Category: Clothing Labels

Every company looks for a distinctive way to create an identity for themselves. Hang tags are one of the most important elements of marketing for any company irrespective of its size. We all know that in order to be irreplaceable in today’s market, you really need to be different from others to strike a presence in the industry. Don’t you feel so? Well, clothing hang tags are basically a miniature version of the company. These comprise the company name along with the tagline and other additional information regarding the business. In some cases, there are hang tags which also include information regarding the maintenance of the apparel, accessory and so on. This is applicable mainly on the clothing hang tags which give additional information including the washing and drying methods. In a word, you can say hang tags act as an identity of a company. It is made appealing to the eye with unique designs, font styles and sizes to establish a market presence in the industry. There are two types of tags widely prevalent in the industry and those are- clothing hang tags and gift tags. To know more, keep reading below:

Clothing Hang Tags

Clothing hang tags are generally present with all kinds of apparels. The garment industry depends heavily on the tags for creating their presence among the customers. They consist the name of the brand, the tagline, the size of the clothing and sometimes they also include additional information. They are usually tied to a garment with a ribbon or thread and sometimes they are woven into the clothing as well. So, it depends on the brand choosing the type of tag for its company. Some brands select customized tags for leaving a different impression on the customers as well. It comes in various sizes and shapes comprising unique content. These clothing hang tags work wonder for the customers and also help them in many circumstances like fitting issues, flaws in clothing and so on. For instance, if a customer faces some problem with the fitting of the dress after the purchase can claim for an exchange with the hang tag. This is possible as the hang tags act as the source of reliability for the company as well as the customers.

Gift Tags

Do you notice tags on the top of jazzy covers of gifts presented to you by your friend? Yes, those tags are called the gift tags which are present on the gift boxes. People usually leave an interesting note on these gift tags to surprise their friends, acquaintances or beloved on special occasions like birthday, anniversary and many more special days. Gift tags are available in trendy sizes and shapes. If you want, then you can customize these tags according to your likes and dislikes. They also decorate the gift boxes with an edge making them more interesting to look at.

Now, in a word we can say clothing tags and gift tags are very different from each other on the basis of the content and the purpose. Both of them are equally important but dissimilar in messaging and reaching the people. So, if you’re looking for opening a clothing line, consider the hang tags first. And also, if you’re gifting a present to your beloved consider the gift tags that will automatically beautify the content and convey your message with a personal touch.

When choosing labels for your clothing brand, there are a number of different factors that need to be considered. One of the most important things to think about is the type of label you are going to go for. There are many options available, from heat transfers and printed labels to woven labels. In this blog post, we are going to reveal why the latter option is a great choice.

When it comes to clothing branding, woven labels are viewed as the industry standard. If you look at most of the garments in your wardrobe, they will have a woven label. If you were to opt for a label of a lesser quality, you could give off a ‘cheap’ brand image. Instead, a woven label shows that you care about quality and that you do not cut any corners.

With this type of label, a high-quality thread is used to stitch the label to the garment and to incorporate your branding onto the label. This could be anything from your logo to a company message. The good thing about using thread is that you have the ability to include any design you wish; it can be as intricate as you want. This is not always possible with other types of labels, as the production process does not allow for such elegant and potentially complex designs. The only restriction is your imagination with woven labels.

 Aside from appearance, a woven label is exceptionally durable, and will last for years and years to come. Printed labels, on the other hand, will wear over time. You may find that after a few washes, your company’s name is no longer visible on the label. Therefore, if you are looking for something that is going to brand your business for the lifespan of the garment, the woven approach is undoubtedly the better one.

You also have various types of weave to choose from, including Taffeta, Satin, and Damask. They all have their unique qualities. Damask is used considerably throughout the fashion industry, as it offers a high-quality finish and versatility. Damask gives off a more ‘expensive’ look and is, therefore, a popular choice for mid to high-quality clothing. Logos have excellent definition when this type of weave is used, making it ideal for complex designs.

