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Ways Custom Woven Labels Can Support Your Clothing Brand

Your clothing’s brand is a huge aspect that could help set it apart in an ever-changing and demanding industry. Although factors such as the way the clothing fits on a person’s body, the apparel’s colors and style are all important, don’t overlook the smaller-yet-still-important details, such as internal labels. There are several ways these seemingly small components make your brand stronger and could cause it to gain more admiration from loyal purchasers.

They Could Feature a Snappy Tagline

Perhaps your brand is associated with a witty phrase or memorable saying that always makes people chuckle or causes your brand to stick in their minds as soon as they see it. If that’s the case, why not include those words on your apparel’s label? Doing that is just one thoughtful way to make your brand as cohesive as it can be.

They May Serve as Stylish Embellishments

Most people are most familiar with the woven labels that are stitched into the back or side of a piece of clothing and indicate its size and other pertinent information. However, you could also opt to include custom woven labels stitched into one of the outer side seams. These extras may include an initial, a tiny graphic or even a block of color that somehow represents your brand and makes people feel especially fashionable for choosing this particular piece of apparel over other choices.

The Labels Give Crucial Instructions That Make the Clothes Last Longer

Some labels that are stitched onto the insides of clothes only include care symbols that can be especially confusing to people who don’t know how to interpret them. You can make caring for the clothing as easy as possible by indicating the preferred maintenance in plain English. For example, let people know they should only wash a shirt in cold water and hang it on a line to dry instead of using hot water and tossing it into a tumble dryer. When people fully understand how to take care of the clothes that are associated with your brand, they’ll be less likely to deal with annoying factors like shrinkage or fading. Moreover, the likelihood becomes higher that the clothing will last as long as possible. When that’s the case, people get the impression that your clothing brand is very high quality and worth wearing.

Labels Might Make It Easier for People to Find Out More About Your Brand

You’ve probably seen black-and-white QR codes on everything from food boxes to bus stop signs. Forward-thinking clothing manufacturers have also started incorporating QR codes into some labels. After scanning them with their smartphones, people can get more details about how your brand was established, the process that goes into making the clothing that you sell, and other information.

You’ve just learned several reasons to think seriously about including at least one customized label in your clothing. Doing so could make your brand stronger than ever and help it become sufficiently visible in a crowded marketplace.

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Use T-Shirt Label as Part of Your Promotional Strategy

On your way to college or a night out with friends, a t-shirt is one of the most comfortable piece of clothing to wear. Trendy, stylish and extremely casual, if you match your t-shirt with the right pair of trousers and jeans, it can pass off as both formal and informal wear. Both men and women equally love to wear t-shirts at any given opportunity. So, when your company is into manufacturing diverse collections of t-shirts, don’t you think that you need the right t-shirt label to promote your company? Labels can do wonders for your business. Often, thought off at the last moment, labels help to convey some of the vital information to buyers. As a manufacturer of clothing apparels, using the right labels is a part of the promotional strategy. Wondering how a simple item like a label can promote your company? Well, there are many interesting reasons. Some of the vital ones are clubbed below:

  • The main objective of a promotional strategy is to highlight your company in every possible way. The t-shirt label offers the same exact opportunity. In addition to the other ways you promote your company name, the same can be done on the label. Always remember that when your customer is buying your collection, the first thing they will look for is the size. No one likes wearing ill-fitting clothes. This provides the perfect chance to emphasize your company name. Use the company name and logo in a bold way so that the impact is direct and instant.
  • Through promotional strategy you can convey vital information related to your t-shirt collection. Like the size of the t-shirt, the material used to make the t-shirt, the washing procedure along with care and maintenance tips. The main idea behind promotional strategy is to convey the most important aspects of the brand in the most specific way. The t-shirt labels help you to do this.
  • Finally, brand recognition is vital for the success of any organization. When you use the company name and logo in the t-shirt label you are actually re-emphasizing your company’s name in the consumer’s mind all over again. People are buying your clothes because they are aware of your brand and are happy with the quality of the clothes. But, there are many who may not be aware of your company. When they check out the label to see the size and the price, you get the opportunity to promote your company name all over again. How cool is that?

 The above three points beautifully highlight how you can use the t-shirt label as part of your company’s promotional strategy. When you have got this option, why pass it on? Grab it with both hands and make the most of the labels. Check out the different types of labels. You can take your pick from satin, taffeta, woven, stitched and even printed and stick-on variety. Go ahead and select the one that best fits your specifications and budget.

