Author: Maggie Smith

In the rush to attract the potential customers many employers often don’t focus on keeping their existing customers close. Maintaining brand loyalty should be an important part of your marketing strategy. While you create a label for your brand there are certain things you should consider. Logo design of the brand is one of the most crucial parts and you can get started with brand loyalty campaign by customizing the design logo. Studies reveal, a logo helps to boost customer loyalty and redesigning can make or break a dedicated customer base. Let’s find out how it can help you enhance customer loyalty for your brand with relevant examples.

• Creative design that speaks volume

Besides the quality of the product, creativity is another attribute that can influence a customer. The designer should focus on a logo that is very creative and has the ability to connect instantly with the target customers. You might already know, it takes about seconds to influence the buying decision of a consumer and your logo should be able to play that influencer part.

This logo design of designer wear Daniela Corte’s is making it clear that this is meant for kidswear and the image of this playful dog connects well with the little ones.

• Effective colors Incorporating effective color to the custom logo design is another important task to connect instantly with your potential customers. According to the latest research, about 85% of customers are more likely to get attracted to the brand color and consider it as the primary reason to buy a particular product.  For instance, black and white are often associated with subtlety, class, and luxury. We can see how men’s luxury brand ‘Knottery’ uses this color scheme for their brand logo.  

• Check if the logo goes well with printed or woven label

A clothing line employer is always in a fix as to what label type will be appropriate for their brand. Once you decide on the logo make a checklist of your requirements. If you want a highly durable label that stays intact even after rigorous washing then a woven label is the right pick for you. If you wish to go for a more cost-effective way and just create an attractive label that goes well with the product, then printed label should be your choice.

Also read: Printed or Woven label- Which One is Right for your Brand?

• Make your logo future-ready

Minimalism is always recommended and today’s millennials are known to be attracted towards short and crisp visual content. Do some research on big brands and check out how they managed to create a long-lasting impression. Also, keep the latest and future trends in mind while you create the custom logo design.

• Use apt fonts

Lose the idea of archaic fonts and play with cutting-edge fonts that will enhance the look and feel of the logo design.

Did you know that clothing labels help in increasing brand identification in the target market! Going by recent trends, consumers tend to buy clothes from stores those have clothing labels they can easily identify with. This signals the fact that labels have become an integral part of branding clothes’ in stores or boutiques. In fact, fashion researchers are of the opinion that well designed clothing labels are the best way to increase the retention power amongst the target audience. They tend to remember about a particular clothes store through the power of well designed clothes labels.

As owners of clothes stores, you have the key to create a vision in front of your target audience with the help of labels. In the world of fashion, the competition is neck deep and we all know that. So it is natural for you to feel like a small fish in the ocean full of sharks. But that should not stop aspiring entrepreneurs to sail through the rough ocean. Well designed clothing labels are the best way to brand your quaint boutique and make heads turn. We tell you how:

• Design of Clothing Labels Need to Have a Thought – A lot of thought goes into the design of clothing labels. The design mainly includes the basic thought or the vision of the clothing store. Giving the vision or the thought of the clothes line an illustration is the best way to map out your dreams and aspirations bordering around the store. It is a great way to form a connect with potential customers as well.

• The Content of the Label Needs to be Quirky – Clothing labels are not just about the right design but also about the relevant information they provide. You always have the scope to add to the creativity by adding relevant information in a quirky way with a touch of humor. It is a great way to create the best impression and make customers remember you.

• Attempt to Stand Out – When planning to add clothing labels to your clothes store as a form of identification, it should stand out and make a difference. Creating this difference is important to be ahead of the curve. As has been mentioned above, even if you are a tiny fish in the ocean, which does not imply that you need to fit in. You should never conform because there is no magic potion for success. So work hard to stand out and be different.

• Come Up with a Cause – Each fashion store comes in the market because there is a gap. The cause is to fill the gap and give customers the best experience. So, make sure you know the cause because of which you have entered the market. It is equally important to let people know the cause because that is also a part of the branding that your clothes store needs.

• Don’t Play Much with Colors – Make this the thumb rule when planning to design clothing labels. Never play too much with colors, instead stick to just two or three shades because that helps in recalling brand identification. But the choice of colors needs to be well co-ordinated.

So, make sure you take the right steps and enjoy being a strong fish amidst the deadly sharks.

How do custom labels benefit small clothing brands?

For small clothing businesses, custom clothing labels are an absolute must have. Creating a cohesive and fully thought out brand message and tone are key in the world of clothing. Clothing can be something very personal to customers. For many consumers, they want to know that the brand they are supporting holds values similar to their own.