Satin weave tends to have a dull back and a glossy surface. Simple designs work better for satin labels, as you are going to be restricted to a specific colour range. Due to the stunning nature of Satin and the gorgeous sheen on the label’s surface, this type of weave is preferred for high-quality clothing. Finally, we have Taffeta, which is more suitable for the high volume or low-end garments, for instance, T-shirts. It works well when presenting significant yet little details in a big quantity.

As you can see, there are many benefits associated with woven labels, and many options to choose from too. When it comes to your clothing brand, you won’t something that gives off a good impression and is made to last, and that is exactly what you get with woven labels.

Each of the labels used holds onto its unique benefits and it comes with certain downsides as well. The clothing labels are sewn in the inside of the garment, just below the collar. It acts as a constant reminder for the signature of the brand. The most important reference points on a garment are often contained inside of the clothing labels. For this reason, one can say that clothing labels are important for brand awareness, marketing and garment branding.

Attaching clothing labels so that consumers are able to see or find them at the zone for the sale. Custom clothing labels must be very securely placed and the labels have to be absolutely legible for prolonged shelf life of the product. Every piece of clothing should always come with labels that whether it has to be washed or dry-cleaned. A manufacturer may still need to market it properly.

The five elements that requires to be addressed on the clothing label are:

Washing by machine or delicately by hand.

Bleaching

Drying

Ironing

Warning

Custom clothing tag can add a level of heartfelt detail to a piece of clothing making it feel even more personalized. A custom clothing tag brings with it a fun amount of detail. It has a specific touch which shows how a certain piece might have been created keeping a recipient in mind.

A minimum level washing instruction must be included on the clothing label for better care of the apparels, For example: “Machine wash. Tumble dry” is a minimal worded statement which basically refers to the fact that the product can be tumble dried after machine wash at any temperature of the day. Any type of bleach can be used on the clothing material and  ironing may not be necessary. Collaboration is the key for all kinds of functional and graphic needs that essentially focused over yarn shades, label finish and weave quality.

Also, clothing labels have huge branding benefits. These sent out a lot of message to the customer and contributes in its overall branding aspect. A sorry looking label may drive away potential customers and one might lose out on business. The labels that have been woven exudes a certain degree of authority.

A great looking label is necessary if you are proud of your clothing and wish to show it off as a mark of your own hard work. Even though a label is only a small piece of fabric, it is also a major sign of legitimacy. Without the custom clothing tag the hard work might appear as a byproduct of an unprofessional venture. It is necessary to properly recognize all the collaboration, communication and flexibility while delivering a proper successful end product.

We have all experienced an uncomfortable clothing tag in our lives at one time or another. Was it the cut or maybe the material that made it itchy or rub against our skin in such a way? This is definitely something to think about when planning your own company or group’s custom clothing labels. On top of that, the design element is incredibly important if you want to stand out in a good way from the rest of the crowd.

Should I use printed or woven labels?

Printed labels have the logo or writing printed on them with just one or two colors. If your logo or writing is simple or is being used for mainly informative purposes (such as a small logo or washing instructions), then a printed label should suffice. A key distinction to keep in mind with printed labels is the satin sheen of them.

If you are in need of a fancier tag with multiple colors, you will probably more satisfied with a woven label choice. With a choice of up to eight colors in the logo or writing, this is a main choice for clothing companies to showcase their brand in a high quality, vibrant way.

What type of cut is best?

Custom labels can be cut in a specific way depending on your likes, dislikes, and the type or style of clothing the label will be attached to. A centerfold is self-explanatory—the label is folded or creased in half with the loose ends being sewn into the seam of the clothing article. This is a good choice for either the top of the garment or even a side tag with instructions.

Another common option is the straight cut. This is again what it sounds like—with no parts of the label folded or creased. A straight cut label can be placed anywhere on the garment and doesn’t necessarily need to be sewn on all sides. It can hang outward if needed, as well. This makes it a very flexible choice.

An end fold is a popular option for garments that need to have a sort of built in place that can be hooked, like a sweater or jacket. With no sharp corners, the end fold cut also lessens any chance of being irritating.

Can there be too much color?

