Author: Xpresa

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What are the benefits of using Satin Labels?

Labels are present in every garment and every product that we buy from a commercial establishment. None of us really pay much attention to these but without them neither would the product have any identity nor would the consumers be aware of the brand and other specifications related to the product.

Xpresa Labels is one of the most trusted label manufacturers, making labels of different kinds since 2002. Woven labels, satin labels, hang tags and more – you name it and they have a solution ready for you. Along with all the different kinds of labels that Xpresa Labels makes, their satin woven labels are especially popular in the garments industry. Here we shall take a look at the various nuances of satin labels and the benefits of using them.

The Material and make of Satin Labels:

These labels are ideally made from lustrous threads which are made from a polyester based material. The material used here is soft and as such non-abrasive. The softness of these labels makes them the preferred choice of many and they are always in high demand. The fabric used here is also quite convenient for weaving with different kinds of threads due to which they are extensively used and preferred for woven labels.

The benefits of using Satin Labels:

The texture:

The satin labels are quite thin and fine and yet are quite strong. As such, even with whole patterns and texts woven into them, they do not look bulky and create a prominent patch on garments which are of a comparatively thinner material.

Detailing:

Satin labels are more tightly knit because of the use of fine satin threads that are used to make them. This ensures that it is easier to weave even intricate patterns, designs and logos onto these. Any pattern or text woven onto these labels look absolutely flawless and stand out prominently.

Easy to attach:

The satin labels are quite easy to handle and even attach to any particular garment. Although of a very fine texture, these labels are not delicate and as such can be made in the form of sewing as well as iron-on labels.

Smooth on the skin:

The fabric used in making these labels is quite smooth and soft. Also, the threads that reputed label manufacturers use in weaving the logo and brand names are made from eco-friendly materials which are also safe for the skin. These labels can thus be used in kids’ clothing as well as active wear and all other kinds of garments.

The Satin woven labels have become the most preferred choice for labels across various categories of garments and as such, both big brands as well as bulk manufacturers prefer using them on their products.

In order to get the best quality of these labels, it is always good to source them from reputed manufacturers who have a strong online presence so these can be ordered from the convenience of one’s home or workplace after checking the proofs and quality provided.

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A comprehensive step by step guide to start your clothing line

The fashion industry is rapidly evolving today and the changes seen can be primarily attributed to the changing preferences of customers. Customers today are quite happy to try out new styles, designs and fabrics, which have given many new entrepreneurs the confidence to start their new clothing line.

Xpresa Labels, which is trusted by many apparel manufacturers for the highest quality labels and clothing hang tags has partnered with many fledgling brands and seen them grow into big names in the fashion industry. Garment manufacturers have always trusted Xpresa labels for the best quality products as well as guidance regarding establishing their brands. Here are some noteworthy points from the experts at Xpresa to take into account in order to start a clothing line.

Have a business plan and a strategy in place:

The very first thing that you need to start working on is establishing your brand identity. You must know whether you want to establish a clothing line that promotes sustainable clothing or one that uses recycled materials to make the fabric that will be used to make garments. Once you know what you want to promote, you must ensure coherence across the brand and everything, right from apparels to the clothing hang tags must be made of the same material that you may be promoting.

Know the Target Audience:

This is another aspect that you must take into consideration while establishing a clothing line. After establishing your brand identity you must also identify your target audience so you can accordingly market your brand.

Start designing and sourcing the products:

This is perhaps the most important aspect of starting a clothing line. Once the logistics are in place, you must start with the designing of the products. While you are designing the products, you can also start sourcing the products so you have everything ready for the manufacturing to start.

Get the manufacturing started:

After establishing the clothing line it is also important to start the manufacturing, either in-house or with the help of a partner company. If the manufacturing is to be done in-house, then setting up the unit too would be a major task that you will need to accomplish. However, if the manufacturing has to be outsourced you can simply check out their unit, work flow and quality, draw up a contract and get the work started.

Establish the pricing structure:

Nowadays with customers having so many options in front of them, only the products that are reasonably priced and whose prices can be justified by the product’s quality can remain in business. It is as such extremely important that while establishing a clothing line you fix the pricing structure with great care.

Marketing Plan:

Just like for any other product, for a clothing line too you would need a robust marketing plan. You may want to hire professionals to do the job as everything, right from the clothing hang tags to the promotional events, everything needs to highlight the brand’s USP and strengthen the brand’s image.

