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How to Create and Design a Custom Label for your Clothing Brand

Are you a budding entrepreneur who’s planning to launch your clothing line anytime soon? Have you given much thought about the clothing label? If not then it’s high time you equally pay heed to the label type and tags as it will serve as your visiting card and lend a distinct identity to your brand.

By creating a custom printed or woven label you will be able to influence the purchasing decision of a lot of potential customers as most of them look up to the brand label and then decide to buy the product.  The best feature of creating a custom label is you will be spoilt for a variety of choices. You can personalize the shape, cuts and folds, design, color, logo, font, and the concept of the label and tags.

How to create the design

You can enlist help from  where you need to insert the length, width, font type, font size, text color, background color, and label size. You can create your label template and select the type of material you would like to apply.

You can also take control of the increasing, reducing, or resizing the label size and content. These design tools will also ensure you don’t misprint the content and offer the flexibility to provide the file format including a simple design, MS Paint, Clear Sketch or the font written in an email with requested positioning and layout.  The label makers will provide you the sample within a few days to ensure your label is ready to be printed in bulk per your requirements.

The label content

A custom label consists of minimal or detailed information based on the business requirements of the client. Generally these are the main features that should be included in the clothing label, tags, and hangtags:  The brand name, tagline, product name, size of the product, batch number, ID, address of the manufacturers, warning, care instructions, barcodes, interesting trivia of the brand, and other information relevant to the product and brand.

The type of label

Woven or printed, you need to decide the type of the clothing depending on your budget. You will be offered with woven labels, which can be satin, taffeta, and damask. Woven labels are created by using threads that are projected through a loom to provide a high level of detail similar to embroidery but with much more sophisticated stitches and finish.

You can also create printed labels with satin and hang tags. The printed labels are a more affordable option than the woven labels which are created using high-quality ink.

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How to Choose your Custom Clothing Label Maker

So you’re all geared up to launch your clothing line but still left with one of the most important things – creating good clothing labels. Custom clothing labels can be the best solution to get it just the way you want it to be. There are a host of platforms which will assure you with high-quality deliverables. The challenge is to pick out the ideal label maker aligned with your business requirements. Here are some of the things you should consider when you opt for ordering your custom clothing label.

  • The label-type factor

The label makers should give you the flexibility to choose different types of labels tailored to your budget. Woven and printed is the most common type of label which is usually considered by clothing line businesses. Woven and printed labels again are categorized into various types like Satin, Tafetta, Damask, and many others.  

  • The cuts & folds factor

Check if you are able to choose the right cuts and folds for your label. Center fold, end fold, Mitre fold, and Manhattan fold are generally considered for clothing labels. Straight cut, Circle cut, and custom Die cut are common types of label cuts.

  • The logo & design factor

This is one of the crucial parts that will determine the fate of your brand name. Create your brand logo and design wisely to ensure it has a connecting factor with your target customers. You can opt for online label design tools where you can choose the label size, font, text color, background color, etc. You should be able to submit your designs in file formats like .jpg, .pdf or .ai files. To learn how to make your custom clothing label attractive, 

  • The time factor

Make sure the label maker doesn’t take an eternity to deliver your bulk order. Once they receive your quote, they should send you a custom quote with appropriate samples within a day or two. Once you decide on purchasing, the order should not take more than 15 days to reach you.

  • The cost factor

How will you ensure that you are given value for money from your label maker? There should be no catch when they say things like, ‘No upfront cost’ ‘No Hidden cost’ or ‘Free set-up fees’. They should call a spade a spade and stick to what they promise.

  • The durability factor

You wouldn’t want your label content to fade away by a couple of washes, isn’t it? Make sure the label makers send you samples that establish the high-quality and longevity of the labels. Please note, woven labels are much more durable than printed labels because woven labels are woven in a high-quality thread and printed label content fades after several washes. However, printed labels are much more cost-effective than woven labels and it is used by a lot of big clothing brands.

Last but not the least; please go through the privacy policy and terms and conditions thoroughly to stay on the same page with your custom clothing label maker.

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How to Choose the Right Type of Label for your Brand

A consumer is always on the lookout for a brand label that matches their taste and preference. They decide whether to buy or not to buy a product based on the brand label and its content. But a lot of companies are still not sure what type of label is suitable for their products. This blog is a rundown of different types of labels to help the businesses choose the right label for their brand.

