Month: November 2018

Designing clothes is the best way to flaunt your creativity and let people know about your talent. So while you are busy following your true calling, it is also important to ensure that the world is watching your talent in full display. Creating your own designs is one thing and making people sit up and take notice of it is completely different. If the former requires talent and creativity, the latter requires an effective marketing strategy.

Creating great designs might come naturally to you, but it is important that you get a marketing team on board who can brand your clothes well. There are certain important factors that need your attention when it comes to branding clothes. Let us take a close look at them and make sure to execute them as well.

• Your Designs Need a Unique Name – Giving a name to your collection is important because that is the identity you are giving to your collection. The name should describe your kind of styles and design. Make sure this name is present on all your clothing labels and tags so that it is easy to spot. The name is your reflection so make sure it is just as unique as you and your designs.

• Have a Logo – Logo is your symbol, a symbol that people can easily associate with your style of fashion. Logo plays a huge role in impacting the taste and preference of your target audience. Brainstorm on your logo design so that it creates the right first impression. Make sure the logo design is such that it easily blends with the name and the clothing labels and tags.

• Easier Retention Power – Branding your clothes and apparels in the right way signifies that people will easily remember your collection. The concept behind branding is to make the products relatable so that people find an instant connect with you. So better the branding higher will be the retention power among clients about your clothes.

• Exudes Loyalty – Loyalty plays a key role in boosting sales and increasing your client base. Thus branding your clothes well allows you to increase loyalty among clients. Branding and customer loyalty are inter-related because better the branding, higher will be customer loyalty. With the increase in customer loyalty, the brand value of your products will also increase.

• Makes Your Collection Relatable – Branding is all about letting people know about your products. So better are your ways of product marketing, the more it tends to be relatable with the psyche of your clients and consumers. This is how good branding influences sales.

So make sure you are putting in your best creative and marketing team together to brand your apparels and your collection well.

Marketing in today’s time and age is all about how well branded your products are and also the overall packaging of the products. This packaging
includes the marketing strategy adopted to sell products, visual appeal of the products since that is responsible to grab attention. It also
includes the usability of products and its high functional aspect. All these factors clubbed together determine the overall packaging of
products.

This is equally valid in case of clothes because you need to market your designs well so that people sit up and take notice of it. Fashion is
considered to be extremely flexible and it is all about adapting to the latest trends and putting your own individual style elements in it.
Blindly adopting trends will do you no good, you need to have your own creativity in it as well. So as an ambitious fashion designer, it is
important to set new trends and make sure that they grab attention.

You will know that your fashion designs are on the right track when you successfully manage to create a buzz around it. Well, creating this buzz
for all the right reasons is not that easy. The first and foremost thing that you need to do is create a logo for your clothing label. Logo
gives your fashion line a distinct identity and further helps in marketing them. Let us find out how:

• Increases Impulse Purchases – The logo of your clothing labels need to have a distinct design that makes it stand out amongst other clothing labels. With the popularity of your logo clothing labels, people can automatically spot your designs and collection from a distance. If clients are an ardent fan of your collection, then spotting your logo clothing labels will increase the impulse shopper within and in turn boost your sales.

• Logo Helps Client Relate with Your Clothes – Logo design is the identity of your fashion collection. It is your clothing label that sets your designs apart from your contemporaries. This implies the importance of designing a nice logo design for your clothing labels that clients can relate with. The more clients feel a sense of connection with your fashion designs and your clothing label, the more popularity your fashion line will gain.

• Increases Retention Span among Customers – The logo design is the most crucial step when planning to launch your own clothes line. The logo needs to be a reflection of your designs and the vision you have about fashion. The more contemporary and edgy your logo design is, higher will be the retention span among clients. So have a simplistic yet appealing logo so that people remember it easily.

There is nothing constant in fashion apart from the fact that trends will change. As a designer you need to study and increase your knowledge
about fashion. This will always keep your clients wanting more from you.

Entrepreneurs with a desire to make it big in the fashion industry always aim to stand out amidst the crowd of fashion designers. But how? That is one of the fundamental questions looming large over their head. They have this expectation from themselves that they need to stand out because of their vision. This vision motivates them to give their clothes line a distinctive shape. To brush up your vision and give a distinct perspective, it is important that you get basic guidance. This guidance comes in the form of tips to boost your clothing business.