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Use of Personalized Clothing Tags

Author: Maggie Smith
Posted on: Feb 19, 2016

In today’s world of growing industrialization, there is a stiff competition among industries to stand out in the professional world. Big organizations already have a brand presence with its unique tags and labels. These labels and tags are the identity creators for a brand. Then why should the small start-ups be far behind? Like the big brands, small ventures also want to be a part of the race with their sole uniqueness. The personalized clothing tags are made with an exclusive logo, color, name of the company and the tagline if you have any. These tags are able to make the brand feel its presence in the market. It also helps in reminding their customers about its products.

It not only creates an identity but serves other purposes too. Read below to know more.

A Tool for AdvertisingPersonalized clothing tags act as a major tool for advertising. Suppose you’re new in the business and don’t know how to go ahead with it? Your first and foremost work is to create a tag for yourself that will give a name to your products. It will be a reminder for the customers as they can come back if they like your product. If you’re confident about your products then don’t think twice and start advertising through these tags right away.

A Way to Establish Brand identity – Every company has a significant identity of its own. The tags hang around the products to create distinctiveness and give an identity. This helps separate one company from another. Once you’re sorted with the identity of your company, you have to wait patiently to see the outcome of your business.

A Cost-effective Measure – The personalized clothing tags are comparatively cheaper than other kind of branding. Consult a company that will understand your need and create branding accordingly.

A Way to Create Market Presence – Big hoardings, newspaper advertisements and other kinds of marketing strategies involve a lot of capital. Personalized clothing tags are an affordable way of standing out in the market with little investment. Spend on these tags and create a brand presence for your company.

In today’s rat race where everyone is busy giving competition to one another. You should always add the uniqueness to your company that will be an extra advantage in making your brand visible. This is possible in a simple and reasonable way through personalized clothing tags. Decide on the specifications, consult a company that makes these tags and go ahead with it. I’m sure you won’t get disappointed. Try it!

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Use Fabric Labels to Label Your Handmade Goods

Whether you are a clothes manufacturer selling apparels online, quilter, crafter or a hobby seamstress, it means that you are contributing several hours every day to create your handmade items. You have to think of the time and effort invested – it does mean something. This is where fabric labels come into play. Take your pick from printed or woven variety. Think of the labels as the “signature” on your creation. You get to flaunt your creation taking absolute pride in it. Just as a painter signs his work, use the label to sign of your creation.

Importance of Using Fabric Labels

Fabric Labels are important for many reasons. When you are selling your handmade creations, you need to create brand awareness and market your products. The labels will do this for you. When you are offering high-quality handmade goods, you need to ensure that your target audience will remember your collection so that they come back again to make another purchase. Labeling your creation gives it a professional edge, thereby, lending it a sense of credibility. For any customer, the credibility acts as a huge turn on and can be the deciding factor on which they make their buying decisions. The labels used can also act as a reminder of the origin where the cloth was manufactured. Often, this information gets lost and forgotten. To prevent such things from happening use the fabric label and think of it as a long-term investment. There are other advantages of using fabric label as well. This just sums up the branding and marketing angle.

In case, you are planning to sell off your creation, rather you wish to gift it to your loved ones, you can always do so. Here, too, you can use the fabric Labels to your advantage. Opt for the woven or printed version. Convey a sweet message and your heartfelt feelings on the label. Let it be a sweet reminder of the love and strong bond that both of you share. It is a great way to convey your sentiments in the most effective manner. The label will act as a story telling agent when your handmade items are passed down from one generation to another.

In addition to the above-mentioned advantages, there are some of the regular advantages that you will get when you use fabric Labels. You get to highlight the dress size, the fabric used, care and maintenance tips along with the company name and logo. Even if you use the labels for these purposes what’s wrong in it? After all, you are conveying vital information to your customers and are helping them to take proper care of the garment so that they don’t end up damaging it.

Yes, it’s true that adding the labels might seem like a small detail; but in the long run, you will appreciate that you went ahead and used the labels. Your handmade creations are worth it. What are you waiting for? Go ahead and invest in them today.

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Top Questions Asked By the Designers for Clothing Labels

Well, clothing labels are crucial in the clothing industry. They represent the face of a brand and also aid a company to gain recognition in the market. Now, what are clothing labels? These are pieces of cloth that contains the name of the brand, the tagline of the company, the size of the apparel, the washing methods and much more. So, in a word, you can say that they are the miniature representation of a company in the market. And moreover, the clothing labels support a particular brand to stand tall in the competition with other counterparts in the field. Hence, the importance of the clothing labels is established with proper reasons and its effective features.

