Month: March 2023

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5 Tips to Reduce Clothing Waste

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Whenever people talk about pollution and the deteriorating quality of soil, we automatically tend to attribute it all to plastic. However, along with all that plastic, the waste that we throw out of our closets also has a role to play in degrading the Earth’s environment. *Reports suggest that about 1.92 million tones of textile waste ends up in the landfills every year and by the year 2030 the apparel industry will be responsible for over 50% of the global emissions. These figures and their expected growth rates are absolutely alarming and its high time people make conscious efforts towards reducing clothing waste.

Here are a few quick tips to get a head start.

Buy from sustainable brands:

If every individual decides to buy from brands that make sustainable clothing, this issue of clothing waste will be eliminated from the roots. Brands that are conscious about the environmental impact of their products not only use sustainable practices in every step, they also partner with vendors that believe in doing the same. Xpresa Labels is one such brand that has always been at the forefront of creating high quality and sustainable apparel labels and has partnered with many clothing brands and supplied quality labels made in a sustainable manner.

Buy less and keep the clothes longer:

If all of us can start buying only as much as we need, waste management will never be as big an issue as it is today. Most of us buy clothes on impulse and then leave them in the closet after just using them once or twice and then discard them without even thinking about where they will land. If this unnecessary hoarding can be stopped, waste generation too can be effectively controlled.

Avoid clothes made of fabrics that use fossil fuels in production:

Materials like spandex, synthetic, polyester, nylon and acrylic are made from fossil fuels. People should avoid wearing garments made from these materials as not only does their manufacturing process harm the environment, their disposal is also quite taxing on the environment. When these materials and their accessories like the, zippers or apparel labels used in them are discarded in landfills they pollute the soil and when incinerated, they pollute the air. From their manufacturing to disposal, these materials harm the environment in every possible way.

Repurpose old clothes:

People must try to use every garment for as long as they can and the best way to ensure this is re-purposing. With a little bit of creativity and sewing skills, these faded or worn out clothes can be given a new life. In fact, many designers have even made big businesses by repurposing old clothes and selling them to their niche customer base.

Buy pre-loved clothes:

Many a times, people simply discard clothes even when they are as good as new because they may have outgrown it. There are many vintage shops, thrift stores and resale stores that sell such products. People should also open up to the idea of buying these clothes in order to avoid wastage and save the environment.

Reducing clothing waste requires the conscious and cumulative efforts of people. And this will happen only when more and more people are sensitized about the ill effects of the increasing clothing waste. Environmentally conscious companies and individuals are taking proactive steps in this regard and positive outcomes can even be seen in many areas.

Resource:
https://earth.org/statistics-about-fast-fashion-waste/

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5 Ways to Design a Clothing Line

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Many fashion lovers who are bubbling with new ideas aspire to design their own clothing line but never take that leap owing to lack of proper knowledge. Designing a clothing line is as exciting as it sounds and if everything goes right can create a huge business. However, to create something big, you have to take that first step and start and here’s how you can go about it.

Create your niche:

If you want to get noticed and your clothing line to be a success right from the beginning, you have to establish a niche. You cannot just make generic clothes and expect to get noticed right from the beginning. You can thus try to make specific products like riding gear or comfortable gym wear or even specialize only in bottom wear for men or women. The choices are unlimited; you just have to make sure that you have a clear vision of what your clothing line should comprise.

Know your target customers:

Once you have identified your niche you must also identify your target customers. In order to know about the choices and preferences of your target customers you can check out various fashion blogs, read fashion magazines and even try to visit exhibitions and fashion shows to understand people’s reactions and assess their need. Once you are able to identify the gap or the particular product that you know your customers need you can design and place your apparels right there and target that particular customer base. This will give your brand immediate traction and help you build your business.

Maintain consistency in designs and concepts:

In order to make your brand recognizable you have to maintain consistency in designs and logo. Each of your clothes should have your signature style which can differentiate them from other brands. With this unique approach you can make your products extremely desirable for your target customers.

Create an eye-catching label:

Besides making the apparels desirable, you also have to work on your branding. And in order to create that strong brand statement, you must first create an eye-catching logo and design a quality label. You can always get in touch with a clothing label maker online and seek professional help with designing and manufacturing the labels.

Xpresa Labels, which has been at the forefront of making custom labels since its establishment in 2002 is a trusted brand that offers bespoke labels at the most competitive prices. They have a wonderful user friendly portal via which customers can upload their designs and place an order with Xpresa Labels to manufacture the same. You can always use their services to get superior quality labels in no time.

Solidify your concepts:

After sorting out the basics you must also work on solidifying the concepts. This should include selection of a specific color palette, the particular types of garments that you want to feature and the materials that you want to work with. Once you have identified these, you can get into the costing and accordingly start with the manufacturing and placement of your product in the market.