• High Quality Clothing Labels – The final finishing touch you add on your clothes is the clothing tag. The clothing tags are the identification mark that separates your clothes products from your contemporaries. Clothing tags are the benchmark that addresses your fashion sensibilities and brand. Make sure your clothing tags stand out just like your fashion collection. Tags are synonymous with your fashion sensibilities so it needs to flatter your reputation. In case your clothes are all about high quality designs those are latest in the fashion circuit, then it is important to design equally high end clothing tags.

• Precise Clothing Tags – Clothing tags are basically the finishing touch you give to your fashion collection. It is pointless to do it in a rush or just randomly place it. Clothing tags are important because they address the clothes directly to your brand. So if tags are not good enough, then it will directly hit your brand and market value. Surely that is not a good thing for your fashion business. So make sure you place your clothing tags strategically so that people can take notice of it. People spotting your tags immediately will trigger your sales and will increase your brand value.

• Material of the Clothing Tags – Understanding the power of clothing tags, it is important that you choose the design, layout and material of your clothing tags appropriately. It should be a reflection of your brand and the kind of fashion collection you exhibit every season. The first choice that you need to make is whether you want printed or woven clothing tags. This decision is crucial and the layout or design follows after this. This decision leads to choosing an appropriate material and then the design is executed on it. This actually makes clothing tags that address your designs directly to your target buyers.

So make sure you take deep interest in choosing clothing tags because that will help people connect and identify with your brand easily.

There are two types of buyers – one who has to know everything about material of the cloth and the other, who only checks the price before buying. In both the cases, tags are very important with information that every consumer needs to know. However, there is also the third type of consumer, who don’t even care about tags and ready to pay whatever written on the billing machine. But the number of such consumers is still less because market is filled with buyers who want to study the tags before investing their hard earned money. This makes, clothes tag extremely important.

Here are some interesting facts that you will like to lean.

Usually, labels or tags have shiny finish and made out of satin coated acetate that are not only flexible but durable as well. Other than this, you will also find clothing tags made of cotton, polyester, and nylon.

These labels are rectangular in shape and are commonly either 1 inch by 2 inches or 1/2 inch by 1 inch in size. The fabrics that are often used in labels are taffeta, damask and satin.

There are many clothing companies who shifted from the typical style of tags and opted for different sizes and shapes of clothing labels.

Clothing labels should always be sewed in a place that is easily viewable for anyone. For instance, it must catch the eyes of the users at the time of washing or it must be visible when the product is placed out for sale. In case the tags are not placed in the right space, it should then be added to the package.

The labels are not for temporary period. All the information must stay in the tag for the entire life of the product. It should not fade or get discolored after a wash.

Labels for product must show information like how to maintain the product or from where the fabric has been imported. The maintenance instruction mentioned on the label is applicable only to the fabric, the tag is sewed to.

The label should talk about the entire cleaning process. For instance, if one piece of the fabric requires dry wash, where as the other needs cold wash, the tag should explicitly state everything.

Tags are basically the representative of the clothing company. You must be clear about everything and earn confidence through the labels. Hence, all these facts make those little tags a surprisingly important piece that cannot be ignored.

The virtual space is where the world is heading towards and that is where you need to make your presence felt. With the help of the virtual world, you are easily accessible to people and the mode of communication becomes a lot simpler. In fact, the online world brings people closer and with time it has become a way of life.

With progression in technology, the virtual world is no more a need, but it has become a necessity for the ease and convenience it offers people. One of the greatest benefits of the online world is the fact that everything is available in a matter of few clicks. Online shopping is one of the major catalysts to trigger extensive use of the virtual world. Online shopping is no more customer focused and even business houses are venturing in this world of online shopping.

Enterprises are no more serving just clients but now they are reaching out to other companies as well to enhance their business. Now that business to business transactions are extensively taking place online, let us take a look at the fashion industry.

Label manufacturing is an important part of business and most fashion brands focus on manufacturing labels. In case you are planning to manufacture labels for your fashion brand online, then there are a few important factors that deserve your attention. Before you order clothing labels online, check out these points.

• Background Check on the Company – When doing business with a particular company, it is important that you conduct a background check on the company. Remember to know about professionals working in the company and see past records of the company.

