Whatever it is that has given you the push to express your talent into a clothing line, you must focus on your plan. Finding your place in the market should be the starting point of your journey. It may be your own unique style of children’s clothing, menswear, womenswear, or work clothing. Once you have found your place in the market you can focus the rest of your ideas around your target audience, and building your brand, garment labels, and establishing costing.
You must already be creative to be starting a clothing business in the first place, so this part should be enjoyable. Once you have clothing designs in place you can move forward to create your brand. Creating your brand and increasing brand awareness within your target audience is as important as the clothing itself. If you want to find your niche in the market and make an impact you must stand out. Design a suitable logo to represent your brand, which you can add to your clothing line using labels.
If you’re thinking of starting a clothing business you need the right clothing labels to be able to offer your garments to customers professionally and to incorporate all the information they need. There are many different types of garment labels that you can add to your clothing line to make the clothing and brand stand out and achieve a professional finish.
- Hang tag clothing labels are attached to the garment using a pin or string. These offer a way for customers to easily find information such as price and size. They offer you a fantastic opportunity to get creative as they are made using a printed card. Add your brand, website, cost, and garment size as well as any other relevant information.
Care labels are necessary to provide your customer with the care instructions to keep your garment looking great. They can be printed or woven, both have their benefits.
- Printed labels are made using satin or taffeta. They are very cost effective but may fade over time. Color options are limited, but the colors are very vibrant. The finished label will be soft and have a luxury feel to it. The printed method is fantastic for small, complicated detail.
- Woven clothing labels are more expensive, but last a very long time without fading as the pre-colored thread is woven tightly using a loom. Woven labels look more high-end for longer than printed labels as they are very durable. There is a fantastic choice of vibrant colors and small detail can be displayed clearly.
All of these labels give you the chance to transform your clothing line into a business. Choosing a label that fits the style of your clothing will complement your design and make your clothing instantly unique. Keep your labels simple, so your brand can be easily identified Tags that are out of the ordinary will be the most memorable. Choose a design that is eye-catching and use your creative side to think of unique ideas for the color schemes, shape, and style.