Test the product:

Once you have a batch ready with you, you can start with the market testing cum soft launch of your brand. You can present your product in various exhibitions and fairs and keep a tab on the customer reactions so you can later work on them to improve the products.

Once all these steps are carried out in great detail, a clothing line can be successfully launched and scaled up in order to meet the demands of customers if the brand seems to be doing well.

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Clothing Labels: Their Types and Need

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If you are someone who is extremely particular about the brand of clothes you are wearing, you can never ignore the importance of labels as that is perhaps the first thing you check out as soon as you like some apparel. Apparently, it is the label that transforms the apparel from just a regular dress to a piece of art.

Xpresa Labels is one of the foremost label manufactures that has been making all kinds of bespoke labels since 2002. At Xpresa, customers can get the best quality labels at the best prices and within the shortest possible time. Their intuitive website ensures that customers can have the most seamless experience uploading their designs, placing their orders and receiving the final products. Xpresa offers the widest collection of labels and here’s an overview on their various types and needs.

Primarily, there are six types of labels found on all kinds of garments. These labels carry important information about the apparel’s size, care instructions, manufacturer codes etc. Here’s an overview on the different kinds of labels.

Brand Label:

The importance of labels for clothing primarily lies in the fact that these help customers identify the makers of the particular apparel. There is a certain level of trust that customers place on a brand and the label helps them identify with the brand. The labels are thus crucial to the sales of a particular product.

Size Label:

This is absolutely important for all kinds of clothes as every human body is different and needs a different fitting. The labels help people identify clothes of the right size and make the final purchase decision. As such, the size labels also influence the final purchase decision.

Care Labels:

Every fabric demands a different kind of treatment and care and when people buy clothes they need to know all about the care instructions so they can follow the same. These labels present specific information related to washing, drying and ironing a particular piece of garment. Without these labels people would not know which clothes to dry clean and which ones not to tumble dry.

Flag Labels:

The flag label is basically a logo that is used to showcase the primary design and help create a brand identity. These labels are usually attached to the side seam and have a great role to play in establishing a strong brand identity.

Manufacturer Labels:

These labels are extremely important for brands that distribute their products all over the world. These labels carry the manufacturer’s code and play an important role in helping the manufacturers track the movement of the garments.

Special Labels:

These labels have very specific information related to a particular product. Things like 100% cotton or similar information regarding the fabric are usually put in these labels which are usually quite small but strategically placed.

The labels used in clothing have a significant role to play in giving a particular brand a unique identity which in turn has a huge impact on the overall sales of the same. The label helps the brand stand out and differentiates it from cheap copies that are easily available in the market. A well-designed label made of quality material speaks volumes about the brand and plays a significant role in deciding its future prospects and as such, they must be selected after careful consideration.

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Here’s All You Need To Know About Labeling Sports Equipment

Just like every other product, even sports equipment and gear need proper branding and labeling. Proper representation of the company making the item is not only essential for strengthening the brand identity; it also helps in increasing the company’s revenue prospects. Sports labels need to be aesthetically appealing as well as highly durable and only companies like Xpresa labels can be trusted for such premium quality products.

Xpresa Labels has been in the business of making bespoke labels since 2002. They have created a niche for themselves in the industry with their quality products, premium designs, adherence to deadlines and excellent customer service. On Xpresa’s website customers can upload their own designs for the bespoke labels they want made in bulk and get the product made and delivered to their doorstep in a timely manner. Sports equipment manufacturers heavily rely on Xpresa labels for their requirements.

Labeling sports equipment is a little different from labeling garments or other such products as here the product carrying the label usually goes through a lot of abrasion. So here’s all you need to know about labeling sports equipment.

The material:

When labeling sports equipment you have to first ensure that the label is made of a durable material so it does not tear off easily. Also, the label must be waterproof and the color should not fade on coming in touch with rough or wet surfaces. Materials like vinyl are mostly used on products like balls and bats. Woven sports labels on the other hand are ideal for swim gear and other sports equipment that remain in contact with water.

The Size:

For the label to sit perfectly on the product and not peel off due to abrasion, you will have to put in the effort to identify the right area. Firstly, that particular area should be in a comparatively better no abrasion zone so that your label is distinctly visible and also does not come off easily due to abrasion. Secondly, you also have to ensure that the size of the label is such that it does not interfere with the product’s performance.

