Author: Xpresa

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The importance of labels in marketing your sports products

Marketing refers to your company’s capability to market and sell products to customers. It can be accomplished through advertisement, campaigns, and social media activities. In so doing, you improve your brand’s reputation and credibility, ensuring that consumers are aware of your merchandise.

Whereas most plans concentrate on mediums such as billboards, print, and media platforms, it’s critical to not overlook the potential provided by labels. Labels are the most underappreciated marketing tools, as most marketers regard them as purely ornamental.

Nonetheless, labels can be a huge factor in the marketing of your sports product, and here are some reasons why:

1. It helps to establish a brand

A solid marketing plan is built on the premise of creating a brand. Once you’ve built a good sports brand, your customer will associate it with loyalty and excellence. The labeling on your sports products is what notifies customers of what they’re buying. That’s why your sports label must include vital information about the brand like your logos, trademark, and catchphrase. Labels are designed to aid recall and commitment among your customers. We know that if customers remember your goods, there’s a good chance they’ll buy them again.

2. Sets itself apart from the competition

You can distinguish yourself from your opponents by using sports labels to display your product’s name and brand. Eye-catching sports labels will encourage prospective customers to buy your products.

3. Gets people’s attention

You can spend a lot of money on promoting your sports merchandise, but if it doesn’t catch the targeted attention of the consumer, there’s a decent possibility it won’t sell. Labels are critical for capturing your customers’ attention. Developing a distinctive and appealing label greatly boosts your chances of expanding your business.

4. Persuades buyers

It’s your very first attempt to persuade the buyer to buy your sports goods once they’ve snapped them up. This necessitates the use of an efficacious sports label. And that is why:

  • If your sports label has powerful branding, it demonstrates to the customer that your sports product is reliable.
  • The content on the sports label is crucial in determining whether your product satisfies the needs of your customers.
  • You could use the label on your sporting goods to give additional content that may persuade customers to say “yes” instead of “perhaps next time.”

Xpresa – One-stop shop for sports labels

All types of athletic sports equipment can benefit from woven labeling. Our professional team at Xpresa Labels will create the best water-resistant sports labels as affordable and effective for your business. When it comes to sports labels, we will be delighted to help you in any way we can. Contact our courteous staff today for assistance.

Summary

The ability of your organization to market to sell things to consumers is referred to as marketing. Labels, on the other hand, might play a significant role in the promotion of your sports merchandise. Xpresa Labels will design the new water-resistant sports labels for your enterprise that are both inexpensive and effective. When it comes to sports labels, they will be happy to assist customers in any manner possible.

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Woven Vs Satin labels—What’s the difference?

There’s no denying that you’d like your label to appear on every one of your apparel. You desire your customers to understand whatever they’re receiving and where they could get much more if they like it. It’s crucial to pick amongst woven and satin fabrics for garment labels. You should compare both fabrics before making your final decision. It is important to consider the aesthetics of the label, what it says about the clothing, and how durable it will be after repeated washings.

Different labels can convey a range of messages, so picking the appropriate one of those for your items is critical. You risk jeopardizing your entire venue’s aesthetic if you don’t. But how do satin and woven labels vary? What’s the difference between the two? In the following article, we’ll explore these significant differences.

The satin labels

Satin labels may indeed be your greatest option if you’re looking to generate a significant look and feel. Xpresa Labels carries out the best label satin printing process to fabricate the chic satin labels. Customers will instantly notice the difference in the label’s appearance, and they will recognize the change in the feeling of the apparel when they put it on. As satin tags are unpleasant, it has become easier to remove them from garments. You will, nonetheless, pay more often than you’d for standard sewn tags to achieve this more costly aesthetic.

You will have to compromise on endurance if you want an upscale aesthetic. As the satin labels are worn and washed over some time, they will likely fade. In your closet, you’re probably to find a few clothes and accessories with these sorts of tags, and you won’t be able to see the brand name or size. The content on the satin labels will gradually become unreadable.