Logo and design choice for your clothing custom labels is really up to you, but there are some things to keep in mind. Depending on the material of your label, you might have a limited choice of color. With that in mind, many places have specific shades of color that might not transfer well to a label with a white background. Some companies choose to make a black and white version of their logo to account for any color loss.

There are plenty of things to keep in mind when it comes to custom labels and plenty of decisions to make regarding your final product. No matter what you choose, your label is sure to have excellent quality.

Clothing labels are essential for any apparel. No matter which brand you are opting for, each one of the clothing range comes with a label highlighting the brand name, logo, size, material used to make the apparel along with the care and maintenance tips. Generally, clothing labels are either printed or of the woven variety. If you are wondering what the difference is between printed and woven labels, considering both of them serve the same purpose, we are going to help you out. Following are the pros and cons of using both the types of clothing labels.

Printed Clothing Labels

Printed clothing labels come in either satin, cotton, or tyvek material. Following are the pros and cons of using printed labels:

Pros:

Printed labels are domestically manufactured. With the advancement in textile printing and technology it is now possible to print photographs, do shade and shadow work along with color gradients and fine writing. The textile technology makes it possible to print Monet on the clothing labels. It is now doable to get your favorite painting on the label which is extremely soft to touch.

Cons:

Printing might fade with the passage of time. Moreover, if you wash the apparel on a regular basis and/or use harsh chemicals or put it through dry process, the printing would fade and look bad.

Custom Woven Labels

Woven clothing labels are made out of woven threads. The thickness of the weave is determined by the requirement of the artwork. A loom is used to weave the label. The labels are then either cut or folded.

Pros:
Woven labels are durable and long lasting. They can withstand repetitive wash and dryer use. Damask woven labels are made out of thicker material. This label has a high end appeal.

Cons:
It takes more time to complete the manufacturing of woven labels. This is because the material used to make custom woven labels is imported. You have to take into account the factors related to manufacturing and logistics in addition to the transportation costs. If the production time is lesser; then woven labels would not be a good choice.

Custom woven labels have design limitations especially if the design is detailed and involves 2D line drawing appearance. You have to keep in mind that custom woven labels are made up of weaving loom sequence; hence, you have to take care of the color gradients, shade variance or small detailed lettering.

Final Analysis:
Printed Labels are better than woven labels if you have intricate detailed work involved. However, finally, it ultimately depends on you as to which label you will opt for. Keep in mind that whichever label you opt for, do the planning in advance. It saves both your time and money. What are you waiting for? Go ahead and choose the label that best fits your requirement. If you want woven labels of tailor-made variety because it best fits your clothing line then opt for woven labels.

When trying to create a niche for your business in the clothes industry it is not at all easy. In fact, breaking into any industry is a tough task because no one wants to face competition. The trending designs are innumerable and today’s high demand style will be tomorrow’s forgotten look. This implies how fast things keep changing in the clothes and fashion industry. It is time individuals with a dream of owning their own clothes line understand the business needs and demands well. All a business needs is a proper plan that includes identifying the key elements responsible for running the business.

The plan should help the business to stay afloat in the market with the target audience getting to know about you. It is important to develop the business essentials initially and once that is in place, the branding strategy needs to be given attention. The branding strategy of a clothes business is completely based on the clothes labels and what the business is trying to say.

• Build the Brand – A clothing line is always identified by the company name, logo and the clothes labels. This implies that the company logo and the clothes labels need to be well designed. The logo and the label should be a reflection of the brand and must have a brand connect with the audience. The branding is framed completely on the designs.




• Identify the Target Audience – The marketing plan that a clothes store has is mostly drafted after identifying the target audience group. All the marketing plans need to be based on the likes and preferences of the target group. It is only then that people will notice your clothes brand.




• Create a Strong Online Presence – The virtual world is the place to be in because that is where businesses find their target audience. A strong online presence basically implies a strong social media presence. In fact, the brand labels for clothing along with the business marketing needs to be done on social media platforms.




• Make Necessary Adjustments – As an entrepreneur running a business, it is important to understand that your clothes business needs to be flexible. As a start-up, there will be constant changes and modifications necessary for the business. These changes are only possible when the entrepreneur understands the importance of flexibility and makes the required adjustments.