Woven labels

These types of labels are created with high quality weaving material and woven touches to assure durability that can be tested under harsh conditions. The price of these labels depends on the customization of color, content, size, and cuts. These are woven by different types of looms according to the requirements of the client. These are generally preferred in clothing line business and the labels can be produced in various forms like high definition, damask, satin, and taffeta. Woven labels are used for products like children wear, t-shirts, pet products, sportswear, Men’s and women wear, etc.

Different forms of woven labels

High definition woven labels: These labels are created with the highest quality weaving material with more number of thread counts for a smoother finish and cleaner cut.
Damask woven labels: These labels are prepared by using soft texture thread to fill in more details of the brand and product.
Satin woven labels: As the name suggests, these polyester blended labels are created by using needle or broadloom set up assuring a smoother texture.
Taffeta woven labels: These labels are also polyester based and are used for products that cannot be exposed to skin.

Printed labels

Printed labels are more a cost-effective alternative that are popularly used by a lot of big brands. These labels are imprinted with ink and unline woven labels these are susceptible to fading away with frequent washing. However, a good label maker will assure high quality ink for more longevity. They can also be used for hang tags with different types of printed touches like matte, glossy or semi glossy. Printed tags are mostly favorable in businesses like clothing line, fashion and lifestyle accessories, home accessories or industrial uses.

Adhesive or Heat seal labels

Adhesive labels are pressure sensitive labels that can be printed or woven and are used for products that are not exposed to washing and rubbing. These peel and stick labels are generally used for items like industrial products, glassware, shoes, medical equipment and devices, stationery products, etc.

If you’re into clothing line business, you should focus on the type of size labels. Size labels again can be printed, woven or peel and stick.

Now that you know the different types labels that can be ideally used for your company, you can order clothing labels or any other types of labels at lowest prices. Simply upload your design here or use Xpresa Label’s Design Tool.

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How Important Can This Little Piece of Fabric Be?

No matter what the industry or market, a brand’s aesthetic–any visual representation of the brand–is incredibly vital in maintaining a customer base and catching the attention of new customers. There is perhaps no industry where this is truer than the clothing industry. In addition to creating a cohesive and distinctive style for a brand in the clothing itself, a clothing brand will have a specific aesthetic with their advertising and more specifically their label.

Why the label?

A clothing brand’s label can be everything. This is no overstatement. A clothing brand’s label can be the most vital element among everything else that goes into a product. This is immensely true when you look at brands like Levi’s. Their label is simply a tiny little red tag with the word “Levi’s” on the back pocket, and any pair of jeans with this tag is instantly recognizable. There is no better way to build a clothing brand than by letting it be known when people like and wear your clothing, and the subtle but distinctive Levi’s label is a perfect way to make this happen. Their advertisements are walking down any street at any time of day, and the wearers don’t have to be self-conscious about being a walking advertisement. If you want to know what jeans someone is wearing, it’s easy to find out.

Another example of the importance of labels with clothing companies is with high-end fashion brands. With many of these brands, the price of any given item is determined solely by the label. Take any piece of Gucci clothing and remove the label and it instantly loses just about all value. In this sense, a label can be worth thousands of dollars. Another point to make here is that a label must also remain constant. If a label changes, you can disappoint a loyal customer base who has grown attached, and you can confuse would be costumers who are fans of older pieces. You want everyone to instantly recognize your label so that a great piece doesn’t miss out on being associated with your brand.

How does this apply to me?

No matter what your goals are with your clothing, having your clothing labels personalized can be a major step toward making something big. Whether you are just having fun making clothing for friends or you are starting your own business, your label is your stamp of approval and authenticity. Your label is proof that all of the hard work that went into your clothing was done by you, and if you’re proud of it, you should want to show that off. If your goal is to grow, make it easy for fans of your work to know who made it so they can find it for themselves. Don’t ever let your label be an afterthought or an insignificant piece of fabric, because if you ever find yourself as the next Levi Strauss, you’d hate to be embarrassed of your label because it’s not something you can easily change.

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How Customized Labels Can Benefit Your Clothing Business?