The woven labels

Woven fabric is the technique to choose if you want something that will withstand a heavy toll. No matter how many times you wash your t-shirt, the name of the garment company will remain legible and easily readable. It is possible to design labels replete with styles, colors, and materials. You can also select from an array of shades.

However, woven labels are cheaper than satin labels at the same time. If you’re just starting, weaving can be a cost-effective way to establish your premium brand quickly. Notwithstanding their cheaper price, today’s modern woven garment labels are relatively gentle and play their role well. Consumers who like your things may continue looking at the labels and attempt to get more from a similar business.

Wrapping Up

The woven label and the satin label are both appealing to consumers. When tagging your clothing item, make sure to consider what is most important to you. The weaving option is great if you want to ensure that information should last and that customers will notice it after multiple uses. Adhere with the satin if you’re going for a more costly feel and look. To create chic satin labels, Xpresa Labels provides the most effective label satin printing process. Choose the one that suits your style.

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Labeling furniture: 3 things manufacturers must consider

Furniture labeling is a difficult task, notably for a small business. Following federal regulations, furniture is required to display law labels for consumer protection and information. The manufacturer, the place of origin, and the material content of the finished product are frequently identified on these furniture woven labels. Many of these tags give information regarding combustibility, care of the item, and how to preserve it, thereby making the buyer feel more confident and educated about their purchase.

Bedding, kid’s furnishings, and refurbished furniture all have additional labeling laws. Furthermore, national and provincial laws may require that furniture labels be modified, recommended, or interpreted in other ways.

Furniture manufacturers are required by law to include fire protection labels. Furthermore, most furniture stores would not consider stocking a product unless it comes with a swinging ticket. Certain sorts of furniture labels, while not technically essential, can make a significant difference in the long run for your organization. We at Xpresa Labels have been offering furniture manufacturers assistance for over two decades, so we know everything you need to know!

Furniture labels: Different types

Furniture labels are divided into four categories. Whereas only a fire safety label is needed by legislation, we suggest implementing all four to your furniture.

  • The fire safety label
  • The swing ticket
  • The branding label
  • The care label

Manufacturers should consider the following factors while labeling furniture:

(a) The language

When labeling furniture, it is important to choose terminology that is commonly comprehended by the targeted audience. Even if labeling were standardized in textual information from nation to nation when selling items in a global market, the terminology used in each industry would almost certainly fluctuate.

If there is essential communication stuff on the label, it should be written in a language that the client comprehends.

(b) The government rules

Marketing professionals should consider local government regulations concerning labeling when using labels. Depending on the country, different regulations may apply, including in bilingual, Canada, where proper English labeling is a legal requirement. This means that government officials can seize products that are incorrectly labeled.

(c) Information for consumers

Since customers may demand it from time to time, a decent label must include details about the product’s many aspects. The use of linguistic furniture woven labels makes sense when the product is renowned in one country and needs to interact with multiple markets with different languages and cultures.

Summary

Furniture labeling is a complex process for any firm, but more so for a small one. Furniture must show law labels for consumer safety and awareness, following the federal rules. Usually, furniture woven labels list the maker, the country of origin, and the finalized item’s material composition. Manufacturers should consider the aforementioned factors when labeling furnishings.

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How self-adhesive labels can impact in building a solid brand image?

When creating a new product, consider the brand recognition you would like to establish with your consumers. It’s the whole impression of your brand that you want your consumers to have, so all the expectations and recollections combined to impact the desire to select one commodity over the other.

Package design is critical in establishing your brand image, no matter what type of product you are selling. Packaging and labeling not only make a good first impression, but also help to form an intuitive connection with consumers. It can also be considered as the final possibility in the sales pipeline to persuade a consumer to purchase a product. If you can hold the consumers’ attention and get his focus at the final possible instant, the prospects of him buying your goods are perfect.

Adding adhesive labels to your product packaging can transform simple packaging solutions into attractive, innovative layouts, increasing their appeal, and helping your business establish a higher reputation among consumers.