Now, there are many questions that boggle the mind of the designers who look for creating their identity in the corporate world through labeling. Keep reading to know all about the doubts that the designers have in their minds regarding labels for clothing:

  1. Which is Better? Woven or Satin label?
    Well, both the labels have their own characteristics and uniqueness. So, woven and satin labels are different in their own way. But, if you’re looking for a long lasting label, then you should definitely opt for woven labels as these are attached to garments and they don’t tear off easily. And moreover, the woven labels are cost-effective. On the other hand, if you’re finding a classy label, then the satin label should be your choice. The sheen of the material reflects class and adds value to the brand.
  1. What is RN?
    The Registration Number is the RN number that is required by law. And this is necessary to mention it on the care labels. The importance of this RN number is for the reference that the customers need for getting back to the brand in the case of unfavorable situations. For instance, if the customer faces allergic symptoms after wearing the clothes of that particular brand, then they can get in contact with the concerned company, mentioning the RN number, for further proceedings.
     
  2. What are the Requirements for Care Labels?
    Now, care labels are the labels that contain all the major information like the brand name, the tagline, the name of the manufacturing place, the name of the materials used and the RN number. So, needless to say, that the care labels are vital and care must be taken that not a single information is missed at any point.
  1. Are Hangtags Needed?
    Now, this is your choice. If you like to keep hangtags for your brand then you can definitely keep them. As they provide additional recognition to your brand. So, take a call!

The above-mentioned questions are some of the common ones that leave the designers thinking. Now, clear the doubts and get started with the process of labeling for your brand. Get in touch with Xpresa Labels and know all about the different kinds of labels and choose the one that suits your business requirements the best.

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Top Three Tips to Choose Hang Tags for Clothing Wisely

Author:
Posted on: Mar 25, 2016

Your brand is what other people say about you when you’re not in the room.”- Jeff Bezos, CEO & Founder of Amazon

Do you agree with the above-quoted lines said by the Founder of Amazon? Well, a brand is a sole identity of a particular company that is earned in years with loads of hard work and dedication. One of the essential elements for creating a brand is the presence of hang tags with the product. This helps to build a brand presence that works wonder for the business. Especially hang tags for clothing has brought brownie points as one of the best marketing tools for a particular brand. If you’re planning to begin your own business, start choosing hang tags for your clothing business wisely. Always remember there are a thousand competitors present with their brand name and reputation. Your effort should be to stand out in the crowd with a bent of creative mind and something catchy that will attract the potential customers.

Let’s give you three vital tips to choose hang tags smartly to make an effect in the market. Read below:

  • Durability- Hang tags are prone to damage as they are really not handled properly. Most of the times, these tags are thrown away. But, that doesn’t mean it adds no value to the product. In this context, durability is significant. Choosing a fragile material or paper for tags is a complete no-no. You should always choose a better quality for the durability of the tags. Vinyl, cloth or traditional papers are just a few options that can be considered while choosing hang tags. Your priority is the creation of your brand name so choose wisely.
  • Eye-catching logo & tagline- After deciding on the cloth or paper of the tag, your eyes should look for a trendy logo and a tagline that should be powerful to attract the mass. Share your ideas with a graphic designer and get the best out of him as the logo of your brand. Along with a logo, comes a tagline that hits the nail in launching a brand name. There are many companies where people relate to it via their tagline which shows the power of a tagline in building a brand. So, use your brains and think of an effective tagline.
  • Shape- There’s no harm if you think out-of-the-box and not restrict yourself to the normal shapes like square, circle, and rectangle for the hang tags. Sometimes, abstract shapes of the tags catch one’s attention. An interesting logo, tagline and shape together help to create brand awareness among the mass. So, think wisely and act on it.

If you consider the above-mentioned factors while choosing a hang tag, your efforts can never go unnoticed. Once you make your mind, it’s significant to think of all the elements before executing it. As we all know the best sells in the market, I’m sure we all crave to be the best. Isn’t it? So, choose intelligently and make a mark in the industry.