The Design:

A good quality sports label should carry your brand prominently. You should as such ensure that the label being used is brightly colored and positioned in a prominent spot. Also, a bespoke design for the label can make it stand out and create a lasting impression in the minds of the customers. A good label manufacturer with reputed in-house designers can always be consulted for such products.

The Printing Quality:

Good quality printed sports labels must have a clear and attractive print. The color palette used should be attractive and catchy so the label stands out even when viewed from far. If it is a woven label then quality of the yarn and the detailing in the weaving should be very precise and clear so that the label stands out.

The mode of attachment:

Before ordering any kind of sports label, you must also look into its mode of attachment. While self-adhesive labels are perfect for some sports equipment, on others you have to sew the label. As such, while placing an order you must remember to carefully look into how the label is supposed to attach to the product so that it does not come off easily when the product is in use.

Just like any other product, sports gear and equipment too need the right kind of labels to ensure that the brand name stands out and reaches out to the maximum number of target customers.

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Here’s How Woven Labels Add That Special Touch To A Clothing Brand

In today’s socio-economic framework, brand identity is taken very seriously as over time; people have been conditioned to associate certain products only with their brand names. The fact that photocopiers are popularly known as Xerox machines is a classic example of this very phenomenon. With cases such as these forming a frame of reference, most marketers today put in their best efforts to ensure that their brands stand out and have a competitive edge. In the garments industry, along with the quality and make of the apparels, the labels attached to them also play a significant role in creating this very brand identity.

Xpresa Labels is a renowned label manufacturer that has been creating bespoke labels of the highest quality since their establishment in 2002, helping many companies create a strong brand identity. Their commitment to quality, aesthetic sensibilities and fast turnaround times is highly valued by their customers who always come back to them for high quality woven labels as well as various kinds of printed labels. Xpresa’s woven labels are highly valued by customers because of their excellent quality and premium make. Their woven labels add that special touch to apparel and here we shall see how:

Personalization:

Woven labels can be the perfect medium to carry forward a brand’s message, identity and vision. Made with the highest level of precision, these labels speak volumes about the brand’s aesthetic sensibilities, commitment to quality and sustainability as well as eye for detail. The personal touch that these woven labels give to apparels creates that lasting impression on the customer’s mind. This in turn ensures brand loyalty and repeat purchases.

Sophistication:

High quality woven labels made with premium fabric are not only soft on the skin; they also look very elegant and sophisticated. Moreover, since the designs woven on these labels are usually tailored with the best quality yarns, they add a touch of elegance to the apparel and also ensure that the brand’s identity is firmly established in the customer’s mind.

Quality:

Irrespective of the base material that they are made on, woven labels are considered to be of the highest quality. The yarns used in making these labels are soft to touch and do not tear off even after repeated washing. Also, they do not leak color which not only helps in keeping their quality intact, also ensures that other clothes washed together are not destroyed because of the leaking color. Additionally, unlike other materials the woven labels do not become hard on washing and drying and remain soft to touch throughout.

Durability:

A good label is one that lasts long and does not tear off easily on washing and drying. A label that does not come off easily not only depicts the brand’s commitment to quality also highlights their eye for detail. Additionally, a label that does not come off continues to carry the brand name along, thus reiterating the brand’s presence in the customer’s mind.

When it comes to woven labels, customers today have a huge choice as nowadays reputed companies like Xpresa Labels are making recycled woven labels, Damask woven labels, satin as well as taffeta woven labels. Carefully chosen woven labels of good quality make a huge difference to a brand and add that special touch to every garment.

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Overview on the Key Differences between Satin Printed and Woven labels

Any product that is manufactured for public consumption needs to have appropriate branding and labeling. This not only helps the customer identify with the brand, also helps in making a repeat purchase whenever there is a need to buy the same. Labels thus have a very important role to play in a product’s lifecycle.

Xpresa Labels is one of the foremost custom label manufacturers that have been in business since 2002. Many reputed brands opt for the printed and woven labels made by Xpresa because of the excellent quality of fabric they use, the color fastness of the yarn used in the woven labels as well as their pricing and quick turnaround time. Xpresa’s printed woven and satin labels are of the finest quality but if you have to order them you must know the difference between these two varieties. So here’s more on the key differences between printed and woven labels.