Packaging’s purpose

The primary function of packaging is to safeguard the commodity. It is a crucial component in the creation of a brand image. Businesses hope to establish lasting client relationships by providing high-quality items with a pleasing aesthetic. Consumers perceive the box and label not only when they buy the stuff, but also when they use it, which renders labeling critical. The labeling should be long-lasting and last through the product is no longer in use. Adhesive labels are a perfect remedy for this because they are both inexpensive and long-lasting. You must look for a reputable and trusted label manufacturer with the capacity to cope with a variety of items if you want high-quality labels.

Packaging can be an effective means of communicating between a firm and its customers. Adhesive labels allow you to design your product, give it a unique look, and contain all the details you require.

These sticky stickers may make boring shipping containers look spectacular and appealing, allowing your business and commodities to linger in customers’ minds for a prolonged period. Customized labels aid in the creation of a premium product impression in the minds of customers. These low-cost self-adhesive labels can be used on child’s items to make them more appealing and vibrant.

How to create your packaging design?

Consider all the roles of your packaging while creating it. It must first ensure protection, but it must also attract the customers’ attention and represent your brand persona. When you find the right balance between shape and structure, you will be able to provide your customers with the highest standard of performance. Consumers should be able to distinguish your product in the market, so all of your commodities should be packaged in the same way. The usage of self-adhesive labels is a very practical approach.

Packaging’s most significant features

  1. It must be capable of providing enough shielding for the product.
  2. It really should be able to attract consumers’ focus.
  3. Be capable of building a distinct brand image in the minds of consumers.

Summary

In today’s competitive market, customers must be able to recognize your goods on the shelf. Self-adhesive labels are among the most effective options. If you have a wide range of products, you can use sticky labels in a variety of colors to cater to various tastes. For high-quality tags, contact Xpresa Labels, a renowned manufacturer of adhesive labels that has served countless companies and provided them with the finest possible labels.

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Top 10 Label Manufacturing Companies in the USA

Author:
Posted on: June 24, 2016

The global apparel industry is one of the most lucrative industries because of the glamour and gloss it adds in the lives of people. Apart from the glitz and the visual appeal it triggers, the garments industry also drives in a lot of revenue every year. Shopping malls, the online stores and the branded companies are enjoying overwhelming traffic signaling that the clothes industry is doing well. In fact, there is neck deep competition with each of the top label manufacturing companies trying to grab attention. There is also the need and the professional hunger to dominate the consumer market.

If you are someone who enjoys fashion and like to stay updated about the latest trends doing the rounds, then this blog will prove to be a good read. High quality clothes are a priority and the best brands promise that. This implies that you must take a close look at the top label manufacturing companies across the globe those are ruling hearts.

• Nike – Nike is one of the most successful brands in the world. It has a strong and dominant global market which gives its competitors a run for their money. With the annual revenue raking up to $30.6, this brand is all over the place and for all the right reasons. Rumor has it that it recently sealed a deal close to $1 billion and has been successful in becoming the apparel provider for NBA.

• Ralph Lauren – One of the staple American apparel companies enjoying the annual revenue of $7.6 billion is one of the leading clothes brands. For years and decades, this brand has managed to stay loyal and honest to its core aesthetics. Which, in turn, has made it better than its contemporaries.

• Old Navy – If the reports are anything to go by, then this brand is enjoying an annual revenue of $6.6 billion. The numbers suggest that it is rising from the ashes and helping customers get the best of styles and fill their wardrobes with the latest trends. Shopping from this brand assures that your closet will become one stylish place you want it to be.

• Gap – The annual revenue is $6.1 billion which helps the company to hog all the limelight from the buyers. In fact, this brand is responsible for leading the way in social media marketing and contemporaries have a lot to learn from it.

• Levi Strauss and Co. – The resurgence of Levi Strauss and Co. in recent years is reason enough to bring a huge and broad smile on the faces of its loyal international buyers. Classic styles, basic fashion and comfort wear are some of the key attributes that buyers look for always. Mastering these traits in the clothes is the biggest catalyst in making this the most loved brand.

• Michael Kors – Michael Kors enjoys an annual revenue of $4.4 billion making it a favorite among customers across the globe. This brand is ruling the popularity charts for a very long time with almost no flaws to stop its accelerating pace. The clothes and accessories are a delight and just the symbol of the clothing label manufacturers is enough to make the sale happen.