• Advertising the Brand Rightly– Advertising the business is one of the most crucial aspects of promoting your business in front of the audience. There is a lot of difference between marketing and advertising a business. We all know the importance of marketing but care needs to be taken that you advertise the business in the right channel that will give maximum benefits.

Business usually falters when you keep loopholes or some sort of gaps. The best way to make sure that these are prevented is by keeping a close eye for detail and rectifying errors at the earliest. Efficiency is an essential factor for a clothesline to succeed and become popular.

Nowadays, creating an identity has become indispensable for a brand’s value. Well, we all are aware of the fact that the competition has risen and with every passing day, it will increase even more. So, needless to say, that there is more than one company that has the same business line. For an instance, there are various brands selling clothing apparels, fashion accessories and much more. Now, the main challenge is to differentiate one brand from the other. So, the owners of the brands take refuge to various kinds of tools for their marketing. And one of the many tools is a hang tag or a label for a clothing line. As a company owner, the main aim of a person is to build a name in the industry with its uniqueness. And it is possible with hang tags that act as a brand identity for a particular company.

Now, what are these hang tags? These are basically a piece of paper or cloth that consists the brand’s name, the tagline of the company, the size of the apparel, the washing instructions, the manufacturing place and much more. Hence it acts like a mirror image of the brand that is important for creating a name in the industry and also helps in competing with the counterparts of the market. Well, to get a proper insight of the elements of the hang tags for clothing, keep reading below:

• Brand Name & The Logo – Well, this is a significant element that is a must in hang tags. Now, the proper layout of the brand name, the tagline and the logo are crucial for establishing a brand in the industry. The other elements those are mentioned below can be added but not necessary. As we all know that the customers look for the brand while purchasing apparels. Hence, the brand name is imperative as it gives the company an identity.

• Product Information – This is the second most vital element of hang tags. Now, a product that is sold by a company needs to inform the customers about the texture, the washing and handling methods. And moreover, the sizes of the apparel are also included for helping the buyers during the shopping. So, in a word, the hang tags can be termed as a guide to the customers that makes their shopping easy.

• Contact Information – And last but not the least, the third element is the contact information of the company. Many companies opt to include this feature in the hang tags and some avoid it. Well, giving the contact information will increase the credibility of the brand as the customer will find the base to contact in case of quality issues and many other issues.

So, we can conclude by saying that brands advertise themselves through labeling, hang tags and much more. The basic goal is to make the presence of a company felt in this strong competitive world. And hang tags are one of the essential ways for brand building. Think about it!

When you go shopping have you noticed yourself checking the label of the attire first? Yes, that’s exactly how a label aids brand’s existence in the market. If a company is without any label, the organization will automatically not be favored by the majority in the market. This is only because a label authenticates a brand and customers can fall back to it in the case of damaged or used product later if the label is intact. Well, that is the depth of labeling which is one of the most important marketing tools in the industry.

Now, let me tell you about what a label actually is. It’s just a piece of cloth that consists vital information about the company. For example, it holds in the name of the brand, the tagline of the brand, the size of the attire and sometimes extra information like washing methods, the name of the manufacturing country and much more. So, needless to say, that labeling is an obligatory norm for all the reputed companies in the market.

In view of this, printed labels are the most-liked clothing labels in the industry for their unique features and cost-effectiveness. While there are woven clothing labels as well, however, they are not that popular compared to the printed ones. Now, let’s know about the printed clothing labels in a nutshell below:

Printed Clothing Labels

These are one of the most important and preferred clothing labels of all times. The printed labels for clothing are usually made of polyester, nylon, satin, acetate and cotton twill. As the raw materials used for these kinds of labels are cheap, hence, the production costs of these labels are also low. Now, we all like to buy things that are within our budget. So, if you have a budget constraint then you can easily opt for these labels. All the information in these labels is printed by a permanent ink that lasts for a longer period of time. And last but not the least, these labels are available in plenty in different colors, styles and sizes. Hence, these are always in demand by the apparel industry.