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Top Three Types of Materials used for Labeling

Author:
Posted on: November 2, 2016

Well, we all know what labeling is. Don’t we? But, still, I’ll elaborate on this subject for those who are not aware of labeling. In today’s world, making a mark in the industry has become necessary to stand at par with competitors. So, if you’re wondering how to create a face for your company? Then here is a solution for you and that is labeling. From the apparel to the furniture industry and much more adapt to the technique of labeling which is widely accepted and preferred as one of the most important elements of marketing. If you think labeling exists for only garments then you’re highly mistaken because the brand face is needed for all the industries to exist in this competitive world.

Now, let me tell you what a label is. It’s a piece of cloth or other materials cut in triangles or rectangles containing all the valuable information like brand’s name, the tagline of the company, and sometimes the size of the attire for the garment industry and much more. There are various kinds of apparel labels like printed, woven, embroidered, athletic labels and so on. Now, let’s see what materials are most labels made of. Keep reading below to know more:

  • Industrial Vinyl – It is one of the popular materials used for outdoor labeling. Its uniqueness is its rating of 9-11 years for its resistance from UV rays, bad weather and other chemicals. Another plus point of this material is that it’s elastic in nature that is convenient for a company who is looking for labeling on curved surfaces. For example, this material is used for labeling of pipelines, tools, cable trays and much more.
  • Metalized or Clear Polyester – Now, this particular type of material has a shiny finish that makes it look like stainless steel. But this is also available in matte finish. So, choose what you like the best for the indoors and outdoors. It’s similar to industrial vinyl and can handle extreme weather conditions. It is generally used for pipelines and air-conditioning units.
  • White Polypropylene – If you want to cut down on the expense of the material used for labeling, then you can opt for polypropylene. It acts as a substitute for vinyl and has resistance power which is commendable. The most significant factor of this material is that it’s more cost-effective than polyester labels. This is available in white with glossy or matte finish. So, select the one that suits your requirement and go ahead accordingly.

The above-mentioned are some of the essential materials that are used for labeling. While there are others too like static cling vinyl, destructible vinyl, foil paper, semi-gloss paper and much more. You must be sure of your need and then pick the material for your organization’s label. All the best!

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Types of Fabrics Used in Apparel Labels

Author:
Posted on: May 12, 2016

Clothing labels have an important role to play in creating a brand connect with the target audience. In fact, clothes labels are often considered the bridge that connects clients with the business. Labels increase retention span among people and give clothes an identification that they require. Identification and retention power are the major catalysts that can push sales and make the clothes business successful.

Interestingly, the finishing look of the label speaks a lot about the clothes brand and the quality of clothes offered. Well-designed and neatly presented labels reflect the entrepreneur’s eye for detail and the extra care he has to attain for finer perfection. When talking about finer perfection and making efforts to achieve it, the choice of fabric used for making apparel labels need prime importance. Let us take a closer look at the various types of fabrics used in making apparel labels.

  • Cotton – Cotton is touted to be one of the most popular and commonly used fabrics when designing clothes labels. The reasons for its wide use are primarily because the material is very soft, labels made from cotton fabric are durable and the material is versatile. The longer fibers of cotton material can be easily spun into finer yarn. The advantage of fine yarn is that it can be tightly bound making the label a lot stronger.
  • Linen – Made from flax fibers, linen material is naturally smooth yet not elastic. In fact, linen is considered to be ‘go to’ fabric during summers because of the sense of comfort it offers. Interestingly all the summer trends that you spot in the fashion circuit have clothes labels made of linen material. When thinking about summer fashion, choose linen labels.
  • Wool – If linen is the fabric chosen for summers, then winter is all about labels made from wool. When making labels from wool, the quality of the wool is of prime importance because good quality wool is required to design good quality labels. The best way to judge the quality of woolen labels is by checking the diameter of the wool and the individual wool fiber used to make the clothes labels.
  • Denim – Denim labels are quite rare and give the rugged and edgy look to clothes. Labels made of denim are extremely fashionable. Denim labels need to be of high quality and that is completely based on the quality of the cotton used in weaving the material together.
  • Leather – When talking about fabrics used in designing apparel labels, you cannot really include leather because leather is not a fabric, it is a material. The reason for still including this is primarily because leather in spite of being a material is commonly used when designing labels.

Going by recent consumer trends, labels need to have simplistic designs so that they increase visual appeal and retention power among the audience. Flashy images and loud colors are great, but they should not be added together in a particular label design. Adding all trendy elements in your label is not the best way of designing labels. The focus should be to strike the best balance between the fabric, design, color and font used in designing labels.

