags have a purpose to fulfill, but we also get irritated at the moment they touch our skin. Sometimes they are attached in such a way that they rub against our skin making us feeling really uncomfortable. Some cut these off right after they purchase the clothes just to get rid of the irritation they cause when in contact with the skin. Sometimes we feel why the need of a hang tag at all? Who invented this!!

Well, if we travel back a century ago we may find some answers. At the dawn of the 20^th century, hang tags were quite famous among the labor groups as union labels. The first time such union labels were used by the cigar makers in the year 1874 who used these to compare their good quality products with those of their competitors. However, these labels were best put to use by the International Ladies Garment Workers’ Union who used these as a part of their brand marketing strategy. This idea eventually spread like wild fire among the manufacturers of those days. And as days went by the need to modify these labels started taking place. It was ultimately in 1960, when the Textile Fiber Products Identification Act was passed. This law was enacted to state that manufactures mention everything about the clothing they sell. This law opened the floodgates for modern labels and, thus, started the innovation and modification of these labels into hang tags of today as we know.

Now, presently, hang tags are creating a buzz in the garment industry. There are new versions of it and also in various materials. These hang tags are the face of the brand they market and, therefore, are made such that they highlight all about the brand in the shortest yet creative way. Previously what was just a union label has now turned into a brand statement. All kind of labels is now used by the brands, some of which are, satin labels, taffeta labels, damask labels, etc. While designing clothes, designers also devote equal time and attention on the hang tags as they are a lot more than just an information provider.

The future of hang tags is also bright. With the ever evolving fashion industry, the hang tags will also certainly get transformed into newer and more creative versions. That day is not far when the designers will find unique ways of presenting these hang tags. Now we rely on satin, damask or taffeta labels, but a day will come when all kinds of materials will be used to create fashionable hang tags. After all, hang tags represent the brand they market, so the more modified and prolific they are the higher will be the brand recall among the customers, thereby, sustaining the fashion industry. Implementing out-of-the-box ideas make designs linger in the mind, this is the same for hang tags as well. So, it can be concluded by saying that the future holds a lot more for clothes designers and sellers if they keep thinking innovatively about the hang tags they design.

If you are a budding fashion designer, planning to open up your own clothing line, remember to put all your attention on the hang tags for all your creation. In case you need a good clothes label provider, you can get in touch with Xpresa Labels.

Businesses understand the importance of branding and all entrepreneurs need to focus on implementing effective strategies to create and establish a strong brand presence of their business amongst the mass. Irrespective of the size of a business it needs a well-planned marketing and promotional strategy. This is primarily because even a small business needs to make profits because of the investment involved in starting the business. It is essential to recover the investment cost and then start accumulating fund through the profits to extend the business. We all know that all large sized businesses need proper marketing plans, but it is equally important for all the small and medium sized businesses as well. Start-ups and small businesses mostly run on a shoestring budget so thinking of the right marketing plans is the main challenge. In case you are a professional clothes designer working in a start-up, then the best way to grab attention is by taking the help of clothes labels.

A well-designed clothes label will have the company name and company logo carefully mentioned on it so that people get to know about the brand. Clothes designed by a brand will frequent the market and more people will start taking notice of the business. Customers purchasing your products will see the labels attached to the clothes and if they are pleased with your clothes, they will spread the word around. Word-of-mouth is an effective marketing strategy and has helped millions of small sized businesses to become successful. Repeated attempts at buying clothes belonging to your brand imply that the business is doing well.

Customers identify your clothes because of the labels that come attached to these clothes. This means that the clothes or the woven labels that you attach are basically the identification mark. This identity is important to inform clients about the brand. In fact, the word-of-mouth marketing will take place only when you have well-designed labels that come attached to the clothes. Care needs to be taken that the woven labels are equally visually appealing so that customers remember them.