Now, in a word, we can say that labeling forms a significant basis and just can’t be missed at any point. If you’re planning to launch your own clothing line, then start selecting the printed clothing labels which will be suitable for your company. And if you’re a starter, I’m sure you’ll zero down on the printed clothing label as that will be pocket-friendly and your purpose will be served as well. Get started now!

Using personalized labels is the best way to grab attention because you are allowing consumers to know more about your clothes brand by customizing the design. Clothing labels is the best way to inform consumers and potential buyers about your brand. Personalization speaks well about your business and signals at the fact that the clothes store has an eye for detail and offers something exclusive. After all, personalized labels are exclusive and you will find no match for them among other contemporary marketing ideas.

Surprisingly, many entrepreneurs don’t come up with marketing strategies but they design exclusively personalized clothing labels as strategy to push sales. You can always promote the clothing labels and get the sales. If you are unaware of how you can effectively use personalized clothing labels, then allow us to guide you.

• Create a Prominent Perceived Value – Perceived value is the notion that consumers have when they glance through your clothing labels. So, make sure that this notion is bang on and intrigues them to check out your store. Perceived value is quite a challenge because you want to make sure it is right and you are able to make a mark amidst the competition. Well designed labels with a personal touch can only make this an effective marketing strategy.

• Give Attention to Product Packaging – Product packaging is important even when people do not realise the importance it has. The way you pack your product when giving it to customers says a lot about your business and the attention you give to minute details. Even packaging care needs to be taken that the personalized label design is in the forefront. It is a great way to create the best impression about your business and market it at the same time.

• Keep the Colour Palette Constant – The colour psychology plays an important role when designing labels. Each colour has its own significance and it is best to choose colours those are in sync with your brand. Choose the shades carefully because the colours will remain the same throughout even when the trends keep changing.

• Do PR for Your Label Design – Public Relations (PR) is important for any business to survive in the long run and stay in the news for all the right reasons. If you can successfully manage to do PR of your personalized labels, then you are bound to stay in the news for a longer time. It is best to put across the idea or thought behind the personalized design. This will increase chances of customers identifying with your brand.

• Keep the Content Interesting – Content is the main aspect that will ensure customers keep coming back to your store. If you are running a clothes store, then make sure the clothes are good enough for customers to remain loyal to your brand. The task of bringing customers to your stores could be the way you market your labels. So, make sure that the information or content in the labels are equally intriguing.

These are some of the effective ways to market your personalized labels and bring the revenue to your clothes store. This revenue will, in turn, help you to further expand your business.

Clothes labels play an important role in the clothes and fashion industry. The major reason for that is the fact that labels represent a clothes brand in the consumer market. It is important for customers to know the different names that exist in the industry. Having knowledge of the different clothes brands that exist will help them to choose their favorite brand. Along with this, a clothes business must have a name and that comes in the form of clothes labels.

There is a variety of clothes labels available and the common ones include woven labels, clothes labels and printed labels. The label type needs to be chosen keeping in mind the design, quality and material of the clothes in your store. The label designs are customized considering the trends that your store is famous for. In such a scenario it is important for entrepreneurs to avoid some common mistakes when buying the appropriate printed clothing labels.

• Not Checking the Digital Print – After selecting the label design, it is important to check the first digital print of the label. The reason being, the way you plan to design the label and the final output that comes often tend to be very different. In order to ensure that the differences are minimal because you want the clothing labels exactly the way you designed, make sure that you check the digital print of the labels.

• Not Checking the Sample Labels – Once the label designs are in place and the order has been placed successfully, remember to check the first sample set, as this will be a reflection of how the remaining clothes labels will look like. So, checking the sample will help you understand how your labels will come out and also suggest necessary changes

• Ordering just the Bare Minimum – Often entrepreneurs and clothes designers make the mistake of ordering just the bare minimum clothes labels for their stores. This is mainly done assuming that the prices will come down. But that is not the case because buying labels in wholesale is actually a lot more cost-effective.

The clothes label is the face of your business and it is important that the label is of the best quality to appeal to customers and create the right impression. It is time to innovate your labels in order to get the maximum attention.