The process of creating a clothing brand is certainly exciting but it is quite time taking and requires the collaboration of several people with expertise in different areas. Thankfully, in this technology driven world, just like you can connect with a clothing label maker online, you can also connect with people with experience and expertise in the domain, from all over the world with just the click of a button. Therefore, in order to create your clothing line, you need to be resourceful and think out-of-the-box to come up with something unique.

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Beginner’s Guide To Designing That Perfect Label

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A good quality professionally designed label speaks volumes about a brand. The label not only gives vital information about the brand, it also speaks volumes about the quality of the product. A professionally designed label by a reputed label maker like Xpresa Labels can go a long way in enhancing the brand’s image. Xpresa Labels has been at the forefront of providing custom quality labels and tags at the most affordable prices.

People can always upload their logo and design specifications on Xpresa’s self-designing portal using which the company can manufacture and deliver quality labels as per the customer’s choice. And here are a few tips on how people can design their labels to make them coherent with their brand’s image and product.

Use the best possible tools:

Xpresa Labels offers an easy-to-use portal where people just need to follow the steps and upload their design to get the label made. However, those who want to do it independently would need some sophisticated tools and software with the help of which they can design the graphics as well as give shape to the label. Use of professional tools is absolutely necessary to get professional looking labels.

Keep the Product in mind:

 Before designing the label, it is also very important to keep the product package in mind. For instance, if a sports label has to be designed it has to be done keeping in mind the kind of products the company manufactures. For instance, the label should be such that it is prominently visible on small products like tennis balls as well as bigger items like rackets.

Include only the most important information:

While designing the label, one has to make sure that it is clutter free. It is as such important to include only as much information as may be relevant to catch the customer’s attention or convey important details. Especially, if it is a sports label, the information has to be displayed very tactfully.

Make all the information clear and readable:

While designers should try to keep the label clutter free, they should also try to ensure that the information is clearly readable. The brand name as well as the product name should be clearly defined so there is no confusion at all in the customer’s mind. The space distribution in the logo should be done in a way that the brand’s readability is not compromised.

Be consistent with the logo:

While designing the label one has to make sure that the brand’s logo can be appropriately displayed. The spatial arrangement should be such that the logo or the fonts do not get distorted as that creates a very negative impression about the brand.

Use an interesting combination of fonts:

Along with the brand’s logo, other relevant information should be strategically displayed on the label with a smart combination of fonts. Designers can use ornate, bold or modern fonts to display the information clearly as well as creatively.

Therefore, while designing the label, the designer has to primarily keep the readability factor in mind along with the aesthetics. A tastefully designed label goes a long way in establishing the brand’s position in the market and as such it is always best to be as creative as possible in designing one.

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Key to Building Customer Relationships with Effective Label Designs

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In today’s business ecosystem, maintaining good customer relationships is the key to success and there are different ways to achieve this. Showcasing quality labels that present the brand’s vision and provide customers the necessary information required to use the product is also an effective way to building strong customer relationships.

Xpresa Labels is a trusted label manufacturer that has been making quality labels since 2002. They have partnered with several brands and created extraordinary labels that have ensured repeat purchases of the product. Xpresa Labels has expertise in making custom quality hang tags, furniture labels, high quality woven labels and more. And here’s more on how their label designs have helped in building customer relationships.

Building strong local connects:

With the help of creative labels, brands can establish an effective local connect and give their products that special dimension that can make them stand out from the rest. This strategy works very well with products like food items as well as handicrafts as these are mostly bought for their uniqueness and local flavors.

Telling a Story:

Brands can also enhance their marketing efforts by telling customers the unique story of their journey. They can use interesting graphics on labels with satin printing and create a strong imagery of the procurement and processing of the particular product. This not helps in establishing a better connection with the customer also establishes a trust that comes with knowing a brand inside out.

Establishing a niche for the products:

When brands create labels that show the local connect or the story behind the procurement and purchase of a product, they tap into a niche market. And customers who particularly like such unique products belonging to a certain niche take pride in purchasing and procuring them. This works as a very powerful tool in establishing that relationship with the customer.

Creating Event oriented CTA:

Many marketers are also experimenting with labels that help with event oriented call to action. One way of achieving this is satin printing a QR code on the label on scanning which, customers can get the link to some online event or even get the link to download the passes for some concert or exhibition.

Creating redeemable coupons to give back:

Giving back to the customers for their association with the brand is an effective way of building a strong relationship. Many companies are as such using the hang tags to print redeemable coupons which the customers can always carry with them to the store to avail discounts and surprise gifts. Along with thanking the customer, this strategy also helps in driving repeat purchases.

While all these strategies are certainly effective in making a lasting impression in the customer’s mind and driving repeat purchases, they also add great value to the product.

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