• Coach – With an annual revenue of $4.3 billion, this luxurious fashion house is still playing a dominant role in the fashion industry. If the recent reports are to be believed, then the sales figures have been slightly disappointing in the recent years. Many are of the opinion that the declining numbers are primarily because too many stores have opened up with a lack of proper management. Hoping that the company will soon make up for this and be back in the game.

• Tommy Hilfiger – Collecting an annual revenue of $3.6 billion, this iconic American brand has been ruling the fashion industry for over 3 decades. In spite of being in this industry for so long, this brand has not lost its spark and still gives stiff competition.

• American Eagle – The annual revenue that this company enjoys is $3.3 billion. The reason for this increase in figure is primarily the new techniques and strategies that it implements in the business. It has successfully launched the one-size-fits-all policy termed as ‘Don’t Ask Why’ in order to form a better connect with the teen audience.

• Under Armour – The annual revenue of this clothes brand is $3.1 billion, a figure higher than what it was in the previous year. The increasing numbers conclude that this brand is a favorite among customers. The sports retail shop continues to expand and grow signing attractive deals with athletes like Jordan Speith.

These are some of the top brands across the globe enjoying a strong and loyal customer base. However, the customer loyalty base towards the brand is so strong that label manufacturers can make the sale happen just by highlighting the labels on the clothes.

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The Different Types of Garment Labels

Author:
Posted on: August 19, 2016

Labeling is one of the most important elements in establishing a brand for a company. In today’s world, everyone chooses a brand over local brands without labels. Do you agree? Well, labeling has formed the basis of reliability among the buyers in the market. If you’re planning to launch your own clothing line, then never forget to include garment labels. You need to be very cautious while selecting the fabric for garment labels as the retaining capacity of a company depends on that entirely. Are you confused? Don’t worry I’ll explain. For instance, if you choose a low-quality fabric for labeling your clothing line, then may be after few washes, the label will wear away. Hence, the brand name will be lost. This will be equivalent to nameless local brands that are known for cheap clothes with no recognition in the market. We all know that labels are faces of the companies which comprise their names, taglines and sometimes some additional information like washing methods and much more. As these hold the value of the brand, no stones should be left unturned to ensure the supreme quality of these labels.

There is an array of different types of garment labels available in the market. I’ll throw some light on this context here. Read below:

• Woven Garment Labels– This is one of the most popular types of garment labels that are used extensively in the market. The name speaks for them as these are woven using polyester and cotton threads into the clothes. These are known for their flexibility and cost-effectiveness. And most importantly, these labels are produced in bulk for their ever-increasing demand.

• Embroidered Garment Labels– These types of garment labels are similar to woven garment labels as the fabric used for these labels are same. Apart from that, they are also woven into the clothes with polyester and cotton threads. But the threads used in these labels are stronger and thicker. So, these are widely preferred as well.

• Leather Garment Labels– Are you looking for something grand for labeling? If yes, then leather garment labels are the right choice for you. They are known for their elasticity and strength. If you really want to stand out in the crowd with your brand then choose these labeling as they add exclusive value to the brand.

• Rubber/PVC Garment Labels– These kinds of labels are used for adventure and sportswear for their toughness and resistance to moisture. The athlete clothing industry depends heavily on these garment labels.

• Printed Garment Labels– These are unlike all the above-mentioned garment labels. They are little similar to woven labels and are printed directly on the garment. And moreover, they are affordable as well and works wonder in the industry of fast fashion.

So, what’s your choice? Which one are you choosing from the above-mentioned types of garment labels? Know your brand well and then finalize one for creating repute in the market.

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Significance of Clothing Labels for Clothing Industry

Each of the labels used holds onto its unique benefits and it comes with certain downsides as well. The clothing labels are sewn in the inside of the garment, just below the collar. It acts as a constant reminder for the signature of the brand. The most important reference points on a garment are often contained inside of the clothing labels. For this reason, one can say that clothing labels are important for brand awareness, marketing and garment branding.