In addition to cohesive and original designs for clothing, the clothing label is a great outlet for showing consumers an image of the brand as a whole. It is also a key opportunity to show consumers the extent of your company’s attention to detail and the level of quality, even in smaller elements like the clothing label. Having clothing labels personalized is a great way to show another element of your clothing company’s style and tone, and this opportunity should not be overlooked. The clothing label is truly just as important as any other element of a piece of clothing. Without a well made, well designed clothing label, every other well done element might be forgotten and overlooked. A perfectly cut and designed shirt could be made to look cheap and low quality if it is labeled poorly.

On top of all that, custom labels allow your brand to stand out from the rest of the competition.

How can one take advantage of custom labels for personal use?

When it comes to personal use, creating gifts for friends and family or a simple hobby to pass time, personalized clothing labels are an incredibly fun touch to add to any piece. These work for every item, whether it’s a nice cozy winter sweater, a scarf knitted for the holidays or simply a fun t-shirt created for an event. Personalized clothing labels can be a great way to show your loved ones just how much thought and effort you put into your gift, and it can even carry a specific message of its own. Personalize the item specifically for the person receiving the gift or personalize even further with a message specific to the event or occasion. Even if your creations aren’t going to be sold, the added touch of a personalized clothing tag can make a clothing piece look more complete and professionally created.

What else does Xpresa have to offer?

Whatever the need may be, when it comes to customized clothing labels, Xpresa has exactly what you need with the greatest convenience. Whether you want a simple and sleek looking label, you are seeking the greatest level of comfort, or you are looking for the greatest level of detail on a small scale, Xpresa has many different types of labels that can be suited to a great number of needs. Always keep Xpresa in mind for whatever clothing projects you might have in mind. The right label can make all of the difference for your next fun clothing project or for your business.

It’s easy to underestimate the importance of clothing label. With just a little bit of material and some small print, it’s easy to overlook. But in reality, this one small item makes a big difference. Today, manufacturers are placing the labels in a whole new place, ensuring that they get a little extra attention.

Placement of Labels

It might be a little over the top to place a label right in the middle of a shirt. Instead, these smaller labels, often only an inch in length and width, are placed on the hem of different items. They are exposed on the outside but don’t take away from the garment. This is ideal for both the manufacturer and the person wearing the garment. Instead of asking who made a certain clothing item, others can easily see the branding on the outside.

Some of the time the label will still be located on the neckline. But instead of being tucked inside, it will be placed on the outside of the collar. It’s still small but it’s sure to get some additional attention. The hem label can also be located on the bottom hem of a shirt or the on the sleeve, the waistline of a pair of pants or shorts, and even be placed along the side pocket of a pair of shorts.

Attention for Custom Labels

When it comes to clothing labels custom designs, manufacturers put a lot of time, thought, and energy into the process. From the colors selected to the type of logo, the goal is to make something that is aesthetically pleasing. But in the past, the label has been tucked away inside of clothing, not really being noticed by anyone with the exception of the wearer.

Today, with the new placement, custom labels designs can be viewed by everyone easily. A wider range of people is able to appreciate all of the effort that went into making those custom labels. It allows for subtle marketing that people don’t mind participating in. For some, the pride of wearing a certain brand may even have them looking for labels located on the outside of their garments.

Gone are the days of labels tucked away inside of clothing items. One of the latest trends is to place that label on the outside, ensuring that it is viewed by a wide range of people. From the hem of a sleeve to the back of a collar, the branding is going to be more exposed. Why put a lot of work into designing a custom label only to tuck it away for very few to see?

If you’re looking to create labels for garments, it might be time get rid of the more traditional approach to labeling your items. Instead, consider making those labels more prominent, even placing them front and center on everything from shirts to pants. You’ll appreciate the fact that more people are going to take notice of your items and you’ll benefit from the free marketing.

The world of business is getting more competitive with each passing day. Brands dealing in similar kind of products and services are trying to create a distinct identity for themselves. And for all these reasons and more, business owners can no longer stay restricted to selling quality products but also focus equally on building the brand. Branding is an important activity carried out both offline and in the digital space. Minute details are taken care of considering the fact that the present day consumers have a lot of options to choose from and therefore, think much before making certain purchase decisions. So, if you have a clothing business or if you are planning to start one soon, you might be wondering as to what can be your way of branding. Well, as an apparel brand, it is important that you pay attention to the apparel labels that accompany each of your products. An apparel label might seem rather small but it certainly plays a very significant role when it comes to the overall brand identity establishment of your business.

While there are some reputed service providers online willing to help you with your garment labels requirement, it is you who have to communicate the specifications well. So, what should be the ideal look of the tags? Should they have the brand colors? Let’s find out in details.