Companies invest a lot of their time and money in branding their business and the main branding element is a woven label. Branding is important because consumers tend to purchase products from shops they are well aware of and most importantly comfortable shopping from. For aspiring fashion designers and entrepreneurs, it is crucial to know that branding triggers familiarity. This sense of familiarity or connect with customers is the only way to push sales. For fashion designers, find your niche and brand your business around it. This will help you to bring something new to the table and will keep your target audience interested in you.

Entrepreneurs running a small business have a tremendous opportunity to grow their business and brand them effectively in spite of having a shoestring budget. Many owners running a clothes store are of the opinion that an effective branding strategy is not dependent on the budget but on the strategy itself. So, make sure that the marketing team does not limit their ideas because of budget constraints. In fact, customized label designs is an effective branding strategy and adding a personal touch to the label designs is the brand connect that target customers will relate to.

Customizing Label Designs with Colors

When customizing the label designs, care needs to be taken that the look of the label is appealing yet professional. The colors added to the label should be at par with the colors that reflect the brand and the business. Keeping the same color palette helps customers to recollect easily and identify your clothes business easily. Let us take a closer look at the importance of audience recollection with the help of an example.

A customer who has made a purchase in your clothes store previously would want to come back for more in case she is pleased with your high-quality clothes. The best way for them to recall your brand of clothes would be the customized look of the labels where the color palette has remained the same. Color psychology plays a huge role in grabbing attention and that is how buyers will remember your clothes brand. Statistics have revealed that custom clothes labels break away the monotony which keeps customers excited in your clothes store. Hence, the need to reinvent the label designs.

Customizing Label Designs to Skip the Monotony

When thinking of customizing the design of labels, it is important to remember that you need to have an efficient creative team. Since the team needs to come up with design ideas that will help in breaking away from the monotony which brings a certain level of predictability which is not good for your business. So, make sure that you are not being predictable in your business approach. In fact, many clothes business have seen a downfall in their customer base and that happens only when the monotony creeps in. That is when new clothes line and sales strategies start coming in to push up the sales. There are certain niche businesses where monotony is considered to be detrimental. One such example would be children’s clothing stores. Kid’s clothes need to be interesting and that is when you need to break away from the monotony. Custom clothing labels that are in sync with the design of the clothes are a big hit among parents and children alike.

Customizing Label Designs as a Marketing Strategy

Interestingly, customization is touted to be an effective marketing strategy and several clothes stores are branded based on their ability to customize both clothes and labels. There are several companies who invest a lot in framing a branding strategy, but the ability to customize can be the best branding strategy. Branding on the basis of customization does not generate any form of familiarity.

When planning to start a clothes business, make sure to keep the customization process in a steady pace to initiate sales.

It’s time to put the finish touch on your clothing. You want a way to show the customer all of the incredible work that went into each piece and showcase your brand that you have worked so hard to develop. It sounds like a tall order, but it is definitely possible to show all of this by using clothing labels personalized to your company.

The truth about woven

Here’s the thing: there are cheaper options for clothing labels than woven. Though that may be the case and often a company must consider cost first and foremost, think of the long run. Using a high quality label showcases that you mean business in the fashion world.

Consumers want good quality at a reasonable price in almost everything they purchase. If you have already spent a lot of time, effort and money into your clothing, why stop right as the finishing touch is being sewn in? Woven labels are simply the cream of the crop. By using extra colors and not just mass producing a printed on label that anyone could do, you are going that extra mile for the customer, and they will notice.

Does anyone really look at the tag?

When choosing a piece of clothing people will try it on, or decide if it will look good on them, fit in all the right places, and if it is in their budget. Would a person really put down a piece of clothing that they loved just because the clothing labels personalized to a specific company were subpar? This is unlikely. But, the overall look of a garment—however nice—can be overcast by a poorly made clothing tag.

Though a person might not consciously check out a label, it will be noticed. Especially if your brand or clothing line is new to the scene, you will want to create positive buzz by having an authentic, unique personalized tag in all of your clothing that screams “high quality.”

The highest of quality

Woven clothing tags come in a multitude of colors, looks, finishes and the like. There are so many choices to make when designing the perfect personalization for your company, but don’t look at that as a bad thing. Being able to get exactly what you want is ideal.

