Author: Xpresa

Printed labels are most popular due to easy accessibility and cost-effectiveness. Label purchasing volume has increased in the last couple of years and with the increasing demand for printed labels, more and more label makers are coming up with innovative techniques to design cutting-edge labels.

Printed labels can be imprinted with high-quality ink or can also be sewn in depending on the requirements of the brand. If you’re planning to create a printed label for your brand then you should consider these attributes before you get started.

1. Material of the label

First of all, it is important to select the material of the printed label according to the products of your brand. If it is a clothing line business then satin Acetate is the most commonly used material because it guarantees smoothness and is low priced. For businesses like home accessories, furniture, industrial product, glassware, sports products, or similar products that are not exposed to frequent washing can go for adhesive or peel and stick printed labels. Different types of plastic material are also preferred depending on the usage of the products.

2. Shape of the label

Many are not sure about what sizes and cuts will be appropriate for their product label. The thickness of printed labels generally ranges between 12pt and 24pt. Choosing the ideal cut for the brand label is also equally important. Label makers mostly offer cuts like cut/end fold, straight cut, centerfold, rolls/ribbon, etc.

3. Label design

Most of the businesses nowadays prefer personalized labels for their brand. You must have a particular color scheme, logo, text, and image that speak volumes about your brand. You will be given the option to select the background color and text of the printed label. A good label maker will also give you the flexibility to create the logo and upload the image of your choice. Also, check the image type and resolution and make sure it fits the size of the label.

4. Ink

The quality of the printed label depends on the type of ink used. Based on the usage of the products you need to choose the type of ink and that also determines the price of the label. The outcome of the label depends on the type of printer and ink used to create the label. For instance, laser printers use toner whereas laser printers consume liquid ink for creating paper labels. The most commonly used type of inks can be dye based and pigment based. As opposed to dye-based, pigment based inks are much more durable and comparatively more water resistant.                    

5. Finishing touch

This is another important factor that determines the quality of a printed tag or label. Clothing line business calls for finishing touches like matte, semi-glossy, and glossy finish. Whereas, adhesive labels are simple paper labels with can also have finishing touches per the requirement of the client.

Are you thinking of creating a printed label for your clothing line or any other business? Try the design tool of Xpresa Labels and submit a free quote request instantly.   

Now that we are at the forefront of digital explosion, making your clothing custom label has become much easier. You will get an array of options to create your own designs online and get your customized labels delivered from the best label makers. However, there are certain things you might want to reconsider while you design your label.

• Delightful Design

This is probably the cornerstone of making the perfect label for your brand. It involves hours of brainstorming sessions and research. If possible, make an online survey and try to gather feedback from different people. There are a lot of free online platforms which gives you an option to conduct polls. Single out the best design and start working on it. Or else, you can put the designs on your Facebook, Instagram or Pinterest wall and ask people to vote for the best one.

• Color play

Besides picking out the brand color as per the nature of your product, you should ensure that you don’t mix the colors. Use contrasting colors to accentuate the brand name, keeping the basic color of your brand intact. For instance, you can use blue text on green background, black text on white background, red text on yellow background etc.

• Compelling font and size

Although this part is ignored by many but nowadays people pay a lot of heed to the look and feel of a brand. A bad font and size might affect your brand identity. Talk to a few creative professionals and then decide on the most appropriate font for your product.

• Folds and cuts matter

There are various types of folds and cuts which you might consider if you want a custom clothing label for your brand. Straight cut labels are cut and stitched all around the product. Centerfold labels are folded into the half with a fold on one side and loose ends on the other end. This gives enough space to add more information or instruction. Cut end folded labels are folded inward for stitching on the inside of folds giving it a clean and glossy finish.

• Size factor

Labels and tags should mostly be small to medium size depending on the product. Small sized labels should not be cluttered with too much information. However, if your product demands more information and instructions then you can go for bigger labels. There is also a trend of using just the woven size tab (Just the size of the product is mentioned) on the product with a printed label. See which trend suits your requirements.

• Proper placement

Last but not the least; you need to decide on the positioning of the label on your product. For garment products, it could be attached to the neck, sleeves, side pockets, back of the trousers or jeans, inside or outside of the products etc. You should place the brand label in a way that it could be easily recognized by the customers.

Check out the samples of some of the best custom clothing labels here.