The Material

Apparel Labels are usually of two types, woven and printed. In the printed labels, the name or the pattern is printed with ink and in the woven labels; colourful threads are used to put together the entire label. Both have a charm of their own but the woven labels look more sophisticated and can create a greater impact than their counterpart.

The Message

The idea of a label is to attach a unique and consistent identity to the apparels. The clothes will, of course, vary in terms of colour, fabric, design and so on but the tag will act in a similar way as a logo. Remember instances when you could identify what brand the other person was wearing just by recognizing the logo or tag that is attached to the pocket and so on. So, a tag should ideally contain the logo and communicate the message of your brand while staying simple at the same time.

The Colour

Choosing the colour of an apparel label is a little tricky. Since the colours of the dresses will vary widely, the colours of the tags need to be a contrasting one. If you go for colours like black or white, the labels will go completely unnoticed on similar coloured clothes. The best thing to do would be to go for naturally bold colours like yellow or charcoal grey. Such colours will stay visible no matter what colours they are made to combine with.

Keeping these little tricks and tactics in mind helps you come up with impactful labels that make your brand stand out in the competitive market.

Every one among us has seen those small labels at the backside of the garment. They can be attached to different places depending upon the garment design and the type of garment. What we seldom realize is that small piece of label has massive importance. Believe it or not, that garment label can actually decide whether a brand of clothing will succeed in the market or not. Read on to find out more.

Creating brand awareness and recognition

Anyone into business knows how important it is to build brand recognition and have a loyal customer base. Now consider having the brand logo on the garment. Every time a person is going to wear it, the logo will be viewed and it will enhance brand recognition without you even trying. This is a psychological effect that will automatically bring the person back to your brand’s garments. However, it is important that you ensure that the quality of the garment is really great for the positive effect to happen.

The garment label is extremely important in creating such brand awareness. It is not always a feasible solution to have the brand logo stitched or printed on any part of the garment. The label serves this purpose and is well hidden so that it does not reduce the elegance and beauty of the garment in any way whatsoever.

Providing garment care information

Not every fabric is the same and each one needs to be taken care of in a different manner. While some fabrics can be washed using washing machine, there are those garments that will need to be hand washed and dried in shade. These are valuable garment care information that needs to be provided by the garment manufacturer. The garment label is the best place to mention these information since it will stay with the garment and no matter how old the garment gets, the user will not have any trouble checking these points before washing.

Information related to size

Believe it or not, there are a lot of shoppers who will actually check out the size of the clothes they are wearing at that particular moment before finding new ones at a shopping mall. Having proper size information mentioned on the label will help shoppers know the right size. It has dual benefit since the shopper is more likely to opt for a new garment from your brand during the process.

When it comes to providing generic size information such as ‘S’ for ‘small’, ‘M’ for ‘medium’, ‘L’ for ‘large’, most brands will vary in terms of the exact measurement. This creates further confusion among shoppers. A proper garment label with perfect information about the size helps shopper choose the right product. If your garments come with the perfect size information, then it is more likely to be selected by any shopper at a shopping mall.

Even though really small and seemingly irrelevant, garment labels are important. Make sure you get a professional garment label designer to create the label for your range of garments.

The label used in a garment is much more than a mere piece of fabric. It is your company’s introductory speech. The label helps you to communicate with your clients so that you can connect with them. In short, the label describes the product. It draws the attention of the buyer towards the product. The buyer decides whether he will purchase the product or not after checking out the label.

What is The Purpose of Using Labels?

Labels play an integral role in communicating with the buyers about the material used to make the garment. They communicate how to take care of the particular garment and mention everything about the product. You will come to know about the size of the garment, the name of the manufacturer from the label. In short, it mentions in detail all the important must knows about the apparel in question.

To cash in on the advantages offered by the label, manufacturers use their own type of labels so as to create their own unique identity. Customized Garment Labels are trending. More and more manufacturers are using these labels. Attractive labels help to enhance the beauty of the garment. Labels make it easier for the customer to recognize the brand. It helps to create brand awareness.

What are the Different Types of Garment Labels?

Garment Labels can be made out of different types of fabrics in different styles and finishes. In the ultimate analysis, it depends on the manufacturer as to what type of label he will manufacture.

Manufacturers produce labels as individual pieces or as part of a continuous roll. If the production is carried out in the form of a roll, each label is cut out and then attached to the garment.

What are the Different Types of Fabrics Used in Labels?

The fabrics that are commonly used in manufacturing labels include satin, damask, semi-damask and taffeta. In some cases, as per client specifications, canvas, felt and even cotton are used to make the garment label. Satin is the most preferred material while PVC is used in case of bags and even pants.

Which Fabric is The Best?

Satin labels are soft to touch and look quite pretty but they are not the best fabric as they tend to tear easily. They are not durable and are very thin in texture.