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Posted on: August 12, 2016

Entrepreneurs, with a desire to make it big in the fashion industry, always aim to stand out amidst the crowd of fashion designers. But how? That is one of the fundamental questions looming large over their heads. They have this expectation of themselves that they need to stand out because of their vision. This vision motivates them to give their clothes line a distinctive shape. To brush up their vision and give a distinct perspective, it is important that they get basic guidance. A guidance that comes in the form of tips like the ones below.

High-Quality Clothing Labels – The final finishing touch you add on your clothes are the clothing tags. The clothing tags are the identification mark that separates your clothes products from those of your contemporaries. Clothing tags are the benchmark that address your fashion sensibilities and brand. Make sure your clothing tags stand out just like your fashion collections. Tags are synonymous with your fashion sensibilities so it needs to flatter your reputation. In case your clothes are all about high-quality designs those are latest in the fashion circuit, then it is important to design equally high-end clothing tags.

Precise Clothing Tags – Clothing tags are basically the finishing touch you give to your fashion collection. It is pointless to do it in a rush or just randomly place it. Clothing tags are important because they address the clothes directly to your brand. So, if tags are not good enough, then this will directly hit your brand and market value. Surely that is not a good thing for your fashion business. So, make sure you place your clothing tags strategically so that people can take notice of it. People spotting your tags immediately will trigger your sales and will increase your brand value.

The Material of the Clothing Tags – Understanding the power of clothing tags, it is important that you choose the design, layout and material of your clothing tags appropriately. It should be a reflection of your brand and the kind of fashion collection you exhibit every season. The first choice that you need to make is whether you want printed or woven clothing tags. This decision is crucial and the layout or design follows after this. It leads to choosing an appropriate material and then the design is executed on it. This actually makes clothing tags address your designs directly to your target buyers.

So, make sure you take a deep interest in choosing clothing tags because that will help people connect and identify with your brand easily.

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How custom woven labels work wonders for your brand

Before launching your product, choosing the right type of label for your brand can be quite challenging. You should rely on those label makers who would give you an option to create your own customized brand label. Now whether you want custom woven labels or printed labels, it depends on the product. Woven labels, as the name suggests, are labels that are woven with high-quality thread in a loom. While printed labels are inked on the fabric of the product. In this article, we are going to discuss how Custom woven labels might work wonders for your brand.

  • Buzz creation

While strategizing a marketing plan for promoting your product, you must have given ample amount of time in designing your brand logo and design. Similarly, customizing a woven label is equally important to create your distinctive brand identity in this competitive market. This way you can break through the clutter and create a buzz for the brand.

  • High-quality label for your high-quality product

A good label maker will always use the highest quality thread count. This not only gives precision and smooth finish but also provides room for sewing more details and special care instructions.

  • Durability and scalability

One of the best benefits of woven labels is the guarantee of durability. The labels are carefully sewn as per your requirements and manage to withstand the test of time even if the product demands frequent washing.  

  • Connect with your customers

Of course, you must have a particular target group for your product. Therefore, you need to customize the label as per your desired design, cuts and folds keeping your potential customers in mind. This way you can connect with your customers more effectively and also nurture customer loyalty.

  • Boost sales

Labels are the face of your brand and a well-made woven label is bound to attract more customers and ultimately boost sales. Do a market research or a survey as to what type of designs will hit the psyche of your target consumers and then use it for the label accordingly.

  • Play with the colors

If color plays a major role for your brand then custom woven label makers will offer you a wide range of colors to choose from. It is much more cost-effective than printed labels as you don’t have to pay the additional cost for customizing the colors on the label.

  • Write Care content with special care

Customers always look up to the special care instructions to avoid discoloring or any kind of damage. You should ensure your custom woven fabric should have the care instructions that are easy to understand and to the point.

  • Custom cuts and folds for perfection

A good label maker will abide by every requirement of yours to a T. They will also offer you multiple cuts and folds options to make your brand label perfect. 

Get the best custom woven label for your brand that is created with pre-dyed woven threads. Get your free quote here.

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High quality printed labels for clothing

Xpresa is an online printed clothing label company which produces high-quality bespoke labels. With clients including Fortune 500 companies, the firm’s products are highly regarded. Designing and manufacturing clothing labels with a company like Xpresa will guarantee you an outstanding product.

Why choose Xpresa?

If you have your own clothing company and would like to outsource the label design and manufacture then Xpresa is the company for you. Their experienced team will help you come up with a suitable label to promote your printed labels clothing brand. Once a proof has been approved, they will dispatch the labels to you in 8-10 business days. Their customer service ensures they have an exceptional reputation as an online label retailer. All costing options are available upfront.