Printed Labels:

Even though many refer to these as satin labels, printed labels are ideally made from materials like satin, cotton, Tyvek, or poly blends like poly cotton or poly satin. The pattern, logo or catch line that you want to showcase on the label is digitally printed. Digital printing gives you the freedom to opt for intricate designs, unique colours as well as elaborate patterns.

Woven Labels:

These labels are usually made on materials like polyester and cotton. The threads primarily used for weaving the pattern on looms are polyester. Woven labels are woven from scratch and add a touch of elegance to the product. They are usually opted for when only the brand name or logo needs to be showcased. Even these can be made on a satin base but most people only associate satin with printed labels.

While the primary difference between these labels lies in their make, there are other significant differences too that may help you make a purchase decision.

Pricing:

Of the two varieties, printed satin labels are always comparatively cheaper as they are much easier to mass produce and customize. Woven labels on the other hand are comparatively more expensive as a lot of effort goes into making each label on a loom. Additionally, the base material used in making them as well as the yarn used for weaving is also quite expensive.

Professional and sophisticated look:

Woven labels can be mostly seen on designer garments and other such high-end products as they are always associated with sophisticated brands. Given the efforts that go into making these labels, the materials used in making them and the overall cost, buyers always associate these labels with high-value brands.

Flexibility with Designs:

The printed labels win over the woven labels in this category. Digital printing is mostly used to print these and as such makers can always experiment with the color palette as well as design intricacies. Woven labels however offer limited options here as the pattern has to be such that it can be made on the loom. And for the color options, the designers cannot go beyond the colors of yarns available.

Durability:

Woven labels, especially those made on cotton or polyester are usually more durable than satin labels. Neither do the woven labels come off easily, nor do the fade on repeated washing. This ensures that the product is carrying the brand name throughout its lifecycle and the reiteration never really stops.

Printed and woven labels have their unique features and must be chosen carefully based on the type of product as well as the target customer base.

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What Are Self-Adhesive Labels? 5 Ways To Apply Them For Best Results

Labels, as we all know are an integral part of any product as they carry all information related to the brand as well as the product. Labels must be chosen with great care as they not only present vital information about a product or brand but also create an impression about the brand in the minds of the customers.

Labels are of different kinds, like the woven labels, printed labels, self-adhesive labels and more. Xpresa Labels is one of the most reputed manufacturers of labels that have won the trust of customers with their commitment to quality, fair prices and bespoke services. Xpresa Labels also makes the most efficient, easy to use and best quality self-adhesive labels which can be easily used with different kinds of products. If you too are looking for easy to use and apply labels you may want to try out these self-adhesive labels from Xpresa Labels. Here’s more on what these are and how to apply them for the best results.

Self-Adhesive labels:

As the name suggests, these labels are designed in such a manner that they can stick to a surface with application of pressure. These labels are ideally made of three layers, a backing sheet coated in release agent, an adhesive that is sensitive to pressure and face material. All these layers are laminated together and then die cut to produce the labels of the desired size and dimension.

Now that we know what are self-adhesive labels let’s look at the 5 way to apply them for the best results.

1. Find the right Position:

While using a self-adhesive label you must be careful with the place where you decide to stick it. For best results, it is always better to stick such a label on a flat and plain surface. When the surface does not have imperfections and breaks, the adhesive holds on to the surface better and as such lasts longer too.

2. Keep the area dirt and moisture free:

The adhesive is the main component of the self-adhesive labels and as such it is important to ensure that nothing interferes with the action of the adhesive. As such, for the adhesive to effectively attach to a surface, all moisture and dirt needs to be eliminated. In order to ensure this, the surface needs to be thoroughly washed and dried. And to further ensure that there is no moisture on the surface where the adhesive is to be stuck, Isopropyl Alcohol can be used to wipe down the place as it removes all grease and moisture and also evaporates fast without leaving any marks.

3. Ensure that the label is at room temperature:

Adhesives are after all chemicals and like all chemicals they also work best at a certain temperature. And, the adhesive used in most labels work best in room temperature and have a tendency of losing their strength in extreme hot or cold temperatures. As such, before applying the label you must allow it to stand at room temperature for some time. However, if you want to hasten the process you may simply buy labels whose adhesive work perfectly at all temperatures.