Attaching clothing labels so that consumers are able to see or find them at the zone for the sale. Custom clothing labels must be very securely placed and the labels have to be absolutely legible for prolonged shelf life of the product. Every piece of clothing should always come with labels that whether it has to be washed or dry-cleaned. A manufacturer may still need to market it properly.

The five elements that requires to be addressed on the clothing label are:

Washing by machine or delicately by hand.

Bleaching

Drying

Ironing

Warning

Custom clothing tag can add a level of heartfelt detail to a piece of clothing making it feel even more personalized. A custom clothing tag brings with it a fun amount of detail. It has a specific touch which shows how a certain piece might have been created keeping a recipient in mind.

A minimum level washing instruction must be included on the clothing label for better care of the apparels, For example: “Machine wash. Tumble dry” is a minimal worded statement which basically refers to the fact that the product can be tumble dried after machine wash at any temperature of the day. Any type of bleach can be used on the clothing material and  ironing may not be necessary. Collaboration is the key for all kinds of functional and graphic needs that essentially focused over yarn shades, label finish and weave quality.

Also, clothing labels have huge branding benefits. These sent out a lot of message to the customer and contributes in its overall branding aspect. A sorry looking label may drive away potential customers and one might lose out on business. The labels that have been woven exudes a certain degree of authority.

A great looking label is necessary if you are proud of your clothing and wish to show it off as a mark of your own hard work. Even though a label is only a small piece of fabric, it is also a major sign of legitimacy. Without the custom clothing tag the hard work might appear as a byproduct of an unprofessional venture. It is necessary to properly recognize all the collaboration, communication and flexibility while delivering a proper successful end product.

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How You Can Use Die Cut Clothing Hang Tags for Different Types of Apparels?

Running an apparel business is fun, especially when you are dealing with a variety of garments. Your client base will comprise of eccentric buyers, the serious ones and those who love to experiment. As you have different types of clothes to promote, you need to tap into the maximum possible number of target audience. Have you ever thought, what is the first thing that you check when you buy a dress? You check the tag! Yes, we all look for the tag when we check out a dress. Why do we do it? This is because the tag has all the details of the particular dress. Right from the dress size to the material used to make the dress along with the cleaning and maintenance tips – everything is mentioned in the tag. In short, the hang tags provide the buyer with all the required information on the particular dress.

There are so many different types of clothing hang tags. Use the one that best defines your business. Die cut hang tags is uncommon and offbeat and are a great way to promote your product and business in a better way. The more unique and unusual the hang tags, the better it is.

How You Can Use Die Cut Clothing Hang Tags for Different Types of Clothes?

• Kids’ Wear: When you use clothing hang tags that the kids can relate to will help to promote your particular clothing line in a better way. Opt for star shaped tags for boys and the ones with heart shaped prints for girls. By checking out the tags, the buyers will know which one is meant for whom.

• Teens’ Wear: Teenage kids are quite fashion conscious nowadays. They look out for clothing that is trendy and attractive. In order to attract them towards your clothing line, go for hang tags in the shape of iPod, lipstick or even a stiletto. The designs you choose will depend on the kind of target audience you wish to attract.

• Summer Wear: When it comes to designing hang tags, you can use your creativity to the core. For example: If you are selling a bikini, opt for a clothing hang tag in the shape of a suntan lotion bottle. Both these products complement each other.

• Winter Attire: Shopping for the winter season means buying of warm garments that will keep you warm. To attract such buyers use hang tags in the shape of snowflakes.

Using custom made hang tags is a great way to promote your clothing line. There are many service providers who offer tailor-made clothing hang tags. Make a list of the service provider whom you would like to check out. Before you go ahead and hire the service provider, find out the cost involved. As a company manufacturing clothes, you will need several hundreds of clothing tags for your clothing line. Hence, find out whether the service provider will offer any discount or not. There is no need to feel shy about it.