Types of labels available

Printed clothing labels are available for brand logo labels as well as the care labels. Additionally, Xpresa can make hang tag labels for use outside the clothing. The printed labels are fine and flexible which makes them easy to sew onto clothing. The hang tag labels are of a cardboard material and are usually attached by string.

There are varied materials you can choose from when designing your clothing labels:

Satin Acetate

Satin acetate is the most common material used in printed labels clothing. It is generally used where comfort is important as well as cost. Due to the nature of the acetate, three colours can be used on a label. They are manufactured with pre-made ribbon that can be printed on. An ultrasonic cutter can be used for a smooth finish where the label will be in contact with the skin. Examples are available to view on the website.

Woven labels

Woven labels are a superior and hard-wearing choice. They are incredibly smooth and comfortable to wear. Up to eight colours can be used on the label design ensuring a striking and unique finish. They are extremely durable and can withstand harsh environmental conditions. They will endure countless wash cycles without fading in the way that ink labels can. As the labels are woven using thread colours they can accurately reproduce your artwork ensuring that your label is unique. Examples of woven labels are available to view on the website.

Choosing the right size and colour

You can choose labels with different font sizes depending on your needs. The smallest print font for labels is 5pt, however, the larger the font, the easier it is to read. Woven labels are best used with an upper-case lettering in a larger size font.

Using the colour chart provided, you can choose the colours that you wish to use in your labels. Over 3000 threads are available for woven labels, a fantastic colour range that should match your criteria.

Design

You can use the design tool on the website to create a straightforward design or attach a picture with your design on it. Where possible, this will be reproduced and a proof copy will be sent for approval.

With the promise of a quick turnaround as well as free shipping, Xpresa is an excellent choice for your clothing printing needs. The testimonials on the website are evidence of the successful work produced for a variety of clients. The online design tool and ordering service make buying labels very easy indeed.

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10 Mistakes to Avoid before Launching your Clothing Line

Many aspire to start their own clothing line, but only a few can taste success. Research reveals, 53% of clothing line businesses are likely to fail by the end of the fourth year. Many clothing businesses tend to be on the line because of a lot of reasons. Here are 10 mistakes an aspiring entrepreneur should avoid before launching their business.

  1. Your designs are common

People have become very conscious of their sartorial taste, and common designs are a big turn-off. Make sure the designs are unique and have a class appeal.

  1. Lack of research

How will you know which types of designs are more appealing to the mass? How will you decide which designs are in-demand but are not readily available? Research plays a huge factor in answering these questions, and many avoid this part. Online surveys can help you with your research work.

  1. No Variety in design and sizes

Of course, your clothing line will have a niche target audience, but even they will be expecting variety in designs and sizes. Don’t restrict yourself to monotonous designs and offer variety to retain customer loyalty.

  1. Not aware of competitor’s work

In a rush to launch their products, many end up ignoring their competitor’s work. It is really important to keep a close tab on your potential competitors’ work and move forward with your marketing strategies accordingly.

  1. Not having a website      

It has now become an imperative to maintain a website keeping the lifestyle trends of the millennials in mind. Many entrepreneurs lack this and restrict a lot of potential clients to reach their products. A mobile-optimized website has, therefore, become the need of the hour.

  1. Not maintaining a social media account

It is will be considered a cardinal sin if you don’t maintain your business accounts on Facebook. Instagram, Twitter, and Pinterest. Invest a little in paid ads with images of your products with a link to your website to reach out to the maximum target group.

  1. Not paying heed to honest feedback

Clothes selection is relative and differs from person to person. Many designers can’t deal with negative feedback from their clients. Criticism will always help you make a list of things you need to incorporate in your designs to reach a broader spectrum of customers.

  1. Not making a realistic plan   

Many fail to create a well strategized promotional plan according to their budget. If your business does not match with your budget, then you should find partners who will help you with your finances.

  1. Not teaming up with e-commerce sites

The promotional plan should always include teaming up with leading E-commerce sites to reach out to maximum people and enhance online brand visibility.

  1. Not creating an attractive label and tag

A brand logo and label creates an impression in the minds of the buyers. It is really important to make an attractive logo and create custom clothing tags and labels aligned to your brand identity.