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Types of Garments Labels Used in Clothes Stores

Garment labels are not just a piece of fabric that is attached on your clothes. It has a lot of significance in the clothes industry because it is a medium that designers use to communicate. Labels give identification to the clothes and help potential buyers know more about the clothes brand. This is considered to be an effective marketing strategy that clothes businesses use. Going by statistics, labels are instrumental in making the sale happen and increasing revenue. However, don’t be under the assumption that just by adding labels you will set the revenue bells ringing of your clothes store. It is important to design clothing labels for your garments those have a brand connect and appeals to buyers. Visually appealing labels are the best way to increase retention power among buyers and they will keep coming back to your store.

Why the Necessity of Having Labels?

Garment labels might be a small piece of cloth but it has a lot of significance and importance in the clothes industry. As has been mentioned previously, labels communicate a lot about the clothes and the store. It is this communication that is necessary and plays a key role in marketing clothes. So let us take a look at the communication aspects of the labels:

• Conveys the materials of the clothes
• Instructs about the clothes maintenance tips
• Informs about the manufacturers of the clothes
• Highlights the size of the clothes
• Communicates the customized look of the labels

The labels are diverse and varied in its look and appeal because they are an extension of the clothes brand and no two clothes brands are the same. Each fashion brand has their own set of beliefs and vision so the label design will be crafted accordingly. Customers can identify the clothes brand just by one look at the labels so make sure your labels are well designed. Since we know how important it is to have well designed labels, let us take a look at the production process which takes place on a large scale.

Production of Labels

Clothing labels can be made using a variety of fabrics those have different finishes and ways to stay attached to clothes. Both the finish and the attachment of labels on clothes is completely a decision that the manufacturer needs to take. Even the production process is a decision taken by the manufacturer keeping in mind the overall benefits of the company and the clothes business. There are two different production processes and they are producing individual label pieces or a continuous roll of labels. For the latter process, after the labels come out in one roll, the labels are cut individually and attached to the clothes.

Fabrics Used in Labels

The commonly used fabrics in garment labels are damask, satin, taffeta, semi damask and cotton. Amongst all the above mentioned fabrics, satin remains the most commonly used fabric while designing and making clothes labels. Leather labels are also a popular choice for jeans and trousers to add to the rugged look.

Clarity about the different types of labels will help you boost your business visibility.

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Top Advantages of Using Custom Labels for your Company

In this world of growing industrialization, making an identity in the industry is crucial. Now, the main question is how will you achieve that? Well, one of the many ways is labeling that works tremendously and is solely responsible for building a brand. For instance, while shopping the majority of the people prefer apparels with a label compared to the local brands with no labels. So, it doesn’t only create a name in the industry but also builds a position that is hard to tamper with. Now, there are many types of labels which include woven labels, printed labels, embossed labels and much more. Out of which custom labels have gained popularity for all the right reasons. So, what are these custom labels? They are basically labels that add a personal touch to the labeling with special elements like extra information, the presentation, the picture on the label and much more. So, a person who is looking for adding an extra effect to his brand will definitely opt for custom labels.

Using Custom labels in NYC is the best way to be creative as well as informative. So, the companies make an impression that is difficult to ruin with the custom labels. The purpose of standing out in the crowd and making a mark in the industry will be fulfilled by these labels. Apart from making a name, these also help a company in many ways. To know them in details, keep reading below:

Key marketing tool – Well, the custom labels are known primarily as one of the best marketing tools in the industry. For a person doing business, his goal is to market his product as much as possible for better recognition that will automatically bring him good business. And this is possible with custom labels that don’t only create an identity but also adds an extra edge to the brand.

A sole identity creator – Now, one of the exclusive features of custom labels is that they are not similar to other types of labels. This doesn’t only boost a company’s presence but also compliments the company for the better. Nowadays, everyone strives to stand out in the market with something selective. And this can be achieved only with the custom labels.

Facilitates long-term business – With the custom labels, comes the opportunity of doing a long-term business. While there are many other different kinds of labels available in the market, but the custom labels is one of the sole reasons that lead a path for the successful business. So, a brand that is looking to staying in the competition for a prolonged time, will definitely opt for these labels.
So, it’s needless to say, that these labels are distinctive and generate publicity in their own way. The clotheslines that are searching for ways to create a status for themselves, their first and only choice are the custom labels for all the above-mentioned advantages.

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