All set with your marketing drive to launch your own clothing line business but don’t know where to start from? In the age of responsiveness, the consumers are always flooded with a variety of choices on the go. The challenge is to reach out to the maximum target audience to add to your competitive advantage and develop a distinctive brand identity.

Promotional labels or logo labels are trending and not going to lose its popularity anytime soon. Here are some of the main reasons how your business can benefit from promotional labels.

1. Attract the millennials

Now your brand must have a logo and if you can promote the logo in a quirky way, then it is bound to catch the fancy of the new age consumers. People are easily influenced by the color and logo design and a promotional label will serve the purpose.

2. Easily distributed

Even if the digital landscape is going strong with the brand promotions, word-of-mouth marketing is not going to be out of the ark anytime soon. Make your brand visible to as many people as possible by participating in business fairs or promotional events and distribute the promotional labels for free. Make sure the content has catchy phrases or exclusive offers they can’t refuse.

3. Brand awareness

Create a promotional label with interesting designs that can be used for a lot of reasons. It can be affixed as a decal to vehicles, walls, laptops, furniture or any other items. This is a great way to drive brand awareness and make your brand logo easily recognizable.

4. Add more information

It is not always possible to say everything you want to convey to your potential customers in the brand label or tags. Promotional labels provide you that space to add more unique features or utility attributes of the products which might easily engage the customers and make your brand stand in a good stead.

5. Cost-effective

The most important reasons why promotional labels are so popular with the small and mid-sized enterprises is their ability to create a long-lasting impact without any cost overruns. Most of the promotional labels are of peel and stick with good quality adhesive and material that can be promoted for an extended period of time.

Also read: How to create and design a custom label for your Clothing Brand

How to get high-quality promotional labels

You can order promotional labels for products like shirts, hats, patches, Display, Cup Covers, or any other items with your custom designs and pattern online in formats like .jpg, TPC/TPX. All you need to do is insert your preferred design and dimension requirements.  

View samples here

To order product labels, promotional labels or hang tags for clothing online at low-cost click here. 

Whether you’re in apparel or furniture business, it is important to lend a striking element to your products to capture the attention of your potential buyers. Choosing the right type of label underpinned with distinctive content is one of the most crucial factors to get a competitive edge in your industry.

Woven labels can be a great option to accentuate the quality of your products and influence the buying decision of your target customers. These labels are woven with premium quality thread to make your labels attractive and highly-durable. These are the four types of woven labels that you can customize according to your business needs.

1. High Definition Woven Labels

Most of the high-end luxury brands prefer high definition woven labels. These are woven in lustrous and imperial fabrics like silk, polyester, linen, and other types of premium fabrics. It gives a sophisticated finish with fine detailing of the logo and design of the label. These are ideal to fit in complex logo design and care content and are very safe and smooth to use.

Read more: High Definition Labels for your Premium Clothing Brand

2. Damask Woven Labels

These are considered to be the most common type of woven labels used by a wide spectrum of big brands across the world. These labels are quite akin to high definition woven labels. It is an upscale woven label sewn in a very thin thread and is used to highlight the intricate details. It is mostly used in clothing products as it is not only pleasing to the eyes but also very soft for the skin. Although it is advisable not to use it for kids wear or people with extremely sensitive skin.

Also read: Why Woven Damask Labels for Effective Clothes Branding?  

3. Satin Woven Labels

These are usually sewn in high-quality polyester threads and are mostly recommended for fashionable products, vintage items or kid’s wear. The label content is designed meticulously on the satin fabric to provide a classy and shiny look. Like most of the woven labels, satin woven labels too are scratch proof and can withstand frequent wear and tear.

Also read: Color Theory to Design Satin Woven Labels

4. Taffeta Woven Labels

Taffeta woven labels are considered to be a popular choice because it costs much lower than any other type of woven label. These labels are polyester based and lend a slender and sleek look. However, it is not recommendable for innerwear requirements and is mostly used for external uses or accessories.

Are you considering custom woven labels for your clothing brand? Order woven fabric labels online in your preferred design, cuts and folds with the help of our design tool. View the samples and click for a free quote here.  

Many companies are going an extra mile to carve a niche in the clothing industry. Some prefer focusing solely on sales while some prefer more branding for maintaining customer loyalty. The purchasing trend of the customers of the customers is changing and a lot of employers are not yet aware how to influence the buying decisions of the consumers. These statistics can help them plan a better marketing strategy and get started with the branding to reach out to maximum potential buyers.