• Inspecting their Samples – Before you begin your work with them, make sure you check their work by asking for some samples. Checking the label design that they have done previously is a great way to assess whether they can meet your expectations.

• Checking their Online Client Feedback – Remember to check the feedback of other clients that is available online. The online feedback is a great way to assess their talent and get an idea about the work they do.

• Asking Existing Clients – While you can always trust online feedback, it is best to ask previous clients about the experience they had. Don’t just rely on one client’s feedback, collect a sample of feedback and assess.

• Not Following the Herd Mentality – This is a common trend in the virtual space. People mostly follow a common set of notion without trying to have an individual opinion. So don’t fall for the herd mentality where people are just blindly following a particular response. Instead have your own opinion.

Online business dealing is a different ballgame all together. So make sure before you seal the deal you remember to check these factors and scrutinize the company well.

Labels for clothing are instrumental in the success of a retail brand. Different retail businesses depend on the hand tags for generating sales. Apart from them various other industries prefer the use of labels or hand tags for similar results.

It isn’t difficult to understand why clothing labels are a critical thing for success.

The print includes image: This holds true especially for the fashion and clothing industry, among all the industries. The customers generally make buying decisions mostly on a given image of the products. With this, you are able to get the customer’s attention and demonstrate them the reasons for choosing the brand. Also this helps in forming a brand image and separating from similar products of competitors. Appropriate image can boost sales.

Instigating future sales: Hand tags can be effectively used for motivating sales in the future. It can be done with the use of a torn part of a coupon, a perforated one for future purchase. Or you can use it for an immediate purchase as well. This is a useful strategy, if you are trying to partner with a business with similar interests and yet no intention to compete with yours. You can exchange the product coupons for each other’s business. It will introduce the products to potential and new customers. Moreover the introduction is given by a business which they trust already. Thus, with some creative ideas and further brainstorming, you will have the clothing tags be the success factor for your retail business.

It gets you the much needed attention: Through these garment labels, a lot of businesses are able to get success. Among these, the clothing and retail industry is known to benefit more than others and generate sales. With some research, it is easy to form a strategy and taste success with it. When you have competitors in the same retail industry, you must try to draw more attention to your products. Items that are similar are put in the same group, but with the help of hand tags, you can get to deliver message to your potential customers.

Features and benefits can be highlighted easily: An experienced marketer will know that certain benefits and features are to be brought well before the customers. This helps in boosting sales and for a clothing brand, the garment labels can be an effective marketing tool. Through that the important features can be explained well. Suppose a jacket has an addition which makes it more comfortable for wearing, its hand tag can aware customers of that. And this adds credibility to the brand, earning it trust from its customers.

Satin labels are hugely popular in the fashion industry today. The rising popularity is mainly because of its smooth texture and the richness it adds to your clothes. Labels are very important because it gives your collection of apparels its distinct identity. This identity is important because if you have talent, you would want people to take notice of it. The best way to do that is by giving your clothes your identity. This identity takes place in the form of labels.

Labels represent you and it also showcases your designs. Thus clients will automatically associate you when they see your labels stuck neatly on clothes and apparels. As per the recent consumer trends, satin woven labels are a big hit. So naturally you will incorporate them in your clothes.

When designing satin woven labels for your clothes, the color combination you use needs to be given attention because they have the power to grab attention. A quick look at the color theory will allow designers to choose a good color scheme.

• Use Color Psychology – Color psychology is extremely important because it allows designers to play with colors and come out with a combination that attracts attention. Different shades play different roles in affecting people, while some trigger positive emotions, there are several that give negative vibes. So read about the color psychology well so that you can choose your shade accordingly for satin woven labels.

• Pair Background Color with Text Color – Post having clarity on color psychology you need to mix and match two or more colors to give your satin label an attractive look. The color used on text needs to be different from the color used in the background. So make sure you have a combination of different colors placed together so that you can select the best combination from the options.

• Use the Free Online Tools – Innovation in technology has spoilt us completely with so many options and choices. So make the most of this opportunity and use the free online tools to customize the look of the label that suits your brand of designs the most. Having to choose the right combination of colors from such a diverse range of colors is indeed difficult. Hence, this online tool will make your tedious process easy and you can select the right combination for your satin woven labels.

Colors play a huge role in making your satin labels look attractive. Hence, make the most of this opportunity and choose from a wide range of colors.