4. Peel off the backing liner and apply the label with great care:

Application of the label is perhaps the most important aspect of the whole process. You must position the label in the right place, peel off the backing layer slowly and then press the label from the center to the edges. You should apply even pressure to ensure that the adhesive binds to the surface well.

5. Allow curing time of 72 hours:

The adhesive in the label needs to bond well with the surface of the material it is applied on and in order to achieve this it is extremely important to leave it as is for a minimum of seventy two hours.

Good quality adhesive labels can be applied quite easily and they also stay put for a very long time provided they are applied with due care. Proper knowledge about the product and its application can make the whole process quite easy and hassle free too.

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5 Things To Know Before Ordering Woven Labels

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Labels are an extremely important part of a product. Whether it is a fashion accessory, clothing or furniture, the labels help customers identify the brand, understand the care instructions and also get all information related to the product’s make. Every brand must thus exercise great caution when selecting a label as along with the product the labels also help in creating an impression about the brand in the customer’s mind.

Labels are ideally of three kinds and are broadly classified as woven labels, printed labels and heat pressed labels. Xpresa Labels is one such organization that makes different kinds of labels and even takes orders for custom made products. This organization is the most trusted name when it comes to labels of different kinds.

Xpresa makes all kinds of labels for garments, fashion accessories, furniture and more. However, their custom woven labels, printed labels and hang tags are the most common products to be ordered. They also have facilities for making custom designed labels and customers can upload their logo and text directly on the website to get their orders printed in bulk. Of all the different kinds of labels that Xpresa makes the woven ones are most popular as they look quite elegant and greatly influence the overall perception of the brand. Although woven labels are most popular, you will only get the desired result if you place your order after taking a few of the following things in consideration.

1. The material:

The label that you attach with the garment will not only present your brand name but in its own little way also create an impression about your brand in the minds of the customer. Moreover, if it is a label that is stitched to the garment, the material quality becomes all the more important as in that case the label would be in touch with the wearer’s skin and it should not lead to any kind of allergic reaction or abrasion. Whether you are opting for custom woven labels or the printed ones, the material should also be selected as per the material used in the garment as otherwise it would create a very negative impression in the minds of the customers.

 

2. The Size:

This is another important factor that you must keep in mind when selecting a label. If you want to fit in a lot of information on one label then it would be best to have one that is a little big, else the content would not be clearly visible. However, if you want to put very little information like just the brand name, you must opt for a smaller label. However, in that case you will have to attach another label with care instruction, details of the size and other such vital information. You must try to consult the manufacturer about the size as that would help you get a better understanding of what would work best for your brand.

3. The Color:

While opting for custom woven labels, you must also try to be particular about the color of the label as well as the threads used to make the logo or write the caption. This is important as the right color combination will help in highlighting the brand and capturing the customer’s attention. Also, you should try to ensure that the thread used is colored using non-transferrable dye so that it does not spoil the garment when washed.

4. The Design:

The label’s design is also an important aspect that you need to keep in mind while ordering them. It can either be a small square label with the seams stitched or one with a fold or with frayed edges. The design should be in sync with your brand image too.

Design execution: When you order a custom woven label you should ensure that the manufacturer’s design team has precisely understood what you want. You should not only give them very specific and clear instructions also ask for proof of work before paying for the rest of the order.

The above mentioned five things are extremely important aspects that you must check before ordering for custom made labels in bulk.

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Furniture labels: Is It Worth The Expense?

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When a customer goes out to buy a product, be it a fashion accessory or furniture he/she has several queries in mind. These queries are usually repeated by all customers as there are some basic facts about a product that everyone wants to know. Labels and Tags were perhaps invented to make the salesman’s life a little easier as they have more or less all vital information related to a product that a customer tends to ask for.

When we talk about labels and tags, the first thing that comes to mind is definitely those that we see in the garments. However, there is more to tags than those. There are something called furniture labels and tags which most of us do not pay much attention to but are extremely crucial as a lot of thought, designing and cost goes into making these too. In fact, the Federal law also mandates the addition of law labels to furniture pieces so the consumer can be educated and well-informed about the product.

Xpresa Labels is one company that is into manufacturing, designing and mass production of all kinds of labels required in different industries. They also take custom orders and customers can also upload their own design and text on the Xpresa website to get their custom designed labels made and delivered. Whether it is furniture woven labels, or labels for pet accessories, Xpresa has the best solutions for all.

