A Step-by-Step Guide to Designing High-Quality Woven Labels
When operating in a crowded market sector, you must seize every opportunity to stand out for the right reasons. Your consumers value integrity, sustainability, and transparency, so providing this information at a glance on a high-quality woven label is crucial to closing the deal.
Important Factors To Consider When Purchasing Woven Labels
Quality
Clothing labels must last at least as long as the item itself, so quality is of the utmost importance. The label must not fade, leach its colors, or detach from the clothing when washed, irrespective of the washing temperature.
Material
Choose from woven taffeta, satin, or damask to suit your individual needs. Damask offers the sleekest appearance, while taffeta is a more durable material. All provide a pleasing finish, so often the choice is a matter of personal preference.
Colors
Your color scheme should be consistent across all media, from your business cards to your website to your woven labels. Make sure to color match with care as deviations from your brand standard can unsettle your customers.
Price
The woven labels that you attach to your products, whether clothes, homewares, or industrial products, represent your brand, so opt for the highest-quality labels that you can afford. Often, the price per item will decrease as the order size increases, so consider whether you would prefer to make regular small orders or whether ordering in bulk will represent better value for money.
How To Be Sure That Your Labels Will Deliver The Right Impact
Create an eye-catching logo
Your logo symbolizes your brand and is essential to customer recall, so make it eye-catching and memorable. Choose colours that represent your brand’s emotions and clear text that instantly identifies it.
If you already have a logo, make sure to use it on your labels by uploading it as a .jpg, PDF, or PNG file and checking that its dimensions are correct and that it is fully legible. If you are designing a new logo specifically for a particular product, carefully consider your colors, dimensions, and the type of cut and fold you will opt for to optimize the visual effect delivered.
Include relevant information
You know your customer demographic best and what they need and expect from your brand, so make sure the information that they are seeking is included in a prominent position. Focus on what is important to your consumer and promote the right information.
Choose high-quality raw materials
Avoid devaluing your product by labelling it with mass-produced or poor-quality labels. Labels that quickly discolor, fray, or detach will reflect badly on your brand and lower your customers’ perception of your quality standards.
Double-check before submitting to print
Always make sure that your label provides the right visual aesthetic, that the text is clearly legible, and that all words are correctly spelled before submitting your design for printing. Printing a faulty or incorrect run will cost you time and money, so take the time necessary to quality check all proofs, seeking a second opinion where necessary.
Choose your printer wisely
When getting your labels printed, choose a printer that specializes in this craft, one that has decades of experience and is dedicated to continually improving its customer service.
Conclusion
There is much to consider when designing high-quality woven labels. For tailored advice and support from an experienced team, please speak to Xpresa Labels’ customer service team today.