• Choosing the right color scheme for the brand is the keystone to make or break a brand identity. About 85% of customers refer to the color as the primary reason to buy a particular product and a signature color can build brand recognition by about 80%.
• Most of the clothing brands prefer monochromatic logo (51%), followed by Bi-color scheme (30%) and multicolor (19%).
• The first impression of a brand logo has the potential to influence the buyers within 10 seconds and about 7 impressions to create an impact on the psyche of the consumers.
• In content marketing, it is important to choose the right combination of colors. The right color can improve readership by 40% by making the campaign easy to read and visually attractive.
• Visual content is more appealing to consumers than textual content. Our brain process images 60, 000 times faster than we process words. This is the reason why many companies use a glyph or visual in their logo.
• About 33% of the top 100 brands use the color blue in their logo.
• Keeping the target audience in mind, it is important to choose a right brand name as about 90% of all purchasing decisions are made subconsciously.
• Consumers in Tuscan and Arizona spend the least on apparel.
• Social media posts with the buzzwords like “win”, “winner”, “buy”, “new” and “Giveaway” has the capability to gain 47% more interaction within the fashion industry.
• Shoppers look for the detailed information of a clothing brand online before (87%), during (82%), and after (35%) visiting a store.
• More than 75% of mobile users are more likely to go directly to a retailer by enlisting help from a website or app.
• About 86% of US consumers are willing to pay up to 25% for a better customer experience.
• It’s very important to look after the customer service as 95% of consumers share bad experiences with other people.
• Men’s favorite colors in the US: 57% blue, red 7%, 2% brown, 1% yellow, 2% white, black 9%, grey 3%, green 14%, orange 5%)
• Women’s favorite colors in the US: (Blue 35%, Brown 3%, Green 14%, Grey 1%, orange 5%, purple 23%, red 9%, white 1%, yellow 3%, black 6%)

Sources: Entrepreneur, The logo factory, Color matters, Brand Buddha, Treehugger, Fashion United, Business of Fashion

Click here to order T-shirt label or any other apparel labels.

Be it for clothing or accessories, labels for kid’s products need to have certain characteristics different from any other generic brand label. So if you own a kids product brand then you should categorically consider these features for the product labels to give it a distinct look and attract more potential customers.

1. The Right Colors

We can’t deny how fascinated our kids (or even we) get when we come across a ‘Marvel’ or a ‘Disney’ label. Choose the color scheme wisely and let the label do all the talking for your brand.

2. The Right Fonts

The font of the brand name also plays a very important role in accentuating the intent of your company. Use fonts that can immediately influence the purchasing decision of the parents.

To get a better picture, you can take a cue from the brand ‘Lil Grom’.

3. The Right Design

Kids love cartoons! Period. How about incorporating one in your brand label? They will start loving your brand if you could connect with them through the label you use for your clothing or accessories brand.

Here’s how ‘Monkeybar Buddies’ does it.

4. Waterproof

If you wish to keep your brand label intact even after several washes then you can consider woven labels over printed labels. Woven labels are highly durable and can finely contain intricate details.

5. Scratch resistant

The toddlers are always up to fiddling with stuff. You wouldn’t want your label to lose its distinct quality with a few scratches. Use high-quality coated labels that come with the assurance of scratch resistance.

6. Sunblock quality

If you’re considering labels for school bags, camp bags, water bottles, and other school products, then make sure the labels have the sun resistance quality.

7. Fade resistant

As the Woven labels are intricately woven with fine detailing, it does not easily fade away. However, if you have budgetary crunch, then you can also use printed labels with high-quality ink.

8. Soft and smooth

This is especially applicable for clothing labels. Children’s skin is very sensitive and you wouldn’t want to invite complaints about using an itchy and irritable label for your brand.

9. Right Cuts and folds

The label makers you choose will provide you a wide array of choices in cuts and folds. Keeping all of the above features in mind, you should consider the type of cuts and fold that aligns with the look and feel of the product.

10. Adheres to child safety norms

Having said it all, the most important priority should be creating a label that is safe to use and complies with all types of child safety standards.

Want to create custom labels for your child products brand? Click here.