So now that we know that there is something called furniture labels let us try to know more about them and see if they are worth the expense.

Furniture Labels and their kinds:

Furniture labels can be broadly categorized into five distinct types. They are the fire safety labels, swing tickets, branding labels and care labels. Each of these labels is important and carries vital information and as such need to be attached with furniture. Mentioned below are the primary reasons for adding these labels.

Detailed information:

When a customer wants to buy furniture, he/she would like to know all about the material that the piece is made with. As such the furniture label should have details of the material that the frame as well as upholstery are made of. The customer can make his purchase decision based on this information. Also, when the details are mentioned and the customers buy the product after going through the same, they cannot hold the company responsible for any misinformation.

Branding:

In order to grow a business and ensure its success proper branding is extremely important. The Swing Tickets for furniture like woven labels or custom printed labels can proudly carry your brand name and logo. With your brand name distinctly showcased on the furniture, whichever customer it goes to, it creates more opportunities for you to get new customers.

Care Labels:

Just like garments come with a care label, even for furniture there has to be a care label so that customers know exactly what not to do while cleaning or maintaining them. Many a times, people use harsh cleaning agents on furniture pieces which completely destroy the lacquer coating that is there on most furniture pieces. And once the damage is done, they usually complain that the seller had not specified that such products must not be used. With a detailed care label such issues can be totally taken care of and your brand name will never be tarnished with such unpleasant allegations.

Apart from these there are also those like the fire safety labels which must be included along with the furniture and are even mandated by law.

Considering the ways in which a proper label can safeguard your brand name, increase your customer base as well as help your customers connect with the brand, it definitely would not be an exaggeration to say that furniture labels are absolutely worth the expenditure.

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Overview On The 5 Most Popular Types Of Labels Used In Garments Industry

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Whenever we go to buy clothes, as soon as we find something that catches the eye, we instinctively try to look for the label to know more about the brand, the size and the price. And it is this label that eventually influences our purchase decision. So you see how important this insignificant looking thing is for the clothing brands. The label helps in creating that final purchase decision which eventually adds to the brand’s revenue and helps it stay in business.

At Xpresa you can get a complete variety of labels and even order them online. However, before you place an order you must always know your options. Here’s an overview on the five most popular types of labels used in the garments industry.

Woven Labels:

As you all might have seen, these labels are commonly found in designer clothes. They are made with threads of premium quality and are manufactured in computerized looms. These come in three types based on the quality of the material i.e Damask, Satin and Taffeta. The thread used in these labels are recycled and colored using vegetable dyes making them absolutely safe for the environment. Also, these labels are very skin friendly and owing to the usage of natural dyes in them, they also do not cause any allergic reactions. Moreover, these labels also score high on color fastness and do not spoil clothes due to color leaking from them. Owing to their superior quality, these labels can be seen on most designer clothes. Woven labels can also be customized as per the client’s requirements and as such are highly in demand.

Printed Labels:

These labels are used when a soft material is required. These are generally found on sportswear and such kind of clothing. Satin and Taffeta are mostly used for these labels. The best thing about these labels is that people have the freedom to select the font, label color and text color and get custom designs printed as per the need of the brand.

Hang Tags:

While some clothing brands prefer to stitch their labels onto the clothing, most of them prefer to add hang tags. These hang tags can either be made from cardboard or from a fabric that is a little coarse. Most woven hang tags are made on a fabric and are attached with the cloth with all information related to the garment’s size as well as care instructions. These labels are commonly seen in denims and even accessories like hand bags etc.

Stock Labels:

These are those tiny little size descriptions that you see in all kinds of clothing. These are usually mass produced and generally found in black background with white lettering. While many clothing brands try to include the size description with the primary hang tag or woven label, most of them prefer to have this little stock label stitched separately.

Customized Labels:

Along with all the different kinds of labels that Xpresa makes, the customized ones are most popular with customers. People can get labels made of satin with printing done as per their requirement. Xpresa also offers the option of customizing woven labels and hang tags and many brands, especially the ones that are homegrown use this service to delight their customers with special messages to leave a lasting impression.

They may seem quite insignificant but labels are extremely important for the garments industry as not only do they help in differentiating one brand from the other, they also help a customer decide whether to opt for a particular product or not.