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What Makes for a Loyal Customer? When a piece of clothing fits just right, and it expresses yourself in the exact way you’ve been looking for, a personal relationship with the brand is created. When this piece of clothing is tried on, the wearer feels that there are shared values with those who created the […]

Author: Maggie Smith Posted on: October 19, 2016 Hang tags!? Yes, we are talking about the small piece of fabric/paper found attached to each and every piece of clothing we buy at the retail shops. You must be aware of these. Now, we all know the utility of these hang tags, don’t we? These tell […]

Businesses understand the importance of branding and all entrepreneurs need to focus on implementing effective strategies to create and establish a strong brand presence of their business amongst the mass. Irrespective of the size of a business it needs a well-planned marketing and promotional strategy. This is primarily because even a small business needs to […]

Author: Maggie Smith Posted on: Mar 10, 2016 Entrepreneurs running a small business have a tremendous opportunity to grow their business and brand them effectively in spite of having a shoestring budget. Many owners running a clothes store are of the opinion that an effective branding strategy is not dependent on the budget but on […]

It’s time to put the finish touch on your clothing. You want a way to show the customer all of the incredible work that went into each piece and showcase your brand that you have worked so hard to develop. It sounds like a tall order, but it is definitely possible to show all of […]

There is no denying that the fashion industry is a competitive one. There are many clothing companies all over the world that are vying for people’s attention. This is why it is critical that your business stands out from the crowd, and the only way to do this is to ensure that your branding strategy […]

Author: Maggie Smith Posted on: Oct 15, 2015 Fashion business is extremely glamorous from the outside but it requires collective team effort from everyone part of the business. It might look all glam, but there is a lot of toil and hard work that goes into making things look so glossy. Not just clothes, but […]

Author: Maggie Smith Posted on: Nov 05, 2015 The fashion industry is extremely dynamic because trends keep coming and going as per the demands placed in the consumer market. In fact, change is the only constant in the fashion industry and designers need to catch up with latest trends doing the rounds. People with a […]

Author: Maggie Smith Posted on: Oct 22, 2015 Labels play an important role in the garments industry because they help buyers identify about the fashion brand. Since labels set the benchmark providing brand identification, it is important to have them attached carefully in your clothes. Brand identification has a significant role when it comes to […]

Author: Maggie Smith Posted on: Oct 01, 2015 Having a natural flair for creating your own clothes deserves to be brought out in the limelight. However, it is important to take baby steps initially so that you can gradually establish your own setup. Starting your own independent clothing line requires not just the courage to […]