Taffeta labels are stiffer in texture and are durable in nature. However, this fabric can irritate the skin because of its stiffness.
Damask and semi-damask are the best variety of labels. They are soft to touch, extremely durable and there is no irritation caused by these labels. Semi-damask is comparatively cheaper than damask.

Now that you have a fair idea about Garment Labels, you can use them in your clothing line. Opt for the one that best fits your requirement and budget. Labels are the best way to promote your garments in the most effective manner without spending too much. What are you waiting for? Contact the service provider today!

The clothes business is an extremely glamorous domain to be a part of and at the same time it is equally challenging. Challenging because the fashion trends are never constant and the only constant aspect is the fact that the trends keep changing. This implies that people part of the clothes industry need to be aware of the changing trends and adapt to it accordingly. Clothes are glamorous because they add a lot of character and spunk to an individual. So, people interested in being a part of this industry need to be aware of the challenges they need to face amidst the glitz and the glamour. However, you can only feel the glamour when you have worked hard enough to enjoy it. The biggest yardstick of hard work is when your clothes business becomes successful. Success comes to those who work hard towards it with the constant aim to improve and push the envelope further.

It is important to note that in the clothes industry garment labels play an important role. These labels are a reflection of the business and stand for all the aspects that the clothes store believes in. So, make sure that the garment labels give the right identification of your business to the target audience. Interestingly, this aspect of identification also depends on the owner because he along with the designers decide the label designs. In the entire designing process add the right text, colors, shapes and logos to make the clothes labels look appealing. There are other essential requirements that need to be added to the labels which we will be talking about now.

• Information about the Clothes – The origin of the clothes namely the country, the name of the manufacturers and the fiber content of the clothes need to be mentioned on the labels. This information is essential for the buyers to know.

• Label Placement on Clothes – The labels need to be placed strategically so that potential buyers can spot them easily. Placement of labels needs to be given a lot of thought and make sure that they are easy to spot.

• Cleaning Process – The method used to clean clothes need to be categorically mentioned in the labels in order to avoid any sort of damage. The cleaning method that should be used like dry wash or hand wash or machine cleaning all need to be mentioned.

• Water Temperature – When talking about the clothes washing approach that needs to be followed, make sure that the water temperature information is clearly mentioned. This is yet again to keep the clothes long lasting and durable.

These are certain essential information that needs to be added in the clothes labels because that helps buyers to handle the clothes well. Labels are important not just from the marketing perspective but they also play a key role in sending out the right instructions. Make sure that designers add the right information in these labels along with thinking of the right designs.

Some of the brands have already done it and they have been able to save quite a lot of money, as they have proclaimed. They have considered this to be a great way to reach out to more clients. Adding tags to garments have their own pros and cons. For undergarments and activewears for example, tags might be really troublesome as they come in direct contact with the skin causing irritation. To get rid of this, it is indeed advisable to avoid tags for such clothing.

On the other hand, tags may, however, look very trendy and stylish on shirts and gowns and other designer wear. Furthermore, these custom made woven fabric labels can prove to be good branding techniques that promote brand recognition. For example, when you go out for a run, wearing your sportswear, nobody would be interested to know the brand it belongs to. Therefore, in such a case you can have the liberty to avoid tags. But, in the case of a sophisticated business meet, people will actually be critical about the way you dress and sometimes they may also like to know the brand of the shirt or trouser you would wear, a tag, in this case will be responsible for your brand building.

Let’s read the advantages of going tagless.

Using the Right Kind of Label

There is a number of clothing line businesses that opt for the taffeta labels. These are cost effective but very irritating for the skin. The materials are scratchy and due to the overuse of taffeta labels, people believe that tags of any kind will be annoying to their skins. However, this is a common issue and customers often search for clothes which don’t have taffeta labels. But there are some reputed labeling firms that make use of damask or satin materials for creating the woven labels. These are of good quality and are also affordable. The satin and damask labels are smooth and also feel really comfortable.

Brand Promotion and Increased Exposure

The clothing companies who have used tags or taffeta labels have often complained about no or very less brand recognition. This is because most of the consumers cut the tags and throw them in the bins as they irritate their skins. This way, they forget the brand after just a few weeks or months and the brand promotion goes for a toss.

To avoid this, the woven labels are stamped on the fabric with superior heat-transfer technology. These labels take a lot of time to fade or get discolored. Hence, even if the garment is worn out, the branding information remains intact. In order to ensure brand retention, high-quality woven labels are the best option for the clothing line business.

So, what do you think you should do now? Should you save money by going tagless and gradually lose on your brand promotion or choose some good quality woven labels and stay in the minds of the customers for years to come? The choice is yours!