You first need to decide if the background of the label is going to be black/dark or white/light. This is an important step before choosing how your logo or brand name will be seen on the tag. Choosing a specific cut is as important. Depending on what type of garment you are sewing a label into will help you narrow down your options in many cases.

Woven damask is an excellent option for most garments. It is high quality at a reasonable price, giving you the perfect canvas to work with. The hardest part about using personalized woven labels is choosing exactly how to use your brand name and logo on the tag itself. Once you’ve made the design choice, the tag will do the rest.

There is no denying that the fashion industry is a competitive one. There are many clothing companies all over the world that are vying for people’s attention. This is why it is critical that your business stands out from the crowd, and the only way to do this is to ensure that your branding strategy is a winning one. The branding of your business is something you need to think about with every move you make, whether you are posting on your social media accounts or you are designing the window in your store. One way to boost your brand identity effectively is to choose the right clothing custom labels for your brand. Read on to find out everything you need to know.

Why are custom labels important?

Firstly, let’s take a look at the reasons why you need to go down the custom route. How do you expect your brand to stand out if you are using generic clothing labels, which are found on other pieces of clothing from other brands? Going for clothing custom labels is the only way to give your brand a unique voice. You may think that for something as small as a label it doesn’t matter – but it really does. Every time one of your customers puts on a garment they have purchased from you, they will be reminded of your business. Not only this, but how many times has someone asked you where you purchased your top? You reply ‘oh I’m not sure, check the label!’ So, you are not only continually branding to the person you have sold garments to, but anyone that likes the clothing you have sold as well.

Choosing with care is critical

Opting for clothing custom labels is one thing, but you need to make sure that the labels you choose are right for your business. You have numerous different types of labels to select from, including woven and printed labels. There is no right or wrong answer regarding your selection; it is all about determining what is right for you, your budget, and your brand. Woven labels are widely considered higher in quality, as they last longer and they give you more options with regards to design. Printed labels, on the other hand, are less expensive, but they can fade after several years of use and/or numerous washes.

Not only do you need to consider the type of label carefully, but you need to give a lot of thought to the design too. Remember, you are only going to have a tiny amount of space to make a massive impact. Ensure your design is well thought out, impactful, and memorable. It also needs to tie in with the rest of your branding. There is no point in investing in custom labels if people don’t recognise it is your brand in any case.

All in all, there is no denying that clothing custom labels provide an excellent opportunity in terms of branding your fashion business. However, you do need to choose with care if you are to achieve your goals.

Fashion business is extremely glamorous from the outside but it requires collective team effort from everyone part of the business. It might look all glam, but there is a lot of toil and hard work that goes into making things look so glossy. Not just clothes, but professionals’ part of this industry need to keep in mind several other important aspects. These aspects are basically the logistics that go into making clothes look perfect. The cut, the size, the color, the fit and the look are factors that go into making clothes look like a million bucks. But there are several factors involved in making clothes a packaged deal so that it sells. Having appropriate labels for clothes is an important factor that makes them a packaged deal easy to sell.

So let us take a close look at diverse range of labels that a fashion brand must have those will blend with the labels perfectly.

• Shipping Labels – Online shopping is creating a lot of buzz and this time it is for all the right reasons. Online shopping requires a lot of international and national shipping. When it comes to shipping products, you need to take care of packaging the clothes products well. The right packaging includes appropriate and specially designed labels those are responsible to protect products from damage.

• Glossy Labels – Glossy labels are a treat for your eyes and almost all popular fashion houses have their set of glossy labels. This label type blends perfectly well with your glamorous clothes and grabs attention. But this label type is restricted just for glam clothes.

• Colored Labels – Having high quality colored labels is quite tricky because colors play a big role in it. The colors need to be of good quality and long lasting. Long lasting implies that the glow of colors should remain intact even after several washes.