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8 Different Types of Cuts and Folds for Brand Labels

A lot of employers are in a fix when they had to decide the ideal cut and fold for their brand label. To ensure the label placement is perfectly in order, it is important to learn the different types of cuts and folds. You can enlist help from this blog for a better understanding of label cuts and folds and select the right one aligned with your business requirement.

  1. Centerfold label     

These types of printed or woven labels are tucked in the center and woven into a seam. This enables the labels to be used both ways. You can place the brand logo on the front side and provide care instructions or relevant information related to the product on the back of the label.

  1. Straight cut label

These labels have no folds and can be sewn anywhere on the product. Generally, these types of labels are attached either on all four sides or on the left/right, or even on the top of the label.

  1. End fold label

The edges of the labels are folded meticulously and are affixed to the garment. End folds accentuate the brand logo and can be ideally used for products like T-shirts, shirts, and tops for both men and women.   

  1. Mitre fold label

These are generally long and rectangular in shape with about 45-degree folds at each end of the label. These are folded upwards to make the tabs sewn into a seam. The main part of the label hangs downwards and can accommodate brands that are wide and crisp.    

  1. Manhattan fold label/tag

If you wish to drive the brand equity a notch higher, then Manhattan fold labels can do the needful. These are more like hem tags than labels as these are generally exposed in the sleeves of the garment. Make sure the logo is bold and short with not more than 2-3 colors.   

  1. Circle cut label

Circle cut is generally peel-and-stick labels for a variety of products. These can be customized with relevant information like the size, quality assurance tag, or even the brand logo. The shape of size of these labels can be personalized per the business needs.

  1. Die cut label

Die cutting involves the use of a machine to create cut-out labels of various shapes custom to requirements of the client. These labels can be conveniently prepared without the help of scissors, knives or stencils.  

  1. Label rolls

These rolls are available in the form of rolls in bulk. So if you order label rolls then you not only save a lot of money but also space for packaging.  

Click here to create custom clothing labels, care labels, or hang tags in your preferred cuts or folds at low prices.

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7 Tips for Choosing the Right Sewing Thread for Sewing Labels

Author:
Posted on: August 05, 2016

Are you looking forward to create your own clothing line? Have you decided which kind of labels do you want for your brand? Well, there are many kinds of labels available in the market. You have to choose the one that suits your needs and requirements. After finalizing the type of label, you need to decide on the type of method to be used for labeling like iron on or sew in the labels on the clothes. If you choose the latter, be sure of selecting the right sewing thread for sewing clothes labels. Sewing thread is very crucial which ensures the durability and the longevity of the labels on the clothes. I’m sure you’ll not compromise on the quality of the thread that will be used in labeling. As we all know that labeling is one of the most important elements of marketing, so, no stones should be left unturned to certify exclusive labels for your brand.

Sewing threads are present in the industry in various sizes which are represented in the form of numbers or alphabets. Technically, higher the number, finer the thread for sewing labels will be. For instance, thread A will be lighter and finer than thread D. While mercerized threads are smoother for its special finishes. Generally, size 50 threads are used for cotton, silk, nylon, polyester materials. On the other hand, size 40 threads are considered for heavy vinyl, coating or upholstery fabrics.

Here are some tips to choose the right kind of sewing thread for sewing labels. Keep reading below:

• Knowing the strength of the thread is very important for the purpose it’s going to cater.
• Generally, polyester threads work best for most fabrics where labels are sewed on the clothes.
• Considering the compatibility of the fabric with the thread is very crucial. This will ensure smooth sewing of the labels.
• Always match the color of the fabric with the thread used for sewing the labels. Sometimes, the same color is not available in the market. So, in that case, you can use threads of one or two shades darker for the labels. But, never opt for lighter shades as these will be easily visible.
• A cotton thread is essential for fabrics having little or no stretch. While the polyester thread is used for synthetic or stretchy fabrics.
• Fine cotton or silk thread is suitable for delicately woven fabrics like lingerie or sheer garments,
• Ensure that the thread you choose is appropriate for machine sewing.

If you follow the above-mentioned tips, you’ll be able to choose the right kind and size of thread for various kinds of fabrics. So, choose wisely and make the process of sewing woven labels easier.