Create your custom label and tag here.

Read more: Different styles and types of Clothing label

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Add Brand Value to Your Clothing With Printed Labels

There are many benefits of adding labels to your clothing. You can complete the look of the garment and add a professional finish with the right labels. Once you have come up with a good brand and logo design that represents your clothing line, you need to make sure people see it and recognize it.

If you invest time into creating your brand and labels you can efficiently add value to your business. Printed hang tag labels are a fantastic opportunity for you to add brand value to your clothing. They are custom made with your design and come printed in full color. Hang tags support the majority of design and can accommodate the finest detail as they are made using a printed card. These are attached to your clothing using a piece of string or pin promoting your brand in the store.

A hang tag can display anything you like to from your logo to website details. It’s a good idea to add your garment size and cost on there as well as this is what customers are usually searching for on the tag. The presentation is important to add the most value to your brand. Create an eye-catching tag that shows your logo on one side and essential information on the other. Create something exciting that will stay in the mind of your customers and become easily recognizable while they shop.

Printed labels are also used to add brand value to your clothing. They are created using satin and are usually a stock white background. They only offer limited colors, but are a simple way to add your text and logo. Printed labels are fantastic to add the necessary care instructions onto your clothing. They are sewn into the garment and are the cheapest of choices to add care instructions to your garment. There is a variation of cuts available to suit your requirements and sizes so you can choose suitable labels to match the garment size.

Good labels make your garment and your brand more professional. A lot of consideration for presentation and planning should go into the label before you add it to your clothing. The design you choose will be to your own taste as the labels are fully customizable. It’s important to take time creating your labels and even request a free sample to make sure you’re satisfied. You can show to friend or family and ask their opinion. You need to invest time into showing others the labels and ensure the image you are hoping to portray is what others see.

If you are creating your own clothing brand, satin printed labels and hang tags are a way of finishing off your product before sale.

Without the correct labels on your clothing people won’t know who has made it, how to care for it, and even the garment cost. If people can’t clearly see your brand, how will they recognize your brand in the future? A quality label will compliment your brand and assist in establishing your clothing professionally.

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Things To Remember When Designing Your Own Custom Printed Clothing Labels

If you’re thinking about starting a clothing line, then you will know it’s a competitive market. If you want your garments to stand out you must take extra steps to entice customers and create a memorable brand. Your garments may be highly attractive to customers, but that’s not enough if they can’t easily identify the size and cost.

There are two types of printed labels and below is what you need to remember about both when creating the design of your custom printed clothing labels.

Printed Satin Acetate label

These would be sewn into the garment and are soft to touch.

  • They are a simple way of adding your brand to the garment and are sewn in.
  • Make use of a printed Satin Acetate label by adding your logo, size, or care instructions.
  • Don’t overdo it on the design; the size of this label must be suitable for the garment it is being sewn into. You don’t want the label to be too big or too small.
  • Only add necessary information, so you don’t clutter the label.

Printed hang tag labels

  • A hang tag can be used basically as a business card. This goes home with your customer so add information such as your logo and website.
  • Use the hang tag label to allow customers to differentiate your clothing line from others. Add your brand and think of something quirky that will be memorable.
  • One of the main things to remember when designing you label is it must stand out from competitors. Don’t try to ‘fit in’ as you need a label that is unique.
  • Make sure you choose a label size that matches the garment you are attaching it to.
  • Make the labels attractive to draw the attention of customers.
  • Make sure the text is easy to read and stands out against the background color.
  • If you can create an attractive label you will draw the attention of your customers and they are more likely to remember your brand.

Some people prefer printed clothing labels to be minimalist, and some like something a bit bolder. Whatever you prefer, keep in mind your target audience. The label will be more powerful if you focus its design towards those that are most likely to buy the garment. Think of the range you’re creating as well, and if the style is sophisticated, keep the label sophisticated, or if it’s party wear, then create something a bit jazzier.

The main objective of printed Satin Acetate labels is to display your brand, garment size, care instructions, or any other relevant information that you wish to be sewn in. A hang tag is attached with a piece of string or pin. The design of this is just as important as it goes home with the customer and gives you more space to add your tagline/website and brand to increase brand awareness.

Use your labels to attract your customers and stand out from competitors by creating a design that is unique and eye-catching. These small labels offer a massive opportunity to establish a brand and promote your business.