• Water Resistant Labels – This is yet again a label type that all fashion houses must have in store. Water resistant labels are the most common label type that most clothes have. Washing clothes is mandatory but the labels should remain intact even after washing. So labels should be water resistant so that it remains the same even after a couple of washes. The need for water resistant labels is a must and that is the major reason for designers to opt for high quality woven labels. The quality does not get tampered even after washing them.

Labels are not noticed much when people visit clothes stores, but they play an important role of giving clothes its identification. So make sure as a fashion business, you give your due importance and attention to labels because they play a significant role in your business.

The fashion industry is extremely dynamic because trends keep coming and going as per the demands placed in the consumer market. In fact, change is the only constant in the fashion industry and designers need to catch up with latest trends doing the rounds. People with a love for fashion designing don’t wait for the trends to come. Instead they bring the change that consumers need to absorb.

Interestingly, labels play an extremely important role when it comes to fashion designing. The reason is, they allow customers to know about the fashion brand that is flaunting latest styles. In the attempt to be different from the rest, the label that has become extremely popular is woven labels. You can always customize the look of woven labels to suit your preference.

• Experiment Various Designs – Custom woven labels allow you to experiment with your label designs and you have the scope to be extremely creative. Experimenting with designs and colors help you come up with a design that is visually appealing and can grab attention.

• Use the Color Psychology – If you wish to design labels that can grab attention, then it is important to know the color psychology extremely well. As per the color psychology, it is best to opt for colors those are soothing to your eyes and trigger a sense of positivity. Warm shades are always welcome and very pleasant, so add more of those shades.

• Customize Designs with Added Motifs – Since you have the scope for customizing labels, you have the scope to add new motifs and give your labels a new meaning. Hand woven labels are always preferred over printed labels. Hand woven touches speak volumes about the skills and talent of craftsmen.

• Consists of Important Information – Labels not just give your fashion brand identification, it also consists of certain important information that users need to know. Information on labels mainly includes clothes maintenance that should be followed. Labels also throw light on the fashion house and designers.

• Combine Various Materials – When it comes to customization, you have the liberty to combine various clothes materials together to come up with a label that is durable. There are several materials which are strong and long lasting. So make sure you strike a combination of materials which would be strong.

Fashion designers opting for custom woven labels have the option to come up with label designs of their own choice and be their creative best.

Labels play an important role in the garments industry because they help buyers identify about the fashion brand. Since labels set the benchmark providing brand identification, it is important to have them attached carefully in your clothes. Brand identification has a significant role when it comes to marketing and branding your fashion business.

The growing importance of labels indicates a huge pressure on label makers to be highly skilled at their job. Labels need to grab attention and that is quite a challenge specially when there is no dearth of well designed labels. So label makers need to pull up their socks and think of effective ways to stand out in the crowd.

Undoubtedly, label makers are facing stiff competition in the label design and manufacturing industry. But following the important tips mentioned below will only help you better the situation. There are a few important fundamentals that all labels makers should remember when designing labels for clients.

• Design the Logo First – In most cases, the logo design comes from the client’s end and your job is to accommodate the logo within the label and make it look attractive. Logos should fit in perfectly within the label without hitting the eyes of your customers.

• Inspect the Fabric – Fabric preference also comes from client’s end, but it is your responsibility to check how good the fabric is. You also need to make sure that the logo design blends well within the fabric. The fabric should not be too thick or thin, because that will not give the label its desired look.

• Determine the Label Size – The label size is important and also quite tricky. In most cases, clients do not understand why finding the right label size is important. In most cases, the logo and the label size are directly related. Make sure you check the logo design and determine the label size that will make the logo look best.

• Try Different Colors – Label maker for clothes have the scope for various permutations and combinations to check the color shades that will look best in the label. Logo design and color is fixed, so you have to experiment with colors for the overall label.

• Ensure a Firmly Done Stitch – You need to think about the stitches that you will apply in labels so that it sits firmly on your clothes without any scope of tearing apart. Make sure the stitch is done by skilled craftsmen.

If you can keep these factors in mind, then staying ahead of your competitors is an easy job for you. You will have the ability to carve your niche in the label making industry.